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The Irish media landscape is dominated by the state broadcaster, RTE, whose reach extends to TV, radio, online, mobile and social media. Television viewership is steady and national/local radio remains popular: on average, people watch more than three hours of TV and listen to more than three hours of radio every day.
We’ve been talking to our key media contacts to find out where things stand, how they’re feeling and what’s in store. Here’s a sampling of what we’ve heard: One radio network producer told us that they are open to “anything they can get their hands on” related to COVID-19. Another said coronavirus stories are all she is working on.
They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. Yes, they have super important jobs and get to be on TV or publish articles in big named magazines but at the end of the day, they are just like us. This is their job. They get paid to do a good job. PR FOR ANYONE.
It’s being newsworthy (think newsjacking – what’s happening in the media right now that you can speak about), creating great hooks (look at magazine covers), and finding the RIGHT journalist (hello Google!). Take that and couple it with a positive mindset and you are well on your way to landing in the media!
Just ask Reed Pence, host and producer of the award-winning national radiomagazineRadio Health Journal. “An Being able to anticipate a story helps put me on equal footing with media that have much quicker turnaround times and allows me to be more current.”.
All you have to do is google it to get an idea of the massive hit this quirky, universally praised radio story has become since its release in March. People Magazine reports that airline staff are querying passengers at check-in on their willingness to be bumped if necessary, which is a move in the right direction.
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