Prowly

APRIL 11, 2025

Reputation marketing is all about owning your narrative (before someone else does). Reputation marketing: what is it? What is reputation marketing? TL;DR: Reputation marketing ensures that your best qualities shine through, shaping a lasting, positive impression. Brands can do the same. Definition First things first.

Reputation 104

Reputation Publicity How To Marketing 104

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 165

Social Media Study B2B Media 165

Onclusive

APRIL 9, 2019

The acquisition brings together AirPR’s industry-leading communications measurement solution with Ozmotik’s content marketing and analytics offering, creating a unified platform for companies to discover their most valuable earned media and to deliver it to its intended audience at scale. Measuring Reader Engagement and Brand Impact.

Analytics 284

Analytics Content Marketing Corporate Company 284

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. The system works! This week I’m going to talk about publicity and marketing. So subscribe to the channel and now I will tell you about publicity and marketing. Access is simple and providing information is so easy to do. PR FOR ANYONE.

Publicity 225

Publicity Marketing Video YouTube 225

5W PR

APRIL 12, 2025

The integration of new technologies and wellness-focused amenities has become a driving force in water park marketing , with successful parks seeing up to 25% increases in visitor satisfaction through these innovations. These shareable moments extend the park’s reach and create organic marketing opportunities.

Trends 78

Trends Strategy Publicity System 78

5W PR

DECEMBER 5, 2024

Artificial intelligence (AI) is rapidly transforming the hospitality industry, offering innovative solutions to enhance marketing strategies and elevate the guest experience. Personalizing the Guest Experience One of the most significant applications of AI in hospitality marketing is personalized customer experiences.

How To 78

How To Marketing Trends Data 78

5W PR

MARCH 27, 2025

Marketing technology and user-generated content now form the backbone of successful PR campaigns, fundamentally changing how brands connect with their audiences. Salesforce Marketing Cloud customers reported 28% higher email engagement when incorporating customer photos and reviews into their campaigns.

System 99

System Tools Policies Measurement 99

Onclusive

JANUARY 6, 2020

In my previous article on marketing ventriloquism , I made the case for marketers talking through voices other than their own and explained that most marketers tend to rely on advertising because of a need for perceived control. It is also comfortable for most marketing professionals because they can still control it completely.

Advertising 195

Advertising Advertising Marketing How To 195

Sword and the Script

APRIL 1, 2025

PRophet adds influencer marketing; Equiniti (EQ) to Acquire Notified; Semrush names Bill Wagner new CEO One of the biggest technology vendors in the communications space was talking about a new interface for PR software years ago but its the startups that seem to be making it a reality. The other vendor is on the monitoring side.

Software 159

Software Pitching SEO Tools 159

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Onclusive

JUNE 17, 2021

I am pleased to announce that Onclusive and MSL, the communications unit of Publicis Groupe which is one of the world’s largest marketing services companies, have expanded our global partnership to bring real-time insights around PR Attribution to all MSL and Publicis Groupe clients worldwide.

Groups 370

Groups Data Measurement System 370

Onclusive

MAY 4, 2020

Marketing strategies are being altered and advertising budgets are being slashed. That is why PR is the one function within the marketing organization that is positioned to step up, take a leadership position and have the greatest impact on company reputation during this period. That is why this information is so important right now.

Crisis 464

Crisis Publicity Exercises Financial 464

Onclusive

JUNE 23, 2022

This week, we’re continuing with our June blog series on Measuring Up To Marketing: How PR Fits Into The Mix. Our focus is shifting to making sure that communications objectives are aligned with marketing, as well as business, goals and discussing how PR teams can work with their marketing colleagues to achieve greater impact for the brand.

Strategy 195

Strategy Marketing Measurement eBook 195

The Proactive Report

OCTOBER 30, 2023

It’s time to start thinking about your 2024 marketing and PR strategies. Now is not the time to pull back on PR and marketing efforts. These PR and marketing trends can help you thrive in 2024. What are people saying about your brand when discussing CRM systems on social media? 2023 is almost over. Rand Fishkin.

Trends 182

Trends Marketing Wikipedia Reddit 182

Sword and the Script

JANUARY 21, 2025

Most of these are focused on marketing, communications, leadership and psychology. The key to finding good articles to read is to have an effective system for filtering. Bonus: I take the best of what Ive read about marketing and comms and add it to a monthly newsletter. HubSpot has them for marketing and social media.

Google 157

Google Course Survey YouTube 157

Sword and the Script

FEBRUARY 11, 2025

Basic comms principles, including traditional media, still matter AI search engines are trained on high-authority media sites, making press coverage more important than ever, according to Andrew Holland , an SEO director for a Manchester, England-based marketing firm called JBH. appeared first on Sword and the Script.

Pitching 131

Pitching Communications SEO Google 131

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. We recommend working with your marketing team to understand which tools they are using and can share with you.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Deirdre Breakenridge

NOVEMBER 6, 2017

Although brands are looking to bloggers to promote themselves, the system works both ways. Some of the best bloggers are not only influencing their audience, but influencing and taking command of the market too. They’re making their own lines and doing collaborations that go beyond what the brand is already doing.

