Prowly

NOVEMBER 17, 2021

Quick question: Do you know how well your email pitches are performing? There are at least a few email metrics that you can measure on a regular basis to assess the effectiveness of your pitches and make improvements whenever needed. The post Email Pitch Academy: What Email Metrics Should You Track?

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Prowly

MARCH 29, 2022

The post How to Pitch a Story? Journalists Answer appeared first on Prowly Magazine. While that’s true in most cases, contacting specific people can be an issue, even if we live in a digital age. Hollywood movies and various television shows shaped the perception we have of […].

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Prowly

JUNE 12, 2020

When it comes to sales, media pitches, and overall business success, every detail matters. The post 5 Tricks to Stellar Proofreading of Your Media Pitch appeared first on Prowly Magazine. The thing is that a tiny typo may cost millions to a business. Yes, even if it’s just […].

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Flack's Revenge

OCTOBER 17, 2014

That’s why every day, editors from dozens of the Web’s most reputable, highly trafficked business publications — Bloomberg, Business Insider, Quartz, to name just a few — pitch Dan Roth with their best, most timely stories. visitors… The numbers have been reflected in LinkedIn’s ads business … revenue was up 44 percen t.

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Prowly

NOVEMBER 18, 2021

That includes PR pros using email to send pitches to media contacts. The post Email Pitch Academy: How to Land in Inboxes & Avoid Spam Folders appeared first on Prowly Magazine. Even if […].

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Prowly

AUGUST 27, 2020

What is a media pitch? Simply put, the definition of a media pitch is an attempt to get a journalist/editor or media outlet interested in your news so that they decide to cover it. Almost always, a media pitch is done by email, but it’s also possible to do it via social platforms, telephone, or […].

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PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. Gift guides of most national magazines are fully booked by July 1st. That certainly seemed logical. PR FOR ANYONE.

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Prowly

JULY 22, 2020

The post How to pitch European journalists to get coverage appeared first on Prowly Magazine. Enterie – a network of international PR agencies – has asked their partner agencies how sending a press release looks like in their country, and present their answers in this article. A good press […].

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Prowly

DECEMBER 9, 2020

The post Following up on Your Media Pitch – How to Do It Right appeared first on Prowly Magazine. Having a plan for following up on your first email is a key part of any overall strategy and keeping those dialogues headed in the right direction.

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PR for Anyone

MARCH 24, 2020

She pitched it to her editor who loved it too and they wrote an article about me. Look at magazine covers for great hook examples. What are they putting on the cover to hook you in so that you want to buy the magazine to read the article? Google is a great resource for magazine covers. For more information, go to www.3StepstoPRSuccess.com

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ImPRessions - Crenshaw Communications

MAY 22, 2018

While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. Pitching trade press can be easier than nailing a story in a large media outlet. How trade coverage wins. Trade coverage has built-in relevance.

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PRSay

APRIL 16, 2020

However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter. Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown.

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Cision

APRIL 10, 2017

Using Cision’s proprietary research of thousands of travel journalists, we have come up with six tips that will help your travel pitch get noticed in a flooded inbox. Not All Travel Pitches are Created Equal. Pitching travel stories blindly causes an overflown editor’s inbox and an ignored pitch. Think Like a Journalist.

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ImPRessions - Crenshaw Communications

FEBRUARY 28, 2018

Now, let’s take a look at the anatomy of an effective tech media pitch. She chooses a pitch based on the game situation, the skill of the other team, and weather conditions. A media pitch is not very different. All the research, preparation, and consideration ensure that the correct story will be hand-pitched to the right media.

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Prowly

FEBRUARY 15, 2018

It's 2018 and communicators, SEO experts, marketers, and content creators still haven't figured out how to effectively pitch media and bloggers—and get results. The post Gini Dietrich: Six Tips for Pitching Journalists and Bloggers appeared first on Prowly Magazine. Are you ready to change it?

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Rock the Status Quo

NOVEMBER 3, 2014

Journalists love to bash PR pros… and some of us give them ample reason, pitching without taking time to manage the due diligence that makes a pitch resonate. If eight out of ten pitches are irrelevant, it’s no wonder that journalists ignore most of their inbox and sleuth out their own resources. This might be why.

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PRSay

OCTOBER 30, 2018

It seems like every few months I see a tweet ripping into a bad PR pitch. The blogger portrayed the pitch as comically superficial. When I’m asked to review pitches, PR pros generally start by asking about their subject line, their opening sentence or their call to action. Instead, I’ll just describe the situation.

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Cision

MAY 2, 2017

Look at magazine covers for great hook examples. What can they say that will make you want to buy the magazine to read the article? By pitching the media in this way, you will be light-years ahead of your competition and journalists will be thrilled to work with you because you’ve just made their job that much easier.

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Prowly

DECEMBER 27, 2021

The post What Can You Learn From Bad PR Pitches (w/ Bad PR Examples) appeared first on Prowly Magazine. Well, yes, but sometimes, it gets a little difficult to admit that you were wrong. Since it can be a bit embarrassing, why don’t you just learn from other […].

