Stern + Associates

SEPTEMBER 29, 2023

As a marketer, it may be helpful to spend time thinking about where your company’s audience of current and potential customers falls, organizing them into certain mindset categories across a continuum. The post Would a Mindset Mapping Workshop Help Match Your Company Messaging and Perception? Your credit card company?

Company 118

Company Exercises Banking Groups 118

PRSay

FEBRUARY 6, 2025

People tend to read, for instance: About 200 words of a news release (Greentarget) Less than 200 words of a newsletter (Nielsen Norman Group) 36 words in a marketing email (Nielsen Norman Group) So choose word counts that represent what readers really will read, not what you really wish they would read. Budget your word count.

Writing 166

Writing Storytelling Groups Training 166

PRSay

MAY 13, 2020

Now is the time for content marketing. Content marketing is your way of telling your story — one they’ll want to be part of. Content marketing describes the strategy of continuously producing content that your target audience finds relevant and interesting, which then converts them to leads. They want information and answers.

Content Marketing 202

Content Marketing Marketing Storytelling Leadership 202

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.

Marketing 239

Marketing Television Handbook Web 239

PRSay

NOVEMBER 8, 2024

15, she presented a student workshop titled “Marketing Yourself as a Content Creator” during PRSSA’s ICON 2024 in Anaheim, Calif. How did you market yourself as a content creator and stand out in a crowded space? What role will student influencers play in the future of brand marketing?

Marketing 68

Marketing Instagram International Internal 68

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Deirdre Breakenridge

OCTOBER 23, 2018

Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. You don’t have to win a Nobel Prize to get your research noticed (although this would be a pretty solid marketing tactic). Don’t overdo it.

Twitter 347

Twitter Social Media Conference Community 347

5W PR

MARCH 10, 2025

Parents and educators actively seek toys that combine learning with play, making STEM toys a growing segment of the toy market. Building Strong Partnerships with STEM Educators Educational partnerships add credibility to STEM toy marketing efforts and provide valuable feedback for product development.

Strategy 78

Strategy Education Video Storytelling 78

Deirdre Breakenridge

OCTOBER 8, 2018

Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. What are some examples of AI done really well in the context of a communications/marketing strategy? ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. PRStudChat.

Community 148

Community Big Data Media Resources 148

Melissa Agnes

SEPTEMBER 30, 2014

I abide by this logic myself in trainings and workshops, meetings, brainstorm sessions, speaking engagements – you name it. Whether we’re talking your marketing communications, your crisis prevention communications or your crisis management communications, this logic applies.

Communications 234

Communications Crisis Management Crisis Communications Crisis 234

Stern + Associates

AUGUST 13, 2024

Staying ahead of the digital marketing curve requires continuous learning and adaptability. As digital marketers, one of the most powerful ways to maintain our edge is by mastering Generative AI (GenAI) tools like ChatGPT, DALL-E, Perplexity, CoPilot, Midjourney, and other innovative solutions like Jasper and Synthesia.

Tools 125

Tools Marketing Creativity Analysis 125

HMA Public Relations

NOVEMBER 28, 2023

After attending a recent PRSA influencer marketing workshop featuring Find Your Influence, Rayna Burgett is sharing the key stages of executing an influencer marketing campaign and the strategies to include in your efforts. Read more!

Strategy 111

Strategy Marketing 111

Reputation Us

JANUARY 15, 2015

We’re excited to announce that later this month we will be hosting our annual nonprofit public relations workshop! Topics covered during the interactive workshop include […]. The post Nonprofits: Please Join us for our Free Nonprofit PR Workshop! The post Nonprofits: Please Join us for our Free Nonprofit PR Workshop!

Nonprofit 60

Nonprofit Local Community Media Relations 60

5W PR

NOVEMBER 12, 2024

Beyond traditional marketing, PR acts as a strategic link between companies and their target audience, shaping perceptions, building trust, and ultimately fostering business growth. PR teams can pitch intriguing stories that emphasize the distinct features, advantages, and market potential of a new product. 

Product Launch 78

Product Launch B2B Industry Case Study 78

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. If you want a product launch to be covered in a top-tier publication, journalists will need to talk to someone who has used the product or can speak to its market value. Explain what is required . Don’t confuse PR and sales.

Publicity 334

Publicity How To Product Launch Agency 334

PRSay

DECEMBER 20, 2018

Because it’s obviously just a hollow marketing claim, and even my kids get that joke. If you get pushback from clients (external or internal) about excluding hollow marketing claims, then just ask them, “Okay, how do we know that?” Take 20 seconds and watch it again real quick. It’s funny — but why?

Marketing 123

Marketing Pitching Media Relations Writing 123

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. Preparing for the exam reiterated the integrated marketing communication practices I teach in the classroom and fine-tuned my strategic planning capabilities. A sense of pride. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

PRSay

MAY 10, 2022

If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Save $100 with coupon code PRSA22.

Case Study 193

Case Study Writing Training Engineering 193

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops.

