Marketing and Strategy - Public Relations Today

The Future of Content Marketing Strategies

Ronn Torossian

FEBRUARY 15, 2021

How much consumers engage with a brand’s content largely depends on the company selecting the right content marketing strategy. The post The Future of Content Marketing Strategies appeared first on.

Content Marketing

Content Marketing Strategy Marketing Advertising

A Strategy for Content Marketing

Ronn Torossian

APRIL 26, 2021

To a growing number of marketers, content marketing is today’s holy grail. A well-run content marketing campaign helps brands hit their goals while attracting new customers, keeping existing ones and reactivating former ones. The post A Strategy for Content Marketing appeared first on. Here’s how to get started.

Content Marketing

Content Marketing Strategy Marketing Brand

5 Powerful Owned Media Strategies (Part 2 of 2)

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. We also covered some of the tactics that smart companies are using to create and control the narrative through owned media strategies. Seek internal experts.

Strategy

Strategy Media Advertising Advertising

Webinars

Beyond the Blast: How to Pitch with Purpose and Build Lasting Media Relationships

MORE WEBINARS

Evolution of Influencer Marketing Campaigns

Ronn Torossian

MAY 27, 2021

Influencer marketing campaigns have become very successful tools in consumer public relations strategies, as well as growth marketing strategies. Influencer marketing has drastically changed from the previous years, and it’s only going to become a more important tool […].

Marketing

Marketing Tools Strategy Consumer

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field. Whether you're a business owner, marketer, or PR professional, this article offers valuable insights into the changing landscape of crisis management and how to navigate it effectively.

Crisis Management

Developing your content strategy to become a trusted expert

Onclusive

AUGUST 10, 2021

Welcome back to our blog series about earned media strategy and measurement! Creating content that moves the needle requires a sound strategy—a roadmap for making sure your communication efforts are efficient and effective—rooted in business and communications goals that you’ve set above. Elizabeth Barrett. VP Research, Gartner.

Strategy

Strategy Survey Automotive Data

Metrics that matter to optimize your content strategy

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. Based on these data-driven insights, you can further optimize your earned media strategy.

Strategy

Strategy Measurement Data Analysis

Legal Digital Marketing: Crafting Personalized Strategies for Client Acquisition

Ronn Torossian

FEBRUARY 17, 2025

Learn how law firms can boost client acquisition through personalized digital marketing strategies, data analytics and targeted advertising campaigns. The post Legal Digital Marketing: Crafting Personalized Strategies for Client Acquisition appeared first on.

Strategy

Strategy Marketing Analytics Advertising

Environmentally friendly marketing campaigns

Ronn Torossian

OCTOBER 4, 2021

Creating an environmentally friendly marketing campaign not only makes a positive impact on the environment but also helps to promote a business. A marketing strategy like this will address social responsibility and influence the purchasing decisions of customers.

Marketing

Marketing Strategy Brand Branding

Building trust in brand marketing with transparent and authentic PR strategies

Agility PR Solutions

NOVEMBER 13, 2024

Trust has become a core currency in brand marketing. Transparent PR strategies, in particular, foster brand loyalty by building and maintaining consumer trust. With consumers having instant access to vast information and reviews, a brand’s transparency and authenticity directly impact its ability to thrive.

Strategy

Strategy Brand Branding Marketing

11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

JUNE 1, 2023

Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. If you’re thinking that influencing sits with marketing, you’re mistaken.

Strategy

Strategy Communications Reputation Measurement

The Intersection of Sponsorship and Brand Strategy in Sports Marketing PR

Ronn Torossian

FEBRUARY 25, 2025

Learn how brands use sports sponsorships to build loyalty through digital marketing, influencer partnerships & immersive fan experiences in modern sports PR The post The Intersection of Sponsorship and Brand Strategy in Sports Marketing PR appeared first on.

Sports

Sports Strategy Brand Branding

What Market Research Will Look Like in 2025: Key Trends and Strategies for Success

Ronn Torossian

MARCH 5, 2025

Learn how market research will transform by 2025, from AI and real-time analytics to ethical data practices. Discover key trends and strategies for business success. The post What Market Research Will Look Like in 2025: Key Trends and Strategies for Success appeared first on.

Trends

Trends Strategy Ethics Marketing

Strategies for Successful Digital Marketing

Ronn Torossian

DECEMBER 25, 2023

Digital marketing has become a cornerstone of modern business growth. Whether it’s a company in the business-to-consumer (B2C) or business-to-business (B2B) space, an effective digital marketing strategy can elevate a brand, drive leads, and foster a loyal customer base.

