ImPRessions - Crenshaw Communications

JUNE 14, 2016

billion in 2016, according to the National Retail Federation. Marketing and public relations professionals would be wise to take heed. Last year’s hashtag, #jokesfromdad, launched by home goods retailer hhgregg, had us in stitches watching the video of children retelling irresistible “dad jokes.”

Retail 120

Retail Viral Video Pitching 120

Prohibition

NOVEMBER 3, 2023

In the fast-paced world of social media, TikTok has emerged as a dominant force in influencer marketing, standing shoulder-to-shoulder with Instagram. TikTok has arguably become as crucial as Instagram in the world of influencer marketing. Engagement: Viral TikTok videos often gain high engagement rates due to the short format.

Marketing 62

Marketing Instagram Viral Video 62

MaccaPR

FEBRUARY 19, 2018

Here’s a question for PR and marketing pros: Which was the most significant corporate communications cri sis recently ? One defender of the gym owner protested: "it was never intended to be posted to Facebook or go ‘viral.’" Hard to select just one, eh? The alternative to that lightning-fast candor?

Instagram 98

Instagram Crisis Local Privacy 98

5W PR

OCTOBER 25, 2023

Harnessing viral potential TikTok is renowned for its ability to turn ordinary content into viral sensations overnight. Virality can significantly boost brand visibility, create buzz, and introduce a brand’s products or services to an expansive audience.

Trends 78

Trends Brand Branding Viral 78

Waxing UnLyrical

AUGUST 15, 2019

During the last couple of years, several trends have impacted the way businesses carry out social media marketing. Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Guest post by Alex Slichnyi. Why is Instagram Stories Feature Important?

Instagram 63

Instagram Marketing Viral Airlines 63

Prohibition

JULY 10, 2024

In the digital age, influencer marketing has become crucial to brand strategy. Misaligning with an influencer can damage brand reputation , alienate customers, waste marketing budgets, and even result in long-term financial losses. Alienation of the Target Audience Influencer marketing thrives on authenticity and relevance.

Marketing 62

Marketing Fashion Financial Reputation 62

5W PR

APRIL 13, 2022

Companies in the SaaS industry can use all of this data to provide insights into their target market or predict industry trends, which can then be pitched to relevant outlets or journalists. The article ended up getting picked up by many other outlets and went viral, while the original generated millions of views.

Company 88

Company Strategy Viral Retail 88

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. That’s because in late November and early December (as with Dubner and Levitt’s marketers), we tend to attribute unusually high purchase intent as proof of success.

Social Media 120

Social Media Facebook Twitter Print 120

Cision

JULY 20, 2015

According to one expert, word-of-mouth marketing isn’t a meritocracy (not entirely, anyhow). What I want to do in this piece is to use Berger’s word-of-mouth framework to highlight five businesses that have had success leveraging word-of-mouth marketing. Practical value. Want to build word-of-mouth?

Energy 120

Energy Viral Storytelling Community 120

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photobombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. 5 - From Red Carpet to Retail. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Agency 78

Waxing UnLyrical

JUNE 4, 2014

In the realm of marketing, learning is the name of the game no matter what your goal is. The Harlem Shake dance video craze largely took off based on the whims of students, employees and other everyday folk interested in making a funny viral video. (in West Bengal!) via Flickr, CC 2.0. Here they are: 1.

Mobile 105

Mobile Community System Social Media 105

Cision

OCTOBER 16, 2017

Each month we’ll hear from c-suite level communicators and marketers as they discuss challenges and opportunities facing companies in an ever-changing business climate. Previously, Chris ran product marketing and go-to-market strategy for Oracle’s Marketing Cloud business. Chris welcome to the Earned Media Rising podcast.

Media 202

Media Storytelling Technology Data 202

Waxing UnLyrical

JULY 18, 2019

Additionally, lack of brand awareness during a time of increasing “fake news” presented issues as there were some viral rumors questioning our nonprofit status, and operating and managing functions. Forbes has found that today’s marketing strategies place a strong emphasis on influencers. Blurred Lines between Influencers and Brands.