Healthcare 137

Healthcare Content Marketing Marketing Instagram 137

Cision

NOVEMBER 10, 2015

But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. In fact, 47 percent of B2B marketers close less than four percent of marketing-generated leads. All it takes is a plan. Plan to Succeed. Measure to Learn.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

5W PR

FEBRUARY 12, 2025

The American Marketing Association’s 2023 Marketing Week provides an instructive example. Virtual product demonstrations, interactive workshops, and synchronized activities help build these connections. Leading organizations achieve this through strategic use of interactive tools that bridge the physical-digital divide.

Conference 78

Conference System Measurement Energy 78

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 120

Survey B2B Marketing Interviews 120

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? Martin Waxman, MCM, APR, leads digital and social media training and workshops, is a communications strategist and teaches digital strategy. Which of the current core course offerings are essential? What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

5W PR

MARCH 23, 2023

Many incorporate fitness marketing strategies to achieve this goal. Debunking some fitness marketing myths Fitness marketing has many myths circulating that need to be addressed before any further discussion. Fitness marketing isn’t only about selling popular products or extreme workouts either.

Marketing 88

Marketing Exercises Apparel Local 88

The Proactive Report

JUNE 7, 2014

Over the summer we will be holding several webinars and live workshops for companies and individuals who want to improve their Facebook marketing skills. The cost of Facebook ads is low compared to other platforms and the results, if done correctly, are excellent.

Facebook 262

Facebook Training Analysis Community 262

Melissa Agnes

JULY 9, 2014

Agnes + Day provides a variety of workshops, trainings – and even crisis simulations! We provide a variety of issues and crisis trainings to everyone from C-Suite executives, frontline employees, spokespersons, as well as marketing, PR, crisis and legal teams.

Customer Service 192

Customer Service Training Crisis Education 192

Melissa Agnes

AUGUST 29, 2014

Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. kfreberg examines this massively successful viral fundraising campaign, and discusses the lessons that PR professionals, marketers and PR professors should be taking away from this ALS campaign. From The Crisis Intelligence Blog.

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

Stern + Associates

JANUARY 26, 2023

The reality is that these changing employee needs, alongside a highly competitive labor market and tightening economy, means leaders need a new approach to maintaining an engaged workforce while meeting strategic goals.

Employee 118

Employee Company Marketing Case Study 118

Stern + Associates

NOVEMBER 28, 2023

And of course, marketers can spread uplifting messages. Through enlightening, highly interactive workshops, Dunn leads teams through practical exercises that allow participants to let down their guard, learn about each other and strengthen their interpersonal connections in the process.

Employee 133

Employee Financial Resources Construction 133

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

7 great tools for the tech PR workshop. Survata is an affordable market research company that advises on and executes surveys using its network of publishers and partnerships with research panels. An SMB can conduct market research with unlimited survey questions at a reasonable cost. Here’s our must-have list. Wunderlist.

Tools 108

Tools SMB Survey Software 108

Contently - Strategy

DECEMBER 12, 2018

“Content marketing just doesn’t work,” they said. I’ve worked at Contently, one of the pioneers in content marketing, since 2013. After hundreds of meetings and workshops this year, I feel confident that content marketing is about to take a big leap—thanks to a few key factors.

Content Marketing 110

Content Marketing Creativity Marketing Travel 110

ImPRessions - Crenshaw Communications

OCTOBER 18, 2018

Business storytelling has become a buzzword in PR and marketing, because, when done well, it works. But what some communicators don’t realize is that a storytelling approach can work throughout the marketing journey, from prospecting for customers to closing the deal. But that approach will shut down communications.

Branding 173

Branding Brand Storytelling Video 173

Deirdre Breakenridge

MAY 8, 2018

I was able to hear Morgan Spurlock, the actor and director of Super-Size Me , discuss advertising and marketing techniques and Judy Smith, the inspiration for Scandal , talk about crisis management. I will have access to workshops, conferences, and trainings which will further advance my career. Conclusion.

Education 232

Education Conference Meeting Social Media 232

Contently - Strategy

OCTOBER 9, 2019

I believe that empathy for your audience is the foundation of good marketing. But your brand will be forgotten in the landfill of marketing buzzspeak that people have to race past as they go about their day. The reason for this, it turns out, is super simple: Most marketers don’t ever talk to their prospects and clients.

How To 104

How To Marketing B2B Exercises 104

Polaris

NOVEMBER 20, 2014

Caine led a workshop at Maker Faire teaching kids how to make their own cardboard creations. Content Marketing' MIT invited him to participate in a summer program and UC Los Angeles offered to design a course curriculum for Caine when he’s old enough to attend college. The Exploratorium in San Francisco displayed his arcade.

Storytelling 199

Storytelling Reddit Video Creativity 199

PRSay

OCTOBER 22, 2020

This New York Times lead weighs in at just eight words: Russia has a new enemy: the currency markets. Join PRSA and Ann Wylie at Reach Readers Online , a web-writing workshop with live coaching calls, beginning Nov. Remember, you don’t have to tell the whole story in the lead. That’s what the rest of the article is for!

Mobile 185

Mobile Writing Web Journalism 185