Sword and the Script

OCTOBER 17, 2023

55% of B2B tech decision-makers look to B2B news outlets for information first, but placements have value across the whole buying lifecycle Last week I covered a survey finding B2B technology decision-makers give B2B marketing-generated content a letter grade of “D.” Need an extra pair of hands?

B2B 170

B2B Marketing Survey Newspapers 170

Cision

AUGUST 28, 2017

Envision your press release on the front page of a newspaper to determine if it’s newsworthy or not. James, marketing director at The Curtis Group , takes that idea one step further. She says writing your headlines as they’d look in a newspaper article can “show the reporter the article through his/her readers’ eyes.”

Writing 258

Writing Newspapers Retail Groups 258

Stephen Waddington

FEBRUARY 16, 2020

I t’s easy to blame the mainstream media for hounding celebrities but that ignores the demand side of the market. Stories about people in the public eye such as celebrities, politicians and sportsmen and women sell newspapers. It’s a market that treats individuals as commodities and has no respect or thought for the individual.

Media 193

Media Newspapers Government Social Media 193

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. Daily newspaper circulation in the United States has fallen from its height of 61.8 About 2,200 local print newspapers have closed since 2005, cutting the number of newspaper journalists by more than half between 2008 and 2020.

Handbook 192

Handbook Publicity Newspapers Television 192

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 212

Marketing Content Marketing Data Social Media 212

Communications Conversations

JANUARY 8, 2021

More clearly stated: I think most people under, say, the age of 40 get that influencers can and in many cases, should, be an important part of a company’s PR and marketing strategy. newspapers have shed HALF their newsroom employees since 2008. And, we’re seeing more community and local newspapers close shop every day.

Newspapers 179

Newspapers Local Consumer YouTube 179

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Cision

FEBRUARY 17, 2016

Brands that have adopted influencer marketing can increase conversions by a factor of 10. Educate yourself on the fast-growing world of influencer marketing by tuning into The Influence Pros Podcast on iTunes. Want all the latest influencer marketing tactics and news events? How can you get in on the conversation?

Marketing 120

Marketing Newspapers Mobile Local 120

Onclusive

FEBRUARY 22, 2018

AirPR: With PR as a focus, you have included marketing and advertising into your agency. Mika: TMI is a PR firm, but I partner with other firms to provide my clients expert consulting on social media, marketing, branding or advertising. AirPR: How do you see PR & content marketing evolving in 2018?

Interviews 284

Interviews Radio Small Business Pitching 284

Sword and the Script

JANUARY 28, 2025

LLMs as the new front page The front page of a newspaper especially above the fold was once the most desirable place for news. In fact, by the years end, I think well start to see the recognition set in: LLMs are the new front page. * * * >> Looking for help with marketing and comms? Thats happening again with LLMs.

SEO 110

SEO Publicity Engineering Google 110

PR for Anyone

OCTOBER 11, 2021

If you are pitching national publications, you have to submit 4 months in advance, regional is 2 months, and local newspapers and television are two weeks unless it’s breaking news. Patrick’s Day, Spring Market ?. GENERAL – Is a Summer market weak or strong? One important thing to note is the media calendar. SPRING THEMES.

Real Estate 221

Real Estate Pitching How To Television 221

Buchanan PR

FEBRUARY 24, 2025

Leveraging these media outlets not only strengthens your marketing efforts but also helps build long-term relationships with a diverse, loyal audience. The Philadelphia Tribune : Founded in 1884, The Tribune is the oldest continuously published African American newspaper in the United States.

Newspapers 71

Newspapers Media Fashion Education 71

Ronn Torossian

AUGUST 20, 2021

Media coverage is different from commercials and ads because it means the company being featured in a newspaper, a magazine, or even on TV or radio positions the company […]. The post How to Brainstorm Ideas for your PR Campaign appeared first on.

How To 195

How To Radio Newspapers Company 195

ImPRessions - Crenshaw Communications

NOVEMBER 15, 2016

Public relations and content marketing are powerful when they work together, particularly for B2B PR programs designed to educate prospective customers and push them down the funnel to a point of purchase. But when they work in concert, PR and content marketing are a 1+1+3 situation. Never discount earned media.

Content Marketing 120

Content Marketing Pharmaceuticals Marketing Software 120

PR for Anyone

MAY 13, 2020

Newspapers and television are two weeks out for lifestyle segments and of course a few days for breaking news. This is a great time to make predictions of the market for the year. Marketing budgets are being reserved for holiday and 4thquarter. That means that in January you are pitching stories for May or June editions.

Publicity 246

Publicity Pitching Television Newspapers 246

ImPRessions - Crenshaw Communications

JULY 10, 2023

I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

Technology 266

Technology Television Web Social Media 266

PRSay

NOVEMBER 20, 2024

This year alone, 127 newspapers closed in the United States, an average of nearly two per week, according to Northwestern University’s Medill State of Local News Report 2024. Despite the demand for local news, news deserts “are counties with no newspaper, no digital-only news site, no ethic media, and no public radio,” Franklin said. “The

Local 140

Local Newspapers Journalism Radio 140

PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. The next step is to start pitching the right media relevant, newsworthy stories using a great hook to make sure they read it and want to use your idea in their newspaper, magazine, online publication or on their television, radio show or podcast.

