Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. With the rise of online shopping and the increasing influence of digital platforms, traditional marketing strategies are no longer enough to stay competitive. These channels include websites, search engines, social media platforms, email marketing, and online advertising.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Sword and the Script

OCTOBER 2, 2018

A year after starting the role, a new retail CMO was frustrated. The job description discussed in the courtship didn’t match the reality: “To his surprise, his role was limited mostly to marketing communications, including advertising and social media. The 1P of Marketing? Is Marketing Getting Broader or Deeper?

Survey 100

Survey Marketing Product Launch Construction 100

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You'll have an easier time influencing buyer decisions, you'll spend less time and money on your marketing efforts, and you'll build brand loyalty more easily. This is the power of brand recognition.

Branding 104

Branding Brand How To Measurement 104

ImPRessions - Crenshaw Communications

SEPTEMBER 27, 2016

A new product launch can have a predictable trajectory. When done well at the outset, a good PR team can generate a burst of news stories that are product-specific. The next phase may include round-up or compilation stories secured by making a new market entry a part of a trend or seasonal effort. An expert spokesperson.

How To 120

How To Wireless Retail B2C 120

Newsfile

NOVEMBER 14, 2023

Product Launches or Special Editions Holiday Sales or Promotions Corporate Social Responsibility Initiatives (eg. Click thumbnail image below to view press release Key Takeaway Deloitte’s press release highlights the company’s expertise in market analysis and data-driven forecasting of holiday retail trends.

Examples 116

Examples Retail Energy Product Launch 116

Prohibition

NOVEMBER 3, 2023

As the holiday season approaches, brands and agencies will be well underway with their Christmas campaigns, particularly influencer marketing. NYX: Showcasing the Perfect Product Launch NYX, another prominent beauty brand, opted for influencer marketing to drive its Halloween activity.

Marketing 62

Marketing Product Launch Retail Creativity 62

ImPRessions - Crenshaw Communications

MARCH 25, 2016

In the past few years, we’ve reported to a lawyer-turned-retail-company COO (with amazing publicity instincts); a style entrepreneur who always took our lead; and a marketing MBA who struggled to understand why sales promotions weren’t mediaworthy. But things can change over time. Tie PR to business goals.

Agency 120

Agency How To Product Launch Internal 120

ImPRessions - Crenshaw Communications

MARCH 28, 2017

The PR campaign’s goals were to infiltrate the college market, and our storytelling focused on college readiness for freshmen. This strategy paid off when retailers like Best Buy and Fleet Feet began stocking Wearsafe. Consider market research. Identify the “core measures.” It literally fires on all burners.

Measurement 120

Measurement Study Data Agency 120

MaccaPR

MARCH 12, 2019

Name a prominent medical product or healthcare brand – from Medtronic, Hennepin Healthcare, Prime Therapeutics, Upsher-Smith Labs and Provation to Vigilanz, Philips, 3M, Hill-Rom and Teleflex – and the Minneapolis-based healthcare marketing agency StoneArch has probably been involved.

Agency 54

Agency Healthcare Interviews Insurance 54

PR in High Definition

APRIL 28, 2016

Virtual reality (VR) is the next frontier for marketing and public relations. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. For marketing and PR professionals, virtual reality is the biggest disruptive technology since social media. Product launches.

Social Media 54

Social Media Tools Enterprise Marketing 54

Burrelles Fresh Ideas

FEBRUARY 6, 2024

Brands are now leveraging state-of-the-art materials to create products that not only excel in sports performance but also make a bold statement in the fashion realm. Wearable tech, augmented reality in retail experiences, and sustainable manufacturing processes are becoming integral aspects of the intersection.

Fashion 86

Fashion Sports Technology Apparel 86

Konnect Agency

JANUARY 21, 2021

As we kick off the new year, digital marketers must continue to adapt their social media strategies in a world grappling with a global crisis, political unrest and an unknown economic future. If this last year taught us anything, it is that no amount of planning or budgeting can account for the unprecedented.

Consumer 52

Consumer Marketing Social Media Instagram 52

Buzzstream

DECEMBER 30, 2024

These stories can be tied to holidays, recurring events, or significant changes within a company, such as a merger or product launch. You want them to be seen as a market leader in that space.” What is Proactive PR? Proactive PR is any planned PR story. This proactive, planned campaign was tied into a major social event.

Pitching 62

Pitching Trends Google Examples 62

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. Chanel launched the campaign to combat this and to encourage a younger audience to visit the Chanel boutiques.

Video 63

Video Fashion Content Marketing Product Launch 63

PR in High Definition

AUGUST 28, 2024

I mean, if the media and retailers were already talking about and planning for Christmas a couple months back, comms teams should not leave it until the last minute to get their ducks in a row. Next, coordinate your PR calendar with your marketing and content teams to maximise impact.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Konnect Agency

MARCH 15, 2021

Within the digital marketing department here at Konnect Agency we work to bring the best influencer partners to our clients to build brand awareness. Within our content marketing strategy , we always look to secure at least one main deliverable that will be the center of the partnership.

Instagram 52

Instagram Analytics Product Launch Retail 52

Konnect Agency

AUGUST 16, 2019

A stream of media, influencers and consumers looking to learn about new baby and parenting products walked the show floor, and Konnect’s own client, Cybex , exhibited its products. With events like this occurring on a regular basis all over the U.S.,

Consumer 40

Consumer Product Launch Retail Agency 40

Ethical Voices

SEPTEMBER 18, 2023

You go onto any retailer page and you start reading the reviews for whatever product and they have to disclose, “Yes, I received this as part of a…,” whatever the agreement is. For example, the product launch sits with let’s say brand Y. And the marketing team is working on it. ” Yes.

Ethics 52

Ethics Product Launch Corporate Consumer 52

5W PR

NOVEMBER 18, 2024

Here, she shares an inside look at her experience and key takeaways from the event: As Vice President of Technology at 5WPR, I recently had the opportunity to attend Street Fight Live in Chicago, a conference dedicated to marketing strategies for MULO (multi-location) businesses.

Strategy 60

Strategy Leadership Product Launch Retail 60