Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics.

Infographics 235

Infographics Case Study Content Marketing Video 235

PRSay

MAY 9, 2023

However, now that public relations is overlapping with marketing, you’d think demonstrating a return on investment (ROI) would be getting easier. If there’s anything marketing has a lot of, then it’s metrics. However, most recently, EMV is used to evaluate ROI for influencer marketing campaigns. EMV is a mysterious metric.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

ISEBOX

JANUARY 5, 2017

You may recall our article from a couple months back, “ How the FDA is Keeping Up with the Kardashians ,” which reported how Canada-based pharma company Duchesnay USA earned an FDA Warning Letter after a social media blunder. Success with the Right Social Media Strategy. . Same Approach, New Tactic. And why not?

Social Media 70

Social Media Pharmaceuticals Strategy Instagram 70

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 101

Marketing Tourism Local Government 101

PRSay

AUGUST 17, 2023

A glimpse into a portable social identity Despite this new functionality to transfer data between platforms, Meta remains a closed system. However, Meta has expressed intentions to integrate with an open social media protocol called ActivityPub (which will also enable followers to be transferred). Australia, Canada and Japan.

Twitter 147

Twitter Pharmaceuticals Instagram Social Media 147

ISEBOX

MARCH 2, 2017

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. We’ve covered various aspects of pharmaceutical communications online a few times…. Through it all, we’ve tried to offer some tips and tricks on how to nail social media.

Twitter 70

Twitter Pharmaceuticals Marketing Product Launch 70

ISEBOX

NOVEMBER 23, 2016

But aside from a crafty marketing scheme, we also recognize that posting FDA-compliant content on limited character platforms is a science – one that deserves a post all its own. You may not be performing surgery, but your success with this type of social media boils down to knowing the Anatomy of an FDA-Approved Tweet.

Pharmaceuticals 70

Pharmaceuticals Chemicals Construction Social Media 70

Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. But, they haven’t exactly been well-known for groundbreaking social media marketing or content marketing in the past. Many starts and stops.

Journalism 148

Journalism Brand Branding Interviews 148

5W PR

SEPTEMBER 30, 2024

Through media placements, social media campaigns, and community outreach programs, PR experts ensure your messaging reaches a broad audience, positioning you as a trusted source for health information.

Agency 78

Agency Pharmaceuticals Healthcare Crisis Management 78

ISEBOX

NOVEMBER 9, 2016

There aren’t many pharmaceutical PR executives who would accuse the FDA of having a sense of humor. Correcting false details about a pharmaceutical product seems like it should be so easy: Spot it, set things straight. The agency isn’t just trying to make life difficult for pharmaceutical PR teams. Read Time: 2 minutes.

Pharmaceuticals 70

Pharmaceuticals Healthcare Conference Social Media 70

ISEBOX

OCTOBER 13, 2016

Last year, the company was in hot water with the FDA over the reality TV queen’s social media posts regarding her endorsement of Diclegis as a medication for morning sickness. We’ve already talked about how pharmaceutical communications must equally balance risks and benefits in order to avoid being false or misleading.

Pharmaceuticals 70

Pharmaceuticals Healthcare Social Media Analysis 70

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 141

Leadership Content Marketing Healthcare Google 141

MaccaPR

SEPTEMBER 16, 2014

What’s even better is that the proliferation of YouTube, Facebook and other social media channels is forcing corporations, business executives and public figures into greater degrees of transparency, making getting away with spin harder than ever before. Source: PRNewser ). Corporate Communications'

Ethics 133

Ethics Publicity Pharmaceuticals Corporate 133

Prohibition

NOVEMBER 17, 2022

It’s been a turbulent few weeks for the world of social media, with Twitter taking the top spot for chaos… We’ve been awaiting the confirmation on Instagram’s native scheduling function (spoiler alert: it’s coming!). Take a look at our latest social media updates round-up below to keep you up to date.

Instagram 62

Instagram Social Media Twitter Pharmaceuticals 62

Mindful Marketing

JULY 4, 2020

by Dr. Sonja Martin Poole , associate professor of marketing, University of San Francisco Our nation is clearly in crisis. While conquering COVID-19 lies mainly in the hands of certain medical researchers and pharmaceutical companies, overcoming racism depends on everyone and everything, including marketing.

Marketing 75

Marketing Pharmaceuticals System Policies 75

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. It also includes pharmaceutical and medical device businesses. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

PRSay

OCTOBER 11, 2019

There are always main clients if you’re on the agency side of the business, and oftentimes, marketing colleagues if you’re in-house. Clients have different business challenges and opportunities, but it’s never to merely secure social media impressions. Determine wh a t your client wants out of their metrics.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Shift Communications

NOVEMBER 20, 2017

Naturally, as one of the first-ever social media agencies, we wanted to understand the impact of the doubled character limits. Some observations we noted: Marketing and PR aren’t making significant use of the new character limits. Vice President, Marketing Technology. Marketing and advertising. Christopher S.

B2C 103

B2C Airlines Pharmaceuticals Banking 103

Cision

DECEMBER 30, 2015

Despite nearly half the states having legalized marijuana, there is little “official” information available on medical marijuana, driving people to use online sources, including social media channels, to better understand its uses and health impacts. Pharmaceuticals are subject to significant oversight by the FDA.