Fashion 0

Fashion Blogging Branding Brand 0

Agility PR Solutions

MARCH 12, 2024

Generally speaking, you want to reward the top performers and use them as an example, figure out which of your employees could use a bit of help, and (unfortunately) figure out which of them are […] The post Optimizing success: 5 tips to creating an effective performance management system appeared first on Agility PR Solutions.

System 105

System Enterprise Employee Examples 105

Onclusive

DECEMBER 19, 2019

As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me. So many of us in marketing and advertising specialize in talking at our prospects, customers and consumers. Call it “marketing ventriloquism.” And we all know how much people trust fake news.

Marketing 195

Marketing Advertising Advertising System 195

PRSay

NOVEMBER 11, 2024

Here are three ways to write audience-focused messages — whether it’s for media relations, marketing materials, internal comms, or other audiences or channels: Put the audience first. Write: Engineers who typically take weeks to design sensor systems can now complete their designs in minutes, thanks to a new, online design tool.

Report 152

Report Writing Engineering Study 152

5W PR

MARCH 28, 2025

The stakes are particularly high – a 2023 study by Deloitte found that fintech companies lose an average of 20% of their market value during major crises, with recovery times ranging from 6-18 months. This requires having response systems ready before problems occur.

Financial 78

Financial Technology Leadership Reputation 78

Deirdre Breakenridge

FEBRUARY 15, 2017

Joining us as our special guests and co-hosts will be Jess Ostroff, CEO and Director of Calm at Don’t Panic Management, Laura Petrolino, Chief Client Officer at Arment Dietrich and Joe Colon, Social Media Manager at Atlantic Health System. Joe Colon, Social Media Strategy, Atlantic Health System.

Twitter 281

Twitter System Community Healthcare 281

Onclusive

JANUARY 20, 2020

In my last article , I laid out the three steps to introduce marketing ventriloquism into your organization: focus on what you can control; install control systems; amplify earned media. I also speculated on some of the reasons more organizations are not connecting the dots internally to maximize marketing effectiveness in this way.

Marketing 195

Marketing How To Measurement Advertising 195

Sword and the Script

SEPTEMBER 17, 2020

B2B marketers that outperform peers are more likely to devote 40% or more of their marketing budget to long-term goals Good things really do come to those who wait. These marketing “leaders” are more likely to devote 40% or more of their marketing budget to long-term goals, compared to 25% of the rest of marketing.

B2B 180

B2B Marketing Survey Creativity 180

Sword and the Script

NOVEMBER 14, 2023

The top problem in content creation probably comes from the fact that too many B2B marketers haven’t had a single conversation with a customer Most B2B marketers (57%) say creating the right content for their audience is their top content creation challenge in content marketing. This is a marketing leadership problem.

Content Marketing 200

Content Marketing B2B Marketing How To 200

Onclusive

SEPTEMBER 16, 2019

The Earned & Social Media Analytics report is accessible to current Business Wire customers as part of its Global-Mobile-Social-Measureable (GMSM) suite of services, and is delivered via a fully interactive, dynamic dashboard within the Business Wire NewsTrak system.

Analytics 312

Analytics Media Measurement Mobile 312

5W PR

APRIL 7, 2025

According to research by Semrush, content marketing leaders are 3x more likely to report success when they have a documented content strategy backed by data. Setting Up Analytics Infrastructure The first step in developing a data-driven content strategy is establishing proper tracking and measurement systems.

Data 78

Data Strategy How To Analytics 78

Sword and the Script

JULY 20, 2021

Some B2B tech companies, especially in early stages, are eager to make a splash in their respective markets. B2B tech companies are on the right track by investing in their marketing at launch, but in order for that marketing to be effective, they need to build a full content funnel for each stage of the buyer’s journey.

B2B 190

B2B Company Marketing SEO 190

Cision

OCTOBER 3, 2016

But these aren’t the only tasks a monitoring system can help you complete. Input the names of your competitors into a media monitoring system to obtain a pulse on their presence, key audiences and coverage. Demographic information provided by your media monitoring system can help you build personas for your clients and prospects.

Software 0

Software Comparison Media System 0

5W PR

FEBRUARY 28, 2025

Success in this field demands an understanding of various international markets, regulatory frameworks, and communication strategies that work across different cultures and business environments. For example, Asian markets often prefer indirect communication and value relationship-building before business discussions.

Internal 78

Internal International Crisis Management Technology 78

Communications Conversations

JUNE 17, 2021

So, you can’t possibly know it all when it comes to social media marketing. Social media marketing is a tough job. No, you can’t be expected to know everything when it comes to social media marketing. The post No, you don’t have to know it all in social media marketing first appeared on. Too many ad specs.

Social Media 170

Social Media Marketing Pinterest Media 170

Agility PR Solutions

JANUARY 20, 2025

In the digital age, electronic medical record (EMR) and electronic health record (EHR) systems have become essential for modern healthcare organizations. As the demand for these technologies grows, so does the need for EMR/EHR companies to maintain a strong brand reputation.

Healthcare 100

Healthcare Reputation Company Branding 100

Cision

APRIL 27, 2017

People who work in the marketing communications field have grappled with a very existential question in recent years: If marketing comms is becoming a more data-driven profession, then what happens to the art of storytelling I’ve cultivated my whole career? In fact, I know from experience, they coexist nicely. Psychographic.

Storytelling 146

Storytelling Data B2C B2B 146