Sword and the Script

JUNE 14, 2022

93% of buyers “video builds trust in a brand” but success with video in B2B marketing requires a clear purpose, a plan to promote and measure results. By contrast, video is harder to experiment with in that way. A study by PathFactory found marketing videos on average cost $8,448 and earned 2:22 minutes of viewing time.

B2B 139

B2B Video Marketing Survey 139

Cision

APRIL 4, 2016

If you’re like me, you probably greet articles about content virality with a healthy dose of skepticism. Of course anyone writing content or posting on social media hopes for the largest possible distribution, but the articles that purport to tell you how to make content go viral are oftentimes less useful than they intend to be.

Viral 120

Viral Journalism Advertising Advertising 120

The Proactive Report

DECEMBER 26, 2022

Back in 1995 predictions were made that in 20 years everyone would have access to broadband and video content would be the norm We are living that predicted future right now. Video is the most watched type of content online. Each year video usage online continues to grow and it is getting bigger all the time.

Video 162

Video Film Facebook Social Media 162

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

As we turn the page on the year, it’s time to look at the trends that affect PR and marketing communications. Purpose and values-based communications will become an essential part of the marketing toolbox. The talent market in many industries is tighter than ever. Marketers look beyond products.

Trends 385

Trends Employee Viral Advertising 385

Contently - Strategy

AUGUST 30, 2024

But with endless ads and marketing noise, it’s hard to get your story heard, especially if you’re using the same marketing tactics and jargon as your competitors. The reason influencer marketing is so effective is because influencers have already built a loyal following of people who trust their opinions.

Storytelling 85

Storytelling Marketing Travel Case Study 85

NewsWhip

FEBRUARY 28, 2023

“For you” pages and “suggested posts” dominate most media, and in order to effectively adapt to the world of digital publishing, it’s important for brands to take advantage of short videos. Instead, bite-sized, short-form videos are where brands will see the most engagement. followers, it’s in the same viral sphere as Duolingo.

Video 148

Video Brand Branding Instagram 148

ImPRessions - Crenshaw Communications

SEPTEMBER 21, 2020

What started out as a Snapchat-like platform for younger generations of social media influencers and general users for sharing video snippets has grown into an essential platform for marketing and advertising. Videos range from singing and dancing, to comedy, reaction videos and challenges. Video ads aren’t skippable.

B2B 310

B2B Video Social Media Creativity 310

Agility PR Solutions

JULY 18, 2023

Social media trends move at light speed, and keeping up with the best engagement practices at any given moment can be the difference between digital campaign virality and vanquishment—and social media video is all the rage right now, according to new research from customer engagement platform Emplifi, which provides marketers and communicators with (..)

Social Media 147

Social Media Video Trends Viral 147

Prohibition

AUGUST 4, 2023

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

Social Media 118

Social Media Video Marketing Media 118

Ronn Torossian

APRIL 29, 2019

The latest pop star has released the latest would-be viral video, featuring her next viral dance move, on social media. The post Capitalize Marketing Strategy for Trends without Losing the Long Game appeared first on 5WPR CEO Ronn Torossian Founder's Blog. Soon, businesses will begin to follow suit.

Trends 150

Trends Strategy Viral Marketing 150

Cision

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Your prospects are engaging in dialogue, especially on social media , that is a gold mine for your content marketing strategy. It’s not just the naysaying customers who can help you improve your content marketing. Your Prospects.

Content Marketing 126

Content Marketing Marketing Employee Pinterest 126

Marketwired

APRIL 21, 2016

When you think of content marketing today, the traditional way you see it in the marketplace is as a blog post, white paper, video, or some other piece of easily sharable digital content that can help you make your purchasing decisions. These brands are winning with markets that are hard to target by traditional means.

Viral 100

Viral Social Media Guidelines Groups 100

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Polaris

NOVEMBER 29, 2014

A PR agency approaches a leading marketing blogger with a story about Klout—without realizing the blogger has serious ethical concerns about the service. Ragu creates a video featuring 3 mom bloggers talking about what happens when dad makes dinner. Take time to avoid a viral disaster. They tweet the link to dad bloggers.

