ImPRessions - Crenshaw Communications

AUGUST 1, 2018

It seems lies are more viral than truth – at least on Twitter. That’s the conclusion of a study recently published in Science magazine. Most striking were the factors that do not explain the virality of false information. There’s more bad news on the “fake news” front.

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Social Media Viral Media Study 220

ImPRessions - Crenshaw Communications

JUNE 26, 2019

Research by Chief Executive magazine and the USC Annenberg Center for Public Relations suggests that many CEOs don’t prioritize participation in a public conversation that departs from tangible business goals. But when should the CEO of a major company serve as its public spokesperson? To announce a new strategy.

Trade Shows 271

Trade Shows Airlines Leadership Corporate 271

NewsWhip

NOVEMBER 3, 2022

including magazines like OK! NewsWhip, which provides critical online insights – including how stories are trending and whether posts could go viral – that Silva and her colleagues can’t find anywhere else. If there’s one thing Reach Plc has, it’s, well, reach. Their go-to digital tool? Speed is very important.”.

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Reddit Viral Analytics Social Media 158

Cision

MAY 1, 2015

Talking Points: Mom goes viral for slapping son during Baltimore Riots ( CNN ) and Al Jazeera America being sued for discrimination ( POLITICO ). BIZ ); and Soundcloud making podcasting easier ( The Observer ).

Airlines 120

Airlines Media Software Viral 120

Prowly

AUGUST 24, 2017

As painful as it is to admit, all the fake news on the internet seem to be the most successful at going viral. The post 3 Tips for Creative Marketing That Beats Fake News appeared first on Prowly Magazine. Without getting too political, there are number of lessons marketers can use for their own campaigns.

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Creativity Viral Marketing How To 99

Prowly

FEBRUARY 18, 2025

Besides tracking what's being said about your campaign on social media, in digital magazines, or on forums, you can stay on top of every mention you receive through traditional channelsthink newspapers, radio broadcasts, and TV news! The best part? You can monitor both online and offline sources at the same time.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

AUGUST 21, 2017

We like to see experts who have published guides to enjoying the eclipse safely such as this one from Sky & Telescope Magazine which was a total PR coup for this obscure pub. The viral videos! Anyone connected to astronomy, optometry, photography or other science-related field, go for it! Make social media job #1.

Hotels 200

Hotels Local Interviews Viral 200

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

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Media Viral Radio Sports 120

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. The beginning of the story is about solving a problem for guys,” he told Fortune magazine in 2015. Better yet, that awareness led to revenue. Just ask Michael Dubin.

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Leadership Brand Branding How To 106

ImPRessions - Crenshaw Communications

JUNE 14, 2016

We enjoyed Time magazine’s recent Father’s Day campaign, Letters From Dad , which featured written pieces from a diverse range of famous dads, including Aaron Sorkin, Michael Bloomberg, Hank Azaria, Ethan Hawke, and Tom Brokaw. ” Some variations on the dad joke video went viral, indicating how universal the idea was.

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Retail Viral Video Pitching 120

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

There’s a reason why Time magazine gained currency for itself and the movement by naming “the silence-breakers” as its Person of the Year. As images of the bloodied man being dragged from his seat by airport police went viral, the airline made things worse with a series of legalistic and tone-deaf public responses.

Airlines 180

Airlines Reputation Journalism Crisis 180

ImPRessions - Crenshaw Communications

JANUARY 24, 2019

Crenshaw partner Chris Harihar claims the secret to his success when he started years ago as a PR agency intern is that he read every relevant journalist and trade magazine to flag relevant news for the team internally – even on the weekends! Who wouldn’t hire a guy like that? There are no stupid questions.

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Internal International How To Skype 160

PRSay

FEBRUARY 24, 2017

That’s an asset that stays with you, unlike shares or post virality.” Prior to that, he was editor of Utah Business magazine as well as editorial director for various PR trade publications. That’s why her team educated top managers that fan growth, for example, is a preferred metric.

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Social Media Airlines Media Meeting 118

ImPRessions - Crenshaw Communications

OCTOBER 13, 2016

Take time out from catching the latest viral video (we like this one ) or binge-watching an addictive show like “Narcos” and pick up a book that will let you explore something in depth. It helps to know what’s in and what’s out and who made the cover of People Magazine last week.

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Viral Storytelling Writing Crisis 120

The Resolution Blog

DECEMBER 20, 2015

Even if you don’t watch TV, you couldn’t have missed it, it’s everywhere; every newspaper and magazine seems to have written about the advert. Internally we have been discussing the STEPPS model recently (a model taken fromJonah Berger’s book, Contagious, which looks at why things go viral).

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Retail Viral Newspapers YouTube 120

Cision

JULY 20, 2015

Through those communities we were able to locate journalists that were able to review our products for magazines like Backpacker and Outside online. Here’s how Berger describes the value of stories as a delivery mechanism for buzz: “Virality is most valuable when the brand or product benefit is integral to the story.

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Energy Viral Storytelling Community 120

PRSay

MARCH 7, 2024

Art magazines covered the film’s colors and set design. This was accomplished with intentional and intangible shareable content — like taglines and movie posters — that went viral and became popular memes: The tagline, “She’s everything. Travel media reported on hotels decorated in the style of Barbie. He’s just Ken.”

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Film Marketing Sports Hotels 130

PRSay

OCTOBER 25, 2017

Because shrinking newsrooms forced the corporation to move away from its reliance on news outlets for consistent earned media, they decided to publish their own content in the form of a digital magazine to ensure that there would always be a bevy of stories and information to share on Twitter, Facebook and LinkedIn.

