Prowly

JANUARY 23, 2025

Pitching to trade media requires surgical precision. But breaking through is getting more and more difficult in the over-saturated market. TRY PROWLY FOR FREE Task #1: Finding trade media contacts Sending generic pitches to segmented groups no longer cuts it. Dont: Guess who to pitch. Do: Develop a screening system.

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Pitching How To Media B2B 104

PR for Anyone

AUGUST 11, 2021

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. ” The answer is no.

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Pitching Media Television How To 223

PR for Anyone

OCTOBER 11, 2021

The easiest way to pitch the media is with a plan in place. Planning ahead with themes and then specific topics will make it so much easier to just get that pitch out. Here are some pitching ideas: WINTER THEMES. Patrick’s Day, Spring Market ?. GENERAL – Is a Summer market weak or strong? SPRING THEMES.

Real Estate 221

Real Estate Pitching How To Television 221

Sword and the Script

FEBRUARY 25, 2025

Its not that we need a new playbook, or a new idea, or new way of doing things; we need to execute on the tried-and-true fundamentals of marketing, communications and psychology. I’ve been thinking that B2B marketing tries too hard. The message I took from that book was that all markets are conversations.

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B2B Marketing Content Marketing Web 141

Sword and the Script

AUGUST 13, 2024

Creativity is the one area of marketing that’s immune to budget cuts; the most creative B2B marketing ideas aren’t just “a video” but platforms of messaging and positioning B2B marketing isn’t known for creativity. Important, the five creative B2B marketing ideas below aren’t just a single video or ad as is often the case.

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Creativity B2B Examples Marketing 103

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. Now it says you can do the same for influencers.

Software 158

Software Pitching SEO Tools 158

ImPRessions - Crenshaw Communications

OCTOBER 23, 2023

That’s the question I heard from clients, friends, and PR colleagues when I told them that Crenshaw Communications, the PR firm I founded in 2009, had become part of Mod Op, a leading digital marketing and communications agency. So, I’ve had to spell the name once or twice. ” They take this mantra seriously.

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Agency Communications Marketing Leadership 353

PR for Anyone

NOVEMBER 3, 2021

The easiest way to do this is pitching the local media. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive. Don’t pitch me the gourmet kitchen with cathedral ceilings.

Real Estate 223

Real Estate Local Pitching Media 223

Sword and the Script

JULY 23, 2024

Three reports, including behavioral data from 400,000 pitches and two surveys of thousands of reporters, offer a bunch of pragmatic PR tips for pitching the media Anyone who works in PR and does media relations knows it’s harder than ever to earn coverage. We can help with B2B marketing, PR and social media.

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Pitching Analysis Report Survey 195

Prowly

DECEMBER 9, 2024

CONNECT WITH THE RIGHT JOURNALISTS IN MINUTES #10 CNN Business Visits per month: 3M Influence score: 89 Contributing journalists: 29 CNN Business is a hub for professionals, investors, and entrepreneurs who want to stay informed about markets, economics, and corporate news. And the best part is, you can give it a try for free.

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Pitching Sports Analysis Financial 104

PRSay

JANUARY 11, 2022

Problem: Reporter response rates to media pitches are at 3.49 Meanwhile, the rate at which journalists open email pitches has also declined, according to the latest Propel Media Barometer. So, what is the goal of the PR pitch? However, a story is rarely secured on the initial pitch. Pitches that grab reporters.

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Pitching Report Media Writing 194

Garrett Public Relations

AUGUST 29, 2021

While we hear PR pros talk about how often their pitches go ignored – we don’t always hear the other side. The post Journalists Sound Off on How PR Pros Can Improve Media Pitches appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

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Pitching Media Publicity Digital PR 218

Prowly

NOVEMBER 18, 2021

Spam filters aren’t just something that email marketers have to worry about. That includes PR pros using email to send pitches to media contacts. The post Email Pitch Academy: How to Land in Inboxes & Avoid Spam Folders appeared first on Prowly Magazine. Even if […].

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Pitching How To Marketing Media 197

Remote PR Jobs

OCTOBER 29, 2024

Media Relations: Emphasize any relevant experience that involves working with journalists, pitching stories, or securing media coverage. Communication Skills: Effective communication is essential in PR—whether it’s engaging clients, pitching to the media, or collaborating with internal teams.

Publicity 221

Publicity How To Examples Crisis Management 221

Sword and the Script

MARCH 4, 2025

Its good that trust is back in fashion for demand generation at the strategic level but weve got to put those words into action across all marcom tactics too How do marketers balance trust-building with immediate lead generation? For example, in the graphic below, trust ranks as one of the top three factors necessary to generate demand.

Marketing 117

Marketing Fashion Survey Education 117

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. By strategically integrating PR and digital marketing, businesses can leverage the strengths of both disciplines to achieve maximum impact. 

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

Sword and the Script

FEBRUARY 18, 2025

Yet in media relations, knowing who would be receptive to what pitch is a significant part of the job; you can’t be successful without it. All good marketing, public relations and communications efforts start with audience identification.

