5W PR

OCTOBER 22, 2024

This year’s ADWEEK delivered a wealth of insights, and as we participated in sessions, connected with industry leaders, and explored the latest trends, it became clear that the future of PR and marketing is evolving rapidly. Retail Media’s Holistic Impact Insights from Criteo and Shipt shed light on the growing impact of retail media.

Retail 78

Retail Privacy Advertising Advertising 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

Here’s a roundup of some top advertising and marketing podcasts. They’ve featured a stellar lineup of industry experts including Innovid Founder Tal Chalozin , advertising legend Martin Sorrell , marketing veteran and DoubleVerify interim CEO Laura Desmond and many more. AdExchanger Social Distancing With Friends. The Mumbrellacast.

Marketing 204

Marketing Advertising Advertising Industry 204

5W PR

MARCH 13, 2025

The results spoke volumes: While market share initially dropped from 37% to 7%, J&J regained its market position within a year through consistent, transparent communication and the introduction of tamper-resistant packaging. Facebook’s 2018 Cambridge Analytica scandal shows the pitfalls of delayed response in the tech sector.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

JULY 7, 2021

A great example was a French company we worked with that was launching their competitive pricing tool in the US market. This was not new technology and the name was virtually unknown in the States. This one is hard because it’s natural for marketing or sales teams to look for a guarantee on lead-generation or conversion.

Agency 353

Agency Interviews Pitching Retail 353

ImPRessions - Crenshaw Communications

JANUARY 13, 2020

As a result, whether you’re a brand, ad tech business, AI platform, or retailer, if you do business in California, you’re touched by the law. One of the most well-attended panels, for example, was MediaLink’s “Future of Data-Driven Marketing,” featuring execs from companies like FOX and Havas.

B2B 208

B2B Trends Retail Privacy 208

Agility PR Solutions

OCTOBER 19, 2021

With all the focus on the “journey” and the “experience” in brand and retail marketing these days, you’d think that communicators would be zeroing in on some substantial strategy for delivering better CX. The post How are brands responding to the acceleration of e-commerce?

Retail 174

Retail Brand Branding Technology 174

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? And can you imagine being a retail store without e-commerce capabilities right now?

Brand 284

Brand Branding Small Business Retail 284

Agility PR Solutions

FEBRUARY 11, 2024

The retail marketing landscape has changed dramatically since the pandemic—as comms pros followed consumers into a digitally dominated shopping world, the value of data-driven insights became invaluable.

B2C 178

B2C Strategy Retail Analysis 178

ImPRessions - Crenshaw Communications

JUNE 3, 2021

Vertical is short for vertical market, which is “a market encompassing a group of companies and customers that are all interconnected around a specific niche.” So for example, if we want to pitch a story about cybersecurity, we’ll look for people in the technology, IT security, or financial verticals.

Journalism 344

Journalism International Internal Pitching 344

Shift Communications

NOVEMBER 24, 2014

As marketers, PR professionals, and advertisers begin to wind down the year (save for those in retail who are firing on all cylinders right now), one of the top things you’ll focus on in 2014 is reviewing the numbers. How do you use the data to make changes in your business and marketing that are meaningful in 2015?

Analytics 155

Analytics Data-Driven PR Marketing How To 155

Shift Communications

OCTOBER 9, 2014

Content marketing isn’t a panacea. More important, however, is that content marketing can hit diminishing returns very quickly, in a phenomenon first described by marketing expert Mark W. Our ROI on content marketing will go down. If the list is wrong, it doesn’t matter how good your direct marketing is.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

ImPRessions - Crenshaw Communications

MAY 15, 2020

Our client ActiveViam is a dynamic pricing company and provided comment in MarketWatch on how J.Crew’s filing for bankruptcy will affect the retail industry. We can’t show their actual technology but can share a glimpse of their thinking about the category. . Showcase your product with visuals . Promote a case study or whitepaper.

Instagram 333

Instagram B2B B2C Case Study 333

ImPRessions - Crenshaw Communications

NOVEMBER 23, 2021

Our goal is to work with companies as an extension of their internal marketing team, and hitting those milestones together makes all the difference. . Our team is pitching away this week for last-minute Black Friday coverage — from tips on how retailers should offer Buy Now, Pay Later to commenting on recent supply-chain issues.

