PRSay

FEBRUARY 28, 2023

In addition to citing other research studies, I’ve talked to three active journalists who gave their input on various topics. She is currently a graduate student studying integrated communications at Virginia Commonwealth University. Know who you pitch. Having that level of communication and relationship builds trust, he said.

Report 174

Report Local Media Pitching 174

ImPRessions - Crenshaw Communications

JULY 14, 2021

To win an industry software product award, you must show how the SaaS has performed in the real world using the case of an actual user, via the case study narrative. Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known.

B2B 334

B2B Company Case Study Conference 334

Onclusive

FEBRUARY 7, 2020

In this post, we’ll focus on some best practices backed by the study findings. For more in-depth information, grab your copy of the study by downloading here. . The study suggests that several factors can drive better social media amplification, starting with broader distribution.

Data 273

Data Study Social Media Analysis 273

Remote PR Jobs

JULY 19, 2024

Networking Meetups: Smaller, local events that bring together professionals from various fields can be particularly useful for building casual, organic relationships within your community. Local Chambers of Commerce: Not only do these organizations often need PR services for their initiatives but they can also refer their members to you.

Case Study 227

Case Study Conference Local Trade Shows 227

Bianchi Biz Blog

OCTOBER 28, 2024

Managing organic partnerships, forums and studies to share with the public. Top 3 advice for foreign companies to navigate the media and communications environment in Mexico It is important to understand the culture, values, and sensitivities of the Mexican market and adjust communication strategies to be relevant to the local audiences.

Marketing 101

Marketing Crisis Local Internal 101

Contently - Strategy

JANUARY 24, 2022

Here is an inside look at five influential tech success stories from our flipbook of 47 Content Marketing Case Studies That’ll Inspire You to encourage your brand to make meaningful changes in the new year. . The post 5 Tech Brand Case Studies That Will Inspire You appeared first on Contently.

Case Study 113

Case Study Study Branding Brand 113

Stern + Associates

FEBRUARY 20, 2023

At the SAFElab , where Patton is the founding director, social workers and local residents join Patton and his team to add context to social media messages, which helps programmers build algorithms that interpret messages correctly.

Local 118

Local Community Ethics Education 118

Cision

APRIL 24, 2017

Cision’s new case study, “ Using Cision Communications Cloud™ to Meet the Needs of a Diverse Client Base ,” explores how Carrie On Communication turned to Cision to help improve workflow efficiencies and offers inspiration to communicators everywhere. To get the full story, check out the case study here.

Meeting 177

Meeting Case Study Study Local 177

Cision

JUNE 23, 2016

I am excited about being part of an evolving industry where local influence is growing in importance. It is a lot more integrated, targeted and localized. and in local communities. Also, local news continues to be relevant. According to a recent Pew Research Center study , across three disparate metro areas in the U.S.,

Public Affairs 227

Public Affairs Local Education Policies 227

Buzzstream

JANUARY 21, 2025

I have been hypothesizing about how employing more digital PR will increase the likelihood of getting your brand mentioned in an LLM (see link building in 2025 ), but I have yet to find a compelling study to back it up. Ziff Davis study shows that heavily curated datasets contain a higher proportion of high-DA websites. Until now.

Data 71

Data Local Groups Corporate 71

5W PR

FEBRUARY 14, 2025

Start by identifying your three most likely crisis scenarios – these typically include customer complaints going viral, product failures, or local emergencies affecting operations. Studies show that 89% of customers expect personalized communication during crises, even from small businesses.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2021

Often companies have surveys or case studies that contain great data points. When pitching case studies, it is important to offer a spokesperson from both the customer organization and the one that offers the product or service. Data points drive press.

Pitching 333

Pitching Case Study Leadership Data 333

Melissa Agnes

AUGUST 17, 2014

This crisis is actually the perfect case study of what NOT to do and is, therefore, certainly worth addressing and learning from. What the local police departments could have – and should have – done instead, while managing this crisis. How other government agencies can learn from these mistakes.