Policies 181

Policies Marketing Viral Pitching 181

5W PR

APRIL 8, 2025

On one hand, a viral TikTok moment can trigger an immediate surge in Amazon sales. While Amazon is optimized for conversion, true brand discovery often happens off-platform, through influencers, affiliate marketing , and social channels. And when it comes to metrics, not every post has to go viral right away.

Retail 78

Retail Viral Community YouTube 78

ImPRessions - Crenshaw Communications

AUGUST 4, 2022

After four months of ostracism for slapping Chris Rock at the 2022 Academy Awards, Will Smith has posted a video apologizing for his behavior. But the joke infuriated many TikTok users, including our very own Chris Harihar, whose tweet went viral. Social media marketing has matured dramatically over the last 15 years.

Construction 385

Construction Social Media Crisis Reputation 385

Deirdre Breakenridge

APRIL 10, 2017

But before you post a viral video telling your boss you’re quitting your job , it’s important to make sure you’re ready for what it takes to be a successful PR business owner. How will you market your firm? Do you have experience with inbound marketing tactics including email drip campaigns? What’s your niche?

Travel 281

Travel Technology Conference LinkedIn 281

Sword and the Script

APRIL 12, 2016

It’s every marketer’s dream to go viral, but only a handful will ever experience it. While marketers can do things to set the conditions for going viral, things can’t be made to go viral. At best, viral marketing is usually a gamble with marketing credibility. The Hope of Viral Marketing.

Viral 60

Viral Marketing Infographics B2B 60

Cision

DECEMBER 5, 2017

That’s where your content marketing efforts come into to play. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Cision® asked hundreds of senior marketers and 81 percent agreed earned media is more effective than paid media. Ah, video.

Infographics 235

Infographics Case Study Content Marketing Video 235

Melissa Agnes

JULY 29, 2014

” And that “smart marketers and entrepreneurs have shifted focus from content strategy to visual content strategy.” has big potential these days to go viral in a heartbeat. I recently came across this article on ProBlogger: How to Beat Your Competition Online by Trying this One Thing. Epic content is.”

Crisis Communications 239

Crisis Communications Crisis Viral Examples 239

Cision

DECEMBER 4, 2017

Social media offers unique marketing and PR opportunities. Thus, it has the potential to bring your marketing and branding strategy to its knees in just a few hours. They shared a Google doc with live notes, live YouTube video streams, and formulated #HugOps to cover social media. However, it also comes with a distinct drawback.

Crisis 271

Crisis Brand Branding How To 271

ReimaginePR

AUGUST 29, 2016

Here’s a handy social media marketing checklist. Once you are set up, follow these best practices: Include a photo, video or GIF with your posts. Everyone wants to produce viral content that gets shared all over the web. The level of precision marketing can be scary, to be honest. Click To Tweet. Click Here.

Social Media 149

Social Media Marketing Media Facebook 149

Cision

JUNE 29, 2017

The marketing department can be split into three types of media — paid, owned and earned. Too often, marketers present metrics that look good instead of metrics that matter. The Cision World Tour Toronto keynote speaker, Scott Stratten, made an excellent point about this problem while discussing a viral video he created on Facebook.

Storytelling 0

Storytelling Data Communications Technology 0

Prowly

APRIL 10, 2025

A single incident can go viral and damage your brand image significantly. You should put your effort into reputation marketing when it comes to online reputation. The incident was captured on video. Once something goes viral on social media, an online reputation may not recover promptly. How did they respond?

Social Media 104

Social Media Reputation How To Media 104

Prohibition

AUGUST 5, 2022

Social media marketing is an ever-changing environment and keeping up with the latest changes and trends is essential, there’s been a lot happening in July! Take a look at our round up below: Instagram changes it video layouts . How effective is video on social media? . potentially due to be added to the platform.

