Deirdre Breakenridge

OCTOBER 8, 2018

It’s a lot to encompass, so we’re going to dive into the topic to help communicators improve strategy, storytelling, and relationship building. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. On Thursday, October 25 th at 12:00 p.m. PRStudChat. PRStudChat.

Community 148

Community Big Data Media Resources 148

5W PR

MARCH 10, 2025

Public relations plays a vital role in promoting STEM toys by connecting educational value with engaging storytelling. Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. According to the Toy Association, STEM/STEAM toy sales reached $2.1

Strategy 78

Strategy Education Video Storytelling 78

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.

Case Study 193

Case Study Writing Training Engineering 193

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. It’s not about you. Make them see it.

Branding 173

Branding Brand Storytelling Video 173

Stern + Associates

AUGUST 13, 2024

Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia.

Tools 125

Tools Marketing Creativity Analysis 125

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? How important is multimedia storytelling (video, design and photography)? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. Its mission?

Communications 208

Communications Analytics Social Media Media Training 208

Melissa Agnes

AUGUST 29, 2014

Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Power of Storytelling & Viral Fundrasing: Exploring the ALS #IceBucketChallenge Case. From The Crisis Intelligence Blog. Emory’s Excellent Crisis Communication on Facebook. Does Common Sense On Social Media Come With Age?

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PRSay

NOVEMBER 19, 2018

A participant in one of my storytelling workshops once shared this advice: “If you’re writing about seeing a snake at a picnic, for gosh sake, start with the snake. Anecdotes can be as long as your market, message and medium demand. Master the Art of Storytelling. Tip 1: Move the problem to the top. Luckily. .

Storytelling 150

Storytelling Case Study Writing Banking 150

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Get to know digital marketing and storytelling.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Landis PR

JANUARY 28, 2025

When done with consent and sensitivity, authentic storytelling can effectively showcase your impact and build trust. Sponsoring local health fairs, hosting wellness workshops, or supporting causes like LGBTQ+ or elder health initiatives can create opportunities for prospective patients to interact with your team.

Healthcare 59

Healthcare Data-Driven PR Leadership Crisis Communications 59

Ishmael's Corner

MARCH 24, 2015

Visual Storytelling from VentureBeat. I’ve had a good bit of success working him into our storytelling workshops. (h/t It reminds me of the blogging market as a sphere of influence. SEO and Storytelling — a Dynamic Duo. Uncategorized radio outreach SEO VentureBeat visual storytelling' That’s what I thought.

Radio 60

Radio Storytelling SEO Media 60

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

Stephen Waddington

JULY 16, 2021

The market for roles is booming as we learn to live with COVID-19. I worked as part of a team of professional marketing and communications associations on behalf of the Government Communication Service at the outset of the crisis. Practitioners have been at the forefront of helping organisations respond to the COVID-19 pandemic.

Publicity 199

Publicity Government Employee Crisis 199

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

How To 104

How To Marketing B2B Exercises 104

PRSay

OCTOBER 12, 2018

The three-day event was packed with dozens of workshops, networking and impressive keynotes. On creativity: “Recognize the importance of marketing partnerships. I’m a big naysayer of sponsorships; I think it’s the lazy man’s marketing. Crunching numbers (data and measurement) was a hot topic as well. Join the group here.

Conference 111

Conference Internal International Storytelling 111

PR 20/20

JULY 11, 2019

At the heart of what we do, all marketers are storytellers. Through content marketing, we work hard to design narratives that inspire, inform, explain, and even challenge what our buyers might already believe. Luckily, new technologies are enabling marketers to deliver on smarter content marketing strategies.

Storytelling 63

Storytelling B2B Content Marketing Data 63

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Branding 113

Branding Brand Instagram Storytelling 113

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" 13 visual storytelling tips and the. Social Media Workshop presentation. Consider that as of last week: Taylor Swift had 46.5

Social Media 82

Social Media Media YouTube Film 82

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Discover the best social media marketing techniques from the world’s top experts.”. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

Ishmael's Corner

JANUARY 25, 2015

Here are seven suggestion that deplete my stash of 3M stickers often highlighting storytelling techniques: 1. I’m constantly pulling content from the NYT for my storytelling workshops. You’ll find some of the best storytelling in journalism every Wednesday in the paper’s Dining section. Happy reading!

Communications 60

Communications Storytelling Web Journalism 60

Deirdre Breakenridge

SEPTEMBER 19, 2016

From there, I seek out a market to buy street food for lunch and to pick up some groceries for dinner. If this value ranks low right now, but you value it highly, consider seeking out activities that are focused on positive thinking like a meditation workshop or a volunteer opportunity. Utilize tools for fostering connection.

Community 150

Community Groups Travel Local 150

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience.

