Cision

OCTOBER 2, 2017

While many people are accustomed to accessing their news either through television or by the newspaper, in the age of technology, it seems as though more people are starting to receive news throughout the day on their mobile phones. Ensure you reach the right markets through research. 2 million households classified as Hispanic.

Community 225

Community Pinterest Mobile Television 225

Cision

OCTOBER 16, 2015

Online is where people go to have questions answered, but traditional media — radio, television, and print — is where people learn about what questions to ask. The distinction holds severely restrictive repercussions for thought leaders, marketers and journalists alike. Credibility. Ability to Decide What Is Presented.

Content Marketing 120

Content Marketing Marketing Radio Media 120

Deirdre Breakenridge

NOVEMBER 9, 2018

Whether it’s a podcast, presentation, press conference, event, radio or television interview; vocal abilities matter in PR – though not many of us were born with a sonorous NPR-ready sound. She is currently a graduate student at American University where she studies Strategic Communication.

Engineering 383

Engineering Hotels System Television 383

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

An effective content marketing calendar will complement a PR campaign to help differentiate a brand and generate business growth. As audiences grow more accepting of sponsored content, brands are using it to shake up the marketing mix. For anyone who works in public relations, content still reigns supreme.

Advertising 334

Advertising Advertising B2B SEO 334

PR for Anyone

AUGUST 17, 2021

I’ve seen multiple stories on television with experts talking about what TikTok is talking about. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. See what’s trending and pitch your expertise around that. PR FOR ANYONE.

Trends 246

Trends Television Exercises Pitching 246

PR for Anyone

AUGUST 11, 2021

My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” Journalists, particularly television stations are territorial and will often ask you for an exclusive. ” He still gushes about that.

Pitching 223

Pitching Media Television How To 223

PR for Anyone

APRIL 2, 2025

She reflects on her winding path, from studying accounting to traveling the world as a model, and finally finding her true calling in food. She was captivated by the vibrant food markets and the slow, intentional way Parisians enjoyed meals. Each step in her journey was a lesson, each setback a moment of growth.

Industry 130

Industry Storytelling Education Television 130

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. The study surveyed 1,802 Americans and found that traditional engagement channels — such as television and print — offer the most reach.

Social Media 120

Social Media Marketing Media Study 120

ImPRessions - Crenshaw Communications

FEBRUARY 5, 2019

Here I’m not talking about live television segments, which obviously must happen on time and for which we routinely build in a generous cushion. In advance of an interview, it’s critical for clients to read or even study the briefing materials their PR team has prepared. Vomiting marketing jargon. Showing up late.

Interviews 251

Interviews Media Television Media Training 251

Polaris

DECEMBER 10, 2014

Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). For every $1 spent, the average ROI of email marketing is $44.25 ( ExactTarget ). You can’t forward a clip of a recent television interview.

Blogging 183

Blogging Comparison eBook Case Study 183

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing. Wenlock succeeded in making 97 video posts (3-10 minutes) over the next few months, on which he offered various insights into video marketing and publishing. But in recent years, data has shown its efficacy.

Case Study 178

Case Study SEO Film Video 178

Cision

JULY 26, 2017

What I want to do in this post is look at the social targeting tools available to PR pros and marketers on the major social platforms answering two questions: How effectively can I target the followers/fans that I currently have on the platform? Movies and television. Organic Reach (or, how well can I reach my current followers/fans?).

Social Media 233

Social Media How To Insurance Insurance 233

Presspage

JUNE 13, 2017

What is influencer marketing. Influencer marketing is using influential people to get your message across to target audiences. In this day and age, influencer marketing hasn’t changed too much. Besides that, sponsored posts by influencers are being received differently than commercials on television or in magazines.

Marketing 94

Marketing Television Instagram Case Study 94

PR for Anyone

SEPTEMBER 29, 2021

” People know the power of television and they see me there regularly and they want to know how they can be that expert. The most important thing to remember is that television is visual. People are watching television and they need to see things. You’ll know the minute I upload anything with all these tips.