Nonprofit 86

Nonprofit Fashion Retail Enterprise 86

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Leveraging a viral social media moment has to start with listening,” says Arik. Influencer Marketing Goes Beyond Selling. What about Twitch?

Social Media 62

Social Media Trends Viral Marketing 62

Sword and the Script

JULY 14, 2015

Content marketing is the new branding. Content marketing *is* PR. Content marketing is the new buyer’s journey. But for the vast majority of marketers, especially in large organizations, content marketing is still a new concept, it’s still seeping into the culture. 6 Keys to Content Marketing for Big Brands.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Waxing UnLyrical

JUNE 25, 2014

Social media is very susceptible to human error, things are said in the heat of the moment without enough forward planning, and a large follower base can mean something goes viral in minutes. In the midst of the drama, the marketing director had no idea how to shut down the account. Watch out for #fails. Better to be safe than sorry.

Social Media 91

Social Media Media Viral Tools 91

Buzzstream

DECEMBER 30, 2024

You want them to be seen as a market leader in that space.” which went insanely viral, and has just under one thousand linking root domains today. Im going to quote Unearth PRs founder, Georgia Gadsby March, from our podcast conversation , who said: “You want this expert to be seen as an authority.

Pitching 62

Pitching Trends Google Data 62

MaccaPR

JULY 16, 2014

Whether you''re aiming to engage with nanotechnology engineers, addiction medicine experts, electric utility consultants or Asian chefs, LinkedIn is a critical channel for lead-generating inbound marketing and engaging social media efforts. Yet we continue to see businesspeople misusing and abusing LinkedIn protocols.

LinkedIn 67

LinkedIn Crisis Viral Banking 67

PR in High Definition

DECEMBER 13, 2017

As marketers, we use SEO tactics to ensure our client’s rank highly in the search results but soon, software programmes like the Google Spiders will be outdated and we’ll be planning our campaigns around more intelligent programmes, like virtual assistants. Your bum will never look big if your bot is your stylist.

Trends 59

Trends How To Retail Google 59

Prohibition

JULY 21, 2023

Really, how could we not be with all of the weird and wonderful marketing campaigns that have come out of the film’s promotion? The retailer published research that showed that searches for ‘Barbie-inspired outfit’ jumped right up by 614% ahead of the film’s launch, and the #barbieoutfits hashtag on TikTok received more than 56.5

Wireless 62

Wireless Retail B2C Instagram 62

MaccaPR

JANUARY 15, 2019

From a branding and marketing perspective, the Fiji Water Girl Photo Bombing Stunt was a combination of product placement and social media brilliance,” concludes Stacey Hintermeister, Group Director at the Minneapolis agency CBX. 5 - From Red Carpet to Retail. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Agency 48

MaccaPR

FEBRUARY 10, 2015

Welcome to your Taylor Swift Master Class in Social Media Marketing! Who better to instruct us in social media marketing than this 25-year-old, 7-time Grammy Award-winning “public relations genius” (in the words of the Washington Post)? So what can you learn from Taylor Swift, the Grand Mistress of Social Media Marketing?

Social Media 48

Social Media Marketing Media YouTube 48

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. The clothing-retail company featured a young black boy wearing a hoodie which read “Coolest monkey in the jungle”.

Fashion 75

Fashion Telecommunications Crisis Training 75

Waxing UnLyrical

JANUARY 25, 2011

The news of these offensive cards has gone viral, and I expect the company will begin to see a dent in their sales figures from sellers shutting down shops and buyers boycotting the site. For the sake of one card seller, they might have lost their market dominance. Especially an online retailer. Wonder if he read Shellys post.

