Communications Conversations

SEPTEMBER 14, 2017

Sure, classes exist that cover social media and digital marketing at the University of Minnesota and the University of St. But, in the end, the classes are led by people who just don’t have Fortune 500-level marketing chops. People like Jamie Kvamme from Polaris who will be teaching our class on social media advertising.

Media Training 0

Media Training Training Social Media Media 0

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. What are some examples of AI done really well in the context of a communications/marketing strategy?

Community 148

Community Big Data Media Resources 148

Landis PR

MARCH 18, 2024

By Andie Davis Photo courtesy of Pixabay There are many great benefits that come from media training, and not just for media interviews. If you get media interview requests, you will want experienced media trainers to guide you through the ins and outs (and the dos and don’ts) of being a great interviewee.

Media Training 59

Media Training Training Media Interviews 59

ImPRessions - Crenshaw Communications

JULY 20, 2021

For those who aren’t familiar, these are “blank check” investment firms that acquire a company with the goal of bringing them to the public market. Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. Media training is a must.

Pitching 296

Pitching Financial Media Training Training 296

Communications Conversations

MARCH 21, 2017

Google the phrase “Social media training Minneapolis.” In a nutshell, that describes my experience with social media training programs (or a lack thereof) in the Twin Cities. Especially when there is a clear gap in the market? ” What comes up? A handful of agencies. And an Eventbrite list.

Media Training 68

Media Training Training Social Media Media 68

Melissa Agnes

SEPTEMBER 16, 2014

Everyone is using social media for marketing today. Here are three tactics you can employ now that will significantly lower the odds that a social media flub will trigger a public relations crisis. 1) Provide social media training for everyone that operates as an admin on a brand account.

Social Media 239

Social Media Crisis Training Media 239

5W PR

NOVEMBER 25, 2024

Media Relations Cultivating strong relationships with journalists is crucial for securing media coverage. Identifying target media outlets that align with the industry and developing compelling pitches that are newsworthy and relevant to their audience are essential steps.

B2B 78

B2B Company Crisis Management Measurement 78

Onclusive

DECEMBER 16, 2020

Fusion of PR and content marketing Content marketing is a proven way to break through the noise, as long as the content is highly visible. That’s why content marketing needs PR. A new metric, share of search, will build momentum as a way of measuring PR effectiveness and tying PR to market share.

Industry 221

Industry Content Marketing Corporate Analytics 221

Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. It is an old saying in PR: “there is no accounting for taste.”

Energy 196

Energy Analysis Media Retail 196

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. Which of the current core course offerings are essential? What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

Onclusive

NOVEMBER 8, 2023

Companies often hire specialized agencies on a project basis to assist with specific repositioning or market research. Media Training With the reach of today’s media formats and the explosion of publications, media training is important for a much larger number of people in an organization.

Training 195

Training Media Training Crisis Communications Reputation 195

ImPRessions - Crenshaw Communications

JUNE 20, 2019

The PR team should develop this strategy based on the business goals of the organization, and in collaboration with other departments, like marketing and sales. Media training. Inexperienced executives shouldn’t commit to a media interview or TV appearance without media prep. Brand perception audit.

Agency 188

Agency Publicity Media Training Training 188

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

You could be moderating a media interview, holding media training for a CEO, or manning a check-in table at a panel event. One of our former clients was an emergency “panic button” marketed to women, college students, and runners. Sometimes walking into the office, you never know what ‘costume’ you’ll be wearing.

Creativity 243

Creativity Retail Groups Media Training 243

Stuart Bruce

JUNE 24, 2014

Exactly the same would apply if we were talking about marketing. This observation is also based on training hundreds of PR, marketing, digital, social media and communications people in more than 30 different countries. public relations social media Training online PR PR training'

Social Media 158

Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Outside of a formal media training, every good PR agency team will take an experienced spokesperson through anticipated questions to prepare him for the conversation. Vomiting marketing jargon. A media interview is an opportunity for a journalist to get substantive information to support a story.

Interviews 251

Interviews Media Television Media Training 251

Cision

SEPTEMBER 1, 2015

In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company? Brad Phillips is the president of Phillips Media Relations , which specializes in media and presentation training. They’re Too Focused on Internal Structure.

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

JUNE 10, 2016

Those seeking public relations services often pigeonhole it into media relations. Here are just a few: High-level media training. The best media training sessions train the entire team, starting at the top. For a real dash of schadenfreude, check out these examples of what not to do.

Media Relations 120

Media Relations Agency Media Training Media 120

ImPRessions - Crenshaw Communications

AUGUST 9, 2018

If an early-stage company or startup feels it just doesn’t need a PR agency partner to help develop communication strategy and it has little need for overall reputation management, messaging, thought leadership, media training, or other benefits of a PR services partnership , then a simple pay-to-play publicity package may suffice.

System 220

System Agency Media Training Reputation 220

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. In my interactions with Cydney over the years, I’ve always found her to be uber professional, smarter than hell and yet easy-going (she was a great “professor” at our recent sparked social media training!).

