Inbound PR

JULY 17, 2018

Account-Based Marketing (ABM) has been a popular term over the last few years with a lot of companies jumping on it. Everything You Need to Know About Account-Based Marketing. What is Account-Based Marketing.

Marketing 67

Marketing Agency Company 67

Inbound PR

NOVEMBER 14, 2019

I've been doing some work on influencer marketing recently and specifically on why use it, best practices, examples etc. I'm not going to go in the discussion around whether influencer marketing is the same thing as PR or not, whether it should be PR doing it or the marketing department. Anyway, back to my research.

Infographics 54

Infographics Marketing Fashion Groups 54

Inbound PR

AUGUST 19, 2020

Over the years, content marketing has proven to be a valuable tool for businesses. It turns out that 88% of marketers use content marketing for their marketing strategies. This figure may sound promising, but did you know that 63% of businesses don’t have a documented content marketing strategy ?

Content Marketing 62

Content Marketing Strategy Marketing Tools 62

Inbound PR

FEBRUARY 25, 2020

I've been covering a lot about influencer marketing over the last few months. I think everyone has their own formula and every brand have their own process or strive to develop their own process but there are some basic, important steps that must always be considered and need to be part of any influencer marketing campaign.

Infographics 62

Infographics Marketing Brand Branding 62

Inbound PR

OCTOBER 9, 2018

All this conversational marketing stuff is overwhelming, isn't it? What's conversational marketing you ask? Bots, live chat, Facebook Messenger for business.

Marketing 54

Marketing Technology Facebook Consumer 54

Inbound PR

JANUARY 22, 2019

Many brands are jumping on video marketing as they recognise the need for it but are still struggling to create the type of engaging videos that their audience can connect to or be interested in watching until the end. Video is no longer an awareness play, left to big businesses with big agencies and big budgets.

Video 59

Video Marketing YouTube Instagram 59

Inbound PR

APRIL 3, 2018

This is a guest post by Justin Champion. We live in an information age. If you have a problem you’re trying to solve or want to learn more about it, you can find an answer in just a few seconds with the click of a button on Google. And just how many people are searching for information?

Content Marketing 75

Content Marketing Engineering How To Strategy 75

Inbound PR

JULY 23, 2024

I've been working in SaaS for just about 10 years now and one of the critical strategies SaaS companies employ to scale their operations and expand their market reach is the development of partner reselling models.

Trends 134

Trends Software Industry Strategy 134

Inbound PR

JUNE 11, 2019

There's a ton start-ups need to figure out, including their own PR and marketing. PR especially plays a key role because as a start-up nobody knows you and you need to get the word out about your existence, your products and the new value that you add in the market.

Course 110

Course Tools Marketing Brand 110

Inbound PR

APRIL 23, 2020

The temptation to deliver as many leads as possible can be very strong on the part of marketing teams. One marketing buzz term we’ve all been hearing over and over again is optimisation. But at the same time damaging.

Strategy 118

Strategy Resources Marketing Brand 118

Inbound PR

SEPTEMBER 25, 2018

As professionals from any discipline, we have a tendency to jump into action too quickly. We spend little time defining goals and then doing research to identify the right tactics that will enable us to hit those goals. I think this is particularly relevant in PR and on the PR Resolution podcast with Stella Bayles, we discuss exactly that.

Marketing 63

Marketing Measurement Publicity 63

Inbound PR

MARCH 22, 2024

The definition of public relations has expanded and now includes activities such as managing social networks, developing blogs, implementing email marketing campaigns, participating in events, and more. Gone are the days when PR solely provided support; now, it is recognized that communication must have a strategic focus.

Study 134

Study Measurement Data Blogging 134

Inbound PR

JULY 24, 2020

Inbound Marketing is terrific at showing the monetary value of marketing efforts so there's a lot that PR could learn. One of the reasons why I wrote the Inbound PR book was to help PR professionals open their eyes to the need for modern measurement and tangible proof of PR results. Measurement has always been a problem in PR.

