Sword and the Script

MAY 19, 2020

If you work in PR and have responsibility for media relations , then you have in a sense, a professional obligation to be on Twitter. Ways to use Twitter to Earn Media Coverage Later this month, I’ll be part of a roundup of PechaKucha presentations for the Social Media Club of Atlanta. Because so many journalists are on the platform.

Twitter 206

Twitter Media Relations Media Survey 206

ImPRessions - Crenshaw Communications

NOVEMBER 5, 2022

Think Twitter’s a potential dumpster fire for marketers right now? Advertising intelligence and sales enablement platform MediaRadar recently released data detailing a significant pullback by Twitter advertisers in response to Elon Musk’s leadership. You’re not alone.

Twitter 156

Twitter Advertising Advertising Leadership 156

Flack's Revenge

DECEMBER 20, 2018

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? The thing about marketing is that to fill your net you have to fish where the fish are. Be Helpful.

Marketing 244

Marketing Facebook Social Media Community 244

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter.

Twitter 157

Twitter Survey Journalism Social Media 157

5W PR

NOVEMBER 29, 2024

Budget airlines must implement effective marketing strategies working with hospitality marketing agencies and prioritizing customer satisfaction to thrive in this market. Personalized Marketing In the age of data-driven marketing, budget airlines can leverage customer data to offer personalized experiences.

Airlines 78

Airlines Marketing Travel Policies 78

ImPRessions - Crenshaw Communications

JULY 24, 2023

I never particularly liked the name “Twitter” and I hated to say someone “tweeted.” ” So, even as a former power Twitter user, I don’t feel very sentimental about Elon Musk’s recent decision to change its brand to “X.” Did they articulate a rationale for Twitter’s new logo?

Twitter 156

Twitter Banking Branding Brand 156

Deirdre Breakenridge

APRIL 9, 2018

They seek out marketing and PR professionals who have a good grasp of digital analytics and how to track and measure campaign results and prove business value. ET, the #PRStudChat community will gather for an in-depth Twitter discussion on digital marketing analytics from importance and priorities to impactful experiences.

Analytics 231

Analytics Marketing How To Community 231

Sword and the Script

SEPTEMBER 3, 2024

This B2B marketing pitfall risks wasting your spend on influencers – and may have implications for social advertising, email marketing and even internal communications The use of influencers is on the rise in B2B marketing. If you pick your influencers correctly, you can accelerate awareness and leadgen.

Social Media 165

Social Media Study B2B Media 165

Bianchi Biz Blog

NOVEMBER 21, 2024

Stéphane Billiet, vice president of We change We are pleased to share the next post in a series of in-depth profiles of key international markets written by one of our PRGN partners. Faces and Markets of PRGN is a series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight.

Marketing 90

Marketing Pinterest Radio Instagram 90

Deirdre Breakenridge

NOVEMBER 6, 2017

I had this fantasy in my head that I would create Instagram, Pinterest and Twitter accounts and people would magically find me and flock to my blog. Some of the best bloggers are not only influencing their audience, but influencing and taking command of the market too. Boy, was I wrong.

Fashion 0

Fashion Blogging Branding Brand 0

Deirdre Breakenridge

NOVEMBER 11, 2014

ET, #PRStudChat and #PRLab will gather for a Twitter chat in preparation of PRoBono. Students and professionals will come together to discuss strategies, tactics, and best practices for a variety of situations, including initial client meetings, success measurement, motivation, integrated marketing, presentations, and nonprofit communication.

Nonprofit 387

Nonprofit Advertising Advertising Measurement 387

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. Twitter is the best for digging into multiple relevant conversations. Your Prospects. Your Customers.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Deirdre Breakenridge

DECEMBER 24, 2014

Simply go to Twitter and type in the company’s name and see what Twitter handles pops up. You can then follow those people and create a Twitter list. Participate in Twitter chats like #PRStudChat. Another great way to connect with people is through Twitter. Then interact with these followers on a weekly basis.

