PR for Anyone

MARCH 24, 2020

Now is the time to up-level your marketing plan by adding in free publicity. Most of you are already growing your visibility with social media and now by adding in free publicity, you’re making it all happen that much faster and to a much larger audience. Local media loves to cover stories about local businesses.

Publicity 331

Publicity Television Local Pitching 331

Business Wire

JANUARY 26, 2023

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the communications and marketing landscape.

Communications 398

Communications Blogging Marketing Technology 398

PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. Organizations scrambled to halt their scheduled social media content and to decide how or whether they should offer their support after these tragedies.

Social Media 167

Social Media Publicity Media Journalism 167

Agility PR Solutions

SEPTEMBER 18, 2024

In today’s digital landscape, social media influencers have emerged as key partners for brands seeking to broaden their reach and engage with specific audiences.

Social Media 183

Social Media Marketing YouTube Media 183

Agility PR Solutions

SEPTEMBER 10, 2023

The social media environment has seen some major changes over the last several months, with the launch of Meta’s Threads, Twitter’s rebranding to X, and TikTok’s introduction of text-only posts—and marketers find themselves further challenged with navigating the ever-evolving and increasingly fragmented social media landscape.

Instagram 192

Instagram Social Media Facebook Marketing 192

Remote PR Jobs

OCTOBER 29, 2024

In this piece, you’ll learn insider tips to craft an engaging, persuasive cover letter for any Public Relations and Communications role. How to Structure a Public Relations Cover Letter A Communications or Public Relations cover letter is different from a resume. It is not just a list of skills and qua lifications.

Publicity 261

Publicity How To Examples Crisis Management 261

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 150

Social Media Study B2B Media 150

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing 310

Marketing Product Launch Corporate Viral 310

PRSay

OCTOBER 1, 2024

For brands looking to connect with a modern audience, this increasingly means cultivating a compelling social media presence. More than three-quarters of businesses use social media to engage with customers and drive revenue. What’s more, consumers want to see their favorite brands on social media.

Viral 194

Viral Social Media Media Trends 194

Agility PR Solutions

AUGUST 21, 2024

When online marketing took off, businesses found that it offered them an easy way to reach a wider target audience. Today, there are over 1.1 billion websites, with 252,000 new ones created daily.

Social Media 148

Social Media Marketing Media Local 148

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 186

Social Media Video Strategy Brand 186

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. Here’s a roundup of some top advertising and marketing podcasts. AdExchanger Social Distancing With Friends. Scultz, this weekly podcast offers insights from industry leaders and looks at stories making waves across the marketing sector. and beyond.

Marketing 306

Marketing Advertising Advertising Industry 306

Business Wire

NOVEMBER 15, 2022

You manage the budget, payroll, inventory, website, social media channels, marketing campaigns – and more – all while overseeing your team and providing top-notch customer service. So it’s no surprise that public relations may be pushed to the back burner. Small business and start-up professionals wear many hats.

Small Business 396

Small Business Blogging Customer Service Social Media 396

Agility PR Solutions

AUGUST 1, 2022

Social media branding has also become essential as brands continue to embrace digital marketing channels. The post Everything you need to know about social media branding appeared first on Agility PR Solutions. The latest […].

Social Media 187

Social Media Brand Branding Media 187

Agility PR Solutions

NOVEMBER 3, 2022

Social media has brought excellent opportunities for organizations, including brand building, direct customer engagement, a channel for market research, and many more. Social media crises can strike at any time. The post How to create a social media crisis management plan appeared first on Agility PR Solutions.

Crisis Management 191

Crisis Management Social Media Crisis How To 191

Agility PR Solutions

FEBRUARY 16, 2023

Today, digital marketing has advanced significantly, and virtually every business must have an online presence to expand its reach and increase its visibility.

Social Media 179

Social Media Media Strategy Company 179

Business Wire

SEPTEMBER 29, 2023

Artificial intelligence (AI) has made remarkable strides in many fields, including communications and public relations. AI-powered language models can churn out text at a rapid pace, which can come in handy for marketers and content producers who need to produce several title ideas, social media captions, and more, in a short amount of time.

Writing 399

Writing Blogging Social Media Communications 399

Agility PR Solutions

MARCH 10, 2024

Social media is a key marketing asset. Hiring a social media manager can help you maximize results by providing you with the expertise you need to develop and execute a stellar social media strategy. It’s how you generate leads, connect with customers, and drive sales.

Social Media 164

Social Media Media Strategy Marketing 164

Agility PR Solutions

FEBRUARY 7, 2024

As the Creator Economy continues to grow and diversify, new research from creative marketing platform Thinkific Labs finds that after a year of massive shifts across the technology sector and the wider economy, online learning is growing and offers financial stability for the consistently increasing body of creators.

