Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. Typically, this is to build brand awareness, improve brand reputation, manage a crisis, or promote products, services and ideas. Dove's Real Beauty campaign, Coca-Cola's Share a Coke, Old Spice's The Man Your Man Could Smell Like.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

ImPRessions - Crenshaw Communications

MAY 28, 2020

Identify and map out potential media opportunities that could occur during the year, such as product launches, new service offerings, company-hosted events, and the like. The well-timed launch of the event helped to secure placement in relevant media outlets, including Adweek. . Make your pitch schedule timely.

Strategy 287

Strategy Media Measurement Product Launch 287

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Stewart cautions: If you put out too many press releases of little news value, you will hurt your organizations reputation. A well-structured press release is the foundation of effective communication.

Writing 78

Writing How To Product Launch Crisis 78

B2B PR Sense

JANUARY 5, 2018

Expert public relations tactics and strategy from an experienced PR person have the power to bolster your reputation and draw people to your brand. Beyond crafting a strategy and media relations, PR professionals also help with: Reputation management. Product launch. Content marketing. Crisis management.

Crisis Management 238

Crisis Management B2B Reputation Advertising 238

ImPRessions - Crenshaw Communications

JULY 6, 2016

The smartest PR professionals help product or service companies identify their most powerful differentiators, shape a narrative, and tell their story where it counts. Breaking through with quality material will become more difficult as content marketing approaches a saturation point. PR is about “influence.”

SEO 204

SEO Analytics B2B Measurement 204

Prowly

JANUARY 31, 2025

Brand analysis is a systematic evaluation of your brand's performance, perception, and position in the market. Isn't it just a marketing thing? Google Analytics 4, the go-to tool for website analytics, lets you set apart PR results from marketing efforts by defining the traffic source. But what's in it for PR pros?

Analysis 104

Analysis Branding Brand How To 104

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Maybe a marketing executive bores a reporter to tears with brand-speak or hits him with a product sales pitch instead of telling a good story.

Publicity 334

Publicity How To Product Launch Agency 334

Remote PR Jobs

SEPTEMBER 27, 2024

Long-Term Impact Assessment Assessing the long-term impact of your press release helps in understanding its contribution to your overall PR and marketing goals. However, the work doesn't end once the press release is distributed. appeared first on Remote PR Jobs.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 213

Marketing Content Marketing Data Social Media 213

Onclusive

JULY 27, 2023

Enhanced Reputation: PR campaigns play a crucial role in shaping and maintaining a positive reputation for organizations. For example, Apple’s product launches are well known for the huge amount of buzz they generate among consumers. Why use a planning tool as a strategic lever?

Tools 354

Tools Resources Internal International 354

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If a PR team or agency doesn’t work in collaboration with marketing, it may be spinning its wheels — or worse, working in opposition to company business objectives. Since PR and marketing are increasingly blurring their functions, sharing goals, data, and messages, the absence of collaboration is a lost opportunity.

SEO 178

SEO Storytelling Product Launch Measurement 178

ImPRessions - Crenshaw Communications

FEBRUARY 11, 2016

For many who work in specialized niches, like B2B technology or high-end interior design, thought leadership is highly desirable, helping to improve a brand’s reputation and even its bottom line. On top of strong expertise and visibility, it’s about being able to motivate, provide insight, and influence others.

Leadership 149

Leadership Product Launch B2B Software 149

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

Video 110

Video Marketing SEO Social Media 110

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? It encompasses your brand's values, products, and overall reputation. Since you've been creating brand awareness and building a brand for a while, your marketing costs are also lower.

Branding 104

Branding Brand How To Measurement 104

Prowly

FEBRUARY 20, 2025

The goals for external communication are to build brand awareness, improve and maintain brand reputation, and create better relationships with stakeholders, customers, and the public. For example, a good objective could be to increase brand awareness by 20% in the North American market by the end of Q2 of 2025.

Writing 104

Writing Communications How To Internal 104

Prowly

FEBRUARY 28, 2025

These are some of the most common types of brand advocates: Loyal customers Employees Partners or affiliates Influencers Casual fans Here's how you can picture them in the form of a pyramid: In recent years, influencer marketing has become a major trend driving business results. The only motivation is their genuine love for the brand.

Branding 104

Branding Brand Employee Case Study 104

The Proactive Report

FEBRUARY 24, 2017

Used correctly, Twitter can have a huge impact on customer service, perception and reputation. His tweet about a new Tesla product launch resulted in a $900 million increase in value. Lee Odden Top Rank Marketing. Why Should We Care if Twitter Flies Away? One CEO who knows how to do this is Elon Musk.

Twitter 235

Twitter Customer Service Web Facebook 235

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? Is there a need to build or improve reputation? Get on the same page as marketing. The communications goals should align with or complement those of marketing, advertising, and sales – but they don’t have to be the same. Write a rock-solid PR plan. Define your objectives.