Strategy

Strategy B2C Marketing B2B

PR Perspectives on Effective Digital Marketing Strategies

Ronn Torossian

MARCH 12, 2024

This is where the power of digital marketing steps in, offering a dynamic range of tools to […] The post PR Perspectives on Effective Digital Marketing Strategies appeared first on.

Strategy

Strategy Marketing Tools Brand

Content Marketing Done Right in E-Commerce: Strategies for Success

Ronn Torossian

JANUARY 28, 2025

Learn how content marketing drives e-commerce success through valuable content creation, audience targeting and effective distribution strategies to boost sales. The post Content Marketing Done Right in E-Commerce: Strategies for Success appeared first on.

Content Marketing

Content Marketing Strategy Marketing

The Future of Fintech Marketing: Key Strategies for Success in 2025

Ronn Torossian

JANUARY 31, 2025

Learn key strategies for fintech marketing success in 2025, from personalization and trust building to content marketing and tech innovation for customer engagement The post The Future of Fintech Marketing: Key Strategies for Success in 2025 appeared first on.

Strategy

Strategy Marketing Content Marketing

Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024

Ronn Torossian

JANUARY 2, 2025

Learn how cybersecurity firms used digital marketing in 2024, from educational content and targeted campaigns to partnerships and video marketing strategies The post Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024 appeared first on.

Strategy

Strategy Marketing Education Video

Growing a Business With 2020 Marketing Trends

Ronn Torossian

SEPTEMBER 21, 2020

Business owners, as well as marketers, are constantly looking for ways to improve and are always prioritizing the newest trends to promote brands and corporations. The post Growing a Business With 2020 Marketing Trends appeared first on. The post Growing a Business With 2020 Marketing Trends appeared first on.

Trends

Trends Marketing Corporate Industry

The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance

Ronn Torossian

DECEMBER 19, 2024

Explore how financial institutions are revolutionizing customer engagement through data driven digital marketing strategies and personalized banking experiences The post The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance appeared first on.

Financial

Financial Data Strategy Banking

Strategies for Traditional Brands to Thrive in the Modern Market Landscape

Ronn Torossian

FEBRUARY 4, 2024

Traditional brands are facing challenges and opportunities in the modern market. New technologies, consumer behaviors, and market trends are constantly changing, requiring traditional brands to adapt in order to remain relevant and successful.

Strategy

Strategy Brand Branding Marketing

7 Digital PR and Marketing Tends for 2023

The Proactive Report

NOVEMBER 14, 2022

A new year always brings unknowns, but this year preparing your digital PR and marketing strategy is more important than ever. This isnot theitme for PR and marketing folk to pull back. These six Digital PR and marketing trends can help you thrive in 2023. Social Media Audit – Gather Insights and Intelligence.

Digital PR

Digital PR Marketing Infographics Video

Affiliate Marketing That Works for App Marketing: Unlocking Potential for Growth in 2025

Ronn Torossian

MARCH 6, 2025

Learn how affiliate marketing drives app growth in 2025 through data-driven strategies, successful case studies and best practices for maximizing user acquisition The post Affiliate Marketing That Works for App Marketing: Unlocking Potential for Growth in 2025 appeared first on.

Case Study

Case Study Marketing Study Data

Email That Works for Consumer Brands: A Comprehensive Guide to Effective Strategies

Ronn Torossian

MARCH 3, 2025

Learn effective email marketing strategies for consumer brands, from personalization and automation to mobile optimization and customer loyalty tactics The post Email That Works for Consumer Brands: A Comprehensive Guide to Effective Strategies appeared first on.

Consumer

Consumer Strategy Brand Branding

The Rise of ‘Bleisure’: Marketing Strategies for Attracting the Business-Leisure Traveler in Boutique and Concept Hotels

Ronn Torossian

SEPTEMBER 29, 2024

For boutique and concept hotels, […] The post The Rise of ‘Bleisure’: Marketing Strategies for Attracting the Business-Leisure Traveler in Boutique and Concept Hotels appeared first on.

Hotels

Hotels Travel Strategy Marketing

7 Occasions When PR And Marketing Must Work Together

ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

Between the PR and marketing functions of any organization there can be creative tension or even competition. PR and marketing are perceived very differently, especially in a corporate environment. PR and marketing are perceived very differently, especially in a corporate environment. A sudden market shift or crisis.

Marketing

Marketing Product Launch Corporate Viral

Franchise Marketing Done Right: Lessons from Successful Brands

Ronn Torossian

FEBRUARY 11, 2025

Learn how top franchise brands like McDonald's, Subway & Anytime Fitness succeed through powerful marketing strategies, local adaptation & community building The post Franchise Marketing Done Right: Lessons from Successful Brands appeared first on.