Pitching 130

Pitching Television Interviews Video 130

PR for Anyone

NOVEMBER 3, 2021

Here are some tips to create newsworthy story ideas: 1) Take a national trend or study and show how it relates to the local market (Trulia, Inman, Realtor.com and other regularly do studies and research). People are always amazed at how frequently I get on television and in magazines and newspapers. It’s Google.

Real Estate 130

Real Estate Publicity Television Newspapers 130

PR for Anyone

SEPTEMBER 8, 2021

By doing this, you will be asked back to television and radio stations and quoted again and again by writers. Know who is interviewing you. Do your homework on the journalist and the outlet. Learn how they report and give them what they love and what they want. PR FOR ANYONE. Anyone can get publicity! It really is PR for ANYONE.

Television 221

Television Pitching Interviews Radio 221

Burrelles Fresh Ideas

AUGUST 29, 2023

Regrettably, advertising and marketing seem to remain a notable instance of this disparity. In advertising and marketing, however, this rich mixture has historically been depicted through the lens of Caucasian individuals. Brand marketing is a key arena where the call for inclusivity has grown louder and more resonant than ever before.

Brand 90

Brand Branding Marketing Ethics 90

Maxim Behar

OCTOBER 19, 2022

Host: Television has a long history behind it. However, the unstoppable growth of the online video market is tipping the historical balance between TV channels and content creators, who are forced to adapt to changing cultural practices and new modes of distribution. Maxim : It depends on the concept of television.

Television 52

Television Wireless Advertising Advertising 52

PR for Anyone

SEPTEMBER 21, 2021

In fact, back in the day there were writer and editors for television reporters and anchors and now, it’s quite often that person doing everything. One of my early television appearances was when I tweeted at a journalist at my local FOX station saying how much I loved the story she just ran. It was all about a new product.

Pitching 130

Pitching Television Media Interviews 130

PR for Anyone

JANUARY 12, 2022

When you try to answer something you don’t know, it could backfire on you – especially on a recorded interview like television, radio, or podcast. This week, I want to talk about, what if you’re in an interview, especially on television, and you don’t know the answer to the question. So what do you do?

Interviews 130

Interviews Television Media Radio 130

PR for Anyone

APRIL 6, 2022

I can talk to college grads (and I do) about personal brand and how to build a strong LinkedIn profile so they stand out in the job market search. This is one of my favorite times to pitch television. We all have something that would be advice to them. Realtors, how can a recent grad buy a home? Should they rent? Transcript.

Pitching 130

Pitching Television Media Real Estate 130

PR for Anyone

JULY 14, 2022

Now is the best time to pitch the media, especially television. And this is really television. Think about what you can do to get yourself on television in August. and figure out what you can start pitching the media now so you can be on television in August. So now is your time. So check it out PitchClubCafe.com.

Pitching 130

Pitching Television Media YouTube 130

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

The research continues to reinforce that video is king and smart marketers will continue to find innovative ways to incorporate it into their programming. television networks have created in 30 years. Firms blur lines across advertising, marketing, social media, event planning, content creation and more.

YouTube 136

YouTube Video Training Survey 136

PR for Anyone

MAY 26, 2022

Media does give you authority and makes you more credible but it won’t necessarily get you instant sales the minute you appear on television or in a print interview. I got a $10,000 client from being on television. Take the time to build out that process. So, just landing in the media will not instantly generate sales.

Television 130

Television Print Interviews YouTube 130

Shift Communications

SEPTEMBER 26, 2016

Digital ethnography is a relatively new field of study which promises, when done well, to deepen the relationship between communicators and their audiences by developing and understanding context. In this series, we’ll examine digital ethnography – a field of study pioneered by our colleagues at NATIONAL Public Relations.

Study 60

Study Examples Local Television 60

Buzzstream

NOVEMBER 19, 2024

Our post explains that digital PR is “a marketing tactic used to earn high authority backlinks from online publications that drive rankings and site traffic.” Think data studies, press releases, and expert commentary. Compare this to traditional PR, which can touch everything from marketing to sales to legal.

