Buzzstream

JANUARY 16, 2024

Luckily, I’ve done much of the legwork for anyone in the SEO and link building world looking to streamline their workflow using Chrome extensions. These are the best SEO extensions to help you finish your work quickly and efficiently. It quickly scans a webpage and identifies broken links, which is crucial for SEO and user experience.

SEO 83

SEO Web Tools Analysis 83

Contently - Strategy

SEPTEMBER 21, 2023

In the swiftly evolving digital realm, artificial intelligence (AI) has surged to the forefront, fundamentally transforming content creation and search engine optimization (SEO). The emergence of AI SEO tools is revolutionizing how we optimize content, offering a fresh dynamic to staying competitive.

SEO 52

SEO Tools Engineering Google 52

Contently - Strategy

JULY 28, 2021

“SEO” may be the most ubiquitous marketing word out there—an OG term that sits alongside “engagement” and “cross-channel” in the pantheon of lexicon that’ll never die. “It’s a collaboration between passionate editors and passionate SEO strategists,” Mackenzie said.

SEO 119

SEO Automotive YouTube Video 119

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 173

B2B Company Marketing SEO 173

Contently - Strategy

SEPTEMBER 4, 2024

We started writing blog content in 2011—back when Facebook fan pages and Klout scores were the marketing trends of the moment. It revealed valuable insights about content longevity, SEO, and how our readership has evolved. Here’s what the exercise taught me—and what I think other content marketers can learn from my experience.

Blogging 109

Blogging SEO Analysis Content Marketing 109

Prohibition

MARCH 21, 2022

We’re back this month with another meet the team feature! I also love the fact that PR and marketing is constantly evolving, so there’s always new things to learn. I did a journalism degree at Uni in Leeds and alongside my course, I did an internship in the PR team at a full-service marketing agency.

Meeting 62

Meeting Pinterest Agency SEO 62

The Resolution Blog

OCTOBER 30, 2017

This can be a little daunting, so here’s a quick guide to preparing for your first client meeting: Make them succeed If you can make your client look good in their role, you are onto a winner. Tip: If it is an important meeting, manually write yourself a script, read it once and throw it away. What pressures are they under?

Meeting 120

Meeting How To Radio Energy 120

Contently - Strategy

JULY 9, 2024

Every content marketer loves the feeling when a content piece climbs the rankings for views, engagement, and, ultimately, conversion. But nowadays, marketers have more reliable ways to choose content topics that are likely to engage customers. What is data-driven content, and why should content marketers create it?

Content Marketing 52

Content Marketing Data Marketing SEO 52

Critical Mention

OCTOBER 21, 2018

It’s easy to fall behind rapidly evolving SEO trends, which include optimizing your website with the right keywords, using paid online marketing and using structured data—but there are five strategies that many PR pros miss when incorporating SEO into their campaigns: Back in the 90s, how did mom and pop stores grow their businesses?

SEO 74

SEO Strategy Engineering Local 74

HMA Public Relations

JANUARY 18, 2024

Content marketing has become a vital marketing aspect for businesses in the evolving digital age. Discover how high-quality and consistent content can amplify your unique voice to the world and help meet a wide range of business goals in this post from Justin Liggin.

Content Marketing 90

Content Marketing Marketing Meeting SEO 90

Solo PR Pro

JUNE 8, 2021

After her time at the community health non-profit and a stint as an associate at PRSA, a former colleague recruited her to be the marketing manager at a new performance marketing company. Nicole wore many hats there, managing everything from PR and social media to content development and SEO. First taste of solo PR freedom.

Meeting 110

Meeting Public Affairs Trade Shows Journalism 110

Sword and the Script

FEBRUARY 20, 2024

Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Top metrics for marcom and PR vary The top metric for marketing communication (marcom) leaders is leads generated while the top metric for PR is stories placed. Sword and the Script is a boutique B2B marketing, PR and communications consultancy.