Media 127

Media Pitching Media Relations Strategy 127

5W PR

JANUARY 29, 2025

Integrating Storytelling Across PR, Blogs, and Branded Content Public relations and content marketing share a common foundation: storytelling that connects with audiences and builds lasting relationships. According to a study by Cision, 91% of PR professionals believe content marketing is becoming more important to their success.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

5W PR

NOVEMBER 22, 2024

Then, there is pitching stories effectively. Compelling pitches that capture journalists’ attention and align with their editorial interests increase the chances of coverage. Tailor pitches to each specific outlet and journalist. The last important ones are sales and marketing impact.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Agility PR Solutions

JULY 7, 2022

In a post-Covid pitching pool, campaigns have become more competitive, journalists have become inundated with requests and marketers are quickly battling a spike in consumer demand. The post Predictive pitching: Exploring the future of automated PR appeared first on Agility PR Solutions. As technology evolves, so does PR.

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Pitching Technology Digital PR Consumer 163

Sword and the Script

DECEMBER 3, 2024

If differentiation is crucial to marketing communications, then saying the same thing is the opposite of what we need. The company is also thinking about reducing off-topic PR pitches, which is a good thing because many PR software companies do not mention this when launching new products. This isn’t a new problem. Everyone knows it.

Software 176

Software Measurement B2B Training 176

Business Wire

NOVEMBER 10, 2021

Many private enterprises are also looking forward to setting up factories and expanding product sales into developing overseas markets. Chinese businesses are increasingly going global, mainly private high-tech and Internet enterprises, and are looking forward to being listed in the United States and Hong Kong.

Enterprise 307

Enterprise International Internal Blogging 307

Bianchi Biz Blog

JANUARY 16, 2025

David Wills, senior vice president of Media Profile We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in Toronto Most large and mid-sized Canadian PR and communications firms are headquartered in Toronto.

Print 100

Print Marketing Instagram Newspapers 100

Sword and the Script

FEBRUARY 4, 2025

There are reporters who will open an email pitch if youve proven to be a historically reliable source. Yet even when a relationship does exist, these are asymmetric at best. . * * * >> Looking for help with marketing and comms? After all, its called earned media for a reason. Check out my services. >>>

Financial 147

Financial Report Pitching Journalism 147

Buzzstream

MARCH 19, 2025

As Doug is an expert in all things podcasting, I figured picking his brain about pitching yourself or your clients to get on podcasts would be an excellent opportunity. Ditch the Templates Generic mass-pitching doesnt work. Prioritize Relevance Over Volume Mass pitching might land you spots on low-quality podcasts.

Pitching 71

Pitching How To YouTube Tools 71

Prowly

JANUARY 14, 2025

PR Problem #1: Pitch engagement is lower than ever before Getting journalists to respond to pitches is starting to feel like pushing a boulder uphill. The emphasis is on deeply researching Tier 1 journalists, crafting individual pitches, and focusing on building lasting relationships.

Pitching 104

Pitching Data Analytics Writing 104

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 216

Marketing Content Marketing Social Media Employee 216

ImPRessions - Crenshaw Communications

JULY 27, 2021

How to pitch media. Given how integral media pitching is to the practice of public relations, I was shocked to look back and realize how much I didn’t know about media, and the most effective ways to approach them about stories. PR is not marketing. PR and marketing can both promote products, but in different ways.

Conference 368

Conference Pitching Writing Agency 368

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. This week I’m going to talk about publicity and marketing. So subscribe to the channel and now I will tell you about publicity and marketing. The post Public Relations in Marketing appeared first on Christina Daves.

Publicity 225

Publicity Marketing Video YouTube 225

ImPRessions - Crenshaw Communications

MARCH 11, 2021

Planning is vital to successful pitching and one essential component is the humble editorial calendar. Though they’re typically created for advertising purposes, edcals give a PR team a topic guide for creation of press releases, blog posts and content marketing. It’s the worst-kept secret in most PR firms. . Align the Team.

Pitching 308

Pitching Content Marketing Measurement Social Media 308

Business Wire

OCTOBER 28, 2021

A successful pitch to press is fundamental for a company's thought leadership status and brand awareness. In this article, our PR experts with decades of experience in the DACH media landscape will share some best practices when pitching to media in the DACH market.

Blogging 195

Blogging Marketing How To Pitching 195

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

Many B2B tech companies with digital offerings, for example, market products and services worldwide, and they don’t always want to bring on multiple PR firms. Here are five areas to consider when pitching international media. . media and a data resource to keep track of whom to pitch. Language isn’t just about translation.

International 323

International Internal How To Media 323

Buzzstream

SEPTEMBER 3, 2024

Once upon a time, emailing journalists meant buying a list of media email addresses and blasting out a generic pitch. Some got coverage, but the vast majority of pitches were irrelevant, which decreased journalist receptivity to pitches overall. Personalized email pitching is the key to success today.

Pitching 126

Pitching How To Digital PR Data 126

Onclusive

AUGUST 22, 2017

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. It’s also common for specialized agencies to be hired on a project basis for repositioning or when market research is required.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

Onclusive

APRIL 3, 2019

Shifting from traditional marketing and communications to the concept and model of Performance Storytelling isn’t easy. Norton Lifelock’s CMO Ty Shay recently keynoted AirPR’s Growth PR Conference and shared a roadmap for success in this new era of media, marketing, communications and measurement. . Craft Your Movie Pitch. “I

Storytelling 284

Storytelling B2C Retail Measurement 284

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 90

Marketing Pinterest Radio Instagram 90