Social Media 141

Social Media Media Marketing Leadership 141

Cision

SEPTEMBER 30, 2015

These are all great goals for your social media campaign, but without the right social media team behind you, you’ll never be able to accomplish any of them. Amy Heiss, Global Program Manager for Social Media Training and Activation at Dell. Lewis Bertolucci, Head of Social Media at Humana.

Social Media 120

Social Media Report Media Training Training 120

Waxing UnLyrical

JULY 3, 2013

But this is the approach I see in the early days of a lot of start-up marketing. Unfortunately, most of these ideas fail because they fail to successfully hit their mark in the open market. And the reason they fail to hit their mark in the open market is that they fail to differentiate themselves from the competition.

Marketing 104

Marketing SEO Writing Engineering 104

ImPRessions - Crenshaw Communications

MARCH 13, 2018

The overlapping roles of corporate communications and marketing and dissolution of silos in some organizations have not always been smooth. Marketing departments often have significantly larger budgets than communications, yet the CCOs voice must be just as persuasive. It’s not just press releases and media training.

Trends 199

Trends Corporate Employee Reputation 199

Stuart Bruce

JULY 15, 2014

In contrast Sir John Parker, who has chaired several FTSE 100 groups and is currently chairman of mining group Anglo American, is dismissive and thinks social media takes on greater importance if “you’re in the travel business or certain aspects of retailing.”

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

PR for Anyone

JULY 15, 2020

If there is one thing I’ve learned doing media interviews and teaching people how to do it, it’s expect the unexpected. When my clients land media interviews, we always do media training beforehand. You really have to be prepared for anything. I go over questions that could be asked.

Interviews 165

Interviews Television Film Media Training 165

Agility PR Solutions

APRIL 7, 2020

We’ve got 8 tips from Ken Barber, a former cameraman with ABC affiliates who has been part of Mower’s media training team for almost 30 years. If you’re not careful, though, your colleagues and clients will focus more on how you look than what you say. He’s […].

Conference 130

Conference Video Media Training Training 130

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. Digital PR training.

Training 119

Training Digital PR Media Training Education 119

ImPRessions - Crenshaw Communications

MAY 8, 2018

For a deep dive on media training , see our earlier post. Similarly, corporate reputation is no longer an abstract concern for businesses; today, it’s likely to impact their market cap. Going into an interview with no knowledge of the reporter or outlet can end in disaster, especially in a corporate crisis.

Corporate 195

Corporate Training Reputation Media Training 195

Ishmael's Corner

OCTOBER 19, 2014

“It’s natural for a new CMO to evaluate all marketing spends.”. If you think the media training helped Brad, think again.”. Decrypted. “I I suggest you start preparing for an agency review.”. Client Phrase. You need to be available 24 X 7 starting now!”. Carl Icahn just tweeted about our company.”. Client Phrase. Decrypted. “If

Agency 143

Agency Media Training Conference Training 143

The Proactive Report

AUGUST 28, 2018

A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

Cision

AUGUST 10, 2015

Around 200 people gathered for PRNews’ Big 4 Conference in San Francisco to learn about rising marketing and PR trends, strategies and tactics for Facebook, Instagram, Snapchat and Twitter. Social media should be no different. They also found that 71 percent of people are more likely to purchase something when referred by social media.

Training 120

Training Employee Social Media Company 120

Onclusive

FEBRUARY 9, 2021

A typical PR agency toolkit can include some or all of the following: Strategic counsel and advice Reputation management Crisis management Media relations, including outreach and pitching Analyst relations (e.g.

Agency 195

Agency Strategy Communications How To 195

PRSay

MAY 23, 2023

Among the services those PR professionals have offered on a pro bono basis have been press materials and media relations for fundraising events, media training, brand messaging, website copywriting, social media support and communications planning. Communications projects will be completed in September.

Nonprofit 148

Nonprofit Local Training Media Training 148

ImPRessions - Crenshaw Communications

MAY 20, 2019

Depending on the company, the communications team may be relatively small, and corporate peers in marketing, HR, and product development may lack an understanding of PR and corporate communications. There’s also the siloed nature of many organizations.

Agency 200

Agency Corporate Pharmaceuticals Public Affairs 200

ImPRessions - Crenshaw Communications

JUNE 7, 2019

But PR agency people often need to flag media stories for clients, either because it may have a negative mention of their brand – or in preparation for reactive media pitching. “Flagging” is also used in media training as a technique to emphasize certain responses to a reporter’s question.

Agency 192

Agency Internal International Pitching 192

Stern + Associates

AUGUST 23, 2024

Consider hosting a social media training session to teach leaders how to optimize their profiles and engage effectively, and offer short 1:1 sessions for those who want personalized guidance. You may also consider a content training session, providing tools they need to write content such as blog posts or resource guides themselves.

Strategy 127

Strategy Training LinkedIn Resources 127

Presspage

NOVEMBER 8, 2024

Then, make sure that everyone, both those in the spotlight and behind the scenes, have received proper media training and know exactly what to do. Within the first two months of its August 2016 launch, there were 96 reports of overheating batteries and fires, despite the phone being one of the priciest on the market at the time.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78