Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I b) More pay-to-play opportunities to participate in national media relations opportunities.

Marketing 186

Marketing Content Marketing Data Social Media 186

Cision

NOVEMBER 28, 2017

These SMB (small and mid-sized businesses) and mid-market companies are in a unique situation when it comes to brand outreach and consumer attraction. When SMBs are looking for hard returns and metrics that show direct results of their efforts, paid media has been historically difficult to beat.

Small Business 245

Small Business Media SMB Pitching 245

Garrett Public Relations

DECEMBER 3, 2020

But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […]. As we prepare to enter a new year, we all wonder what lies ahead. 2020 was anything but predictable.

Marketing 212

Marketing Strategy Communications Publicity 212

Shift Communications

MAY 10, 2022

By Lisa Zanchi, Director, Digital Marketing. Brands today are built on social, but social media marketing has never been more cut-throat. In our new blog series, we talk what’s working (and not) across key social channels. In our new blog series, we talk what’s working (and not) across key social channels.

Pinterest 78

Pinterest YouTube Social Media Trends 78

Garrett Public Relations

MAY 17, 2020

Marketing during a crisis can be a challenge. As small businesses struggle to get their bearings, many wonder how to market themselves. Nine Marketing Pros Give Their Best Advice appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH. The post How Can Small Businesses Prepare for the Recovery?

Small Business 205

Small Business Marketing Survey Crisis 205

Waxing UnLyrical

JULY 14, 2014

Everything You Need to Know to Run a Successful SMS Marketing Campaign. In this guest post for Jay Baer ‘s Convince and Convert, Greg Hickman explores why major brands and SMB’s can benefit from this affordable marketing strategy. 12 B2B Content Marketing Examples and Case Studies for 2014. Silly, But….

SMB 84

SMB Case Study Nonprofit Social Media 84

Sword and the Script

OCTOBER 3, 2023

BuzzSumo makes journalist database generally available BuzzSumo, a tool best known for analyzing content and social media, has moved its new journalist database out of beta and into general availability. PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. PR tech mentions Video makers.

Analysis 140

Analysis Tools SMB Software 140

Communications Conversations

MAY 3, 2017

She’s currently in a social role over at Boston Scientific, but I think the comms/marketing world has much more in store for this young woman. Let’s hear more from this PR Rock Star: You’re a senior communications specialist-social media for Boston Scientific. It definitely takes time, though.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

JUNE 18, 2024

It’s thankless work but I’ve had some amazing conversations and it’s led me to several conclusions about the state of the market. >>> Sword and the Script Media can help with B2B marketing, PR and social media. Think about a hypothetical software company that designed a product for the SMB space.

B2B 130

B2B Government SMB Real Estate 130

Shift Communications

NOVEMBER 29, 2022

We’ve seen a ton of brands emerge as powerhouse cultural icons by tapping into and even setting these direct to consumer marketing trends. Brands putting customers in the center of consumer marketing. For DTC marketers, many are prioritizing website design enhancements to help blind and visually impaired consumers shop seamlessly.

Consumer 78

Consumer Trends SMB Marketing 78

Communications Conversations

OCTOBER 29, 2019

ICYMI, I moderated a wonderful panel of three smart people at General Mills last week as part of the Social Media Breakfast-Minneapolis/St. But, it was interesting to hear their answers to those questions first-hand at the SMB event along with the sold-out audience. That’s more of a marketing goal anyway.

Corporate 104

Corporate SMB Banking Employee 104

Burrelles Fresh Ideas

SEPTEMBER 5, 2023

Conducting market research, analyzing customer feedback, and monitoring user behavior on your website are effective ways to gain valuable insights into your target audience’s preferences. Regarding this topic, a senior content marketer has shared her perspective. Let’s listen to her insights.

Engineering 100

Engineering Writing Mobile SEO 100

Garrett Public Relations

MARCH 14, 2021

The rising need to gain competitive advantage is driving the public relations market,” says a survey published by […]. As businesses strive to stand out in a noisy digital environment, they’re turning to PR to help achieve those goals. Why is PR seeing a spike in popularity?

Survey 180

Survey Publicity Marketing Small Business 180

Karen Freberg

APRIL 9, 2023

While movies and their stars are focused on generating the most from the box office, there is another competition in the works: the marketing battlefield. SMB opened up this weekend and has SOARED to record box office heights for their movie, and Barbie will open later this summer. What is being shared exactly?

SMB 52

SMB Viral Creativity Course 52

Garrett Public Relations

JANUARY 2, 2021

As we make 2021 marketing plans, how can we place bets on the best way to organize those plans when there are still so many questions to be answered? This time of year, many marketers make predictions on what businesses should focus on as we […]. The new year has arrived. But what will it hold?

Marketing 85

Marketing Publicity Small Business SMB 85

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity? Identify untapped markets? Great content has the power to do that.

B2B 142

B2B Trends Video Course 142

Communications Conversations

FEBRUARY 4, 2015

And now, I’m on the board of directors for the Minnesota Interactive Marketing Association (the oldest interactive marketing association in the country!). Social Media Breakfast. If you work in interactive, but specialize in social, wouldn’t it make sense to be a member of MIMA AND Social Media Breakfast?

SMB 60

SMB Groups Trends Social Media 60

Garrett Public Relations

JANUARY 22, 2022

Making plans for marketing initiatives is always a work in progress. What should you focus on in the coming months? Uncertainty ruled last year, but now, we have a better idea of how things may look as we continue to get our footing in this new environment created by the pandemic. So, what trends should […].

Trends 160

Trends Marketing Publicity Small Business 160

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

B2B 74

B2B Content Marketing Trends Marketing 74

Communications Conversations

NOVEMBER 14, 2017

They were both at least mildly intriguing (to be clear, neither of those events was SMB 100, which is pictured below). Keep in mind, we weren’t necessarily targeting big-time influencers–but instead, regular “urban foodies” who were active on social media.

SMB 60

SMB Pitching Local Social Media 60

Garrett Public Relations

DECEMBER 17, 2019

The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept.

Publicity 209

Publicity Small Business SMB Twitter 209

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on creating content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 172

Small Business SEO Writing Publicity 172

Garrett Public Relations

AUGUST 30, 2020

For years, small businesses have asked the question – do we really need a digital presence? The answer is – yes. Research shows that much of our audience was already online before the pandemic. Studies conducted before March 2020 reported that 70 to 80% of people research a small business online BEFORE visiting the business […].

Small Business 148

Small Business Study Report Publicity 148

Garrett Public Relations

MAY 27, 2024

The media landscape is changing. This image offers a snapshot of some larger media layoffs over the past 18 months. The numbers don’t […] The post How to Use Outside-the-Box PR Ideas to Attract More Media Attention appeared first on Garrett Public Relations. A staggering number of journalists are being laid off.

How To 96

How To Media Trade Shows Publicity 96

Garrett Public Relations

APRIL 22, 2018

Here’s a question I see A LOT in the public relations industry. Are press releases still necessary?” Now, if you follow me, you’ll know I’m a fan of press releases. My first guest post ever was for PR Daily on this very subject (Enough with the death of the press release already). So, when I […].

Writing 97

Writing Industry Publicity Small Business 97

Garrett Public Relations

SEPTEMBER 26, 2020

Are you focusing on writing quality content? Or focusing on content for SEO purposes? And can you balance both? The post Writing for SEO – How Important Is It For Your Small Business? appeared first on PR Consultant Garrett Public Relations Columbus/Worthington OH.

Small Business 78

Small Business SEO Writing Publicity 78