Digital PR 71

Digital PR SEO Radio Guidelines 71

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

The Asia Pacific region contains many of the fastest-growing and lucrative business markets, especially for technology companies. Many APAC countries are still developing rapidly and offer an entrepreneurial mindset; the region has leapfrogged Western technology cycles and is racing head of other markets. Understand market tech trends.

Mobile 156

Mobile Local Technology Television 156

PR for Anyone

OCTOBER 14, 2021

Why not take the media you receive – an article, blog, or radio or television interview, and send that to a prospective client or customer. And there are studies that show that people with media logos actually can charge more money. People love that. So that is this week’s Free Publicity Friday PR Tip.

Tools 130

Tools How To Publicity Interviews 130

Cision

OCTOBER 14, 2015

Check out the 2015 Global Social Journalism Study! For example, when the Financial Times and Bureau of Investigative Journalism collaborated on a study of European Structural Funds, the full investigation took nine months, 12 journalists and one full-time programmer. More data journalism. These projects can be very labor-intensive.

Journalism 120

Journalism Trends Print Local 120

Stephen Waddington

JUNE 25, 2020

The report is based on data collected from a series of surveys of more than 80,000 people in 40 markets. Television news and online sources have seen significant upticks against a trend of decline. Meanwhile, Spotify has become the number one destination for podcasts in several markets, overtaking Apple.

Newspapers 103

Newspapers Print Local Television 103

Sword and the Script

MAY 21, 2016

Ask any PR or marketing pro with digital chops how a dynamic web has changed marketing communications and the answers are liable to boil down to ease, speed, volume and accessibility. It’s this growth in channels that’s reshaped marketing strategy so dramatically, particularly in the digital space.

Social Media 72

Social Media Marketing Media Content Marketing 72

Beyond PR

JUNE 23, 2016

Case in point, Gemma Stafford – a professionally-trained chef who debuted on YouTube fewer than three years ago and already commands a larger audience than television stations in some of the nation’s more competitive broadcast markets. Always start from a strategic platform,” Stafford advised. What do you want to accomplish?

Video 73

Video Marketing YouTube Comparison 73

PR for Anyone

MAY 24, 2022

They aren’t used just for news anymore but have become a marketing tool. Reference something else that they’ve written in the past or shared on television and see how you can provide value to them and pitch that. Once upon a time, yes, a press release meant something and only solid news stories were sent out.

Pitching 130

Pitching Television Interviews YouTube 130

PR for Anyone

JUNE 9, 2021

How to Be on TV Shows: If you want to get your product on TV, a great way to do that is to pay attention to your favorite television outlet and listen if they have interest in something related to your product. You can also see what they are posting on social media and get a feel for what they like and are interested in.

How To 130

How To Television Pitching Fashion 130

Sword and the Script

JANUARY 26, 2016

In 1954, the television had reached a critical milestone : 26 million U.S. Long before product placements and sponsored content, one iconic American brand placed a big bet in creating its own television program – another example of an early content marketing initiative – at the urging of its public relations department. “In

Content Marketing 60

Content Marketing Marketing Television Film 60

Cision

APRIL 4, 2016

One of the most prolific researchers on the topic of virality and content perpetuation is Wharton Marketing Professor Jonah Berger , author of “Contagious: How Things Catch On.” Journal Of Marketing Research (JMR) , 49 (2), 192-205. To share or not to share: the role of content and emotion in viral marketing.

Viral 120

Viral Journalism Advertising Advertising 120

Mindful Marketing

FEBRUARY 14, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing As a Seinfeld fan, one of my favorite episodes is when George’s eye catches a piece of flying grapefruit, causing him to confuse everyone with his involuntary winking. Actually, several other $5.5

Pharmaceuticals 107

Pharmaceuticals Advertising Advertising Ethics 107