Marketing Workshop Writing 
PRSay
FEBRUARY 6, 2025
Find more writing & storytelling articles in the February 2025 issue of Strategies & Tactics. If you give me an article that runs to eight pages and I tell you to cut it to four, youll howl and say it cant be done, he wrote in On Writing Well. Here are three ways to edit before you write: Start with a word count.
PRSay
FEBRUARY 8, 2018
Because public relations is built on sharing clear and concise ideas, it’s important for communicators to be familiar with the common pitfalls in PR writing that can muddle strong work. If they’re attacking your writing, then hit your delete key and fill the vacated spaces with reader-friendly phrases, sentences, and paragraphs: 1.
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Deirdre Breakenridge
OCTOBER 23, 2018
Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. You don’t have to win a Nobel Prize to get your research noticed (although this would be a pretty solid marketing tactic). Don’t overdo it.
PRSay
NOVEMBER 8, 2024
15, she presented a student workshop titled “Marketing Yourself as a Content Creator” during PRSSA’s ICON 2024 in Anaheim, Calif. How did you market yourself as a content creator and stand out in a crowded space? How did you market yourself as a content creator and stand out in a crowded space?
Polaris
DECEMBER 14, 2014
For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.
PRSay
MAY 10, 2022
If so, then join PRSA and Ann Wylie at Catch Your Readers , our persuasive-writing workshop, starting on May 16. Here’s how one of my clients did it in a recent persuasive-writing workshop: DON’T lead with the features: Use your Tic-Tac-Toe skills to inspire the next generation of data enthusiasts. Lead with the benefits.
Cision
JUNE 6, 2017
Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Aligning a brand with a celebrity is the oldest type of influence marketing.
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