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Prowly

JANUARY 25, 2021

Given that the majority of top-tier publishers find between 50 and 500 pitches per week in their inboxes, […]. The post How to Get Media Coverage for Your Business in 2021 (w/ Expert Tips) appeared first on Prowly Magazine. But, to actually get your business on the news, you need to grab media attention first.

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PR for Anyone

JUNE 30, 2021

PITCH IDEAS. You need to be pitching national publications NOW for stories that will go to print in October. If you want a little head start on what the magazine might already be covering which instantly makes your pitch a warm pitch because you know they are covering that topic, check out editorial calendars.

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Prowly

APRIL 21, 2020

For effective pitching, sender reputation is key to the success of any campaign. The post How To Increase Sender Reputation and Email Deliverability appeared first on Prowly Magazine. Email continues to play an important role in public relations.

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ImPRessions - Crenshaw Communications

JANUARY 21, 2016

Top PR agencies know the value of a well-crafted PR pitch to get the attention of an overworked and cynical media contact. With that in mind, we have prepared a list of the type of PR pitches to avoid at all costs. The overly commercial pitch. The long pitch. The “too creative” pitch. Print magazine?

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Prowly

MAY 10, 2022

The promise of free press from Help a Reporter Out (HARO) has attracted droves of PR practitioners, content marketers, and aspiring thought leaders, where sources pitch answers “Craigslist style”, hoping they’ll be cited by these publications.

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Prowly

JANUARY 20, 2021

We rely on our databases to send press releases, pitch stories, and keep in touch with the media. The post How to Keep Your PR Email List in Great Shape appeared first on Prowly Magazine. It applies to PR professionals, too – can you imagine doing your job without a media list? But how reliable are your media contacts? […].

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Prowly

OCTOBER 30, 2020

As a PR professional, everyone always told you that good publicity is gained for free, and if you can publish just by pitching to the right journalist and selling the story to a high-end magazine: the world is yours! But well well well, have you ever been contacted by the magazine’s advertising team when their […].

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PRSay

APRIL 19, 2017

PR pros shouldn’t expect success every time they pitch a story — having three out of 10 pitches result in a placement is considered a good average — but a good PR professional will want to increase his or her chances of success in every way possible. Here are five types of pitches reporters don’t want to receive: 1.

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Prowly

FEBRUARY 12, 2020

Even the most interesting tech story needs several components to make sure it will get coverage, one of which is finding the technology media contacts to pitch to. The post Top Tech Journalists in the US & UK – The 2020 List appeared first on Prowly Magazine.

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Prowly

AUGUST 18, 2020

I remember the toil of spending hours finding prospects and pitching content, often achieving little in return. But the truth is, cold outreach is tough no matter what you’re pitching. The post 5 Ways to Bolster Cold Emails with Social Proof (+ Examples) appeared first on Prowly Magazine. It’s […].

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Prowly

NOVEMBER 22, 2021

There’s no denying that email pitches are an important part of PR outreach. Since your goal when pitching the media is to get your message out to as many relevant journalists as possible, ensuring high email delivery rates should be one of your priorities. The only issue here is that there are many obstacles that […].

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PRSay

JUNE 15, 2017

Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m. Personalize your pitches. 1 reason why journalists reject otherwise relevant pitches. and 11 a.m.,

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Cision

SEPTEMBER 30, 2016

He joins from Time Out New York and is ready to delve into global cuisine and travel in his new role with the food and beverage magazine. Although Dao is a new addition to the staff, the magazine has been around since 1994, providing a home for food culture in print and digital. How do you prefer to receive pitches?

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OnePitch

JUNE 27, 2023

Kevin Dugan is a finance reporter for Intelligencer; a New York Magazine site covering news and analysis about politics, business and finance, technology, sports, and media.

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Prowly

DECEMBER 9, 2020

The line between the common understanding of a press release and a media pitch has become rather blurred. The post Media Pitch Vs Press Release—what’s the Difference? appeared first on Prowly Magazine. Here are the key differences.

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Cision

NOVEMBER 11, 2015

You won’t get there unless you learn how to pitch journalists with your story. The kiss of death is sending a pitch to editor@yourfavoritepublication.com. Now that you know who you want to pitch, slow your roll before you send an email. That way, when you’re ready to pitch, they have an inkling of who you are.

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Prowly

APRIL 19, 2022

Somehow, though, irrelevant pitches and bad press releases are still among the most common […]. The post How to Turn a “Boring” Press Release Into a News Story appeared first on Prowly Magazine. It’s a clear, concise way to get news into the hands of journalists, and with it, you can form media relationships and change minds.

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PR for Anyone

MAY 13, 2020

In order to be successful, it’s important to plan an annual calendar for pitching the media and have an actual strategy in place. Understanding what happens in the media throughout the year will help you lay this out and allow you to have better opportunity for success when pitching the media.

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