5W PR

APRIL 13, 2025

Creating compelling narratives that resonate with audiences has become essential for supplement brands looking to build trust and stand out in a competitive market. Research shows that stories are 22 times more memorable than facts alone, making storytelling a powerful tool for public relations in the supplement industry.

Storytelling 78

Storytelling Case Study Measurement Education 78

ImPRessions - Crenshaw Communications

JULY 10, 2023

I saw this firsthand at my last agency, where the early adoption of marketing technology for PR helped our team differentiate and win business, as well as during my time at Propel PRM, a SaaS solution that provides a CRM for public relations. For the most part, the PR industry’s slow approach to technology adoption has worked fairly well.

Technology 266

Technology Television Web Social Media 266

Prowly

APRIL 10, 2025

The key channels to measure brand visibility include social media, search engine results pages, print, TV, radio, earned media, and similar channels. Here's how to manage your brand visibility and monitor the success of your marketing strategy. #1 When measuring brand visibility, it's essential to differentiate it from brand awareness.

Branding 104

Branding Brand How To Measurement 104

Bianchi Biz Blog

SEPTEMBER 23, 2024

I am the managing editor of Automoblog and the host and producer of the AutoVision News Radio podcast. It’s also vital that AutoVision News Radio serves as a platform to amplify the work women are doing in the automotive industry. As host of AutoVision News Radio, I’m grateful when someone takes the time to sit with me.

Radio 97

Radio Automotive Meeting Interviews 97

Critical Mention

NOVEMBER 20, 2020

According to a study done by Google, 6 out of 10 millennial YouTube subscribers say that they trust creators and influencers more than celebrities or TV personalities. With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. SCHEDULE A DEMO. Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

PRSay

JULY 1, 2022

There were newspapers, magazines, wire services, trade publications, TV and radio. When we published the first “Public Relations Handbook” in 1967, the notion of social media, influencers, YouTube, Instagram, Snapchat, podcasts and search-engine marketing did not exist. Three major broadcast networks dominated TV.

Handbook 192

Handbook Publicity Newspapers Television 192

Critical Mention

JULY 13, 2021

The new release adds to the platform’s already robust Social Media Monitoring offering, which also includes Facebook, Twitter and YouTube. In addition to Social Media Monitoring, Critical Mention also offers monitoring for the most expansive set of TV and Radio Monitoring for stations in North America.

Instagram 156

Instagram Industry Media Analytics 156

Bianchi Biz Blog

SEPTEMBER 5, 2024

Taru Tujunen, Ellun Kanat – Finland We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 100

Marketing Radio Automotive Television 100

Critical Mention

DECEMBER 10, 2021

The Critical Mention Earned Media Suite lets users track earned media across leading social networks like Twitter, Facebook, YouTube and now Instagram. Critical Mention users can now track audience and publicity values for their radio mentions. Over 300 TV and radio channels have been added throughout the year. Until next time!

Radio 116

Radio Instagram Analytics Mobile 116

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 101

Marketing Tourism Local Government 101

Bianchi Biz Blog

JUNE 27, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 90

Meeting Print Marketing Local 90

The Proactive Report

FEBRUARY 26, 2016

for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing. And more than half (51%) of marketers believe they acquire better customers through influencer marketing. And I quite understand that.It

Marketing 100

Marketing Digital PR Groups Radio 100

The Proactive Report

FEBRUARY 26, 2016

for every $1 spent on influencer marketing and that influencer marketing is the fastest-growing online customer-acquisition channel, outpacing organic search and email marketing. And more than half (51%) of marketers believe they acquire better customers through influencer marketing. And I quite understand that.It

Marketing 100

Marketing Digital PR Groups Radio 100

Critical Mention

OCTOBER 15, 2020

Will you focus more on email marketing or will you shift to more social media campaigns? Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Focus on Client Communication. Perhaps more one-to-one contact will make the most sense in a period where many people are isolated.

Tourism 186

Tourism Radio Travel Social Media 186

Maxim Behar

AUGUST 7, 2024

studio by the talented designer and video director Kristian Nedelchev, the video is now live on YouTube and all other video platforms. For the second time, he chose to air the premiere on the popular American R&B radio Hot 21 in New York, where "PR We Are" topped the charts in just two months.

YouTube 52

YouTube Video Radio Energy 52

Cision

MARCH 24, 2017

Austin & Williams, the advertising, branding and digital marketing agency has recently tapped Jody Fisher, a NYC PR veteran, to head up its new in- house PR practice. He began as a radio reporter before transitioning to PR in 1999. Jody joins the agency with an extensive background in communications. Always tell the truth.

Enterprise 227

Enterprise Agency Radio Fashion 227

Deirdre Breakenridge

FEBRUARY 2, 2015

It’s that thing you stand on to be heard, which in the digital realm could be a blog, Facebook Page, YouTube channel, or some other group. In the pre-Internet era, audiences were restricted to a few sources of content — TV, radio, and print — and only a select group of people who were chosen to be heard.

YouTube 150

YouTube Groups LinkedIn Social Media 150

Critical Mention

OCTOBER 25, 2021

Rather, an all-in-one Earned Media Suite that provides tracking and sentiment analysis for TV, radio, online news, social media and podcasts is what Kendall Roy – and all businesses and brands concerned with their media coverage – needed as he prepared to take on his father.