Brand

Brand Branding Marketing Local

The Power of Inclusivity: Effective Marketing to Minority Communities

Ronn Torossian

FEBRUARY 18, 2025

Learn how effective marketing to minority communities requires authentic understanding, cultural sensitivity & inclusive strategies for brand success The post The Power of Inclusivity: Effective Marketing to Minority Communities appeared first on.

Community

Community Marketing Strategy Brand

Multicultural Marketing That Works for Small Brands: A Comprehensive Guide

Ronn Torossian

FEBRUARY 27, 2025

Learn effective multicultural marketing strategies for small brands in this guide covering audience research, content localization, influencer partnerships and cultural sensitivity The post Multicultural Marketing That Works for Small Brands: A Comprehensive Guide appeared first on.

Brand

Brand Branding Marketing Local

How Small Financial Brands Can Thrive Through Digital Marketing Campaigns

Ronn Torossian

FEBRUARY 20, 2025

Learn how small financial brands can compete and succeed through digital marketing using niche targeting, content strategy and data-driven personalization The post How Small Financial Brands Can Thrive Through Digital Marketing Campaigns appeared first on.

Financial

Financial Brand Branding Marketing

2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media

Social Media Video Strategy Branding

Crisis communication strategies for luxury brands

Agility PR Solutions

AUGUST 22, 2024

Fashion’s elite brands, which have a sense of mystery, specialization, authenticity and perfect quality, represent refinement in the world market. However, even the best luxury brands know that no business is without its disasters, which can harm the company’s reputation.

Crisis Communications

Crisis Communications Crisis Strategy Communications

The State of Pinterest Marketing in 2025

Ronn Torossian

FEBRUARY 2, 2025

Explore how Pinterest marketing evolves in 2025 with AI-powered tools, visual search, and e-commerce features. Learn key trends and strategies for marketing success. The post The State of Pinterest Marketing in 2025 appeared first on.

Pinterest Marketing Trends Tools

Financial Digital Marketing Done Right: Case Studies and Lessons from Leading Financial Brands

Ronn Torossian

FEBRUARY 18, 2025

Learn how leading financial brands like PayPal, Monzo & American Express excel at digital marketing through data-driven campaigns & customer-centric strategies The post Financial Digital Marketing Done Right: Case Studies and Lessons from Leading Financial Brands appeared first on.

Case Study

Case Study Financial Study Brand

Mastering Snapchat Marketing to Men: A Deep Dive into Engaging the Male Demographic

Ronn Torossian

FEBRUARY 21, 2025

Learn effective strategies to market to men on Snapchat, from AR filters and gaming to influencer partnerships. The post Mastering Snapchat Marketing to Men: A Deep Dive into Engaging the Male Demographic appeared first on. Expert tips for engaging male audiences 18-34.

Marketing

Marketing Strategy

Public Relations Trends in Defense Tech Marketing

Ronn Torossian

JANUARY 16, 2025

Key shifts in marketing strategies for defense companies through 2025-2100 The post Public Relations Trends in Defense Tech Marketing appeared first on. Learn how defense tech PR trends evolve with AI, transparency & ethics.

Trends

Trends Publicity Marketing Ethics

The Rising Power of Multicultural Marketing in 2025: A Critical Trend for Brands in a Diverse World

Ronn Torossian

MARCH 4, 2025

Learn how multicultural marketing is reshaping brand strategies in 2025, with insights on authentic representation, cultural sensitivity & digital engagement for diverse audiences The post The Rising Power of Multicultural Marketing in 2025: A Critical Trend for Brands in a Diverse World appeared first on.

Trends

Trends Brand Branding Marketing

Mastering PR campaigns: Strategies for effective public relations success

Agility PR Solutions

SEPTEMBER 23, 2024

An efficient PR campaign strategy is essential in getting the brand in front of the target audience to engage with the business. In 2023, the estimated size of the PR market worldwide slightly decreased after peaking at 20 billion USD the year prior.

Strategy

Strategy Publicity Blogging Brand

Why Public Relations Is King During A Crisis

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. While it can be argued that this is a short-sighted strategy during an economic downturn, when coupled with a global pandemic, this response is a bit more understandable. Earned media, specifically, is already the most trusted form of marketing.

Crisis

Crisis Publicity Exercises Financial

The Transformation of Beauty through Digital Marketing

Ronn Torossian

DECEMBER 31, 2024

How digital marketing transformed beauty industry with social media, influencers & data-driven strategies, reshaping brand engagement & consumer behavior The post The Transformation of Beauty through Digital Marketing appeared first on.