Report 102

Report Publicity Marketing Pitching 102

ImPRessions - Crenshaw Communications

MARCH 3, 2022

B2B Sales & Marketing Exchange (August, Boston). B2B media outlet Demand Gen Report produces this and the winter B2B Marketing Exchange events annually. This is HubSpot’s annual event that unites thought leaders from over 161 countries across marketing, sales, customer success, revenue operations, and more.

Conference 304

Conference B2B Content Marketing Case Study 304

Bianchi Biz Blog

SEPTEMBER 26, 2022

I produced white papers and executive guidance for management consulting company LRN, conferences for American Express Publishing’s Luxury Summit, the Luxury Marketing Council and PR Week’s annual conference. This meant we had to meet people and build relationships from scratch, too. You can follow Scotty on Twitter at: @scottyreiss.

Meeting 74

Meeting Automotive Media Journalism 74

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. For lots of organizations, an AI marketing strategy works. It’s not baked into their products. They aren’t moving the technology forward in any way.

Company 78

Company Strategy Marketing Technology 78

Shift Communications

JUNE 14, 2023

In every call, strategy meeting and brainstorm, nearly every client (AI startup or not) asked how we, their PR team, can tie them to the genAI discussion. For lots of organizations, an AI marketing strategy works. It’s not baked into their products. They aren’t moving the technology forward in any way.

Company 78

Company Strategy Marketing Technology 78

ImPRessions - Crenshaw Communications

SEPTEMBER 29, 2021

Sometimes it feels like there are simply not enough media outlets to meet the goals of those PR team members trying to fill their client reports with good news. Positive press drives SEO. Look at the flipside of the PR agency that wants to offer a range of marketing services. Here’s why.

SEO 227

SEO Agency Reputation Policies 227

Wadds Inc.

JANUARY 11, 2023

There are clear applications for artificial intelligence (AI) content generation tools in marketing and public relations but make sure that you fact check. This has application in a range of public relations situations from qualitative research to meeting summaries. The shiny new toy is an ethical minefield.

Publicity 98

Publicity Wikipedia Marketing Training 98

Contently - Strategy

NOVEMBER 12, 2019

When I started as an editorial intern at Contently, the first thing I realized was that I had a lot to learn about content marketing. Like many people entering the job market, I wanted to write and edit, and I was interested in exploring different ways to make a living with those skills. The Beginner’s Guide to SEO | Moz.

Content Marketing 111

Content Marketing Marketing SEO Video 111

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. A subreddit upended the stock market, and Bitcoin almost got to the moon. Chen’s right. Brainstorm a surplus of ideas.

Financial 144

Financial Banking How To Marketing 144

Buzzstream

JANUARY 26, 2024

Bulk emailers will get temporary errors on a small percentage of emails they send that don’t meet the requirements. April 2024 – Google will begin rejecting a percentage of bulk senders’ emails that don’t meet the guidelines. You can skip these first three checks if you meet SPF, DKIM, and DMARC (for bulk senders).

Google 134

Google Guidelines SEO Reputation 134

PR in High Definition

SEPTEMBER 30, 2016

With control of 81.67% of the search engine market, how consumers and businesses find your brand online is most likely to be through Google. Many companies may feel that they have only just fully come to grips with the notions of keywords and on-site SEO but Google is developing and changing. The best way to do this?

Google 48

Google SEO Meeting Brand 48

Contently - Strategy

JUNE 12, 2024

It’s the year 2010, before anyone even knows to ask the question, “What are content marketing platforms?” As a marketing manager, you’ve embraced Gmail, and Google Docs has changed the way you collaborate with your team. You have an internal marketing team, and you manage a team of freelancers—writers, designers, editors, etc.

Content Marketing 52

Content Marketing Marketing System Guidelines 52

PR in High Definition

SEPTEMBER 28, 2023

With search engine optimisation (SEO) serving as a key method for marketing and communications professionals to reach their audiences, this news made me wonder – how much power do search engines actually wield to control how we think about certain organisations and products? Interested in hearing more on this topic?

