Burrelles Fresh Ideas

SEPTEMBER 19, 2023

For the past few years, video marketing has become a dominant tool for captivating audiences and expanding brand awareness. Public relations (PR) can be one of the solutions available for marketers and business owners to support their video marketing campaigns. We’ll delve more in-depth into PR and marketing.

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PRSay

NOVEMBER 5, 2018

Consider this: Where both video and text are available at the same source , 72 percent of people prefer video to learn about a product or service. Anyone on my team will tell you how much I love video. Eighty-one percent of people have been convinced to buy a product or service by watching a brand’s video.

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Video Communications Strategy Product Launch 119

Prohibition

JANUARY 27, 2025

Influencer marketing has changed how brands in the food and drink sector connect with consumers by allowing for authenticity and a sense of community. Through partnerships with influencers, brands transform everyday moments and products into shareable experiences that resonate on platforms like Instagram and TikTok.

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Cision

MARCH 30, 2016

Shortly after that announcement, Instagram announced that it quadrupled the length of posted video clips , meaning they now will be able to last a full minute. Since a lot has already been written about how Facebook’s change from a chronological timeline to an algorithmic one impacted brands, we wanted to focus on the impact of longer videos.

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Instagram Video Branding Brand 120

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. And the reason is simple: the excellent PR campaigns behind them.

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ImPRessions - Crenshaw Communications

OCTOBER 2, 2018

Technology companies gearing up for a new product launches know full well they’re adding to a crowded marketplace. For the company, a new product launch is the biggest news in the world. To be successful, tech PR pros need to tap into a broader, buzzed-about trend to make the product launch meaningful and timely.

Technology 157

Technology Product Launch B2B Facebook 157

Cision

JANUARY 8, 2018

On top of that, when budgeting, events marketing is often put into its own category, separate from other “general” marketing campaigns or big company announcements. While every company structure is different, keeping events marketing on an island could lead to a major missed opportunity. Product Launch.

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5W PR

FEBRUARY 2, 2025

Virtual reality and augmented reality technologies have moved far beyond their gaming origins to become powerful tools for public relations and marketing professionals. As these technologies mature, they’re reshaping how organizations approach everything from product launches to crisis management training.

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Storytelling Branding Brand Transportation 78

Prohibition

AUGUST 25, 2021

Video marketing is a powerful tool that has the ability to inform, entertain and engage audiences. So far in 2021 , 86% of businesses use video as a marketing tool, an increase from 85% in 2020. These stats highlight just how key video content is for social media campaigns. LinkedIn – native video.

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Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

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Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Shift Communications

NOVEMBER 10, 2015

For a start-up in the Valley – and for just about any technology company out there – a product launch is a major milestone. Many elements are working in tandem to get the product ready for prime time. Here are the three ways that we typically see product launches go wrong. This is typically a 4 week process, amigo.

Product Launch 60

Product Launch Interviews Engineering Technology 60

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

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Writing How To Product Launch Crisis 78

PR 20/20

OCTOBER 4, 2018

Before we know it, it’ll be time to wrap the year’s marketing campaigns, report on performance and write the plan for what will bring next year’s successes. It’s important that marketers constantly iterate strategies throughout the year based on performance. Incorporating videos into your social media feeds certainly isn’t a new idea.

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Video Trends Strategy Marketing 78

Deirdre Breakenridge

MAY 23, 2017

If your business contains the word “marketing” or “agency” then domains ending in.marketing or.agency could be the best fit for you. I have two blogs—a food blog and a marketing/PR blog. But I’m usually neglecting my marketing blog to write for other websites. Or in this case, what your blog is all about.

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Blogging Case Study Social Media Instagram 282

Cision

APRIL 13, 2017

Companies issue a news release when they have a job to do: to spread the message of a product launch, an exciting corporate expansion, or the addition of a new executive. Journalists look for a few mandatory elements to build a story, including colorful quotes, images or video, and supporting data.

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Prohibition

AUGUST 17, 2021

Video content is nothing new but with the introduction of video only social media platforms such as TikTok and the launch of Instagram’s IGTV and Reels – concise an consumable content is a strong content marketing tactic. Videos are more likely to be shared by online users. Why is this?

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The Proactive Report

FEBRUARY 24, 2017

The Growth of Video on Twitter. There is some good news: even though user growth and revenue were disappointing, video views on Twitter are on the up and up. Similarly, Mashable’s video views on Twitter have quadrupled in the past four months. Lee Odden Top Rank Marketing. PR peeps take note!). Source: Forbes.com).

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ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. In PR , a content calendar is a key part of any public relations plan.

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Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. The simplicity appealed to the visually oriented Byrom, so he started researching to see who might be able to make an animated video for his burgeoning business. In November 2011, he established Wyzowl , a studio dedicated to animated video for brands.