How To 78

How To Resources Storytelling Community 78

Ishmael's Corner

APRIL 14, 2015

Nissin’s market research must have showed that a.) This could be fresh fodder for our storytelling workshops, explaining to executives that corporate speak is actually bad for their health. Uncategorized business communications digital journalism Nissin ramen companion storytelling workshops'

Advertising 60

Advertising Advertising Storytelling Journalism 60

5W PR

AUGUST 22, 2024

Sharing this narrative, whether it began with a personal need, a desire to fill a market gap or a serendipitous discovery, adds depth. Visual storytelling Developing a unique visual identity that reflects the brand personality and the lifestyle it embodies is important. The brand origin Every brand has a creation story.

Branding 78

Branding Brand Customer Service Storytelling 78

Waxing UnLyrical

OCTOBER 28, 2015

Storytelling is a hot topic in the communications industry these days. Thankfully, there are resources that can make the process a little easier to make you a great storyteller. Pixar’s storytelling rules. As any writer can attest, this is often the hardest part of the storytelling process. Guest Post by Kristin Piombino.

Storytelling 40

Storytelling Resources Writing Corporate 40

Stern + Associates

APRIL 27, 2023

Plumbers assess market conditions, set strategies and focus on outstanding execution. Let us arrange for these esteemed experts to advise your organization via virtual and in-person consulting sessions, workshops and keynotes. Leaders must function as both ‘plumbers’ and ‘poets,’” he explains.

Company 118

Company Employee Case Study Strategy 118

The Hoffman Agency

FEBRUARY 16, 2021

Working at a tech PR agency, you quickly learn how fast the markets move, what the trends in your sector look like and what it takes for a company to create a lasting brand image and voice. And with that, the agency has helped me to become a better storyteller.

Creativity 69

Creativity Storytelling Agency Journalism 69

MaccaPR

DECEMBER 17, 2014

As CEO of WomanWise , a Minneapolis-based insight and brand strategy firm specializing in marketing brands to women, Dori Molitor has helped companies from Land O’ Lakes and General Mills to UnitedHealthcare and 3M tap into the female psyche and connect with women consumers. Source: Self ). BE THE DRIVING FORCE BEHIND FEM-VERTISING CAMPAIGNS?

Interviews 61

Interviews Marketing Advertising Advertising 61

PR 20/20

JUNE 25, 2019

Brands have the opportunity to do better marketing at scale, and in doing so, make the world a better place. The future of marketing is more intelligent and more human. Call it marketing, call it conscious capitalism—they make a difference and involve their customers. More Human Marketing Services.

Marketing 52

Marketing Storytelling Technology Community 52

PRSay

FEBRUARY 5, 2018

Blythe Campbell, APR, has been a ghostwriter for eight different CEOs and their leadership teams over a 30-year career in public relations and marketing. In local, regional and national workshops, Campbell has taught hundreds of professionals to be better ghostwriters.

Communications 149

Communications Employee Leadership Writing 149

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. I’ve worked on communications, marketing and sales.” Her first job was working as a social media marketing executive on behalf of a group of hotels in the Lake District.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Ishmael's Corner

MAY 3, 2015

In preparation for our storytelling workshops , we request that participants complete some light homework. You might be thinking that GE enjoys a unique position as one of the best-run companies on the planet going back to the Jack Welsh days — with the type of marketing resources that only come from being a $146B company.

B2B 60

B2B Branding Brand Storytelling 60

wiredPRworks

NOVEMBER 18, 2020

How do you package your brand marketing content to go from being invisible to rising up an expert? First, you need to have a message and then you need to market it. Let’s explore how to go from invisible to expert with a WIRED content marketing framework. WIRED Content Marketing Framework. The next part is WIRED.

Content Marketing 52

Content Marketing Marketing System Transportation 52

PR 20/20

OCTOBER 31, 2017

We get that annual planning is a beast, and marketers everywhere are wrought with expectation and reporting woes. You need an actionable, original marketing plan —driven by purposeful planning and backed by data—to truly gain executive buy-in. 7 Tips & Tools for Marketing Strategy & Performance. Marketing team.

Enterprise 57

Enterprise Tools Strategy Marketing 57

Solo PR Pro

SEPTEMBER 5, 2023

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Use your expertise to tailor each of these tips with a storytelling approach. Educate your target audience.

Leadership 77

Leadership LinkedIn Meeting Storytelling 77

Waxing UnLyrical

JUNE 28, 2018

When people in my workshops start sharing their stories, the room comes alive as listeners express some version of “I know what you mean” or “I’ve been there.” By harnessing the power of storytelling, you can break down walls, build affinity and better position yourself, and your organization, for success. Stories connect.

Storytelling 82

Storytelling Chemicals Nonprofit Agency 82