ImPRessions - Crenshaw Communications

OCTOBER 31, 2023

Voice searches also often have a strong local intent, such as finding nearby businesses or services. PR pros should prioritize local SEO efforts to ensure their clients’ businesses are discoverable through voice search. This includes maintaining a strong brand reputation that is accurate and positive.

SEO 339

SEO Reputation Local Consumer 339

Onclusive

FEBRUARY 7, 2023

Y ou need to get it right if you want to build a solid brand reputation and avoid greenwashing accusations. Let’s say a food brand asks its comms team to seek media coverage to promote how it’s using local ingredients to reduce its carbon footprint. That means understanding what they want and how they perceive your brand. Great right?

Reputation 195

Reputation Brand Branding How To 195

Reputation Us

OCTOBER 16, 2023

Ultimately, what you say about your products or services doesn’t matter — establishing credibility through neutral third-parties is essential for building a solid reputation. Understanding where your target audience looks for product or service recommendations can help support your reputation management strategies.

Reputation 167

Reputation Consumer Report Ethics 167

5W PR

APRIL 16, 2025

Many wellness brands have learned difficult lessons about cultural missteps through public backlash and damaged reputations. Understanding Cultural Context in Wellness Marketing The foundation of culturally sensitive wellness branding starts with thorough market research and local partnerships.

Brand 78

Brand Branding Marketing Local 78

Agility PR Solutions

MARCH 18, 2025

Whether discrimination arises in a corporate setting, public institutions, or local communities, the way organizations respond can determine their credibility, legal standing, and long-term reputation. Public relations plays a crucial role in handling discrimination issues within a community.

Publicity 94

Publicity Local Community Corporate 94

5W PR

FEBRUARY 8, 2025

The stakes are particularly high – a single cultural misstep can damage brand reputation and trust that took years to build. This goes far beyond surface-level translation – it requires deep knowledge of local customs, values, and communication styles. Take McDonald’s approach in India as an example.

Local 78

Local Training Data Consumer 78

5W PR

DECEMBER 23, 2024

By embracing these strategies and prioritizing sustainability, businesses and destinations can attract eco-conscious travelers, enhance their brand reputation, and contribute to a more sustainable future. Showcase how sustainable tourism initiatives benefit local communities and the environment.

Travel 78

Travel Tourism Marketing Local 78

Onclusive

DECEMBER 6, 2021

We are the category leaders when it comes to local, national and international media monitoring: What makes Onclusive stand out from the pack? PR teams tell us that Onclusive’s scope of social media monitoring helps them better manage their brand reputation, uncover new opportunities, and prove the value of their social strategies.

Media 370

Media Comparison Software Enterprise 370

The Hoffman Agency

APRIL 16, 2025

Managing reputation in this politically charged climate, heavily influenced by the US-China trade dynamic, demands a new level of agility, awareness of tariff implications, and strategic foresight to navigate potential consumer backlash, investor concerns, and government scrutiny in both nations and beyond.

Reputation 36

Reputation Ethics Policies Government 36

Agility PR Solutions

NOVEMBER 19, 2023

According to recent studies, 98 percent of people go through online reviews before patronizing local businesses. Another 87 percent evaluated local businesses with Google in 2022, a 6 percent increase […] The post 5 ways to track your brand reputation score appeared first on Agility PR Solutions.

Reputation 110

Reputation Brand Branding Local 110

ImPRessions - Crenshaw Communications

APRIL 14, 2020

Lowe’s builds its reputation. But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. They’ve even delivered 100 pies to my local hospital in NJ earlier this month! Others have struggled to strike the right note in such a serious situation.

Hotels 282

Hotels Brand Branding Guidelines 282

PRSay

FEBRUARY 28, 2023

We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. Media relations hinges on the relationships that we create and maintain with the press. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 174

Report Local Media Pitching 174

5W PR

APRIL 5, 2025

Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

Cision

SEPTEMBER 1, 2016

Make friends with local influencers. For this reason, South African professionals in particular have become adept at making friends with local influencers. In rural parts of Africa, local influencers are often the village chiefs. Doing so can bolster your reputation and establish positive relationships with local audiences.

Local 216

Local Government Community Corporate 216

5W PR

SEPTEMBER 14, 2020

There are plenty of things that go into successful local marketing campaigns, but we managed to boil them down to the few most important ones that businesses should be focusing on. Between research and insights from industry experts, up-to-date and accurate business location data is one of the key elements for a local marketing campaign.

Local 88

Local Marketing SEO Mobile 88

5W PR

NOVEMBER 25, 2024

From natural disasters to economic downturns, these challenges can significantly impact a hotel’s operations and reputation. Demonstrate a commitment to the local community through charitable initiatives or partnerships. This can help to maintain a positive reputation and attract new customers.

Hotels 78

Hotels Crisis Marketing Policies 78

5W PR

DECEMBER 6, 2024

Understanding Local Laws and Regulations One of the most critical aspects of alcohol advertising is understanding the specific laws and regulations that apply to each target market. Failure to comply with these regulations can result in hefty fines, reputational damage, and even legal action.

Advertising 78

Advertising Advertising Ethics Local 78

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 85

Local SEO Strategy How To 85

Agility PR Solutions

DECEMBER 9, 2019

Every brand in the modern era needs to think about their online brand reputation. The few restaurants, stores, and other local businesses that don’t invest in their online presence will still be the subject of online reviews and conversation—whether they realize it or not. One of the best ways to take control of your online […].

