Cision

APRIL 7, 2017

In this interview, Daher sat down to discuss with me the challenges of being a new agency owner, how to deliver effective pitches, and how she’s embracing the many changes in the field of PR. I become a mini-expert on the journalist I’m pitching. before sending any pitch. What gets measured gets improved!

Pitching 228

Pitching Agency Social Media Creativity 228

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Brand 104

Brand Branding How To Measurement 104

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications. 3 steps Step 1: Define goals and KPIs Before diving into your brand analysis process, establish clear objectives. Enhance brand equity?

Analysis 104

Analysis Brand Branding How To 104

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Think of it as a sales pitch with robust data and justification. Source: Ragan Communications, Communications Benchmark Report 2021.

Resources 195

Resources Technology Data Measurement 195

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Anyone who has represented a business product or service knows that delivering the right message at the right time – or failing to – can make or break the success of a PR campaign. By knowing and following these timelines (and deadlines), PR folks can pick the perfect time to pitch stories.

B2B 156

B2B How To Privacy Retail 156

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

It may be tempting to think that a great PR program is the magic ingredient for a critical product launch or the sole solution to a decline in brand reputation. No measure of success. In the current environment, there’s a world of data available to help inform program strategy and measure success. Look what I did!

SEO 178

SEO Storytelling Product Launch Measurement 178

Stern + Associates

JULY 3, 2024

In the spirit of the holiday, here are three media relations tactics that you should leave behind. “Spray and pray” outreach : This term refers to sending out indistinguishable media pitches en masse and hoping they get interest. Far better to go out directly with a tailored approach to the people you want to interest.

Media Relations 127

Media Relations Media Product Launch Leadership 127

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

Supporting a product launch? The objectives should be clear as well as measurable. The themes will guide pitch angles, content development, and thought leadership strategy. When GDPR was approaching, tech PR teams were sure to pitch their data privacy experts for bylines and expert commentary. Make an action plan.

Writing 136

Writing How To Pitching Privacy 136

ImPRessions - Crenshaw Communications

MARCH 15, 2017

Particularly when there’s not enough time to prepare in advance of a product launch, or when a competitor steals your thunder but you can’t adapt in time. Getting a pitch with insufficient lead time to develop a story is a top complaint about PR pros among journalists. No baseline for measuring outcomes.

How To 149

How To Government Product Launch International 149

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 108

Product Launch Banking Survey Pharmaceuticals 108

Contently - Strategy

DECEMBER 29, 2022

Once you hit the “Publish” button, you need to get your content where it needs to go, share it with your audience, and ultimately measure your results. Think about how you will promote, share, and distribute the content you create with your target audience and key stakeholders before it’s in production.

eBook 137

eBook Product Launch Software International 137

Shift Communications

AUGUST 17, 2018

The next step involves rolling out your post-earnings pitch strategy. For PR professionals, pitching anything “after the fact” might seem foreign, counterproductive or even downright wrong. Beating the competition is not only a status symbol for the company, but also offers various angles to explore and pitch.

Pitching 83

Pitching Product Launch Data Measurement 83

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Use press releases to spread awareness for a product launch or an important business milestone.

Creativity 111

Creativity Data Measurement Product Launch 111

5W PR

JANUARY 3, 2024

Pitching story ideas to journalists to secure media coverage. Utilizing data to measure the effectiveness of marketing efforts. Marketing is focused on driving sales and promoting products. Marketing often involves specific campaigns tied to product launches or promotional periods.

Marketing 78

Marketing Engineering Product Launch Reputation 78

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. This is something I think all PR teams should be offering in 2019 as part of the pitch for earned media. There are different audiences to reach on various social media platforms, in newsletters, etc.,

Media 100

Media Print Radio Consumer 100

Mora Communications

NOVEMBER 2, 2017

Establishing a new business or product launch. Create targets that you can measure. . Use your business goal roadmap to clarify your campaign’s direction, pitches and press releases. Targeting a particular market sector. Establishing yourself as an expert in your field. Set timelines.

Brand 66

Brand Branding Product Launch Google 66

Contently - Strategy

SEPTEMBER 25, 2018

The company’s pitch was a 90-second animated video and a sign-up form. People have different goals and different measures of success. They were about the same product launch, and JotForm used them side-by-side with the same budget. That’s it.

Marketing 105

Marketing Video Product Launch YouTube 105

Newsfile

JANUARY 30, 2024

List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. In fact, about 50% of PR professionals spend a quarter of their time on measurement and reporting, and this trend is expected to continue. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Burrelles Fresh Ideas

SEPTEMBER 19, 2023

Create buzz on multiple platforms The proper PR strategies can generate excitement and buzz around a brand’s initiatives, products, or events across various media platforms. For instance, a well-planned product launch might involve social media teasers, influencer partnerships, press releases, and live events.