Media 162

Media Fashion Television Radio 162

Critical Mention

MAY 13, 2020

Public relations, marketing and social media professionals must find ways to bring creativity to the forefront of their communication strategies. Good marketing makes the company look smart. Great marketing makes the customer feel smart. — The best marketing doesn’t feel like marketing. — Amy Jo Martin.

Communications 158

Communications Radio Sports Social Media 158

Critical Mention

OCTOBER 7, 2020

YouTube has also announced its plans for its version of a short-form video platform called Shorts. Just like TikTok, platforms like Facebook and YouTube are providing 15-second videos that users can share with their followers. Here are four PR trends to consider for 2021: 1. Short-Form Videos. SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

PR for Anyone

JANUARY 12, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. Don’t try to be someone you’re not.

Interviews 130

Interviews Television Media Radio 130

Prowly

FEBRUARY 25, 2025

million contacts available) Media intelligence services (extra service where Agility PR experts help out with executive briefings, custom reporting, crisis management, and reputation or brand insights) Social listening (AI-powered, covering Facebook, X, Instagram, YouTube, Reddit, etc.) Several, actually.

Tools 104

Tools Software Enterprise Crisis Management 104

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. And the reason is simple: the excellent PR campaigns behind them.

Examples 104

Examples How To Product Launch Print 104

Critical Mention

SEPTEMBER 15, 2021

This allows users to click on Host/Anchor/Actor/Producer contacts on their TV and Radio mentions to be redirected to that person’s contact information page in our ?????Media In addition to adding Google Analytics, Critical Mention now provides users the ability to track audience and publicity values for their radio mentions. .

Radio 126

Radio Analytics Mobile Instagram 126

Critical Mention

OCTOBER 22, 2020

Zoom, Periscope, Facebook Live, and Youtube Live are all great (and free) options to look into. Looking for a way to monitor, analyze and share your coverage from TV, radio, online news and social media sources? Plan the Details. Once you have chosen the best platform to use, next decide on how the event will run. SCHEDULE A DEMO.

Tourism 131

Tourism YouTube Radio Travel 131

PR for Anyone

MARCH 30, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. When someone sees you on TV or in an article or hears you on the radio or on a podcast, you have instant credibility… instant authority. Both are needed in business but which one is most valuable?

Advertising 130

Advertising Advertising Publicity Video 130

Critical Mention

AUGUST 7, 2020

In recent months, Padhye was also one of the principles responsible for adding thousands of YouTube channels to Critical Mention’s media monitoring capabilities. . Public relations, communications and marketing professionals rely on Critical Mention to track, measure, share and grow their brands across the entire media landscape.

Technology 125

Technology Television Analytics Radio 125

Critical Mention

SEPTEMBER 13, 2019

In this post, we provide organizations with our top digital marketing tips that will help elevate your business marketing strategy. Let’s say your competitors are practicing successful digital communication by providing clean, simple and straightforward marketing collateral. Utilize Video Marketing Strategies.

Marketing 92

Marketing SEO Radio Video 92

Maxim Behar

JANUARY 20, 2025

Then, I started sending this song to all American radio stations to spark their interest. At one point, one of the radio stations, Hot21, their editor responded, saying he really liked the song and started broadcasting it. But for me, this is 90% marketing and 10% music. So, she joined our projects, and I am thrilled.

Radio 64

Radio Facebook Video Course 64

Critical Mention

JANUARY 29, 2021

It is in this context that digital marketing gains salience. This piece focuses on one such aspect of Digital Marketing — Influencer Marketing. According to Influencer Marketing Hub, the ROI for every dollar spent on IM in 2020 is $5.78. Choosing the right platform(s) can make or break your marketing campaign.

Branding 135

Branding Brand How To Radio 135

PR for Anyone

AUGUST 25, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you.

Pitching 130

Pitching Media Insurance Insurance 130

Critical Mention

SEPTEMBER 24, 2019

Close out 2019’s last quarter with a bang by boosting your marketing practices. It’s no secret that marketing trends are always changing. With that said, it’s best to keep an eye out and make sure your organization is executing marketing practices that will help reach short-term and long-term goals. Produce Content Marketing.

Marketing 85

Marketing Engineering Content Marketing Case Study 85

Beyond PR

JANUARY 11, 2018

2017 was quite a year for marketing and PR professionals. Think about a few of the most notable trends we saw: With massive potential audiences on Facebook, YouTube and Twitter, live streaming saw huge growth. Artifical intelligence made it easier for marketers to get better results in a number of different ways. Radio Stations.

Communications 64

Communications Marketing Radio Airlines 64

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. The transcript of this week’s video can be found below and remember there are more of these videos and tips on our YouTube Channel. Subscribe HERE. PR FOR ANYONE.

Tools 130

Tools How To Publicity Interviews 130

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention. Customer support is available 24/7/365. . www.criticalmention.com.

Media 108

Media Radio Television Engineering 108

Critical Mention

JULY 2, 2020

Many businesses and organizations are progressively integrating their public relations practices with their marketing strategies. Though public relations and marketing have many differences, they both are heavily reliant on expressing effective brand communication. Builds a Strong Brand Presence. Improves Content Strategy.

Marketing 89

Marketing eBook Pitching Radio 89

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we Hard to select just one, eh? were.talking about booties that day.”

Instagram 98

Instagram Crisis Local Privacy 98