Mindful Marketing

JULY 3, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing How far are you willing to go for fun? This piece has gone from the depths of the sea with the recent OceanGate tourism tragedy to the heights of the earth with lives lost seeking to summit Everest.

Tourism 91

Tourism Energy Sports Travel 91

Deirdre Breakenridge

AUGUST 26, 2014

Those with a penchant for finance may go the IR route or look to represent banks or investment products, as someone with a love of travel takes a position with a destination or tourism bureau. Her diverse background also includes travel and tourism campaigns, including efforts for organizations with an international presence.

Industry 316

Industry Fashion Travel Tourism 316

Agility PR Solutions

OCTOBER 11, 2022

If you work in travel and tourism, you know how tough it can be to find and convert customers. You need the right marketing strategies to reach your audience and inspire them to take a trip. The post 4 marketing strategies for the travel industry appeared first on Agility PR Solutions. This post will […].

Travel 117

Travel Industry Strategy Tourism 117

Bianchi Biz Blog

JULY 22, 2024

Andy See Teong Leng – Perspective Strategies – Malaysia We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Malaysia is a dynamic market for Halal products and services and a world leader in Halal certification.

Marketing 101

Marketing Tourism Local Government 101

Critical Mention

OCTOBER 15, 2020

Will you focus more on email marketing or will you shift to more social media campaigns? Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Focus on Client Communication. SCHEDULE A DEMO. Jessica Pickering.

Tourism 186

Tourism Radio Travel Social Media 186

Communications Conversations

SEPTEMBER 4, 2014

In this week’s edition of the Talking Points Podcast, Kevin Hunt and I talk about why marketers are so hung up on real-time marketing (no really, why are they?), the campaign-based natures of many digital marketing efforts (hello Barbie!),

Tourism 95

Tourism Marketing Instagram Video 95

PRSay

APRIL 16, 2020

Like many parts of the American economy, the travel and tourism sector has been hit hard by the coronavirus shutdown. However, PR pros can still pitch relevant stories to travel media, according to an April 14 webinar hosted by Kellie Jelencovich , PR manager at Travel Leaders Group and president of PRSA’s New York Chapter.

Travel 208

Travel Pitching Airlines Media 208

Agility PR Solutions

NOVEMBER 2, 2020

Two-thirds of B2B travel and tourism companies have seen a substantial disruption in their business in the COVID-19 era. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […]. Across the world, in-person events—such as trade shows, a mainstay of B2B marketing—have been […].

B2B 85

B2B Company Tourism Trade Shows 85

Critical Mention

NOVEMBER 20, 2020

With so many influencers out there for every niche and market, it could be hard to narrow down the right ones to work with. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. SCHEDULE A DEMO. Jessica Pickering.

Tourism 157

Tourism YouTube Radio Social Media 157

The Hoyt Organization

MAY 26, 2024

With so many people glued to their screens engaging on social media daily, it was only a matter of time before influencer marketing became one of the top-performing marketing trends in travel and tourism. This was a momentous occasion, the first time a celebrity used their platform and a marketing win.

Travel 90

Travel Industry Tourism Hotels 90

Cision

JANUARY 19, 2016

Scott Peacock, public relations manager at Visit North Carolina, discusses how he lead the state’s tourism marketing during a summer marred by several shark incidents. In this case, most credible journalists were talking about how the incidents might affect tourism. Tourism wasn’t actually down.

Tourism 120

Tourism Crisis Communications Crisis Crisis Management 120

Bianchi Biz Blog

JUNE 27, 2024

We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Meeting 90

Meeting Print Marketing Local 90

Maxim Behar

MARCH 11, 2021

Maxim Behar observed the government’s major breakthrough in global tourism and the opening of the country’s borders for tourists around the globe on March 25. 80 percent of Seychelles’ economy depends on tourism and consequently the reopening of the borders was an absolute priority for the Government. It is logical.

Tourism 52

Tourism Government Hotels Travel 52

PR Job Coach

JUNE 12, 2014

My career has always centered around PR, event planning and marketing. Kim is the Director of PR and Partnerships for VisitOakland , the tourism bureau for the city. So when people tell me, "Kim, this job was made just for you!" Well, it kind of was! How did your career lead to your current role?

How To 197

How To Apparel Tourism Interviews 197

The Hoyt Organization

AUGUST 9, 2024

Travel destinations and hospitality services are in extremely tough market competition. Let’s take a closer look at why public relations matters in tourism and hospitality & how a good PR strategy can help your travel business grow. An well planned PR strategy is one of the best ways to boost your tourism business.

Travel 78

Travel Tourism Industry Publicity 78

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! Back in August 2018, we had three incredible industry guests, who shared how they uniquely measure PR and marketing. What changes have you seen in the PR travel & tourism industry, and its measurement? Guest Post by Danielle Heiny.

Tourism 45

Tourism Travel Mobile Nonprofit 45

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 107

Marketing Newspapers Print Corporate 107

Bianchi Biz Blog

MAY 16, 2024

Grace Haekyung Son, Managing Director of PR House We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Communications, media and PR market in South Korea While digital media is prevalent, traditional media still holds influence in Korea.

YouTube 95

YouTube Marketing Local Chemicals 95

Cision

JUNE 21, 2016

She has 15 years of experience in public relations and marketing, touching a wide variety of industries from real estate, retail and tourism to nonprofit, health care and business services. Kerri Guyton is a director of client services at Obsidian Public Relations in Memphis, Tennessee. Images via Pixabay: 1 , 2 , 3.