Publicity 331

Publicity Television Local Pitching 331

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 107

Marketing Newspapers Print Corporate 107

Cision

JULY 27, 2016

You have a big marketing campaign coming up and you really need to make a splash with this one. Data from your past marketing efforts is the roadmap you need to ensure that your next campaign does better than all the rest. I’d like you to look at the last three marketing campaigns you had. So how do you do that?

Marketing 120

Marketing Analytics How To Instagram 120

Sword and the Script

JULY 2, 2024

The company had a small army of people in Maine that would get up early and read every major newspaper in the U.S. When I opened one up there was a news clip from a newspaper in California that had run a news brief about my client. Sword and the Script Media can help with B2B marketing, PR and social media. Perhaps that’s true.

Print 157

Print Newspapers Google B2B 157

ImPRessions - Crenshaw Communications

MARCH 7, 2018

Bernays and his client saw an untapped market. In one of the first ever media stunts, Bernays alerted the press that the protests would be happening and instructed the women to tell their stories to the major outlets of the time: newsreels, newspapers, and the three press associations. 21 st Century Social Marketing.

Corporate 189

Corporate Newspapers Government Company 189

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Newswires aren’t earned media .

SEO 279

SEO Print Financial Product Launch 279

Cision

JUNE 16, 2017

You should try to communicate your rebrand on as many marketing channels as possible like email, blog and social media to ensure users are well informed and can find your business. This was in conjunction with a newspaper ad that explained the changes, along with updated social media profiles and a website redesign.

Communications 250

Communications How To Telecommunications Employee 250

Cision

SEPTEMBER 7, 2017

A century later, companies have to do a lot more to get the attention of not only newspapers but also a newly expanded audience of blogs, influencers and consumers. The value of content marketing has been proven time and time again. Use Your Press Release to Drive Traffic to Your Blog.

Infographics 283

Infographics Consumer Video Examples 283

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. And the reason is simple: the excellent PR campaigns behind them.

Examples 104

Examples How To Product Launch Print 104

Communications Conversations

JUNE 15, 2021

In fact, according to one Wired article , 76 percent of American newspapers used a paywall in 2019, up from 60 percent just two years before. So, essentially, you’re reaching a super tiny fraction of the people in that market when you get a media hit in that paper. Your company gets a placement on Dallas.com. streaming services.

Media 179

Media Newspapers SEO Local 179

PRSay

APRIL 19, 2021

There are many benefits to dividing it up this way, but the biggest is so you can earn a valuable link to your keyword-focused content on the website from a high domain authority site, such as a newspaper or magazine. She is co-author of Marketing in the Round , co-host of Inside PR and co-host of The Agency Leadership podcast.

Media 199

Media Newspapers Google Energy 199

Contently - Strategy

OCTOBER 1, 2018

How often do you step back from your work as a marketer to judge whether you’re truly doing your absolute best? Because what do we normally do when we need better results as content marketers? Our biggest issue is how we make decisions in our work as content marketers. The newspaper industry learned this the hard way.

Marketing 104

Marketing Google Newspapers Print 104

Remote PR Jobs

SEPTEMBER 27, 2024

Key Points of Distribution Media Outlets: Newspapers, magazines, TV and radio stations receive your press release. Long-Term Impact Assessment Assessing the long-term impact of your press release helps in understanding its contribution to your overall PR and marketing goals.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

PR for Anyone

NOVEMBER 3, 2021

I’m also interested in the local real estate market. Or, there are no homes on the market here and why. They found all these newspapers, cards, and historic documents in the wall of the home. on the real estate market, or even local economic factors (new Metro stop, etc.). We also like to cover trends in the market.

Real Estate 223

Real Estate Local Pitching Media 223

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. Paid media marketing can be tracked through marketing technology platforms like Marketo, and attributed to quantifiable metrics like shopping cart conversions (B2C) and lead generation (B2B).

Small Business 245

Small Business Media SMB Pitching 245

Cision

MAY 18, 2017

I know from personal experience that a LinkedIn Group discussion comment which dared those who read it to prove the ROI of social was coming from a marketing consultant who had no experience in social yet had a client who was looking for social media expertise. One of my clients was a hotel located near an amusement park.

How To 198

How To Instagram Social Media LinkedIn 198

PR for Anyone

MARCH 31, 2020

David Meerman Scott is a marketing strategist, entrepreneur, advisor to emerging companies, VC strategic partner, and bestselling author of 10 books, including "The New Rules of Marketing & PR." People rely on his sales and marketing strategies and tactics to grow their businesses.

Real Estate 214

Real Estate Video Report Twitter 214

Cision

AUGUST 12, 2016

Getting coverage in the most widely circulated newspaper in the country is no easy feat, but the powerful reach of USA Today makes it a highly desirable target for PR professionals. USA Today occupies a unique space in the exclusive club of top tier national newspapers. Think about national newsworthiness. That’s the job!

Pitching 120

Pitching Newspapers Local Knowledge Base 120

Sword and the Script

OCTOBER 10, 2023

71% of B2B marketing prospects are disappointed in the content they’ve traded their contact information to obtain at least some of the time, which leads to trust issues B2B marketing can hit the right target with the right message and still fall short of moving a sale along if the prospect doesn’t trust you.

B2B 164

B2B Case Study Survey Content Marketing 164

PR for Anyone

APRIL 21, 2020

Part One of ‘Public Relations Management First of all, you have to think about your local market. See what your newspaper is saying. You need to focus on the local market, be newsworthy, create a hook, and find the right journalist. Most likely, your expertise has been honed based on your surroundings. What are the popular ones?

Industry 189

Industry Local System Google 189