Measurement 117

Measurement Infographics Examples Industry 117

Inbound PR

JUNE 12, 2018

Did you know that for 69% of marketers say that converting contacts/leads into customers is their top priority for the next 12 months? The State of Inbound 2018 is our most comprehensive resource on the current state of inbound marketing, sales strategy and operations. I've said before that we at HubSpot love data and research.

Resources 83

Resources Data Report Trends 83

Inbound PR

MARCH 20, 2022

Fast fashion is basically “ an approach to the design, creation, and marketing of clothing fashions that emphasizes making fashion trends quickly and cheaply available to consumers.” It's fueling your desire for “new" and FOMO. Thanks to COVID-19,

Fashion 118

Fashion Trends Consumer Marketing 118

Inbound PR

SEPTEMBER 18, 2018

I saw this in an infographic from iScribblers that looks at the state of content marketing mainly for B2B but has insights for marketers from all industries. What's more, businesses with proper content marketing strategies see six times the conversion rate of companies that don’t.

Infographics 72

Infographics B2B Content Marketing Marketing 72

Inbound PR

AUGUST 18, 2023

Business environments change so I prefer to be agile and adapt to the needs of the market rather than stick to a 5 or 10-year goals plan. I struggle with this as well which is why my goals tend to be short to mid-term especially when it comes to my career development. However, even short-term goal setting can be difficult.

How To 118

How To Marketing 118

Inbound PR

MAY 14, 2019

For consumers, the colossal amount of content, PR and marketing messages out there can be quite a turn off. Then for the rest of the day, I was followed around by an online advert trying to convince me to book a cruise. Sound familiar? We’re busy people and we don’t have time to sift through it all.

Video 95

Video Strategy Storytelling Web 95

Inbound PR

OCTOBER 1, 2020

I'm not going to cover PR, marketing, customer success or project management. This is not going to be one of the typical posts on this blog. Instead, I'm going to talk about something far more personal - decisions and choices I've made to live a little bit of a greener and less wasteful life.

Blogging 118

Blogging Marketing 118

Inbound PR

OCTOBER 23, 2018

At HubSpot, we began the inbound movement about 13 years ago when we noticed a major shift in the market where customers were beginning to change how they were consuming information and making purchase decisions. This approach allowed businesses to generate a ton of leads and pass them onto sales to close them as customers.

SEO 66

SEO Content Marketing Consumer Social Media 66

Inbound PR

FEBRUARY 6, 2020

If you work in marketing and PR, you know there’s been a sea change. The old “push” tactics the industry once relied on no longer work well in the digital age. As a PR professional, journalists and media folks are your consumers and today’s consumers increasingly reject top-down, interruptive messages trying to sell a story.

Consumer 98

Consumer Writing Industry Marketing 98

Inbound PR

JANUARY 1, 2019

They explore Inbound PR and the book I published about it this year, internal communication, marketing, leadership and social media. On to a fabulous 2019 and more PR, inbound PR, marketing and business posts! Below is the selection of my favourite posts per month out of the 51 pieces that I wrote in 2018.

Leadership 69

Leadership International Internal Blogging 69

Inbound PR

OCTOBER 9, 2019

I'm a millennial in marketing and a former TV journalist who geeks out over the concept of Inbound Public Relations (PR). The PESO model is still alive and well, but too many companies are ignoring one major part of the timeless marketing model - Earned Media. Republished with permission from Leighton Interactive. Never heard of it?

Strategy 74

Strategy Video Social Media Company 74

Inbound PR

DECEMBER 17, 2019

When I was at university doing a BA in International Business in Germany, you could say that I fell in love with Public Relations during a module in Marketing where I got exposed to PR for the first time. That was a conscious choice, I wanted to do PR.

Internal 103

Internal International Social Media Agency 103

Inbound PR

SEPTEMBER 11, 2018

Yup, that funnel that you've been using for decades in your marketing and sales to generate traffic and then convert and close leads into customers is dead. Because the funnel uses a linear approach and as our VP of Marketing Jon Dick says , "Funnels lose the energy you put into them once you reach the bottom. The funnel is dead.

