Measurement Related Topics 
Onclusive
FEBRUARY 28, 2022
Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training. Time: 12:00 PM EST. The post Demystifying PR Measurement appeared first on Onclusive.
Onclusive
FEBRUARY 28, 2022
PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.
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The Resolution Blog
DECEMBER 2, 2024
We have teamed up with Steph Bridgeman, expert PR measurement consultant, to learn about how useful Google Trends can be when measuring the impact of your PR work. Google Trends is a free tool that anyone can use.
Onclusive
MARCH 24, 2022
PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. Get the right data & measurement tools. Establish your PR measurement framework. What is a measurement framework?
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We also cover: What stakeholders want to see in your organization’s ESG communication Data from the 3BL platform on what content audiences are reading the most Insights on recent ESG communication trends and how to maximize the impact of your content And how Libra’s harmonious nature is driving a push for meaningful and measurable progress from business (..)
Ronn Torossian
NOVEMBER 8, 2022
However, not many companies are aware of the fact that they’re able to measure their brand perception through actual metrics and better understand how their consumers feel […]. The post Measuring Brand Perception for Companies appeared first on.
Business Wire
OCTOBER 21, 2024
The challenge here is measuring the success of these earned media articles, particularly from press releases. The exposure your content gains through channels you don’t own or pay for, such as news outlets, blogs, and social media shares, is highly valuable.
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Measuring the true impact of Comms is a daunting enough task. And without the right measurement program, PR risks losing ownership of its own success. In this new whitepaper from measurement expert Neil Morrison, you'll learn five tips to help move beyond vanity metrics.
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Although PR and communications have always been and will always be about telling company and brand stories and managing reputation, the ways of creating, controlling, and amplifying those stories, in addition to how and when success is best measured, have shifted. Metrics & KPIs to measure success for earned and owned media.
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We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
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With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least.
Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant
It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress - but it does have the capacity to create a massive business impact. As PR professionals, we constantly find ourselves having to sell “why we need PR” to our executives.
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