Chemicals 120

Chemicals Pharmaceuticals Analysis Local 120

Cision

MAY 5, 2016

You’ve worked with some of the world’s largest pharmaceutical companies. The convergence of marketing, communication, PR and policy continues to have more of a collaborative voice in the overall audience-touch mix is the goal. PR people, advertisers and marketers all talk about market disruption. What do you do the same?

Healthcare 120

Healthcare Policies Pharmaceuticals Big Data 120

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? 1) What are the top challenges facing law firm marketers today?

Marketing 66

Marketing SEO Pharmaceuticals Google 66

Waxing UnLyrical

MAY 13, 2019

However, most SMBs haven’t a clue how they can profit from this proximity which gets even better with social media via social listening. So keep reading, but first: What is Social Listening? Social media is huge and loud. Regeneron Pharmaceuticals. Become Socially Active. Salesforce.

Small Business 91

Small Business Community Pharmaceuticals Social Media 91

The Hoyt Organization

MARCH 25, 2024

The strategies outlined below can be applied to any healthcare organization, from hospitals and clinics to pharmaceutical companies and health insurance providers. This content can take various forms, such as press releases , blog posts, social media posts, and articles.

Healthcare 62

Healthcare Strategy Publicity Pharmaceuticals 62

NewsWhip

DECEMBER 5, 2019

Reshma Kewalramani will become CEO of Vertex Pharmaceuticals on April 1, 2020. Brands like Glossier, Reformation, THINX and The Wing have deployed solid social media strategies that have rocketed their brands to success. Katherine is a Content Strategist working at the confluence of journalism + marketing. Jennifer M.

Pharmaceuticals 78

Pharmaceuticals Corporate Energy Nonprofit 78

Landis PR

MAY 28, 2024

Christina provides a detailed insight into the business and communications environment in Denmark and delivers valuable advice to businesses seeking to navigate her home market. Denmark is home to several world-leading pharmaceutical and biotech companies, as well as research institutions and universities.

Energy 59

Energy Technology Biotechnology Pharmaceuticals 59

Beyond PR

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. To exceed your content benchmarks, you must promote your content beyond your owned channels (email, social, website, etc.). Infographics.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

SEPTEMBER 18, 2018

When she was 12 years old, her mother took her to a bring-your-child-to-work-day at Novartis, a giant pharmaceutical company. 4) How does the vertical market that you are in, legal, impact your role in PR? Our roots are in legal and there are interesting angles with how diversity, M&A, and the Am Law 100 and 200 impact the market.

Media Relations 75

Media Relations Media Insurance Insurance 75

PR 20/20

NOVEMBER 30, 2022

A s marketers, a failed campaign is our worst nightmare. But sadly, failed marketing attempts happen every day and everywhere. So, how can teams pinpoint what went wrong and redirect marketing energy? The time is now to transform your marketing program. Some roles to consider on your marketing dream team : Content writer.

Marketing 52

Marketing Technology International Internal 52

Presspage

AUGUST 12, 2022

Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. But business in general – and media in particular – is a lot more legally complex than it used to be. Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

Presspage

AUGUST 12, 2022

Not only at enterprise scale – but at all scales, from minor bits of negative coverage to company-threatening market upheavals. But business in general – and media in particular – is a lot more legally complex than it used to be. Let’s get rolling with what you should look for first: business value.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. The battle for women’s empowerment in advertising and marketing campaigns is far from finished.

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

PR in High Definition

MAY 31, 2017

But…would you trust Amazon to deliver your pharmaceuticals? According to CNBC , Amazon is hiring to break into the multi-billion-dollar pharmacy market. For example, it’s intensely annoying to have a social media account respond quickly to your enquiry, but then not actually DO anything about it.

Communications 48

Communications Brand Branding Pharmaceuticals 48

Cision

OCTOBER 8, 2015

An interesting new report from Cision, News & Social Landscape Analysis on Medical Marijuana , examines three months of social media discussions and online news about medical marijuana (MMJ). Developing different personas can help guide the communications and marketing messaging more effectively. The Current State.

Company 120

Company Newspapers Transportation Measurement 120

MaccaPR

MARCH 7, 2016

When your brand is mapping its media outreach strategy, it’s easy to get hung up on the usual suspects: public relations, paid advertising, social media and content marketing. These articles from The News Market and Inc. Exhibit B: Also Starbucks. Don’t: Make it Siloed.

How To 48

How To Media Print Real Estate 48

Beyond PR

SEPTEMBER 14, 2016

markets in English is a great idea. markets is even better. New breakthroughs – New medicines available for treatment, new scientific research, pharmaceutical pipelines, clinical trials. Technology may be a large component of life for most Americans, but it’s especially relevant to the Latino market. Consumer Technology.

Healthcare 40

Healthcare Insurance Insurance Pharmaceuticals 40

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52

Victorious PR

FEBRUARY 8, 2023

It has branched into biotech, pharmaceuticals, vaccines, medical technology, and more. Using PR will do more than merely place a pop up ad on social media platforms, it’ll get you mentioned in publications read by your target audience. Those numbers are just hospitals, not clinics, not offices, not private practices.

Industry 52

Industry Real Estate Healthcare Tourism 52