Branding 189

Branding Brand Real Estate Tourism 189

Critical Mention

SEPTEMBER 24, 2020

Tracking earned media is essential for PR pros, communications experts and marketers because it can help them to amplify brand awareness and build strategies for the future. Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies.

Examples 130

Examples Transportation Media Tourism 130

5W PR

DECEMBER 13, 2024

To truly stand out in a crowded market, these hotels must employ innovative marketing strategies that resonate with discerning travelers. Consider creating a podcast series tailored to a specific interest, such as sustainable travel or wellness tourism.

Hotels 78

Hotels Travel Local Marketing 78

PRSay

JANUARY 29, 2019

Brooke Traister, APR, is president of PRSA’s Dallas Chapter and a worldwide content marketing program manager at Texas Instruments. Named a Rising PR Star by PR News in 2018, she carries 10 years of experience working with technology, health care and travel/tourism brands. Reach her at brooketraister@gmail.com.

Tourism 150

Tourism Employee Web Travel 150

Stephen Waddington

MAY 17, 2020

Celebration of Britain - with international travel limited there’s likely to be a rapid resurgence in British art, culture and tourism. The college and university campus - the market for international students won’t recover until we learn to live with COVID-19. This is a shift that was already underway as a result of Brexit.

Tourism 118

Tourism Fashion Retail Travel 118

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. She lives in Takoma Park, Md.,

Tools 104

Tools Marketing Nonprofit Mobile 104

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. This time, however, the virtual was forced. People have more live video options than ever as they quarantine at home.

Travel 145

Travel Video Industry Tourism 145

PR Fuel

OCTOBER 8, 2022

One last industry we’re going to discuss is the tourism industry. Therefore, they should use every marketing strategy that’s at their disposal. Press releases are, of course, an integral marketing tool that enables a company to widen its reach. Press releases are the way to do this. Perhaps you run a cruise line?

Industry 106

Industry Company Real Estate Tourism 106

Cision

DECEMBER 22, 2016

In this interview, Caroline sat down with us to discuss travel and tourism brands and how they must adapt as media rapidly changes. What are the biggest PR and marketing mistakes you have seen these brands make? How do you tailor them to each market? Words matter. Are there ways to avoid those pitfalls?

Tourism 120

Tourism Travel Conference Crisis 120

Cision

JULY 5, 2016

Brands must build a loyal, engaged community to cut through the noisy, overcrowded market place and have an impact. The Swedish Tourism Bureau did just that with their campaign, The Swedish Number. But too many run into the same problem too often. What’s holding them back? Brands must go beyond simply posting and hoping for responses.

Tourism 149

Tourism Community Data Tools 149

Agility PR Solutions

JUNE 22, 2022

New research from integrated ad agency Arnold Worldwide offers marketing insights for understanding brand equity and the ever-changing factors that drive universal and personal connections with consumers.

Consumer 78

Consumer Automotive Tourism Brand 78

Critical Mention

OCTOBER 22, 2020

Jessica is a marketing professional in the hospitality and tourism industry with a passion for content creation and digital marketing strategies. Get a closer look at the most robust media monitoring and intelligence platform in the industry by scheduling a free, custom demo. SCHEDULE A DEMO. Jessica Pickering.

Tourism 131

Tourism YouTube Radio Travel 131

Stephen Waddington

APRIL 10, 2020

Professor Mark Ritson plotted the impact of the epidemic on business this week in a seminar for Marketing Week. Permanent change is inevitable in areas such as education, retail, tourism and travel. Start planning for Q4 2020 and 2021 What comes next? Predicting the post lockdown future has become a sport on LinkedIn.

Crisis 136

Crisis Exercises Tourism LinkedIn 136

5W PR

JANUARY 16, 2020

The Cayman Islands Department of Tourism recognizes the natural beauty that draws tourists in, and instead of closing off those areas to protect them, they’ve put in regulations and guidelines so that the beauty can be enjoyed by all.

Airlines 133

Airlines Hotels Tourism Energy 133

Presspage

OCTOBER 6, 2017

We spoke with Angelo Harms, Digital Marketing Manager at Curacao Tourist Board about his role and responsibilities and the results they have achieved by using PressPage to tell the ‘Curacao story’ Promoting the beautiful destination Although Curacao is a well known holiday destination, there is always work to be done.

Tourism 122

Tourism SEO Storytelling Social Media 122

Agility PR Solutions

FEBRUARY 2, 2020

As the global tourism industry gears up for the inevitable coronavirus (2019-nCoV) contagion in new markets, it is worth noting that the outbreak poses industry risk well beyond the reality of the health hazards involved.

Tourism 78

Tourism Industry Marketing Analysis 78

Critical Mention

OCTOBER 7, 2020

According to Stacy Nawrocki , head of global product marketing at IBM Watson Media, “As consumption habits change, video streaming technology not only allows businesses to reach wider audiences, it also meets them where they are, across platforms and devices.” SCHEDULE A DEMO. Jessica Pickering.

Trends 105

Trends YouTube Tourism Video 105

Cision

JULY 13, 2016

Nick Hawley, director of marketing at Visit Seattle, says if you aren’t utilizing assets to their fullest potential, you’re missing out. What are you most excited for in your new role as director of marketing at Visit Seattle? I am most excited to jump in and help run our leisure tourism campaigns.

Print 120

Print Tourism Transportation Film 120

Communications Conversations

FEBRUARY 21, 2020

This usually involves coming up with creative ideas to sell the city of Richfield and promote tourism (i.e., I review a few to-dos with the students and lecture about social media marketing. Writing a post about influencer marketing trends and I’m knee-deep in research. hotel stays) in the city. 11: 44 a.m.: Class starts!

Social Media 157

Social Media Media LinkedIn Tourism 157