Energy 63

Energy International Internal Meeting 63

Inbound PR

JULY 30, 2019

This is a guest post written by Binh An Nguyen from Market Ease. What do you do when your website’s performance becomes abysmal and your ranking on Google starts sinking? Whenever my client comes to me saying his or her website is suddenly performing poorly, or dipping in recent months, I’ll tell them that it’s time for a comprehensive audit.

SEO 75

SEO Analysis Google Analytics 75

Inbound PR

NOVEMBER 23, 2021

Last week, I had the pleasure of presenting at the Digital Marketing Transformation e-Conference on the topic of Disrupt or Be Disrupted. It's been a while since I've done some public speaking and even though it was all online due to COVID-19, I loved it. digital disruption. business models. specific activities you can take.

Video 62

Video Conference Technology Marketing 62

Inbound PR

FEBRUARY 19, 2019

Digital is an enterprise-wide strategic priority that cannot be isolated to just the marketing or IT department. Everybody in the organisation has a role to play.

Enterprise 61

Enterprise Technology Employee Report 61

Inbound PR

NOVEMBER 27, 2018

I did this by recognising the unique value I could provide to the market that was somehow not there - contributing my inbound marketing knowledge to the public relations practice. As for companies, I spent years in consulting.

Infographics 59

Infographics How To International Internal 59

Inbound PR

MARCH 22, 2021

They seek people in Customer Success , Sales, Operations, Marketing and many more. It's also about those who market it, sell it and then ensure that customers use it plus all of the behind the scenes teams such as finance, HR and so on. In fact, tech companies are hiring for different types of talent.

Engineering 71

Engineering How To Company Industry 71

Inbound PR

JUNE 20, 2019

Far too many businesses are still putting their products and services first when it comes to their marketing, sales and communications decisions even though they say they're customer-centric. The Inbound PR methodology preaches this customer or as I call it persona-first thinking and in fact doesn't really work without it.

Technology 81

Technology Communications Marketing Brand 81

Inbound PR

NOVEMBER 5, 2019

It's not really rocket science what we content marketers wake up and try to do every day: get attention. Somewhere along the way, a (very) small group of marketing pioneers began getting the trick - and started creating their own brand original series as well. 5 Reasons Why You Need Original Series in Your Content Marketing.

Brand 54

Brand Branding Content Marketing YouTube 54

Inbound PR

AUGUST 5, 2019

When I was in my first year at university, I fell in love with marketing and communications and specifically, PR. This was unusual as I was doing a BA in International Business and most students with such a degree tend to choose finance or consulting as a career. But authors like Brian Solis and David Meerman Scott helped me make my choice.

Blogging 80

Blogging SEO Writing International 80

Inbound PR

JUNE 5, 2018

So I took the inbound marketing methodology and flipped it into its PR version , focusing on the media as the key persona. Let me throw a quick disclaimer here: Inbound PR can work for any stakeholder group: customers, media, employees, etc.

Tools 75

Tools Employee Groups Technology 75

Inbound PR

AUGUST 21, 2018

But when I joined HubSpot and had to master inbound marketing , I had to nail down on the numbers game and think with measurement in mind from the start. Because let's face it, what PR people excel at really is storytelling, often in the written form. And I think we all agree that measurement is not PR's forte.

Video 74

Video Storytelling Measurement Study 74

Inbound PR

JUNE 26, 2018

"At the crux of the case for Inbound PR is the notion that in combining public relations with inbound methodology, public relations becomes highly relevant in the current and likely future states of the market.

Measurement 75

Measurement Writing Tools Industry 75

Inbound PR

MAY 15, 2018

We invented inbound marketing which helped thousands of companies out there drive good-fit leads through their own website and content , and then pass them onto the sales department that though an inbound sales philosophy became able to close these leads into actual customers and so grow the company's revenue.

Software 72

Software Company Marketing Brand 72