Agency 310

Agency B2B B2C Pitching 310

5W PR

JANUARY 9, 2024

The retail landscape is ever-evolving, influenced by consumer behavior, technological advancements, and broader societal trends. As the world looks ahead to 2024, several key retail trends are poised to shape the industry. In 2024, retailers will focus on blending in-store and online shopping for a seamless experience.

Retail 78

Retail Trends Policies Consumer 78

Agility PR Solutions

DECEMBER 5, 2022

Following the pandemic-fueled disruption of 2021, retail brands made a strong showing this year for establishing emotional connections with consumers—the industry ranked third overall, behind technology & telecom, and media & entertainment, in the latest Brand Intimacy Study from marketing intimacy agency MBLM.

Retail 86

Retail Industry Brand Branding 86

Stephen Waddington

OCTOBER 14, 2020

It’s a nascent market that has accelerated because of COVID-19. One in four voice users have searched for information about fitness, food and drink, health, retail, and travel and leisure. Devices and usage Alexa is the most widely recognised and used voice-activated tech in the UK with 30% of people using Amazon’s technology.

Privacy 199

Privacy Retail Google Travel 199

Agility PR Solutions

FEBRUARY 17, 2020

Here’s a cliché for you: technology is revolutionizing PR. Just in the last month, Bulldog Reporter has written about how visual search is disrupting retail, why automation in marketing will change the sector entirely, and highlighted the fact that brands are struggling with personalization and security challenges.

Retail 156

Retail Course Technology Report 156

ImPRessions - Crenshaw Communications

MAY 13, 2021

Crenshaw Communications, a New York-based public relations agency specializing in B2B technology PR, is seeking an Assistant Account Executive (AAE) to join our dynamic B2B technology team. Undergraduate degree or equivalent ideally in the field of PR, Communications, Marketing, Business or Journalism.

B2B 203

B2B Policies Case Study Enterprise 203

5W PR

JANUARY 3, 2024

Participating in retail industry events offers professionals and businesses an unparalleled opportunity to engage with the dynamic landscape of commerce. NRF: Retail’s Big Show Attending the NRF Big Show offers unparalleled opportunities for professionals in the retail industry.

Retail 78

Retail Conference Trends Technology 78

Agility PR Solutions

APRIL 2, 2019

Shoppers say their online and in-store behaviors have shifted for traditional consumer packaged goods (CPG) categories, following a year that’s seen the retail and grocery landscapes evolve dramatically. Shopper-friendly technology and the continued appeal of coupons are […].

Retail 81

Retail Consumer Technology Media 81

5W PR

JULY 21, 2023

In the rapidly evolving landscape of retail, variety stores have faced significant challenges due to the rise of e-commerce giants like Amazon. These traditional brick-and-mortar retailers, known for their wide product selection and affordable prices, have had to adapt to changing consumer preferences and shopping behaviors.

Retail 78

Retail Local Consumer Community 78

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Technology and computing. Hobbies and interests. Home and garden. Life stages.

Social Media 233

Social Media How To Insurance Insurance 233

The Proactive Report

DECEMBER 24, 2014

In October 2014, comScore provided data to Internet Retailer that showed that 52% of the time consumers spent online occurred within smartphone and tablet apps. Two-thirds of consumers (68%) expect a company they interact with to be seen as a technology leader. So yes, this mobile tipping-point is important to PR.

Mobile 201

Mobile Strategy Web Consumer 201

5W PR

JANUARY 29, 2025

From the CosmoTrends panel to live demonstrations, it was clear that LED technology is expanding beyond traditional skincare into full-body wellness solutions, creating a new frontier for beauty PR campaigns targeting the at-home beauty market.

Trends 78

Trends Storytelling Consumer Technology 78

ImPRessions - Crenshaw Communications

NOVEMBER 27, 2018

It’s pull marketing 101. Uberall is a Berlin-based location marketing platform that seeks to build its brand here in the US. To help it be seen as an expert on location marketing, one of our first initiatives was to develop branded research on “near me” mobile searches. Our client Uberall is a good example. This is a mistake.