Engineering 62

Engineering SEO Wireless Google 62

Landis PR

JANUARY 30, 2024

Research shows that 44% of decision-makers become less receptive to sales calls and traditional marketing during economic downturns. Instead, proactive marketers turn to thought leadership to drive revenue and acquire new business. Smart revenue marketers employ PR-specific tracking mechanisms to link these metrics back to PR efforts.

Leadership 105

Leadership SEO Measurement Reputation 105

The Resolution Blog

OCTOBER 26, 2017

I spent six years in traditional PR agencies before moving to digital marketing where I spent a further six years specialising in SEO and working in-house with my clients to integrate digital marketing. The answer will come with a clear objective linked to an organisational goal and KPIs in place to meet it.

How To 181

How To SEO eBook Measurement 181

Waxing UnLyrical

MARCH 23, 2016

While most of my friends and family are on Facebook and “addicted” to this social network, I choose to meet and interact with new people on Twitter. And what’s better than e-meeting new people from across the globe and learning from their experiences? No, that doesn’t mean I don’t like my friends or family. Ain’t that awesome?

Meeting 40

Meeting Communications Marketing Community 40

5W PR

APRIL 28, 2022

Marketing is an essential function of any industry or business. A business can be a small one or a giant conglomeration – they need to prioritize marketing, irrespective of size. Does the Cannabis Industry Need Marketing? And similar to any other industry, the cannabis industry can benefit from marketing.

Marketing 88

Marketing Government Guidelines Education 88

5W PR

NOVEMBER 9, 2017

I saw Julia Engle of Gal Meets Glam in a J.Crew top and it took less than 10 minutes before I purchased it. This poplin pullover quickly became a wardrobe staple while simultaneously solidifying my belief in the power of influencer marketing. Forbes reported that 84% of marketers planned on working with influencers in 2017.

Marketing 95

Marketing SEO Creativity YouTube 95

Critical Mention

FEBRUARY 22, 2019

While some marketers may be concerned that AI could threaten their job security, the truth is that AI will more likely be a tool that makes it easier to deliver effective marketing campaigns. In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. Marketers can now focus on the big picture.

Marketing 118

Marketing Data B2C Big Data 118

The Hoyt Organization

JUNE 14, 2024

Google’s Helpful Content Update has changed how we approach SEO and impacted many travel sites positively and negatively. What can your travel brand do to meet these guidelines and rank high on search engines? This update emphasizes creating people-first content that satisfies users’ curiosity.

Travel 81

Travel Brand Branding Guidelines 81

Bianchi Biz Blog

MAY 30, 2024

Added Reach & SEO: Respected, independent media outlets hold a much higher authority ranking with Google and other search engines, and those articles will turn up in search results for years, well beyond the life of a print issue story. And we know most people don’t go past that first page or two when looking at Google search results.

Automotive 92

Automotive Engineering Mobile SEO 92

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. Clients typically offer extra support during these meetings to work around conditions or disabilities.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

Stern + Associates

FEBRUARY 28, 2024

PR for consulting firms is crucial for distinguishing value and expertise in an increasingly crowded – and commodified – market. It also enhances SEO, creating backlinks to your website and providing compelling material for social posting. It has to meet journalistic standards of accuracy and can’t be overly promotional.

How To 126

How To SEO Strategy Social Media 126

Onclusive

JUNE 21, 2017

Maybe running a targeted marketing campaign in tandem with PR is your best bet. PR and marketing are converging. PR professionals and marketers alike are beginning to see PR attribution as a mandatory mechanism for accurate marketing measurement. “ said Furey, “Probably not.” Proving PR’s value lies in the quantitative.

Storytelling 329

Storytelling SEO Community Insurance 329

Sword and the Script

AUGUST 29, 2020

These three studies are the center of this week’s Unscripted Marketing Links. According to the survey: social media management (77%) content marketing (77%) influencer marketing (67%); and link building for SEO (56%) Other statistics stood out for me in the report: Measurement. “PR What are the new services?

Media Relations 98

Media Relations Report Industry SEO 98

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 62

Marketing SEO Pharmaceuticals Google 62