Instagram 118

Instagram Social Media Video Facebook 118

Melissa Agnes

JUNE 26, 2017

Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. This includes your marketing, PR and communications campaigns. What are some processes you’ve implemented, to help your team mitigate risks within your marketing, communications and/or PR campaigns?.

Crisis Management 113

Crisis Management Communications Marketing Viral 113

Melissa Agnes

APRIL 11, 2017

When a passenger was physically and brutally dragged from his seat aboard United Airlines’s flight 3411 earlier this week – and when the footage of this scene went viral around the globe – the airline’s crisis response was shameful on multiple levels.

Airlines 160

Airlines Crisis Management Viral Crisis 160

Polaris

NOVEMBER 20, 2014

Struck by Caine’s inventiveness, he decided to make a video about the arcade. In April 2012, Mullick released Caines’s Arcade, an 11-minute video telling the story of Caine, his cardboard arcade and the flash mob. The video quickly went viral, racking up over 1 million views the first day alone. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

JUNE 5, 2018

Then there are the real-time marketing coups, like when Tide and Oreo took advantage of the 2013 Super Bowl blackout with witty ads; or Snickers sent its product to the Top Gear host who had been suspended for having a meltdown on set. Chevrolet even incorporated ChevyGuy into its future marketing campaigns.

Brand 160

Brand Branding Viral Crisis Management 160

Cision

NOVEMBER 5, 2015

Here are three big names to take a look at for content marketing inspiration: BuzzFeed. What helps BuzzFeed’s content go viral — whether it’s a listicle, news story or quiz — is the way it writes in different forms depending on which social media platform will share the story. Change is a constant in today’s digital world.

Content Marketing 120

Content Marketing Marketing Viral Social Media 120

Waxing UnLyrical

DECEMBER 9, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Online Videos 101: Keep It Simple, Stupid December 9th, 2010 Tweet Guest post by Erin Greenfield Four months ago I splurged on a $350 Panasonic camcorder. Does our video have the makings of a viral video?

Video 95

Video Facebook Twitter Viral 95

Shift Communications

OCTOBER 7, 2014

This immediacy brought on by the rise of social media and all things digital has led to real-time marketing (RTM) becoming one of the biggest industry trends in recent years. Having a plan may seem counterintuitive when it comes to marketing in real time, but doing your research in advance is a must. Marketing Analyst.

Marketing 138

Marketing Conference Trends Viral 138

Prowly

DECEMBER 9, 2024

3 IGN.com Visits per month: 283M Influence score: 91 Contributing journalists: 108 IGN.com is a gamers paradise, covering the latest in video games, movies, TV, and geek culture. With reviews, trailers, and sneak peeks, its tailored for entertainment enthusiasts who love being in the know about the hottest releases and pop culture trends.

Pitching 104

Pitching Sports Analysis Financial 104

Sword and the Script

NOVEMBER 11, 2014

The party room is pure marketing – of the genius variety – both because it ignites word-of-mouth and because it pays for itself. Self-Propelled Marketing. Marketing as a Profit Center. Rainbow Play Systems isn’t the only type of business to make money from its marketing, thought it does take a special breed of business.

Marketing 120

Marketing System Viral Insurance 120

The Proactive Report

AUGUST 28, 2018

A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St. George Fine Foods, shared a video with a group of friends via WhatsApp. The video shows Catzavelos on a beach somewhere in Europe and he used a racist slur in his description of the people on that beach.

Training 148

Training Social Media Video Employee 148

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. But that approach will shut down communications.

Brand 173

Brand Branding Storytelling Video 173

Prowly

FEBRUARY 18, 2025

These are all examples of marketing campaigns you probably remember and know well. 2 Identify your target audience The great news is that you probably already have this information from recent PR campaigns or marketing campaigns in general. And the reason is simple: the excellent PR campaigns behind them.

Examples 104

Examples How To Product Launch Print 104