Writing 136

Writing How To Pitching Privacy 136

5W PR

SEPTEMBER 9, 2021

From press kits to media contacts to online reputation management, small businesses are hiring public relations specialists and adopting communications strategies to help tell their stories, boost their visibility, and meaningfully engage with consumers local stores and online. All in all, public relations is a marathon, not a sprint.

Small Business 158

Small Business Publicity Social Media Web 158

PR in High Definition

JUNE 25, 2020

That instant ‘warm recall’ of a product/service or a company that puts a smile on someone’s face, and creates loyal, returning or new customers is surely the holy grail of reputation. Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous.

Reputation 75

Reputation Employee Leadership Product Launch 75

5W PR

JANUARY 3, 2024

Choosing a career in the fields of public relations or marketing involves navigating distinct professional landscapes. Public relations Public relations is centered around building and managing the reputation of individuals, organizations, or brands. Utilizing data to measure the effectiveness of marketing efforts.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Cision

APRIL 7, 2017

Today, we put a heavier emphasis on social media and influencer marketing than ever before. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. What are your thoughts on Influencer Marketing? If you’re not involved in influencer marketing, you’re missing out.

Pitching 228

Pitching Agency Social Media Creativity 228

Onclusive

JUNE 29, 2018

How and when your brand responds to the press is crucial to saving your brand’s reputation. Scott spent six years as an executive at Ford Motor Company, as a strategic adviser on crisis communications, influencer relations, marketing, customer service, innovative product launches and more.

Crisis 186

Crisis How To Branding Brand 186

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts.

Company 136

Company Interviews Reputation Privacy 136

Remote PR Jobs

MARCH 27, 2024

Whether it was a viral social media campaign , a groundbreaking product launch, or a crisis management triumph, set the stage for the journey ahead. Provide a brief overview of the client and their market context before delving into the specifics of the project. Ready to elevate your PR game?

Case Study 130

Case Study Study Writing How To 130

Beyond PR

SEPTEMBER 21, 2016

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. There are times, however, when launching a product at an event can put your company at risk of losing potential clients and damaging your brand’s reputation.

Trade Shows 40

Trade Shows Product Launch How To Transportation 40

NewsWhip

JUNE 10, 2021

Building a framework for reputation management: Christopher Rivera @ Samsung. Christopher Rivera, Director of Reputation & Risk, Samsung Electronics America. Chris Rivera has led as the Director of Reputation & Risk at Samsung Electronics America for more than three years. The reputation and risk landscape| Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

PR Fuel

SEPTEMBER 16, 2020

There are five key components to public relations that should all work together to build and improve your company’s reputation. You earn it with your company’s activities, product launches, events, and updates. Reputation and Brand Management. PR vs. Marketing. Media Relations. Social Media.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

MARCH 21, 2017

We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. Whether your negative press stems from a product or service malfunction, an errant tweet or a more serious issue like a product recall, timing is critical.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Cision

MAY 11, 2016

Prior to social media, when faced with an issue, customers had little recourse beyond the phone, and marketers were somewhat limited in real-time listening. The Salesforce outage reminds us just how much relationships matter,” says Robin Simkins, senior vice president of marketing at Cision. What drove engagement and interaction?

Crisis 120

Crisis System Product Launch Reputation 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Others want to maximize a product launch or mitigate reputation damage, while still others may simply want to attract funding from VC companies. Also ask: What is the overall marketing commitment? What is the product launch timeframe? If that’s the case, don’t pretend otherwise.

How To 120

How To Case Study Product Launch Agency 120

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Many businesses use a mix of email marketing, paid search, SEO, content marketing, and social media marketing to create prospects and turn them into customers. But most businesses aren’t marketing that kind of “lightning in a bottle.” That’s a recipe for reputation disaster.

B2C 120

B2C Product Launch SEO Storytelling 120

5W PR

AUGUST 26, 2024

By carefully selecting influencers whose demographics align with the target market, PR teams can ensure maximum impact and optimize campaign ROI. When consumers share their experiences with a product on social media, it creates a sense of social proof and builds trust among potential customers.

Publicity 78

Publicity Crisis Management Storytelling Product Launch 78

5W PR

AUGUST 27, 2021

PR companies can handle all of the communication and promotion for a client, through paid, owned, and earned efforts, communicate with the press and the public, manage reputation and generate brand awareness. Reputation Management. Event Planning. Media Relations and Outreach.

Reputation 88

Reputation Product Launch Crisis Crisis Management 88

5W PR

MARCH 18, 2023

To qualify for this, businesses must cultivate a strong reputation and make themselves known to investors through corporate communication. Sharing accomplishments, such as product launches and expansion into new markets. It can also create a positive perception of the brand and instill confidence in potential investors.

Company 88

Company Corporate Product Launch Internal 88

5W PR

JANUARY 26, 2021

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Conduct an audit of current marketing and communications. Why should it Matter? Competition, especially on digital platforms, is more competitive than ever.

Tools 88

Tools Product Launch Guidelines Customer Service 88