ImPRessions - Crenshaw Communications

MAY 4, 2018

This year’s graduates are entering the job market at a time of low unemployment and high demand for smart, industry-focused PR talent. A job in the corporate communications group of a major company, a position at a nonprofit, or a PR post in a marketing or ad agency are the most common. There are several ways to break into PR.

How To 189

How To Nonprofit Interviews Privacy 189

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Waxing UnLyrical

FEBRUARY 19, 2014

But with more and more monitoring platforms gobbling up big data, and as individuals become increasingly concerned about their personal privacy rights online, social media privacy training and social media surveillance training have become equally critical. Let’s focus on employee privacy in the workplace. In the U.S.,

Social Media 102

Social Media Privacy Media Training 102

5W PR

DECEMBER 21, 2024

One powerful tool to navigate this changing landscape is personalization in CPG marketing , which enables brands to tailor their offerings to individual needs and preferences. Create personalized product displays on websites and mobile apps, highlighting relevant items based on user behavior and preferences.

Consumer 78

Consumer How To Privacy Data 78

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

If your company that just secured the $10m is about to unveil a new mobile application that alerts you when an ex-boyfriend is nearby, then you may have some interesting crossover of angles to pitch, from relationships and lifestyle to data privacy to mobile marketing.

Media 136

Media Mobile Telecommunications Pitching 136

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 186

Marketing Content Marketing Data Social Media 186

ImPRessions - Crenshaw Communications

MAY 24, 2018

In today’s atmosphere of continuous communications from a multitude of channels, PR people (and their marketing peers) must come up with original approaches to storytelling to break through the noise. A great idea aligns a company’s mission with its market. 4 ways creative PR takes it up a notch.

Creativity 174

Creativity Small Business Storytelling Travel 174

Agility PR Solutions

DECEMBER 16, 2018

New data from business news and how-to website The Manifest offers insight into how Pokémon Go has changed the way people interact with location tracking apps—and the potential privacy and safety risks users have while playing. Most Pokémon Go users encounter strangers while playing the mobile game, according to the site’s survey.

Case Study 60

Case Study Mobile Study Privacy 60

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Formerly of WSJ and Business Insider, Lara is a senior correspondent covering marketing at Digiday. Today, he reports for WSJ’s CMO Today, with a focus on the ways that tech platforms, digital video and ad tech are changing the business of marketing. Meg Graham is the tech reporter at CNBC covering advertising and marketing.

Twitter 177

Twitter Advertising Advertising Report 177

Stephen Waddington

JUNE 30, 2021

It’s an in depth look at people’s behaviours around smart speakers and voice on mobile and the web in the Germany, the UK and US. Privacy is the biggest concern for the public, with four in ten consumers who don’t use voice assistance stating it as the main reason they have not adopted use. Voice has high levels of awareness.

Hotels 138

Hotels Travel Engineering Privacy 138

Stephen Waddington

NOVEMBER 27, 2020

Patient care and privacy needed to be balanced with public health. All costs associated with the design, production and marketing of #FuturePRoof are paid for by Sarah’s agency Astute.Work as part of her mission to improve social mobility within the industry by making thought leadership and best practice accessible.

Healthcare 131

Healthcare Privacy Print Community 131

Cision

OCTOBER 29, 2015

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Since many consumers block ads as a way of protecting their privacy, websites that readers trust and care about will have an advantage.

Trends 120

Trends Software Advertising Advertising 120

Contently - Strategy

APRIL 14, 2021

a search marketing agency. People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve Whether change becomes permanent depends on consumer and market acceptance.”

Privacy 102

Privacy Google Advertising Advertising 102

Cision

JANUARY 27, 2017

Perhaps a little counterintuitive to the “mobile first” ethos, the new LinkedIn desktop looks great and has some cool features that will appeal to communications and marketing professionals on the platform. If LinkedIn follows Facebook’s model, they will probably release a mobile feature in the near future.

LinkedIn 108

LinkedIn Mobile Privacy Engineering 108

Stephen Waddington

JUNE 2, 2018

There’s lots to learn for media, marketing and PR from Mary Meeker’s annual Internet report but be wary of the US bias if you live or work elsewhere. Internet usage, voice innovation, the impact of search and social on the marketing funnel, the modernisation of retail, and the future of work are all highlights from the report.

Report 92

Report Trends Retail Marketing 92

Shift Communications

JANUARY 20, 2015

As you might expect at an event called “Future of Marketing,” we spent a lot of time talking about, well, the future of marketing. We had a chance to interview some of the top thinkers driving innovation and transformation in the marketing world, and get their perspective on the Big Question: What IS the future of marketing?

Marketing 60

Marketing Privacy Big Data Technology 60

5W PR

APRIL 28, 2021

With increasing consumer concern over privacy and new I-phone opt-in requirements, CMOs face a mounting challenge. Access to good data has allowed marketers to generate meaningful content and personalized messages. A survey of more than 300 marketers in North America validated this heightened concern. Other Concerns.

Data 88

Data Privacy Survey Policies 88

Buchanan PR

JULY 6, 2023

Threads is a mobile-only social media platform developed by Meta. To sign up, users need to download the Threads mobile app from their device’s app store. Should You Should Sign Up for Threads Unlike other attempts to take Twitter’s market share, Threads offers something unique: a built-in audience. What is Threads?