Study 196

Study Social Media Trends Financial 196

Contently - Strategy

SEPTEMBER 30, 2024

Social media has profoundly shaped global events, public discourse, and the very fabric of our societies since the early 21st century. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.

Social Media 105

Social Media Privacy Brand Branding 105

ImPRessions - Crenshaw Communications

SEPTEMBER 14, 2021

Among PR teams, LinkedIn is the go-to social media platform for B2B executives for driving positive visibility and thought leadership. Experienced marketing consultant who helps nonprofits obtain funding” is better than “Director of Marketing” or, worse, “Nonprofit Marketing Guru” . Publications .

LinkedIn 421

LinkedIn Nonprofit Leadership B2B 421

Sword and the Script

DECEMBER 21, 2021

Professionals across the globe share analysis and perhaps, aspiration, in offering up PR and marketing predictions for 2022. As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Tom Pick , Digital Marketing Consultant, Webbiquity , LLC.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

SEPTEMBER 2, 2020

In the business of public relations, email is essential for communicating with partners, journalists and future clients. In fact, email newsletters are a fast way for PRs to scan the daily headlines from a given publication in the hope that a long awaited exclusive has finally gone live, or simply to shape the day’s media outreach.

Retail 320

Retail Healthcare Crisis Management Social Media 320

Agility PR Solutions

AUGUST 12, 2024

Paid social media marketing is essential for reaching your business goals. By setting clear and specific objectives, you can guide your efforts, allocate resources carefully, and measure the success of your campaigns.

Social Media 109

Social Media Writing Strategy Marketing 109

Ronn Torossian

OCTOBER 5, 2020

The list of social media platforms available to the regular user seems to be constantly growing. Marketing industry pros must have probably heard of most, if not all of them. And while the number of platforms and their type is changing, there’s one thing that remains constant: social media is staying and the public is […].

Social Media 293

Social Media Industry Marketing Media 293

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

We’re in the middle of the first quarter, which for many PR and marketing teams can mean close budget scrutiny. But unlike marketing, where we can count whitepaper downloads, webinar attendees and inquiries from marketing content, proving the ROI of PR can be a little more obscure. What placement?

Measurement 334

Measurement How To Retail Analysis 334

Garrett Public Relations

AUGUST 16, 2024

It seems as though a fair number of companies are relying on social media to get the word out about their news.

Social Media 140

Social Media Media Company Publicity 140

Sword and the Script

JULY 30, 2024

News coverage fuels social media; but increasingly, social media fuels the news; shaping opinion on social media boils down to authenticity, experience and customer service More consumers trust social media for information than other conventional sources, including traditional news, business and government.

Survey 132

Survey Social Media Consumer Media 132

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. Campaigns sometimes become the foundation of marketing activity. click image for higher resolution) Build marketing and PR programs What’s a better approach? You develop a defined process for promoting it – from publication to measurement – and let the program run.

Marketing 190

Marketing eBook Guidelines B2B 190

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward.

Consumer 195

Consumer Publicity Media Analysis 195

Deirdre Breakenridge

OCTOBER 23, 2018

As a science major turned public relations professional, I was groomed into believing that scientists are “bad” communicators. The area where they are often dubbed ineffective is in public communication, but scientists are becoming increasingly interested in learning how to do it better. DO be an engaged part of the #scicomm community.

Twitter 347

Twitter Social Media Conference Community 347

PRSay

JULY 1, 2022

Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.

Handbook 192

Handbook Publicity Newspapers Television 192

ImPRessions - Crenshaw Communications

MARCH 16, 2021

PR/Marketing Intern. Crenshaw Communications is seeking a paid intern to join our dynamic B2B technology PR team and to assist with our pro bono work for a leading marketing association. All candidates should have an interest in and basic understanding of public relations and marketing.

Internal 323

Internal International Communications B2B 323

Agility PR Solutions

SEPTEMBER 5, 2024

Public relations and marketing professionals rely heavily on social media to connect with their audience, promote brands, and manage reputations. With a variety of platforms available, it can be challenging to determine which ones are best suited for your PR and marketing strategies.

Social Media 113

Social Media Strategy Marketing Media 113

Deirdre Breakenridge

JANUARY 13, 2020

.” By way of contest background, After reading my latest book, “ Answers for Modern Communicators ,” Professor Jennie Donohue tasked her Introduction to Public Relations class with creating a short educational video sharing tips and insights based on one of three communication practices. Nicole Morin, UMASS at Amherst Student.

Video 339

Video Sports Journalism Education 339

PRSay

JULY 12, 2024

PR leaders must be agile, informed and open-minded, especially as the PR and marketing functions blend into one communications powerhouse. According to “ The Future of the PR Industry: Research Report ” that my company Brandpoint released, 96% of PR professionals surveyed have seen marketing and PR integrate further in 2024.

Trends 179

Trends Publicity Survey Privacy 179

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Media Training 397

Media Training Crisis Communications Conference Training 397