Reputation 103

Reputation Brand Branding Local 103

5W PR

NOVEMBER 27, 2024

Partnering with Local Businesses Collaborating with local businesses can enhance the destination casino’s appeal. Utilizing Public Relations Public relations can be a powerful tool for generating buzz and building a casino’s reputation.

How To 78

How To Marketing Hotels Local 78

5W PR

JANUARY 10, 2025

Additionally, some brands are actively engaging with their local communities, organizing events, and supporting local businesses. By building strong relationships with their community, brands can enhance their reputation and create a positive impact.

Brand 78

Brand Branding Agriculture Chemicals 78

PRSay

MARCH 19, 2020

Listen to their concerns and share information with them from trustworthy sources such as the Centers for Disease Control , the World Health Organization , as well as state and local officials. Be mindful to follow credible sources such as the CDC, WHO, and state and local government. Enlist employees.

Crisis Management 214

Crisis Management Crisis Crisis Communications Employee 214

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Recent data shows that 54% of small businesses have experienced a crisis that threatened their survival, yet only 23% had a formal communication plan in place.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement. won’t be in crisis.

Crisis 244

Crisis Case Study YouTube Reputation 244

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. With influence top of mind, where is the conversation about reputation & credibility?

Twitter 293

Twitter Community Ethics Radio 293

5W PR

NOVEMBER 7, 2024

By highlighting the city’s cultural richness and offering a variety of attractions beyond gambling, Macau has solidified its reputation as the “World Center of Gaming.” Local officials have focused on improving infrastructure, attracting new businesses, and promoting family-friendly entertainment to revitalize the city.

Marketing 78

Marketing Fashion Sports Reputation 78

ImPRessions - Crenshaw Communications

JULY 13, 2022

Consider The Impact on Local Communities. Any corporate event attendance or sponsorship should consider its impact on the local town or community, particularly if it’s an international gathering. More importantly for brand reputation, on-site protests or breaking news can shift the focus of discussion at a high-profile conference.

Media 294

Media Trade Shows Travel Interviews 294

Onclusive

AUGUST 3, 2021

Earned media content is king when it comes to building brand reputation—your biggest brand asset. For example, a boutique hotel would want to focus on the local market instead of striving to achieve global coverage. While it’s good to challenge yourself, you want to make sure that your objectives are achievable.

Brand 370

Brand Branding Media Measurement 370

Reputation Us

OCTOBER 21, 2024

On October 17, 2024, RepUs’s President and Chief Reputation Officer Casey Boggs presented to the National Customer Service Association members the “10 Actions to Build a Positive Reputation Through Customer Service.” How would you rank your customer service vs. these reputation actions? Reputation Action #2.

Customer Service 78

Customer Service Reputation Employee Community 78

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. So what can hospitals do to protect their patients and their own reputation from this and similar crises? Step 1: Conduct a vulnerability audit. Are they trained?

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

5W PR

DECEMBER 24, 2024

They utilize renewable energy, reduce waste, and source local ingredients. Eco-friendly practices can significantly enhance a brand’s reputation and attract a loyal customer base. Example Brands Several alcohol brands have successfully implemented sustainable practices and eco-friendly packaging solutions.

Brand 78

Brand Branding Marketing Energy 78

The Proactive Report

SEPTEMBER 3, 2024

This works perfectly for locally targeted keywords, and just as well for broader, nationally targeted keywords. answers at the top of the Search Engine Results Page generate direct answers by pulling information from various reputable sources and presenting them in a concise and user-friendly format. That’s one in three people.

SEO 246

SEO Engineering Google YouTube 246

Axia PR

MARCH 15, 2023

Optimize your business listing on Yahoo Local reviews Businesses aiming to increase their web presence through local search engine optimization can use Yahoo Local. It has partnered with Yext to help you control your web listings.

Local 62

Local SEO Reputation Web 62

Prowly

MARCH 12, 2025

Can't miss out on print coverage if you want to build a high brand reputation and credibility. There are still so many opportunities to earn mentions in paper publications on a national and local level. Reputation management Let's say a CEO of your company gives a controversial interview. Part of a print monitoring mention.

Print 104

Print Strategy How To Newspapers 104

ImPRessions - Crenshaw Communications

JUNE 21, 2016

” An extremely local approach can support business goals nicely, particularly for national brands with dozens, if not hundreds, of local outlets, or services focused on very specific segments of an industry or demographic. Here are five benefits to the hyper-local PR approach. But “hyperlocal may be the new global.”

Local 136

Local Case Study Consumer Industry 136

5W PR

DECEMBER 21, 2024

Social Impact Aligning with social causes that resonate with the target audience can strengthen the brand’s reputation and attract like-minded consumers. Giving back to the community through charitable donations or supporting local initiatives further enhances the brand’s image and fosters a sense of goodwill.

Community 78

Community Marketing Ethics Consumer 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

Targeting local and small businesses. B2B companies should be actively working to strengthen relationships with their current customers, as well as limiting any reputation damage that results from posts by unhappy ones. Most small business owners find Facebook to be the best social media platform to connect with their customers.

B2B 344

B2B Facebook LinkedIn Small Business 344