Twitter 88

Twitter Instagram Mobile Privacy 88

Stephen Waddington

JUNE 23, 2019

The report is packed with insights on internet adoption, devices and platforms; the internet ad market; content formats; and observations on disruptive business models and markets. TV and mobile are almost at parity for both viewing and ad investment. The conversation about user privacy is growing louder.

Report 81

Report YouTube Privacy Web 81

Waxing UnLyrical

JANUARY 26, 2011

Apparently there are four ways marketers and brands can turn your Facebook activity into ads, as Ad Age tells us: 1. These “sponsored stories&# will only appear in the news feeds, and sidebar ads, of your Facebook friends, based on your privacy settings. This could backfire on marketers. When you “like&# a page; 2.

Facebook 108

Facebook Privacy Twitter Social Media 108

Sword and the Script

MAY 21, 2019

That experience also sparked an interest in marketing. That led her down a series of paths including content marketing, ecommerce and today, in B2B marketing. BH: When I stepped into the world of content marketing to understand what was happening there, it was in healthcare.

B2B 79

B2B Social Media Company Marketing 79

Cision

SEPTEMBER 19, 2016

The points of differentiation for these could make a particular platform very useful for communications and marketing professionals. When Facebook made its Messenger app autonomous from the parent app on mobile, many people questioned the wisdom behind such a tactic. Facebook Messenger. Google Hangouts / Skype.

Skype 120

Skype Facebook Customer Service Google 120

Waxing UnLyrical

NOVEMBER 30, 2012

While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution. Rachael is now an Account Executive at CRT/tanaka , a public relations and marketing agency. Obstacle : Social media adds one more thing to a doctor’s already busy schedule. News Health article.

Social Media 111

Social Media Communications Healthcare Insurance 111

David PR Group

SEPTEMBER 11, 2014

Mobile app Snapchat enables users to share photos and short videos via text message, but the catch is that they disappear after 30 seconds. Marketers also say it’s a way for friends at a crowded outdoor event, like a concert, to communicate even if the mobile grid is overwhelmed. Let me know.

Trends 59

Trends Privacy Web Reputation 59

PRSay

NOVEMBER 16, 2016

Big data offers insights that enable customization and pose new cyber security and privacy issues. Mobile technology is transforming how businesses communicate. Diversity remains a challenge and a top priority.

Privacy 60

Privacy Ethics Mobile Conference 60

Reputation Us

JANUARY 11, 2016

With ongoing data breaches in the news, patients will continue to have concerns about privacy issues, as will providers and payers. One of our firm’s largest health care clients has dropped the need for obtaining Social Security numbers from its patients, helping to solidify privacy efforts. Foster engagement by going mobile.

Communications 60

Communications Insurance Insurance Privacy 60

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Get ready for an extreme marketing makeover: Conduct a 360 Marketing Audit that pinpoints where to improve.

Training 45

Training LinkedIn Marketing Pinterest 45

Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. It’s a mobile app that brings audio first and at the forefront, allowing users to create rooms where people can talk – essentially bringing social back to social media.

Groups 96

Groups Social Media Ethics Meeting 96

Bianchi Biz Blog

MAY 22, 2023

I’ve been at Automotive News for six months covering auto cybersecurity and mobility finance. My journalism stops include S&P Global Market Intelligence, where I covered single-family housing, apartment, student housing, manufactured housing, office and industrial real estate investment trusts. It’s a new ground for me.

Automotive 76

Automotive Meeting Report Real Estate 76

The Hoffman Agency

MARCH 21, 2024

Financial markets are reacting favorably , as the Jokowi administration has been widely credited for its deft handling of the economy over the years. By aligning with the national narrative, tech companies can significantly amplify traction and establish a strong connection with the Indonesian market.

Leadership 69

Leadership Biotechnology Policies Local 69

PR 20/20

NOVEMBER 29, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Now, keep in mind, this study is not specific to marketing, so the Pioneers percentage would be significantly less if only applied to our industry.

Marketing 47

Marketing Technology Training Privacy 47

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. But while our mobiles allow us to go live anywhere at anytime, filming a slick and professional Facebook Live for your brand can be daunting. Mobile or desktop? To help, here are 19 of our tried-and-tested tips….

Facebook 70

Facebook Film Video Mobile 70

Prohibition

DECEMBER 19, 2022

This will be great to quickly identify whether your posts violate any of the Instagram rules or privacy concerns with a yellow alert in the dashboard – a good move from Instagram in our eyes. Step by step guide to create a corporate video for your marketing needs. Facebook threatens to pull news.

Instagram 62

Instagram LinkedIn Social Media Media 62

Waxing UnLyrical

JULY 24, 2013

While maintaining patient-doctor privacy boundaries and following regulations is important, avoiding social media isn’t the solution. Here are three social media obstacles health care providers face and the underlying opportunities each present. Obstacle : Social media adds one more thing to a doctor’s already busy schedule. Benefits v.

Social Media 80

Social Media Communications Healthcare Insurance 80

Shift Communications

JUNE 19, 2015

Reading and then understanding said guidelines in the Federal Register caused many a migraine for marketers. Since that time in 2009, the world of social media and social media marketing has grown and changed dramatically. With limited space, what constitutes adequate disclosure?

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Journalistics

MARCH 15, 2015

It’s an exciting time to work at the intersection of marketing, technology and communications. Big Data – well, “big data” is here to stay in our marketing vocabulary. When you carry your mobile device around with you, you’re essentially telling people where you are.

Trends 56

Trends Big Data Mobile Conference 56