Video 110

Video Marketing SEO Social Media 110

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Planning Time – before you finalize that 2 nd half PR plan, be sure you are aware of what your team can improve on – which media pitches are resulting in the best coverage?

Analytics 50

Analytics Measurement Training Software 50

Sword and the Script

DECEMBER 20, 2022

The internet created an obsession among marketers for measurement, but it overcorrected over the last 10 years or so. They have also proven crucial in measuring the efficacy of PR campaigns and customizing them. . ~ Wendy Zajack , Faculty Director, IMC & DMC at Georgetown University. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 212

Marketing Content Marketing Data Social Media 212

Sword and the Script

SEPTEMBER 3, 2019

PR Week published a story about a new vendor out of Tel Aviv that’s has launched what it pitches as a CRM for PR. The tool also breaks down the pitching activity of each team member, including metrics for open, response and coverage rates.”. Testing features – A/B testing – to assist in seeing which pitches are performing.

Analytics 81

Analytics Report Technology Pitching 81

Prohibition

AUGUST 29, 2023

Measure success : Set metrics to measure the success of your food PR campaign. By following these steps and creating a comprehensive food PR plan, you can maximise the impact of your launch and increase the chances of success. Allocate resources : Determine the budget, time, and manpower needed for your food PR campaign.

Product Launch 62

Product Launch Crisis Management Agency Social Media 62

Beyond PR

JULY 6, 2016

Follow this checklist to get brand leaders, content marketing and operations teams, and other stakeholders on board for a successful multichannel launch. Pitch your vision in full. Once you do this legwork, it’s time for the fun part: rolling out your strategy across your marketing channels.

Marketing 66

Marketing Product Launch Data Software 66

Solo PR Pro

NOVEMBER 6, 2018

You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. This includes staffing changes, product launches, expansions, partnerships and more. Before you can set up metrics, you will need to understand how your client will measure success.

How To 49

How To Trade Shows Meeting Product Launch 49

OnePitch

APRIL 14, 2022

Within this interview, we break down real examples of how she landed top-tier coverage, what worked, and her tips for replicating it for your own pitches. On a day to day basis, that could consist of anything from assisting my team in developing key account plans (tradeshow activations, product launch plans, etc.),

Healthcare 52

Healthcare How To Pitching Product Launch 52

Newsfile

FEBRUARY 28, 2024

A press release (also known as a news release) is an official statement issued by an organization to announce news, events, product launches, or other relevant information. PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly.

Viral 52

Viral Crisis Communications SEO Reputation 52

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 113

Interviews Publicity Technology Social Media 113

Shift Communications

AUGUST 3, 2016

As much as your product may excite you, it is one of thousands being pitched out. Can this pitch be a Q&A, a contributed article, a speaking abstract, a focus for an award, or the basis of a full social media campaign? Identify your Metrics/What Measurement Matters. Tie to current news trends. Think Holistically.

B2B 60

B2B Interviews Product Launch Strategy 60

PR Fuel

JULY 2, 2024

This could be a new product launch, an exciting partnership, or a significant milestone for your company. While AI can help you write the content of your release, it can’t tell you which journalists or publications to pitch it to. This is where your own research and relationship-building comes into play.

Writing 52

Writing Pitching Tools Case Study 52

Prohibition

JULY 7, 2023

Others focus on food and beverage product launches, working closely with food companies to generate excitement and media coverage around new offerings. Inquire about their media contacts and the strategies they employ to pitch stories and secure placements. How do you measure PR success?

Agency 62

Agency Case Study How To Crisis 62

Beyond PR

AUGUST 10, 2016

This is especially the case in joint initiatives like major product launches. Oh, we should probably pitch our influences and do a press release! Housing photos, video and other assets in a digital content hub makes it easier to pitch a cohesive and compelling story to journalists and influencers.

Company 40

Company Case Study How To Product Launch 40

Newsfile

JANUARY 24, 2024

list and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Influencer marketing : Influencer marketing is becoming an increasingly popular way to promote products and services. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks?

Trends 52

Trends Data-Driven PR Analytics Survey 52

5W PR

NOVEMBER 18, 2024

Strategic Priorities : PR is challenging to measure, so understanding what to prioritize from day one with an agency is key. The Importance of Thought Leadership : While product launches or tech updates matter, strong media presence also requires thought leadership and newsjacking.

Strategy 60

Strategy Leadership Product Launch Retail 60

Presspage

FEBRUARY 5, 2025

However, this convenience often comes at a price 73% of journalists found fewer than a quarter of the press release pitches in their inbox to be relevant. This increases the chance of your release being picked up and helps you build a reliable network of journalists who trust your judgment and value your pitches.

Tools 78

Tools Enterprise Analytics Software 78