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Marketing Video Product Launch YouTube 105

5W PR

NOVEMBER 13, 2022

That’s why plenty of companies have started investing in influencer marketing campaigns as one of the most effective strategies for promotion these days. Then, the company can use that positive review in some of its product/promotional efforts. Competition.

B2B 88

B2B Marketing Product Launch YouTube 88

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

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Prowly

FEBRUARY 20, 2025

For example, a good objective could be to increase brand awareness by 20% in the North American market by the end of Q2 of 2025. Here's a sample of what a good comms plan should look like in a product launch for an eco-friendly smart water bottle: 1. Generate 10,000 product pre-orders within the first three months of launch.

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Writing Communications How To Internal 104

Cision

APRIL 15, 2015

Get our free “Outside-the-Box Content Marketing for PR” white paper now! If you’ve got a relevant video, it can make a fantastic addition to your press release. Having any kind of visual can increase your reads by 77 percent , and videos are even more appealing because they’re relatively rare in press releases.

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Infographics Product Launch Content Marketing Video 120

Business Wire

FEBRUARY 2, 2018

Leverage the Surprise and Delight of Live Video Live video drives community engagement. Up to six times as many interactions as regular video. One way to increase the impact of Facebook Live is to look at what products and services your brand is focusing on for 2018. A LOT of community engagement. Implementation Tip!

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Facebook Community Advertising Advertising 181

5W PR

SEPTEMBER 8, 2023

TikTok is a platform in social media marketing that provides brands with the chance to connect with a younger audience through short-form video content. While TikTok is primarily known for its video content, another feature that holds immense potential for marketing campaigns is TikTok text posts, a feature that was recently announced.

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Product Launch Marketing Video Education 78

Prohibition

JUNE 17, 2021

If you’re working in the PR and social media industry, you will be well aware of how video content has grown in popularity and relevance in the past few years. This means there are so many avenues for brands to utilise video content to engage their target audience. But it’s not just the social world where video has a key presence.

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Video Product Launch Film Social Media 62

Prohibition

JULY 16, 2019

Video campaigns keep becoming an increasingly popular tool for brands to communicate their key messages, showcase product launches and to connect with their audience in a more immersive way. The campaign video gave viewers an experience that combines the worlds of fashion and art beautifully.

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Video Fashion Content Marketing Product Launch 63

Prohibition

APRIL 13, 2023

As video content becomes increasingly popular, businesses are looking for ways to maximise the return on investment (ROI) from their video content. Repurposing video content is an excellent way to achieve this, allowing brands to get greater use of captured content while growing a number of channels and platforms.

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Video Infographics Social Media Instagram 62

Prowly

FEBRUARY 28, 2025

These are some of the most common types of brand advocates: Loyal customers Employees Partners or affiliates Influencers Casual fans Here's how you can picture them in the form of a pyramid: In recent years, influencer marketing has become a major trend driving business results. The only motivation is their genuine love for the brand.

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Prohibition

JULY 28, 2021

Video has taken the world of content by storm. Brands across all sectors, in all industries are utilising video content as part of their marketing strategy as a way to convey key messages, showcase a product launch or introduce a key spokesperson. Add music to your video. Consider introducing animation.

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Video Corporate Product Launch Film 62

Prohibition

JULY 27, 2021

As the digital era continues to thrive, video content on social media has become an essential tool for engaging both businesses and consumers across all industries. It’s unlikely that you would go on any social media platform these days and not see at least one piece of video content whilst scrolling. Video content on TikTok.

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Video Social Media Media Instagram 62

ImPRessions - Crenshaw Communications

JANUARY 26, 2016

Store openings, fundraising rounds, new product launches — consumers and businesses have come to expect these, but our Instagram feed shows us they don’t have to be a yawn. Here are some PR lessons we gleaned from some of our favorite Instagrammers. Find creative ways to make the standard announcement.

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Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

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Cision

APRIL 7, 2017

Today, we put a heavier emphasis on social media and influencer marketing than ever before. Whether we’re planning for a product launch, a brand refresh or the opening of a new concept, planning is key. What are your thoughts on Influencer Marketing? If you’re not involved in influencer marketing, you’re missing out.

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Pitching Agency Social Media Creativity 228

Prowly

FEBRUARY 3, 2025

Why some companies can get away with just a little bit of marketing while others have to pay bucket loads of cash on ads and PR? You'll have an easier time influencing buyer decisions, you'll spend less time and money on your marketing efforts, and you'll build brand loyalty more easily. This is the power of brand recognition.

Branding 104

Branding Brand How To Measurement 104

5W PR

JANUARY 16, 2020

Live to stream, alternatively referred to as live video, has taken over the social media space. Put into perspective: Go-Globe points out that 80 percent of a brand’s audience prefers live video over blog content, and 82 percent prefers live video over a brand’s social posts.

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Trends Communications Big Data B2C 120