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Why are sports teams perennial Measurement Menaces?

Katie Paine's Measurement Blog

And the worst offender seems to be sports-related PR people. Lately, the sports world has been particularly egregious in its use of equivalency, and to be fair, the teams themselves aren’t necessarily doing all these bogus calculations. Many were done by vendors and clueless PR people looking to get quoted in local media.

Sports 52
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#MediaMonday – Ralph Amsden

HMA Public Relations

Ralph talks about his background in media, favorite sports, local spots, and more in this feature. It's #MediaMonday, and Ralph Amsden of Sports360AZ is here to share more about his role in telling the stories of Arizona’s athletes' triumphs and trials. Check it out!

Sports 80
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Beyond the Slots: How To Market Your Casino as a Destination

5W PR

Provide a variety of attractions, such as live shows, concerts, and sporting events. Partnering with Local Businesses Collaborating with local businesses can enhance the destination casino’s appeal. Cultivate relationships with local and national media outlets and share news and announcements through press releases.

How To 78
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Leveraging the 2024 Olympics for Media Attention: A Comprehensive Guide

PR for Anyone

Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.

Media 130
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?

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8 Questions with Syracuse University’s Sports Legend, Michael Veley

Critical Mention

To say Michael Veley embodies sports is an understatement. Falk Center for Sport Management spanning more than two decades is, in a word, impressive. Which 3 tips do you have for anyone trying to break into the sports PR/marketing world? Passion and an insatiable appetite for sports; 2. By Robin Gelfenbien.

Sports 60
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When Tragedy Strikes in Sports – Making the Right Call with Your PR Plan

PRSay

In sports, on the playing field, and in sports PR, we aim to always be prepared for anything that comes our way and to “expect the unexpected,” but can we really ever expect to lose a young athlete with one of the brightest careers and futures ahead of him like we did with Fernandez? We will play tomorrow.”.

Sports 60