Beyond PR

OCTOBER 6, 2016

For nonprofits, working on a shoestring budget is a fact of life. Not all that long ago a press release’s effectiveness was measured solely in terms of earned media coverage and the ad equivalency value of that coverage,” writes Melissa Walsh in Proving It: Going from Press Release Performance to Measuring Brand Perceptions. “Not

Nonprofit 103

Nonprofit Measurement Writing LinkedIn 103

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. How can we show stakeholders that taking PR measurement beyond impressions helps us better celebrate success — while also providing greater insight into what we can improve? Sell it in.

Measurement 146

Measurement Pharmaceuticals Nonprofit Leadership 146

Onclusive

JANUARY 25, 2019

PR and content marketing are rapidly evolving with new access to data and insights, new methods of measurement and more channels to reach your audience than ever. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. PR News Conferences.

Conference 256

Conference Content Marketing Marketing Internal 256

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

Waxing UnLyrical

JUNE 13, 2011

I attended the Nonprofit 2.0 I got to see Danielle Brigida of the National Wildlife Federation IRL after a long time, which was great since we are both measurement geeks … and I got to meet oh-so-many people for the first time, with whom I’d previously connected online, that it was a real treat.

Nonprofit 85

Nonprofit Community Meeting Conference 85

Cision

SEPTEMBER 23, 2015

As public relations professionals, we know that PR measurement is essential to the success of our campaigns, budgets and client relationships. We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. PR Measurement is Not One Size Fits All.

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Reputation Us

JANUARY 23, 2025

President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits. Executive leaders are increasingly seeking insights on how to measure their companys overall reputational health.

Reputation 78

Reputation Crisis Insurance Insurance 78

Deirdre Breakenridge

NOVEMBER 11, 2019

Universities , nonprofits , museums , law firms , associations , and small businesses have branched out into podcasting – expanding their online presence in ways that serve their business and community. Don’t forget that engagement can also be measured. Think of your community when podcasting instead of focusing solely on promotion.

Community 206

Community Nonprofit Conference Social Media 206

Waxing UnLyrical

APRIL 19, 2018

The life of a communications pro for a nonprofit organization is one that seems to require a daily mix of magic tricks, extreme sport level time management and creativity. Free initial plan, but also has an amazing nonprofit rate of $39.99/year Community Building and Social Media Hacks. Guest Post by Laura Petrolino.

Nonprofit 82

Nonprofit Tools Marketing Skype 82

Onclusive

NOVEMBER 29, 2017

This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Most conferences focus on media relations, crisis communications, social media, and measurement, plus a well-known awards show. Hashtag: #PRWeekAwards.

Conference 210

Conference Content Marketing Marketing Education 210

Cision

JULY 5, 2016

Knowing what is being said is the first step, and that can be as simple as setting up Google alerts, social media notifications—and yes, daily forwards from Cision !–to That’s why Fallston Group is relational rather than transactional with clients, because that is where we are confident we can see measurable results.

Nonprofit 227

Nonprofit Crisis Viral Groups 227

5W PR

FEBRUARY 16, 2021

Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. This also means regular monitoring and measurement of engagement rates on every platform the brand utilizes.

Social Media 88

Social Media Healthcare Brand Branding 88

Stephen Waddington

MAY 2, 2019

A guest post by Seth Bridges, the founder and Head of Product and Marketing at Rival IQ , a social media analytics software company in Seattle, Washington. Overall, we found that social media engagement for brands across all industries remains highest on Instagram, with Facebook and Twitter following much further behind.

Social Media 70

Social Media Industry Report Nonprofit 70

Waxing UnLyrical

MAY 27, 2016

I’ve held on to a theory for a while now: Social media and media relations are a paradox. In today’s media landscape both are critical in public relations , but my theory begs the questions: Can the old and the new be blended together, and (bigger question) can one help drive success for the other? Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51

The Hoyt Organization

APRIL 23, 2024

million nonprofits registered with the IRS. With so many organizations competing for attention and donations, it’s crucial for your nonprofit organization to have an effective PR strategy in place. That’s why you need a PR strategy that utilizes earned, owned, and paid media to get your message to the public.

Strategy 101

Strategy Nonprofit Social Media Television 101

Waxing UnLyrical

OCTOBER 10, 2011

So, today, I celebrate the birthday of someone who has had an incredible impact on my life and, probably, yours, if you work in the public relations and/or social media field… and particularly if you care about the measurement thereof. She is the Queen of Measurement (or, as she’d rather be known, Sashet) – Ms.

Measurement 79

Measurement Meeting Nonprofit Travel 79

Cision

MAY 3, 2016

With social listening software, you can track how often your brand’s name is mentioned, whether referenced by your social media handle or not. In fact, 43 percent of social users mention a brand in hopes of quickly receiving a response to their problems or questions. Want more suggested PR measurement factors?

Brand 120

Brand Branding Nonprofit Software 120

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Social Media Examiner. Social Media Explorer.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Stern + Associates

FEBRUARY 4, 2022

are expected to spend more than $20 billion on social media advertising. But social media success can’t hinge on sponsored posts and paid ads alone. Four secrets to ensure our clients’ social media strategies work smarter—not harder—than their competitors’. Identify clear measures of success.

Social Media 62

Social Media Strategy Media Nonprofit 62

PRSay

SEPTEMBER 28, 2020

based nonpartisan, nonprofit organization that fosters First Amendment freedoms. Some of that is about the way that social media and the internet work, and the algorithms that direct people toward one thing or another. When it comes to the First Amendment, be prepared for pushback,” she says. “Be We are weeks away from the U.S.