B2B 147

B2B Data Retail Survey 147

ImPRessions - Crenshaw Communications

JUNE 2, 2020

New York, NY, June 2, 2020 — Crenshaw Communications , a New York-based public relations agency specializing in technology, today announced the analysis of dozens of B2C brand email marketing communications sent during the COVID-19 pandemic between mid-March and mid-May. Companies prioritize empathy in COVID-19 communications.

Study 170

Study Brand Branding B2C 170

Prohibition

AUGUST 23, 2023

Nowadays, consumers are constantly bombarded with advertisements and marketing collateral, creating a congested market. For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. This is where influencer marketing plays a pivotal role in the industry.

Retail 62

Retail Marketing Advertising Advertising 62

Shift Communications

DECEMBER 9, 2014

Certainly, you can look downfunnel and see how many closed deals you’re getting in your sales CRM, but if your website is broken or your retail staff are surly, you may not see the results you want no matter how good your PR is. Vice President, Marketing Technology. Looking good. Christopher S.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Agility PR Solutions

FEBRUARY 9, 2020

New research from retail tech firm Bluecore and Forrester Consulting finds retail brands getting candid about their struggle to meet the demands of hyperadoptive consumers. The post Why marketers aren’t meeting CX demands of hyperadoptive consumers appeared first on Agility PR Solutions.

Meeting 86

Meeting Consumer Retail Marketing 86

Agility PR Solutions

AUGUST 26, 2019

Advancing technologies are putting more pressure on retail marketers to improve their customer experiences, and new research from WBR Insights finds retailers are not prepared to support the next wave of technologies like AI, Chatbots and AR as part of their mobile engagement strategy.

Retail 60

Retail Mobile Survey Technology 60

Agility PR Solutions

MARCH 11, 2019

There is no denying the power of mobile technology as a disruptor in the retail industry. Those marketers recognize that a mobile device in the hands of a customer or associate holds tremendous opportunities to enhance the customer experience in the store.

Mobile 111

Mobile Retail Technology Industry 111

Konnect Agency

NOVEMBER 23, 2021

The worlds of PR, marketing and communications are ever-changing and rapidly evolving, particularly in the digital era we live in. Platforms and technologies that appear to be promising fizzle out quickly, and new rules and regulations seem to emerge daily. Affiliate Marketing Dominates Product PR. are safe for now.

Trends 119

Trends Publicity Communications Marketing 119

Shift Communications

JULY 10, 2017

As marketers and communicators, our goal is to reach the most important people to our companies and clients. Marketers in particular face perpetual challenges attracting the attention of senior decision-makers at organizations. For example, suppose we want to reach retail executives. Turn to PR When Direct Marketing Fails.

Publicity 132

Publicity How To Retail Engineering 132

Mindful Marketing

JULY 31, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing While eating lunch at a favorite restaurant recently, my son and I noticed that the menu was much shorter than before. After our meal, I asked our waitress about the simpler spread.

Employee 119

Employee Marketing Interviews Healthcare 119

Burrelles Fresh Ideas

FEBRUARY 6, 2024

The convergence of sport and fashion has emerged as a fascinating space where innovation, trendsetting, and technological advancements collide. Cutting-edge technologies have revolutionized how sportswear is designed, manufactured, and perceived. Here are some ways they incorporate technology into their PR and marketing efforts.

Fashion 86

Fashion Sports Technology Apparel 86

Agility PR Solutions

JUNE 5, 2023

Is your eCommerce marketing able to yield the most for your business? Are you frustrated with the poor conversion rate of your eCommerce store?

Brand 86

Brand Branding Retail Marketing 86

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

From business to technology to media, Axios delivers the news in a way that’s quick and painless for PR pros to take in. Digiday One of the top publications for anything brands and media, Digiday has a wide offering of newsletters on topics such as media, marketing, retail, the workplace and more.

Company 203

Company Case Study Trends Crisis Management 203