Marketing

Marketing Data Consumer Social Media

Innovative branding: 6 unconventional strategies for brand recognition and promotion

Agility PR Solutions

JUNE 11, 2024

With consumers being bombarded with advertisements and marketing messages at every turn, standing out can feel like an impossible task. The market is saturated with brands all vying for the same fleeting attention. Traditional branding techniques often fail to create the lasting impressions needed to cultivate loyal customers.

Brand

Brand Branding Strategy Advertising

The power of integrated strategies: How IT, marketing, and PR drive business success

Agility PR Solutions

OCTOBER 24, 2024

The integration of Information Technology (IT), Marketing, and Public Relations (PR) is critical to creating cohesive, adaptable strategies that enhance brand visibility, customer engagement, and operational efficiency. In today’s fast-paced, digitally-driven world, businesses cannot thrive in silos.

Strategy

Strategy Marketing Technology Data

Influencer Marketing on College Campuses: What Works and What Doesn’t

Ronn Torossian

FEBRUARY 2, 2025

Learn how influencer marketing succeeds on college campuses with authentic ambassadors, social proof & student-focused strategies for brands targeting Gen Z consumers. The post Influencer Marketing on College Campuses: What Works and What Doesnt appeared first on.

Marketing

Marketing Consumer Strategy Brand

A marketing and PR superpower [not another lesson from the election]

Sword and the Script

NOVEMBER 12, 2024

I do love how all the marketing and PR people that 'don't do politics' suddenly, all have marketing and PR lessons from the election. If marketing and PR have a superpower – that’s it – it’s the ability to train your mind to put what you think aside and look at things from your audience’s perspective.

Marketing

Marketing Software Training B2B

The Future of Content Marketing Strategies

A Strategy for Content Marketing

Webinars

Trending Sources

5 Powerful Owned Media Strategies (Part 2 of 2)

Webinars

Evolution of Influencer Marketing Campaigns

Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

Developing your content strategy to become a trusted expert

Metrics that matter to optimize your content strategy

Legal Digital Marketing: Crafting Personalized Strategies for Client Acquisition

Environmentally friendly marketing campaigns

Building trust in brand marketing with transparent and authentic PR strategies

11 ways Social Listening will Transform your Communications Strategy & Performance

The Intersection of Sponsorship and Brand Strategy in Sports Marketing PR

What Market Research Will Look Like in 2025: Key Trends and Strategies for Success

Strategies for Successful Digital Marketing

PR Perspectives on Effective Digital Marketing Strategies

Content Marketing Done Right in E-Commerce: Strategies for Success

The Future of Fintech Marketing: Key Strategies for Success in 2025

Harnessing the Power of Digital Marketing in Cybersecurity: Strategies That Worked in 2024

Growing a Business With 2020 Marketing Trends

The Evolution of Financial Digital Marketing: How Data-Driven Strategies are Shaping the Future of Finance

Strategies for Traditional Brands to Thrive in the Modern Market Landscape

7 Digital PR and Marketing Tends for 2023

Affiliate Marketing That Works for App Marketing: Unlocking Potential for Growth in 2025

Email That Works for Consumer Brands: A Comprehensive Guide to Effective Strategies

The Rise of ‘Bleisure’: Marketing Strategies for Attracting the Business-Leisure Traveler in Boutique and Concept Hotels

7 Occasions When PR And Marketing Must Work Together

Franchise Marketing Done Right: Lessons from Successful Brands

The Power of Inclusivity: Effective Marketing to Minority Communities

Multicultural Marketing That Works for Small Brands: A Comprehensive Guide

How Small Financial Brands Can Thrive Through Digital Marketing Campaigns

2024 social media outlook: Social shopping, messaging apps and video content will become integral to brand marketing strategies

Crisis communication strategies for luxury brands

The State of Pinterest Marketing in 2025

Financial Digital Marketing Done Right: Case Studies and Lessons from Leading Financial Brands

Mastering Snapchat Marketing to Men: A Deep Dive into Engaging the Male Demographic

Public Relations Trends in Defense Tech Marketing

The Rising Power of Multicultural Marketing in 2025: A Critical Trend for Brands in a Diverse World

Mastering PR campaigns: Strategies for effective public relations success

Why Public Relations Is King During A Crisis

The Transformation of Beauty through Digital Marketing

Innovative branding: 6 unconventional strategies for brand recognition and promotion

The power of integrated strategies: How IT, marketing, and PR drive business success

Influencer Marketing on College Campuses: What Works and What Doesn’t

A marketing and PR superpower [not another lesson from the election]

Stay Connected