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Social Media Conference Media Corporate 120

Cision

FEBRUARY 5, 2016

Fitness Magazine found our Strawberry Banana Oatmeal Breakfast Smoothie recipe from foodgawker. Sally has ONE viral post that brings in all those views. Last summer we started to update our LinkedIn profile and really focus on our connections. One connection resulted in a recipe creation ambassadorship with a brand.

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Pitching Instagram Viral YouTube 120

Bad Pitch Blog

JUNE 25, 2014

Sites like Buzzfeed , Upworthy and Viral Nova are pretty polarizing. This once iconic, news magazine''s Twitter bio reads: "Breaking news and current events from around the globe." But it may make you wonder why someone would point out this ironic, but completely unrelated, fact in the headline.

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Instagram Viral Web Analytics 72

Stuart Bruce

OCTOBER 3, 2015

The lie has been exposed by The Independent , The Mirror , Vice , TIME magazine and others. It’s just the most recent high-profile example that highlights how easy it is for old photographs or videos to be manipulated and distributed to create a false impression.

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Social Media Crisis Communications Viral Crisis 60

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Mark Fidelman (@markfidelman) August 20, 2015. Robert Fine – @bobfine.

Social Media 120

Social Media Twitter Media Nonprofit 120

Contently - Strategy

DECEMBER 12, 2018

She’s the former editor of Money magazine and now the VP of marketing at Monster.com. Just look at GE Reports, which has built a dedicated newsletter of over 100,000 people and regularly goes viral on Reddit by covering the company’s amazing new inventions and initiatives across renewable energy and air travel.

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Content Marketing Creativity Marketing Travel 110

Prowly

DECEMBER 13, 2024

Print media monitoring software tools allow you to track media coverage across global, national, regional and local newspapers, along with trade publications, consumer magazines, and business journals. What are print media monitoring tools? 1 Define your monitoring needs Do you know what exactly you need to monitor?

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Print Tools Software Media 104

Waxing UnLyrical

JULY 18, 2019

In 2017, my organization, Goodwill Industries International, then a 115-year-old social enterprise; one of the oldest 501 (c)(3) nonprofit brands; the leading workforce provider in North America; and the #1 brand doing the most good by enso and featured in Fast Company Magazine – faced a pretty significant challenge.

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Nonprofit Fashion Retail Enterprise 86

Presspage

AUGUST 24, 2023

The principle categorizes content into three main types: ‘Hero’ content aims to create viral, high-impact (video) content, often tied to significant events or campaigns, to attract a massive audience. Hub’ content refers to regularly scheduled, thematic content that retain and engage subscribers, encouraging them to return for fresh content.

Storytelling 78

Storytelling Data YouTube Strategy 78

Mindful Marketing

DECEMBER 20, 2023

The iconic magazine about all things athletic ran afoul of public opinion on a viral scale when it apparently used artificial intelligence to write articles that it attributed to human beings. His question to me was more about what he might do or say.

Ethics 95

Ethics Marketing Sports Education 95

Mark My Words

APRIL 18, 2018

With their agencies they have used social and stunts in a layered way to earn coverage, joining up traditional media strategies with viral content. Greggs The Baker and their starchy delicacies have become lodged in the national consciousness, despite the fact that it is more dispenser of defrosted snacks than aromatic boulangerie.

Social Media 60

Social Media Media Viral Twitter 60

Reputation Us

JANUARY 13, 2016

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. A report published last year by a joint group of mayors and police chiefs through the U.S.

Communications 60

Communications Crisis Reputation Local 60

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

Prohibition

MARCH 30, 2021

The viral tweet has now been liked over 130 thousand times and shared over 106 thousand times. This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Amazon… again.

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Pharmaceuticals Retail B2C Social Media 62

Contently - Strategy

APRIL 24, 2019

Having served as the executive editor at Money Magazine, Magnarelli’s journalism experience gave her an advantage. There’s organic distro, the flashy side full of clever, funny, eye-catching posts going viral. “I said, ‘What do you want to get out of what we do?’ Explore new distribution channels.

Content Marketing 101

Content Marketing Infographics Insurance Insurance 101

Buzzstream

MARCH 13, 2024

Traditional PR may encompass online media but mainly focuses on newspapers, magazines, radio, and TV. This piece went viral, gaining major news coverage in the space due to the timeliness of the campaign and the creative way it came together. In contrast, traditional PR has broader metrics to measure public perception and sentiment.

Digital PR 71

Digital PR Construction Case Study SEO 71

Flatiron Communications

MAY 29, 2015

even prompting New York Magazine to visit corporate headquarters in Pennsylvania: “Curious about the most extreme fluorescent-floral-wearing Lilly devotees, the Cut sent photographer Amy Lombard inside the Lilly Pulitzer headquarters in King of Prussia, Pennsylvania (a.k.a.

Retail 28

Retail Fashion Policies Employee 28

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. According to Billboard magazine, fans “want the full and complete Taylor Swift experience, and that experience includes buying the album.”.

Social Media 48

Social Media Marketing Media YouTube 48

NewsWhip

DECEMBER 15, 2022

Another top performer in the top ten was People magazine, which cracked the top five publishers for the second month in a row and was the most engaged American publication overall in November. This was thanks to its coverage of celebrity news, which drove it to almost 8 million engagements. .

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Facebook Viral Sports Video 148

Buzzstream

MAY 25, 2021

You’re fairly unlikely to “go viral” with this format because they’re unlikely to produce stories that will make the front-pages of top-tier newspapers or magazines. They’re far more likely to be a “slow burner” when it comes to links. One campaign that we did at Aira generated over 100 links, but did so over a 12-month period.

Infographics 160

Infographics Data Blogging Mobile 160