Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Implementation Tip! Implementation Tip!

Facebook 181

Facebook Community Advertising Advertising 181

Beyond PR

JANUARY 9, 2018

When companies plan communications for the year, they tend to time out major company announcements around trade shows for fear that announcing it at a show could take away from the big news — keeping a good pairing apart. . Product Launch .

Company 68

Company Trade Shows How To Product Launch 68

5W PR

JANUARY 31, 2024

Here are some common types of Tech PR and how they’re implemented: Product Launch PR: Focuses on creating buzz and generating media coverage for new product releases, highlighting their features and benefits. This is especially effective for consumer technology products.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR 20/20

FEBRUARY 7, 2019

Some marketers aren’t afraid to take a risk on new ideas, push leadership on new technology or champion an entirely new methodology. These marketers aren't afraid to take risks to make an impact. Read on to see how Ellie has helped to build marketing programs from startup to scale-up. We call these people change agents.

Marketing 74

Marketing SEO Trade Shows Technology 74

Communications Conversations

APRIL 6, 2015

Two weeks ago on the Talking Points Podcast , I lauded a local company (Victory Motorcyles) and agency (space150) that recently killed it with a virtual reality execution at a trade show in Chicago. But, these examples we’re seeing so far are largely brand/marketing-type executions. Would that have legs?

Storytelling 60

Storytelling Corporate Trade Shows Product Launch 60

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. These platforms show the best return on investment for social ad spend according to B2B marketers.

B2B 60

B2B Facebook Marketing Social Media 60

Beyond PR

APRIL 27, 2016

Trade shows can be an endless sea of opportunity, engagement, and information. Event marketers must provide a map where “x” marks the spot call-to-action to help audiences dive deeper. If your site has a section dedicated to events, be sure to add all of your upcoming trade shows to the calendar.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Livestreaming product launches. Isn’t that the conversation marketers are having with management right now? Brands and marketers are excited about livestreaming video, sure. Here one minute.

Branding 60

Branding Brand Product Launch Video 60

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Recently a client with a security device contemplated staging an assault or pickpocketing at a trade show to drum up attention for its product. The team felt such an event would not show the device in its best light and could potentially backfire. The story blew up, of course. Simple, smart, and effective.

Airlines 120

Airlines Exercises Fashion Print 120

Bianchi Biz Blog

JUNE 1, 2023

One event that consistently sets the stage for groundbreaking innovation, disruptive technology, and unparalleled networking opportunities is CES (formerly the Consumer Electronics Show). One of the world’s largest B2B trade shows, CES is rapidly becoming recognized as the leading show globally for automotive technologies.

Automotive 72

Automotive Mobile Technology Trade Shows 72

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. This way you can better align it to whatever else you’re doing marketing-wise. June: Plan Around Product Launches. If you attend industry trade shows or conferences, don’t keep what you learn under wraps.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. You have a solid social media marketing plan for the year, including before and after your brand’s big events, but what about during?

Social Media 40

Social Media Trade Shows How To Media 40

Solo PR Pro

NOVEMBER 6, 2018

This includes staffing changes, product launches, expansions, partnerships and more. You will also want to determine if there are any upcoming events such as trade shows, speaking engagements, or media interviews. Ask about any upcoming news, or announcements that may have been in the works before you came on board.

How To 49

How To Trade Shows Meeting Product Launch 49

PR Fuel

MARCH 14, 2021

Although press releases may seem like they have nothing to do with online marketing, they actually have more overlap than you initially realize. Press releases are different than content marketing blog pieces in that they’re also written like a news story. It may be time to consider press releases.

SEO 52

SEO Engineering Web Trade Shows 52

PR Fuel

JUNE 16, 2021

When generating leads, content marketing is considered three times more efficient than other strategies. Meanwhile, about 60% of marketers have developed a content marketing strategy. . Nearly 80% of content marketers incorporate press releases into their content marketing strategies, too. Read on to learn more!

Content Marketing 52

Content Marketing Trade Shows Product Launch Strategy 52

ImPRessions - Crenshaw Communications

OCTOBER 24, 2018

Love them or hate them, conferences and trade shows are important venues for any business to generate public relations , marketing, and sales returns. If you’ve ever attended a major tech trade show, you know they can be a blur of handshakes, branded swag, business cards, and mediocre meals. Bring the news.

Conference 95

Conference Trade Shows How To B2B 95

Sword and the Script

MAY 16, 2020

And that’s the theme for this week’s Unscripted Marketing Links [UML]. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. The vast majority of media relations hinges on relevancy. >>> More than a proactive PR partner: an extension of your team. 17) Are PR pitches useful?

Survey 169

Survey Media Relations Pitching Media 169