Sword and the Script

JANUARY 19, 2021

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. Recommendations suggesting contacts to pitch. Predicting a pitches chances of earning coverage. Notified by Intrado gets close.

Technology 173

Technology Publicity Software Pitching 173

Cision

APRIL 14, 2015

However, with shrinking newsrooms and journalists being bombarded with pitches, how does a media relations campaign stand a chance in this new age? Focus on Relationships, Not Pitching. Although it’s possible to secure placement with an email pitch, Kerins suggests relationships are key to getting large placements; and they take time.

Media Relations 120

Media Relations Media Pitching Journalism 120

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” Producing content consistently” and “measuring content effectiveness” rank as the second and third most daunting challenges, respectively. Pitch your written and multimedia content to reporters. Leads and conversions.

Content Marketing 120

Content Marketing B2C Strategy Marketing 120

Sword and the Script

DECEMBER 28, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. PR measurement. PR measurement. PR measurement. 34% said ebooks. to approximately $5.5

B2B 148

B2B Marketing Survey Software 148

Sword and the Script

APRIL 2, 2024

Vocus eliminated the ad model and started to replace Shankman’s ads with white paper and webinar promos. However, I learned a lot about reporters and pitching in that capacity. Measurement templates. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Reddit data.

Reddit 183

Reddit Software B2B Technology 183

PRSay

DECEMBER 15, 2017

Emphasize projects where you had a measurable impact on your organization. For example, look up examples of white papers online and write and share your own on LinkedIn, or try your hand at writing a blog post on Medium. Regardless of whether that includes you, it is important to keep your résumé up-to-date. Be grateful.

Nonprofit 160

Nonprofit Local LinkedIn Big Data 160

Cision

JUNE 23, 2015

Journalists find press releases useful as part of pitches and they start to write about you. Want to measure your PR’s value? Click here for a free white paper that shows how! Having all the information on your news and company in one easy place makes their work go smoother. Improved Visibility in Search.

Writing 120

Writing Social Media Tools Advertising 120

Cision

NOVEMBER 14, 2015

In order to measure your success later down the line, you’ll need to determine your metrics before getting involved in an influencer program. Think of your pitching goals. Get our white paper today! You need to reach out with the right messaging at the right time with the right approach to make an influencer program work.

Guidelines 120

Guidelines Social Media Creativity Pitching 120

Cision

MAY 29, 2015

If you’re using data points to pitch a story, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. And when measuring PR, even if your metrics are primarily output metrics, you’re doing math. Want to do PR measurement better? Think again.

Engineering 120

Engineering Measurement Analytics Sports 120

Shift Communications

OCTOBER 15, 2015

Unfortunately there is no silver bullet measurement tool. Have a great but technical white paper? Maybe it’s not a great piece to pitch as is, but you can break it up into blogs for top of the funnel awareness, and leverage other means (syndication, targeted social advertising) to drive middle of the funnel consideration.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Cision

SEPTEMBER 8, 2015

But measured by tangible outcomes, email is far more effective. Click here for our free white paper! Journalists get to a nearly unmanageable level of pitches due to the ease of communication. Need pitching tips? Click here for 10 pitching do’s and don’ts now! Online Reviews. Conclusion.

Communications 120

Communications YouTube Pitching Pinterest 120

Cision

NOVEMBER 16, 2015

Segmentation is an important aspect of any communication or marketing plan, but it is equally important that segmentation is measured and refined. By nearly every measure, email is superior to social media when it comes to delivering messages at scale. Reassess your measurement. Revisit your segmentation.

Resources 120

Resources Measurement Technology Examples 120

Sword and the Script

NOVEMBER 18, 2017

This trails traditional stables including case studies, videos and white papers. Typically, this is better used in newsletters, white papers and eBooks. Don’t forget to include them as attachment or links in related news releases, pitches or other media materials. But Those Troubled Infographics.

Infographics 80

Infographics Data Case Study Content Marketing 80

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Imagine the strength of your media pitch or the engagement of your content with a unique interactive chart or two to illustrate your points. Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! Want to be even more data-savvy? Datawrapper.

Data 120

Data Tools Google Examples 120

Sword and the Script

FEBRUARY 18, 2017

It also merits pointing out, these are early measurements; perhaps the results improve with time. B2B Blog Metrics: 4 Effective Categories to Measure Success. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars.

B2B 75

B2B Marketing Advertising Advertising 75

Cision

DECEMBER 21, 2015

Get our free “Video Streaming Best Practices for PR” white paper today! Facebook at Work is Facebook’s (currently in beta) enterprise solution, and they have a pretty compelling sales pitch: an enterprise social solution with functionality that most people are familiar with. Take PR to the next level.

Facebook 48

Facebook Nonprofit Enterprise Google 48

Sword and the Script

APRIL 8, 2017

Why would any publication accept a story pitch, aside from respecting its readership, if they know another brand will pay for the same space? Case studies, white papers and webinars were named as the most desirable content formats as the graphic nearby indicates. ” This has big implications for PR too. Engagement metrics.

