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PR Aikido: 3 Techniques For Winning In The Media

Onclusive

1) Measure the quality, not just quantity of your competitors’ media placements. Key measures of quality include (1) how relevant press articles are to their brand, (2) the reputation of the media outlets which are covering them, and (3) the tone and sentiment of their media coverage. 3) Discover the unexpected authors.

Media 397
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How to Write a Communication Plan: Step-by-Step Guide for 2025

Prowly

Today, we'll show you how to write a comms plan the easy way, with steps and examples that anyone can follow. Make sure your goals are SMART (Specific, Measurable, Achievable, Relevant, Time-bound). START MEASURING YOUR BRAND PRESENCE WITH PROWLY Sample communication plan Still wondering what should be in a communication plan?

Writing 104
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Better Late Than Never: Oct. 16 #measurePR transcript

Waxing UnLyrical

The best laid plans go awry sometimes; I had fully intended to write this up before I headed off on vacation for a week—then, I got home and was confronted with pre-hurricane prep work. (We Here’s the write up from the #MeasurePR chat held on October 16: We had a small, but as always a lively group on the 16th.

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Marketing Trends for 2015: Getting Back to Basics

Polaris

‘Tis the season when brands release heart-warming Christmas videos and marketing bloggers write about the best holiday gift ideas , new year’s resolutions and marketing trends for 2015. Big data will allow us to measure everything—and as a result, nothing, if we don’t carefully select the metrics important to our business.

Trends 135
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10 Habits Of Highly Successful PR People

ImPRessions - Crenshaw Communications

Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. One of the best ways to improve your writing is to create the ideal environment in which to write. We constantly find horrid examples committed by journalists.

Writing 149
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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. While it’s important to understand, measure, and shape social influence, it can also be extremely complicated for a large company. Not anymore. The Internet has enabled the self-made celebrity.

Marketing 239
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Instagram Is the Rihanna of Social Networks

Cision

Unlike U2, she doesn’t write all of her songs. The writing and co-writing credits on Rihanna’s albums are a venerable “who’s who” in the music industry: Kanye West, Sia, Justin Timberlake, Nicki Minaj, Jay-Z, Timbaland and even Paul McCartney. percent (60 times Facebook’s engagement rate of.07

Instagram 120