Interviews 410

Interviews LinkedIn Groups Twitter 410

Contently - Strategy

SEPTEMBER 30, 2024

As platforms like Facebook, Twitter (now X), and Instagram became integral to daily life, they also introduced new regulatory challenges. These evolving regulations and landmark court cases have not only impacted how platforms operate but also reshaped the strategies of brands and marketers navigating this complex landscape.

Social Media 107

Social Media Privacy Branding Brand 107

Deirdre Breakenridge

MAY 13, 2019

A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. have become essential parts of the marketing and PR toolbox. Let’s imagine you’re a brand marketer for Apple. Artificial intelligence is still perceived by many in the PR & marketing industry as a danger to their job.

Training 399

Training Video Analysis Data 399

Sword and the Script

NOVEMBER 5, 2024

Meltwater adds X / Twitter “resyndication rights”; Muck Rack pitches a “hit score” in latest release; mentions and recommended reading When I first started compiling these monthly summaries – back in April of 2019 – it was because no one was covering the PR software community. Coverage was scant and inconsistent.

Software 156

Software Wikipedia B2B Pitching 156

5W PR

JANUARY 4, 2025

However, with limited budgets and resources, these studios face a significant challenge: effective video game marketing. To stand out in a crowded market and maximize their return on investment (ROI), indie game studios must adopt a strategic approach to their marketing efforts.

Marketing 78

Marketing Instagram Advertising Advertising 78

Stern + Associates

NOVEMBER 15, 2024

Decentralized social media platform BlueSky has emerged as a notable alternative to X (formerly Twitter), especially for users seeking a return to that platform’s earlier, more user-centric experience. Marketers can experiment with different algorithms to reach niche audiences more effectively. What is BlueSky?

Social Media 117

Social Media Privacy Media Twitter 117

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 183

Survey Marketing B2B Study 183

Agility PR Solutions

NOVEMBER 26, 2023

2023 was another landmark year in social media marketing, with major changes like the sale and rebranding of Twitter, and the launch of Meta’s Threads catalyzing significant strategic adjustments by many brands and businesses. So what can we expect in 2024?

Social Media 185

Social Media Video Strategy Branding 185

5W PR

DECEMBER 17, 2024

Fueled by technological advancements and evolving consumer preferences, casino marketing has become a complex and dynamic field. By collecting and analyzing vast amounts of data, casinos can identify patterns, preferences, and behaviors, enabling them to tailor their marketing strategies to individual customers.

Mobile 78

Mobile Marketing Transportation Data 78

ImPRessions - Crenshaw Communications

MARCH 16, 2021

This is particularly true for B2B PR and marketing teams. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . It remains the primary content distribution channel for marketers. When to use Facebook for B2B marketing.

B2B 344

B2B Facebook LinkedIn Small Business 344

Onclusive

JUNE 24, 2020

Research shows that both paid and traditional media are becoming less trusted, and therefore less effective, owned media has become a critical cornerstone of the marketing mix. Using native advertising platforms like Twitter, Taboola and others, you can deliver your content to its intended audience, at exactly the right time, and at scale.

Strategy 418

Strategy Media Advertising Advertising 418

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

At Crenshaw, we have worked with many ad tech companies across different verticals, so we appreciate how fast the category has changed, and how it touches so many different industries, from marketing to data security. 25 Ad Tech Journalists To Follow On Twitter. Twitter is an excellent way to build a list of go-to journalists.

Conference 319

Conference Privacy Twitter Leadership 319

Deirdre Breakenridge

JANUARY 6, 2020

If you want to learn more about Wei, you can follow him on Twitter at @weicai_. We selected two winners. Winner #1 is (drumroll please) … Wei Cai, who is an undergraduate at the University of Massachusetts Amherst. Here is Wei’s winning video. Let’s congratulate and support Wei by sharing his video on social media!

