ImPRessions - Crenshaw Communications

APRIL 14, 2020

But it does encourage participants to share their signs on social media, resulting in thousands of views and engaging local communities. The challenge generated billions of views and almost 2 million response videos, including from celebrities, college mascots and athletes. Coors Light lightens the mood . Domino’s delivers .

Hotels 282

Hotels Brand Branding Guidelines 282

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

5W PR

MARCH 25, 2025

Instagram remains the premier platform for fitness content, with workout videos generating 300% more engagement than static posts. SEO: Maximizing Local Search Visibility Local search engine optimization directly impacts new member acquisition. Studios with complete profiles see 7x more clicks to their websites.

Strategy 78

Strategy Marketing Local SEO 78

5W PR

NOVEMBER 11, 2024

Showcase a deep connection to the local community and culture. Offer experiences that allow guests to immerse themselves in the local way of life, such as cooking classes, guided tours, or cultural events. Focus on Local SEO to Increase Online Visibility Ensure the website is mobile-friendly and includes relevant keywords.

Hotels 78

Hotels Local Travel Marketing 78

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

Travel 145

Travel Video Industry Tourism 145

5W PR

DECEMBER 28, 2024

Video Content Video content has become increasingly popular in recent years, and casinos can leverage this trend by creating engaging videos. Local Partnerships Collaborating with local businesses can help casinos reach a wider audience and create a sense of community.

Content Marketing 78

Content Marketing Hotels Marketing Print 78

Cision

JULY 10, 2015

With audio and video, don’t assimilate. It’s your favorite audio or video producer. You know the person they’re talking about or have at least heard local stories about him. Want tips on how to make your story stand out with visuals and video? How can you use those devices in your own audio and video pieces?

Video 120

Video Storytelling Local Creativity 120

Contently - Strategy

MAY 11, 2024

Naturally, we turned to our go-to expert on all things local and delicious: Google. As a frequent traveler, I type in Google searches like this all the time, whether I’m looking for a satisfying slice or a sweaty HIIT class (I’ve got two speeds) — and this is precisely why local SEO content strategy is so critical for businesses.

Local 82

Local SEO Strategy How To 82

Onclusive

OCTOBER 3, 2017

Create a webinar, YouTube video, Facebook video blog post, SlideShare, eBook and a podcast, building an on-demand library all from one initiative. Shashi Bellamkonda, CMO, Surefire Local. “Making the best use of content is an efficient way to create brand awareness.

Brand 246

Brand Branding eBook Leadership 246

Deirdre Breakenridge

OCTOBER 5, 2016

ET, the #PRStudChat Community will gather to discuss PR, Twitter and Politics from local cities to the state houses to the national government, all while reaching and communicating to a global audience focused on this year’s election. What’s the role of video and live feeds/broadcast? On Tuesday, October 11, 2016, at 8:30 p.m.

Twitter 293

Twitter Community Ethics Radio 293

Cision

MARCH 7, 2017

For example, AKA Media’s first outreach was scheduled well before the event took place and included a video of the All-American Soap Box Derby Championship Race from the previous year to showcase a tangible example of what influencers could expect to see this year. By doing so, they gave local reporters a unique angle for a compelling story.

Case Study 197

Case Study Sports Pitching Local 197

PR for Anyone

OCTOBER 11, 2021

Make sure to Like and Subscribe to our You Tube Channel by clicking HERE so you know about all of our great videos like this right when they come out. If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news.

Real Estate 221

Real Estate Pitching How To Television 221

5W PR

APRIL 12, 2025

Water parks offering morning yoga sessions and meditation classes report increased repeat visitation rates among local residents. Video content has become increasingly important, with 85% of potential visitors watching videos before making travel decisions. Wellness programming has become another successful marketing angle.

Trends 78

Trends Strategy Publicity System 78

Communications Conversations

SEPTEMBER 29, 2020

In others, it means supplying them with photography and videos when you can. Trend #4: Local news has a capital shortage. Supporting quote: “There may not be enough philanthropic capital, even on the sidelines, to support the scope and depth of local news-gathering that our democracy requires.”. Local TV stations, too.

Journalism 195

Journalism Trends Industry Newspapers 195

Onclusive

SEPTEMBER 13, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Local 195

Local Video Report Blogging 195

Onclusive

SEPTEMBER 13, 2023

In this video blog series – Onclusive Clips – our thought leaders tackle the big questions taking root in our digital-first media world. We speak to seasoned PR & Media Monitoring experts to gain actionable insight into the main challenges faced by Comms and Marketing professionals.

Local 195

Local Video Report Blogging 195

Sword and the Script

JANUARY 21, 2025

Libby is a free app that connects to my local public library system (and probably yours too). I can check out audiobooks from my local library from the app on my phone. For example, one item thats on my list for this year is video editing. Indeed, video is getting more important. This is where Libby comes in.

Google 157

Google Course Survey YouTube 157

The Proactive Report

SEPTEMBER 3, 2024

This works perfectly for locally targeted keywords, and just as well for broader, nationally targeted keywords. Imagine owning certain keywords in the native YouTube search box, and having your videos or channel show up as a Search Box suggestion, every time a user types in that search term. That’s one in three people.

SEO 246

SEO Engineering Google YouTube 246

5W PR

MARCH 22, 2025

Photos and videos of adaptive skiing in action help potential participants visualize themselves on the slopes. Video content proves particularly effective for sharing adaptive skiing stories. Social media provides an excellent platform for sharing quick updates and visual content.