Communications 148

Communications Employee Government Nonprofit 148

PRSay

FEBRUARY 23, 2024

They have launched startups, side hustles, companies, and nonprofit charitable organizations as early as middle school by leveraging the digital and social media platforms and technology that has been readily available to them at a young age and which they eagerly adopt.

How To 179

How To Employee Nonprofit Technology 179

Waxing UnLyrical

JANUARY 22, 2013

If you’ve been around since the first #measurePR, you’ll remember that Katie Paine – who has probably had the single-largest influence on my thinking when it comes to PR measurement – was the chat’s first guest. Richard was referring to AMEC’s glossary of measurement F.U.T. What a fun chat it was!

Nonprofit 80

Nonprofit Measurement Social Media LinkedIn 80

Deirdre Breakenridge

OCTOBER 20, 2015

It is interesting to note that social media has not yet entered mainstream PR curricula. Among programs that do incorporate digital training, social media is typically listed as an elective. However, as student Kyle Wallace pinpointed, “Social media should really be a core in every program!

Education 150

Education Course Training Social Media 150

Waxing UnLyrical

MAY 5, 2014

Seven thousand-plus nonprofits in 120 communities across the country are participating – an astounding number. Social media should be your Main promotional channel. Giving days are driven by social media activity. Twitter is a faster moving social network that’s ideal for real-time updates. Keep it visual.

Local 73

Local Nonprofit Facebook Infographics 73

Cision

MAY 11, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. Why was it innovative?

Reddit 120

Reddit Social Media Pitching Comparison 120

wiredPRworks

NOVEMBER 22, 2016

Charities and nonprofit fundraising communities from around the world will unite to celebrate generosity, share stories and raise awareness about important causes. GivingTuesday Ideas for NonProfit Fundraising. Measure meaningful stats like new contributors, social shares, visits to websites, hashtag reach and, of course, donations.

Nonprofit 40

Nonprofit Small Business Corporate Creativity 40

Waxing UnLyrical

MARCH 26, 2012

Since OA already has a robust social media presence, our task was not to add to its social media plan, but to supplement it via blogger outreach. What’s measurable? The big lesson here, of course, is that when you don’t have a benchmark, it’s really tough to set measurable objectives.

Case Study 105

Case Study Internal International Study 105

Waxing UnLyrical

JANUARY 24, 2011

Google Grants for Google AdWords Google offers $10,000 per month free advertising to qualified 501(c)(3) nonprofit organizations serving the arts, education, health, science, technology, and volunteering. Some excellent tool suggestions for #nonprofits via @ericaholt on Waxing Unlyrical says: January 24, 2011 at 4:57 pm [.]

Tools 104

Tools Marketing Nonprofit Mobile 104

Cision

MAY 12, 2015

The proliferation of owned media. The democratization of voice through social. Media’s evolving landscape. New ways to accurately measure and track PR’s value. The PR and social media landscapes have changed so much in such a short period of time. Up next is RaeAnn Pickett. What’s your real job?”

Data 120

Data Nonprofit Instagram Analytics 120

Waxing UnLyrical

OCTOBER 19, 2010

Get Shareaholic test Filed under Erica Holt , Guest Posts , Marketing | Tags: google instant , nonprofits , search engines , SEO | Comments (9) Site settings comment help? How Google Instant Might Impact Your Small #Nonprofit [link] by @ericaholt (guest post) [.] My First Guest Blog for @Shonali on Digital Marketing for Nonprofits!

Google 104

Google Nonprofit Engineering SEO 104

Critical Mention

FEBRUARY 10, 2018

With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. You can work with organizations of different sizes from startups to nonprofits to agencies to large corporations.

Publicity 125

Publicity Storytelling Nonprofit Creativity 125

Waxing UnLyrical

JULY 30, 2014

The term seems to be applied as an umbrella for a range of Internet skills and tools, from social media engagement, to measuring site traffic, to content site partnerships. The great promise of social media has been to give consumers more power through connection to their favorite organizations.

Viral 104

Viral Community Nonprofit Social Media 104

Solo PR Pro

DECEMBER 11, 2018

You’ve created your client’s social media plan, establishing the critical metrics for each campaign. What if you could have insight into the social media performance of others within your client’s industry? Nonprofits. Share in the comments below or on social media using #solopr. Health & Beauty.

Social Media 45

Social Media Report Fashion Instagram 45

5W PR

JANUARY 3, 2024

It can be used by brands to establish an identity, nonprofits to raise awareness, or individuals to make an impact. Engagement In the era of social media, engagement is a key metric for successful communication. Measuring results Measuring the impact of strategic communication is vital for refining and optimizing future efforts.

Communications 78

Communications Storytelling Nonprofit Measurement 78

Reputation Us

JANUARY 23, 2025

President and Chief Reputation Officer Casey Boggs of ReputationUs is a recognized global authority on reputation management and crisis mitigation for businesses and nonprofits. Executive leaders are increasingly seeking insights on how to measure their companys overall reputational health.

Reputation 78

Reputation Crisis Insurance Insurance 78

Communications Conversations

JULY 23, 2019

Katie Zess , social media strategist, Renewal by Andersen. “In her three-year tenure at Renewal by Andersen as a social media specialist, Katie Zess has pushed our public relations efforts to the frontlines. Amanda Gebhard , social media communications manager, Boston Scientific.

Transportation 122

Transportation Social Media Corporate Agency 122

Waxing UnLyrical

JULY 2, 2018

As Generation Z attends college and begins to enter the PR workforce, what better time than the present to reflect on how measurement has been taught and implemented by two generations prior. They let me take hold and run with social media, campaigns and the like where I learned early the value of measuring and evaluating #measurePR.

Measurement 43

Measurement Nonprofit Education Twitter 43