Video 352

Video Journalism Education Resources 352

Agility PR Solutions

DECEMBER 19, 2021

Email marketing is the most successful marketing channel. We can be 40x more effective than Facebook and Twitter, thanks to email marketing. The post Everything you need to know about email marketing today appeared first on Agility PR Solutions. The best way to connect with your target audience is through email.

Marketing 147

Marketing Facebook Twitter Publicity 147

Cision

MAY 18, 2017

Back in June of 2009, an engineer posted a seemingly random tweet: That individual might not have had many followers on Twitter, and more than likely only a fraction of them ever saw the tweet. They may include your company’s handle, but 31% of company mentions on Twitter don’t.” Social Listening: Text vs. Visual.

How To 198

How To Instagram Social Media LinkedIn 198

PR for Anyone

FEBRUARY 26, 2025

In this episode, Rachelle sits down with Christina to discuss the cultural impact of Judy Blume, the fascinating history of womens shoes, and the marketing campaign that made diamonds a symbol of love.

Fashion 130

Fashion Instagram LinkedIn YouTube 130

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. For the upcoming discussion, you can connect with Martin on Twitter, @martinwaxman. What are some examples of AI done really well in the context of a communications/marketing strategy? On Thursday, October 25 th at 12:00 p.m. PRStudChat.

Community 148

Community Big Data Media Resources 148

Cision

AUGUST 15, 2017

” Social media is becoming a dictating force in all aspects of marketing and PR. ” In magazines in the signature line and on television next to the anchor name, you’ll often find their Twitter handle. Go to Twitter and search for trending stories and hashtags. I finally got the segment – yay!!!

Pitching 319

Pitching Television Media Social Media 319

Communications Conversations

APRIL 17, 2020

Steak Umms takes a (big) stand on Twitter. But, the brand’s decision to use its Twitter account as a voice of reason in a sea of disinformation during the oubreak was a bold one. Coke devotes its Twitter feed to help the needy. Let’s look at a few of the more prominent examples. Steak-umm (@steak_umm) April 7, 2020.

Social Media 198

Social Media Branding Brand Employee 198

ImPRessions - Crenshaw Communications

JULY 30, 2020

When news breaks, you rush to Twitter to join the conversation. You secretly hope you’ve been shadowbanned on Twitter. You figure out how any press conference, panel, or client event can make a good photo opp for social media and marketing materials. . Let me know on Twitter @colleeno_pr. .

Privacy 308

Privacy Conference Advertising Advertising 308

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 211

Writing Communications Marketing B2B 211

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

Someone who worked for pizza company DiGiorno noticed #WhyIStayed trending on Twitter and smelled an opportunity. Until Twitter launches an official sarcasm font, it’s just too easy to misunderstand a post or tweet in the heat of the moment. Social media marketing has matured dramatically over the last 15 years.

Construction 385

Construction Social Media Crisis Reputation 385

Deirdre Breakenridge

MARCH 2, 2020

ET for the live Twitter chat, “The Future is Now: Landing Your First Job Like A PRo.”. The chat, sponsored by @SpinSucks , will focus on the PR student experience, providing a guide for your job hunt including what the job market looks like now to what you can expect working your first year in industry. About #PRStudChat.

Community 60

Community Twitter Blogging Resources 60

ImPRessions - Crenshaw Communications

MAY 20, 2020

Those of us in PR naturally have the obvious social media and communications apps like Twitter, LinkedIn and Slack, but what are some others that help us stay connected and productive? For content marketers, Hubspot or a competitor is a must-have. Let me know on Twitter @colleeno_pr. . What app can you not live without?

Mobile 306

Mobile Content Marketing Pitching Social Media 306

ImPRessions - Crenshaw Communications

JANUARY 5, 2024

Dorothy Crenshaw expects to see new tools that go farther – into predictive intelligence, search, and training for PR and marketing teams. Social media grows specialized Dorothy predicts X (formerly Twitter) will continue to wane as a point of PR focus, as LinkedIn and TikTok rise.

Trends 333

Trends Industry Government Data 333