ImPRessions - Crenshaw Communications

AUGUST 21, 2017

This is where some targeted media training right before interviews is highly recommended. We like to see experts who have published guides to enjoying the eclipse safely such as this one from Sky & Telescope Magazine which was a total PR coup for this obscure pub.

Hotels 200

Hotels Local Interviews Viral 200

Stuart Bruce

JULY 15, 2014

If you’re interested in keeping up to date on the emerging trends in modern public relations then you can subscribe to my Future of PR Flipboard magazine [link]. Or you can contact me directly to talk about how I can help your team develop a social corporate communications strategy and train the team to successfully implement it.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PRSay

MARCH 18, 2020

A senior health editor at a major magazine said their newsroom is “Coronavirus 24/7” and that they’re approaching the virus from several different angles with “all hands on deck.”. The medical producer at a local TV affiliate mentioned that COVID-19 “rules life right now.”

Resources 214

Resources Pitching Television Radio 214

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. This is their job. They get paid to do a good job.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

SEPTEMBER 1, 2021

Timing is everything when you want to land stories in the media. I didn’t realize there was a system and a calendar to pitch the media. I was pitching national magazines a few weeks before I wanted to appear in them. I made so many mistakes when I first started pitching. I pitched holiday gift guides in November.

Pitching 130

Pitching System Google Local 130

PR for Anyone

JUNE 30, 2021

If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars. Hard to think that far ahead. That being said, isn’t it worth it to have millions of people learn about your product service or brand?

Pitching 130

Pitching Nonprofit Financial Insurance 130

PR for Anyone

MARCH 10, 2022

It’s being newsworthy (think newsjacking – what’s happening in the media right now that you can speak about), creating great hooks (look at magazine covers), and finding the RIGHT journalist (hello Google!). Take that and couple it with a positive mindset and you are well on your way to landing in the media!

Media 130

Media Pitching Television Interviews 130

PR for Anyone

OCTOBER 28, 2021

Just look at magazine covers. And learn how to pitch the media and start incorporating that into your everyday marketing, because I know of no better way than to get hundreds of thousands, millions of people learning about your business. You want to create great hooks. And you want to find the right journalist. Hooks are super easy.

Publicity 130

Publicity Pitching Small Business System 130

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). Timing is everything with media pitches. How is your business related to weather, topics, holidays in September. What to Pitch When.

Pitching 130

Pitching Television System Local 130

PR for Anyone

DECEMBER 7, 2021

Give them great content in a format they can use on their platform and you will be light years ahead of others when pitching the media. Create a great hook – look at magazine covers for ideas. Be newsworthy – try newsjacking. Find the right journalist – use Google! The formula works. It’s proven.

Publicity 130

Publicity Video Pitching System 130

Sword and the Script

JULY 12, 2016

“Just one ill-judged tweet from a key executive of a high-profile brand can bring the whole company into disrepute, or just one negative comment from a disgruntled ex-employee online can cause questions to be asked about how you treat your staff,” according to Simon Wadsworth, founder and director of Igniyte as cited by Communicate Magazine.

Study 60

Study Leadership Crisis Crisis Communications 60

wiredPRworks

OCTOBER 19, 2015

Marketing and public relations for the world's largest organ and bone marrow transplant reinsurer, PR and fundraising for Community Nursing Service West, newsletters for a physician's group, a report on why social media - why now for an industry leader, articles for Nursing Spectrum magazine, sales training for Parke-Davis, social media training for (..)

Healthcare 53

Healthcare Marketing Conference Training 53

PR in High Definition

APRIL 25, 2018

For example, when profiling female staff in external press, don’t just allow male staff to talk about how the company has overcome the gender pay gap – put forward female staff and those from diverse backgrounds to speak with the media. Show off your USPs and the fact you’re ahead of the legislation.

Branding 75

Branding Brand Employee Exercises 75

Reputation Us

JANUARY 13, 2016

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #4: Provide media training for your key personnel. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

PRSay

DECEMBER 14, 2022

He granted interviews to The New York Times and New York magazine, among other media outlets. 7, he told the BBC that he didn’t think he’d be arrested. He gave an hour-long interview to Forbes hours before authorities collared him.

Interviews 78

Interviews Financial Fashion Report 78

Marketwired

FEBRUARY 16, 2016

Martin Waxman conducts social media training sessions and workshops, is a social media, digital and communications strategist and co-founder of three PR agencies. He teaches digital strategy at the University of Toronto School of Continuing Studies, writes a column for Marketing Magazine and is chair of PRSA Counselors Academy.

Creativity 100

Creativity Pitching Writing Conference 100

Mora Communications

AUGUST 12, 2015

Too many people believe that next TV interview or magazine article is going to be “it”. You are launching a professional media relations campaign, not playing the lottery. I have had clients who have called, furious that their appearance on a national talk show or in a national magazine did not result in thousands of calls.

Publicity 49

Publicity Interviews Media Relations Company 49

PR for Anyone

FEBRUARY 15, 2023

I’ve put together 31 tips to pitch the media! Identify your target media outlets and journalists. Here you go! It’s a month’s worth of tips and tools to make it easy for you to just start implementing. No more excuses! Use this list to make 2023 the year you go from Established to Known™ 1.

Pitching 130

Pitching Media Interviews Video 130

Waxing UnLyrical

JUNE 24, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Waxing UnLyrical

NOVEMBER 4, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

Mobile 40

Mobile Film Media Training Video 40

Mora Communications

AUGUST 31, 2015

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why couldn’t you generate national interest in your story?

Media 49

Media Local Insurance Insurance 49

Reputation Us

SEPTEMBER 7, 2016

From the August 31, 2016 issue of Credit Union Times Magazine. From her media training, Wyss-Schoenborn also learned it was important to develop a list of talking points about the crisis and stick to them when questioned by reporters. Credit Union Crisis Planning Essential. By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

FEBRUARY 20, 2020

Just ask Reed Pence, host and producer of the award-winning national radio magazine Radio Health Journal. “An Being able to anticipate a story helps put me on equal footing with media that have much quicker turnaround times and allows me to be more current.”.

Radio 198

Radio Tools Journalism Interviews 198

Cision

SEPTEMBER 25, 2015

Hellos & Goodbyes: Brian Williams returns to TV on MSNBC ( The New York Times ); Literary magazine The America Reader is shuttering ( POLITICO Media ) Premiere of The Muppets delivers a two-year high for timeslot at ABC ( TV by the Numbers ).

Media 120

Media Film Sports Media Training 120

ImPRessions - Crenshaw Communications

APRIL 21, 2017

People Magazine reports that airline staff are querying passengers at check-in on their willingness to be bumped if necessary, which is a move in the right direction. It is media kryptonite. Spicer has a hugely challenging job, no doubt, but he might benefit from some media training, a dose of humility, and a history lesson.

Airlines 136

Airlines Comparison Facebook Video 136

PR in High Definition

APRIL 28, 2016

I’ve run media training for hundreds of spokespeople, helping them to ensure they get it right first time when responding to the media, as well as help clients to identify the best spokespeople to represent their brand. I run regular media training courses where spokespeople are put through their paces with a real journalist.

Media 54

Media Media Training Training Interviews 54