Crisis 251

Crisis Government Case Study Twitter 251

ImPRessions - Crenshaw Communications

APRIL 20, 2020

It’s also throwing $20 million in Cloud services to researchers studying COVID-19 vaccines and therapies. It’s also increasing grants to small businesses, letting companies fundraise on their own pages, and introducing a place for people to discover digital gift cards for their favorite local restaurants and businesses.

Branding 284

Branding Brand Small Business Retail 284

5W PR

FEBRUARY 28, 2025

According to a 2022 study by PwC, 78% of global defense companies identified cultural adaptation as a critical factor in successful international contracts. Successful adaptation requires research into local customs, business practices, and communication preferences. Different regions respond to varying communication styles.

International 78

International Internal Crisis Management Technology 78

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” Case Studies' ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement.

Crisis 244

Crisis Case Study YouTube Reputation 244

Cision

MARCH 7, 2017

Cision’s new case study “ AKA Media Drives More Client Coverage With Cision’s Influencer Identification Tools ” showcases the company’s communication strategy to promote its client’s event and how they ultimately landed themselves a spot on the LIVE with Kelly show. To read the whole story, check out the case study here.

Case Study 197

Case Study Sports Pitching Local 197

5W PR

MARCH 29, 2025

A 2022 National Ski Areas Association (NSAA) study found that 73% of skiers consider a resort’s sustainability practices when choosing where to ski. Building the Business Case for Sustainability Communications Ski resorts that effectively promote their environmental initiatives see measurable benefits.

Energy 78

Energy Education Employee Training 78

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. Typically, I like to dive into trends and industry studies and reports. This is where Libby comes in. All you need to do is have a valid library card.

Google 156

Google Course Survey YouTube 156

5W PR

OCTOBER 22, 2024

Whether through success stories, case studies, or behind-the-scenes looks at company culture, storytelling humanizes the brand and builds trust. Supporting local causes and initiatives strengthens ties with the community and creates a positive impact.

Corporate 78

Corporate Reputation Strategy Storytelling 78

Agility PR Solutions

FEBRUARY 21, 2021

adults, consumers are doing their part to support small businesses, with 53 percent buying from local restaurants and 33 percent shopping at local retailers—specifically to support […]. The post COVID consumer study reveals interest in brand discovery, small business appeared first on Agility PR Solutions.

Small Business 78

Small Business Study Consumer Branding 78

Melissa Agnes

OCTOBER 16, 2014

College and academics, including me, push to increase enrollments in courses, believing in study, research, and degree programs to educate the next generation of emergency managers. As seasoned veterans, they could see how dysfunctional our emergency management agencies have become at the local level. In conclusion.

Education 270

Education Government Policies Wikipedia 270

Melissa Agnes

JUNE 4, 2014

An amber alert was issued at 7pm and the picture of the abductor, taken from the hospital’s security footage, was plastered all of local media and social media. Case Studies Technology and Crisis Communications' When Victoria’s parents and the hospital realized what had happened, they alerted the authorities.

Social Media 223

Social Media Healthcare Case Study Crisis Communications 223

ImPRessions - Crenshaw Communications

AUGUST 23, 2022

But they would not be interested (and may even be annoyed) by an inbound about a ransomware attack on a local energy supplier. Savvy PR people use all available resources to showcase new research studies, data, and trends. PR teams should organize their contacts by vertical, separating outlets and reporters based on recent coverage.

Privacy 294

Privacy Media Telecommunications Conference 294

PR for Anyone

AUGUST 6, 2020

Why this pitch appealed to the media : Nurse Curry serves a local community, Hampton Roads, Virginia. She took a national story/trend and brought it local. She provided local resources and her expertise as to how people in her community can care for their elderly loved ones. SPOILER ALERT: YES!