Strategy 78

Strategy Sports Training Transportation 78

Cision

JUNE 22, 2017

In the past, we relied solely on earned media pickup of public service announcements via local and national broadcasts. For example, you might distribute a :30 second video PSA for earned television pickup, but also place a shorter, shareable version on social channels. You may also develop audio versions for local and national radio.

Publicity 224

Publicity Real Estate Nonprofit Television 224

Communications Conversations

APRIL 21, 2020

Consider: Commenting on local professional super networkers posts. Could you also develop a creative banner featuring a Target step-and-repeat (or your local Target store). Start a video series focused on one specific niche of comms. Sure, there’s more video content on LinkedIn these days. And, it worked.

LinkedIn 179

LinkedIn Local Creativity Pitching 179

Burrelles Fresh Ideas

OCTOBER 10, 2023

In today’s digital landscape, videos and marketing go hand-in-hand. From TikTok to YouTube, we’ve witnessed that video content has only grown in significance as a powerful tool for businesses to connect with their audiences on a deeper, more engaging level. of internet users worldwide watch digital videos each week.

Video 88

Video Publicity Marketing Analytics 88

Presspage

JANUARY 21, 2025

Pro Tip: Presspage makes it easy to target the right audience with our media database of millions of GDPR-compliant journalist profiles, advanced filters, and hyper-local distribution. Including visuals like images, videos, infographics, or downloadable assets can significantly increase engagement.

Writing 78

Writing How To Product Launch Crisis 78

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. Here’s a video I did recently about personalizing the pitch: Sending a Press Release? Like you come up with a story idea and send it to your local ABC, NBC, CBS and FOX stations. You’ve finally done it.

Pitching 223

Pitching Media Television How To 223

The Proactive Report

JUNE 18, 2021

That depends on whether you are a local business or have clients and customers all over. Local business networking still thrives on personal connections – Join the Chamber of Commerce and other relevant groups. Alignable has local groups you can connect with. Look for local groups on MeetUp. What are some networking tips.

Small Business 213

Small Business Fashion Groups Local 213

Melissa Agnes

FEBRUARY 21, 2014

“Pizza Hut has zero tolerance for violations of our operating standards, and the local owner of the restaurant took immediate action and terminated the employee involved.” ” The incident, which occurred during non-business hours, did not include any food tampering, says Pizza Hut in its statement. What about you?

Crisis 244

Crisis Case Study YouTube Reputation 244

PR for Anyone

MARCH 31, 2020

Create pieces of content somewhere else, a video, a blog post, a piece of content, your Web site, then share it on Twitter but use the appropriate hashtags. If you're pointing to something in that tweet that will lead them to your videos or website, sometimes they'll even quote you without contacting you, which is incredible.

Real Estate 214

Real Estate Video Report Twitter 214

Bianchi Biz Blog

JANUARY 16, 2025

Online: 6,998,000 Print, Weekday: 1,563,000, Print, Weekend: 1,780,000) CTV : Canadas largest private broadcaster, it owns several local stations, a 24-hours news channel and has a national station as well. Its parent company, Bell Media, also owns a specialty business channel BNN, which supplies all business coverage to CTV.

Print 100

Print Marketing Instagram Newspapers 100

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. On the designated date, Mullick organized the surprise party while George, Caine’s dad, distracted the youngster with a visit to their local pizza joint. The video quickly went viral, racking up over 1 million views the first day alone.

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. Especially in the virtual and hybrid events era, recorded webinar/conference videos can be used after the event for PR and marketing. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

Leverage the local angle. Local hoteliers and restaurants offering tourist specials saw media coverage like never before. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places. Airbnb benefitted locally and nationally in stories touting the huge lodging need in unlikely places.

Hotels 200

Hotels Local Interviews Viral 200

PRSay

MARCH 20, 2020

For some employees, this is their first experience with remote work, telework, video conferencing, etc. Your local grocery store issues updates about what’s in stock every few hours. Meanwhile, the boss has planned three video conferences and two individual check-in meetings. As with any change, people need time to adjust.

Communications 218

Communications Employee Video Google 218

5W PR

DECEMBER 25, 2024

Mixologists and bartenders can create engaging video tutorials and written recipes showcasing the brand’s products in unique and delicious cocktails. Ensure that all marketing activities comply with local and national alcohol advertising laws and regulations. Consider building long-term partnerships with key influencers.

Industry 78

Industry Guidelines Marketing Creativity 78

Melissa Agnes

SEPTEMBER 4, 2018

Before MVPD had time to make this connection themselves and gather the necessary information, news of this fact quickly went viral with the media, local communities, and the general public demanding answers and speculating on what the answers to those unanswered questions might be. Links discussed in this episode.

Crisis 176

Crisis Viral Brand Branding 176

5W PR

FEBRUARY 9, 2025

If you’re entering a new market, prioritize local business press and industry analysts who can validate your expansion. Focus on truly newsworthy announcements and include multimedia elements like images, videos, and infographics that make your story more shareable. Your PR strategy should align with broader business goals.

Strategy 78

Strategy Case Study Pitching Measurement 78

PR for Anyone

JULY 27, 2024

Local Connections : Is there a local athlete from your area competing in the Olympics? Highlighting hometown heroes can create a strong local interest story. You might partner with local gyms, schools, or community centers to celebrate and support these athletes. These stories can foster a sense of pride and unity.

Media 130

Media Pitching Local Training 130

Stephen Waddington

APRIL 12, 2020

The CIPR Local Public Sector group has produced a short video of camera clips from its members working in frontline COVID-19 roles. The video explains the role of public sector communicators in informing policy through research and analysis, and engaging with the public via multiple forms of content, media and channels.

Publicity 130

Publicity Policies Analysis Crisis 130