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Why Public Relations Is King During A Crisis

Onclusive

Marketing strategies are being altered and advertising budgets are being slashed. The role of public relations is to positively place a brand into news stories. Earned media, specifically, is already the most trusted form of marketing. The post Why Public Relations Is King During A Crisis appeared first on Onclusive.

Crisis 464
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Evolution of Influencer Marketing Campaigns

Ronn Torossian

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing 370
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Influencer Marketing Tactics for Success

Ronn Torossian

Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations. These days, plenty of marketers are heavily leaning into content creators, who were already working from home to create high-quality, engaging content for the public.

Marketing 363
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How Earned Media Drives Consumer Behavior: Publication Authority

Onclusive

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

Consumer 370
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How Public Relations Can Enhance AdTech Marketing

ImPRessions - Crenshaw Communications

As adtech PR specialists, we know that the sector is increasingly crowded, with companies tackling similar issues across the digital advertising and marketing landscape. Despite best efforts, marketing alone isn’t enough for adtech companies to differentiate themselves from the competition and convert customers.

Publicity 203
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AI-Powered Tools: What Do Public Relations Pros Need to Know? | Business Wire Blog

Business Wire

Generative artificial intelligence (AI) is a hot topic, with countless new tools and applications hitting the market on a regular basis. With the influx of generative AI tools , what do public relations professionals need to know?

Tools 358
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How to bring your skills to life in a Public Relations cover letter

Remote PR Jobs

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 261