Case Study 100

Case Study Study Media Skype 100

Wadds Inc.

FEBRUARY 3, 2025

The chapter on communities is important reading for anyone involved in community engagement or consultation at a local level. Through in-depth first-person interviews and case studies, Thomsons book explores the commitment and clear positions one would expect from activism on individual topics.

Company 93

Company Public Affairs Government Case Study 93

5W PR

FEBRUARY 9, 2025

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Leveraging Social Proof and Third-Party Validation Customer testimonials, case studies, and industry awards provide external validation that makes your story more compelling to media.

Strategy 78

Strategy Case Study Pitching Measurement 78

Deirdre Breakenridge

AUGUST 26, 2014

For those new to the industry or wrapping up their studies, take advantage of established professionals to help you chart your career course. Many local chapters have working groups for new and young professionals. Consider joining PRSA.

Industry 316

Industry Fashion Travel Tourism 316

Melissa Agnes

OCTOBER 1, 2014

Local public health officials in TX have begun identifying close contacts of #Ebola patient for further monitoring. Case Studies Leadership in a Crisis' CDC & @TexasDSHS confirm 1st #Ebola case diagnosed in US. Hospitalized patient recently returned from W. — Dr. Tom Frieden (@DrFriedenCDC) September 30, 2014.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

ImPRessions - Crenshaw Communications

NOVEMBER 14, 2017

Special and mid-term elections at the local level, like last week’s contests in Virginia and New Jersey offer more relevant lessons for PRs. PR lessons from local and regional elections. So, just like the candidate running for a local district office, a team has to garner local support before going after bigger fish.

Local 159

Local Pitching Interviews B2B 159

Sword and the Script

JULY 9, 2019

The truth is I haven’t looked at a current email marketing study in a while. A 2016 study by Boomerang found, “ Subject lines with only 3-4 words (excluding email conventions like Re: and Fwd:) received the most responses.” Studies suggest the more effective marketing emails are somewhere between 100-200 words.

Study 113

Study Marketing Data Analysis 113

Cision

MAY 23, 2016

Recently, a Pew Research Center study similarly concluded that far fewer people have experience in the digital economy than you might think. One of the most shocking revelations from the Pew study is how few people understand the lexicon of the digital economy. “ visual social media” or “Instagram”). Experience.

Communications 206

Communications Television Transportation Study 206

Konnect Agency

JUNE 20, 2024

THE CLIENT: SKY ZONE (2017) THE PROJECT: In 2017 to support Sky Zone’s focus on birthday parties, Konnect engaged a popular celebrity parent, Christina Milian, to host her child’s birthday party at a local Sky Zone park. The post REWIND: Case Study Sky Zone appeared first on Konnect Agency.

Case Study 52

Case Study Study Local Consumer 52

PR for Anyone

OCTOBER 19, 2021

This tactic is one of the easiest ways to get media exposure for your business by taking what is already in the news and bringing it home (to your local market) and/or establishing yourself as the expert on that topic. . There are many sources providing studies, statistics, and information on the real estate market.

Real Estate 130

Real Estate How To Publicity Insurance 130

Buzzstream

JULY 16, 2024

They may be referred to as “indexes,” “regional studies,” “city studies,” or “city listicles.” For this post, we’ll call them “city studies.” But, city studies have other higher-level goals, from SEO to brand awareness. Ego bait Ranking high on a city study makes a city look good. It’s something to brag about.

Study 62

Study Pitching How To Local 62

PRSay

DECEMBER 10, 2021

Decreased stress: In a study published in September, researchers in Japan found that remote work can reduce psychological and physical stress responses. On the other hand, remote work can also lead to social isolation and marginalization, which raise stress for workers, the study said. Don’t treat every team the same.

Employee 193

Employee Policies Agency Study 193

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. One of the things that we did around flu vaccinations [was to pair] them with food events in local communities.

Communications 190

Communications Insurance Insurance Community 190