Policies 94

Policies Twitter Facebook Writing 94

Buzzstream

MARCH 13, 2024

But the simplest explanation I’ve ever given is that digital PR is a marketing tactic used to earn high authority links from publications that drive rankings and site traffic. Digital PR vs. Traditional PR Technically, digital PR focuses solely on online media to boost brand awareness, sentiment, and market share on the web.

Digital PR 71

Digital PR Construction Case Study SEO 71

Mindful Marketing

NOVEMBER 30, 2018

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Remember when teenagers would rush from high school so they could light a cigarette? However, the biggest brand by far is Juul , which has about 72% of the market. Some would even try to sneak a smoke in the bathroom between classes. Take Tide Pods.

Chemicals 50

Chemicals Viral Consumer Retail 50

Prohibition

DECEMBER 9, 2021

But other times share values falling sharply, lawsuits, contaminated or dangerous goods, investigations, or even a new, slightly controversial, marketing tactic you couldn’t wait to try may be enough to damage a brands reputation and enter a real crisis period. Has your management or leadership team had to get involved?

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

The Stalwart Blog

APRIL 26, 2020

I was the marketing director for a software company and hung up my own shingle about 13 years ago. In addition to that, I’m helping some retailers who are having to lay off staff and convert a lot of their business online, even more so than they had before and communicating that to the public.

Crisis 78

Crisis Local Facebook Social Media 78

Buzzstream

JULY 10, 2024

If, you know, I will very very confidently sit here and say if links did not have a positive impact on SEO, there is no way in hell that a furniture retailer would sell pretending to be an expert on the interpretation of Taylor Swift lyrics. Are we talking about SEO here, or are we talking about marketing and advertising?

Digital PR 98

Digital PR SEO Google Travel 98

Konnect Agency

JANUARY 17, 2020

The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. Continued growth of influencer marketing.

Social Media 87

Social Media Trends Media Instagram 87

Prohibition

FEBRUARY 27, 2023

Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way. This is a great example of how simple but well done content can go viral.

Brand 62

Brand Branding Viral Fashion 62

David PR Group

JULY 28, 2015

And this is true not just at a Panera Bread in Florida but nearly every restaurant and retail store in the United States. Beware “Viral Marketing” Lastly, we are in the middle of the “viral marketing” era. Any misstep could turn into an online reputation issue within moments. Let me know.

Reputation 40

Reputation Viral Privacy Retail 40

Mark My Words

MARCH 6, 2018

What some marketers have realised is that with polarising products and campaigns, they can use the backlash – real or sincere – to hijack the media and get attention. Despite the complaints and expressions of regret, the discount retailer racked up its most successful trading since 1990. In their minds, they were being controversial.

Brand 60

Brand Branding Film Print 60

Mindful Marketing

FEBRUARY 1, 2025

In choosing a retail strategy, marketers often consider three levels of distribution intensity , or selectivity: Intensive : a product is available virtually everywhere in a very wide variety of retail outlets (e.g., ” Surprisingly, the flattery came through. many snack foods are intensively distributed).

Ethics 66

Ethics Retail Apparel Fashion 66

Doctor Spin

MARCH 8, 2025

United Airlines Re-Accommodating a Passenger (2017) A video went viral showing a passenger (Dr. The hashtag #DeleteUber went viral. D&G lost Chinas luxury market as retailers pulled their products. Kendall Jenner had no personal link to activism. Failure to test audience reaction. Mixed messages. Disastrous reaction.

Examples 52

Examples Airlines Viral Crisis 52

MaccaPR

JUNE 27, 2018

From Airbnb’s " We Accept " diversity drive to Patagonia’s " The President Stole Your Land " campaign against the Trump Administration’s order reducing the size of two national monuments, there’s no de nying t hat our political climate has galvanized marketers to speak up on the socio-political issues that engage consumers today.

Brand 70

Brand Branding Marketing Retail 70

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. The Englishman was the first person to take the invention to England.

Ethics 52

Ethics Communications Print Television 52