Content Marketing 83

Content Marketing Social Media Marketing Media 83

Buzzstream

JANUARY 8, 2025

You can even use Google Trends to monitor brand search volume after campaigns to measure awareness spikes. Rewrite pitches for clarity and relevance. I mean, I get pitches all the time of “dear Sage, we have this link. How do you use Google Trends to measure the impact of digital PR? Sage Singleton: Sure.

Digital PR 62

Digital PR Google Comparison SEO 62

Sword and the Script

OCTOBER 24, 2017

These are the metrics B2B lead gen measure. Here are the lead generation metrics the survey says B2B marketers are measuring: 52% say cost of conversion. A PPC campaign might get you an email address but it takes a whole bunch of touches in between – blogs, emails, webinars, white papers, PR, sales calls – to close the deal.

B2B 67

B2B Report Marketing Survey 67

Beyond PR

MAY 24, 2016

A major part of the content marketing role is optimizing and getting traffic to your blog posts, white papers, press releases, articles, videos, and other assets that drive leads into the sales funnel. Two terms that are frequently seen together, SEO and discoverability, can sometimes confuse people.

SEO 75

SEO Engineering Blogging Content Marketing 75

Mindful Marketing

APRIL 18, 2016

They create content – everything from award and speaking submissions to infographics, videos, photos, bylines and white papers – as well as train executives on speaking and presentation skills, assist HR with creative ad copy, manage crisis situations and even manage social media channels for brands and executives.

Analytics 50

Analytics Training Meeting Measurement 50

Sword and the Script

OCTOBER 31, 2017

If someone trusts you enough to subscribe don’t abuse it by immediately sending a sales pitch. Banner ads, embedded demo videos, and white paper CTAs are all appropriate for a sidebar and other white space. Certainly, referral traffic can be measured, but the biggest value is in search. Rent-to-own strategy.

Engineering 68

Engineering Content Marketing Marketing Analytics 68

Shift Communications

APRIL 2, 2015

Google Analytics is a tool that can help businesses measure a bunch of different things, but it can also be a great asset for PR pros. Creating content – whether it’s a white paper, an Infographic or original research – can help make news for us. The ability to show our PR efforts are working. It means it’s time to get creative.

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Beyond PR

AUGUST 10, 2016

Oh, we should probably pitch our influences and do a press release! View our White Paper!) Housing photos, video and other assets in a digital content hub makes it easier to pitch a cohesive and compelling story to journalists and influencers. Let’s get the PR team on the horn.”. Preorder now!

Company 40

Company Case Study How To Product Launch 40

Beyond PR

APRIL 20, 2016

For public relations campaigns, that has traditionally meant showcasing the number of brand mentions and impressions a particular press release or media relations pitch generated. On a symbolic level, a brand is a business’s personality—the characteristics customers think of when they think of the business,” continues Ken in his white paper.

Report 40

Report Media Television Radio 40

Sword and the Script

JANUARY 3, 2017

I suspect many of the award winners wouldn’t hold up if their effectiveness was tested and measured. Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. Unfortunately, a lot of content marketing has become plain marketing as an only slightly veiled pitch.

Journalism 65

Journalism Content Marketing Creativity Leadership 65

PR 20/20

AUGUST 17, 2017

Activate investors, partners, and peers with an elevator pitch, prospect offer and incentive. Measure which verticals are performing best and where you can see the most potential for growth. Use case studies, ebooks and white papers as the foundation of integrated lead generation campaigns. Paid Traffic. Premium Content.

Marketing 49

Marketing eBook Case Study Comparison 49

Beyond PR

SEPTEMBER 6, 2016

questions our white paper The Distribution Effect: Bring Your Content Marketing to the Next Level. Throughout your content experiment, measure the outcomes. For instance, earned media tactics like pitching and press release distribution are not only useful for major company announcements. Are you happy with its size?

Marketing 40

Marketing Content Marketing Television Pinterest 40

ImPRessions - Crenshaw Communications

JULY 10, 2019

As a profession, public relations evokes images of media pitching or crisis management. From blog posts to media pitches, we shift gears constantly, adapting to many different kinds of written content. Media pitches and social posts require writers to pack the most punch into the lowest word count. Less is more. The long game.

Case Study 231

Case Study Writing Pitching SEO 231

Cision

JULY 7, 2015

Do you know how to measure success? Click here for our free white paper that shows several methods for measuring PR! They can spot a sales pitch a mile off. Optimization works in conjunction with measurement. Joining a social network is easy; staying with one is hard. Why should your brand be on Pinterest?

Pinterest 120

Pinterest Measurement Exercises Travel 120

Deirdre Breakenridge

FEBRUARY 23, 2015

If you don’t have a plan for measuring and proving the value of your efforts, and growing that value over time, your pitch is dead on arrival. Generate unique web links for your assets, so you know exactly how much traffic you’re driving and what impact that’s having on sales opportunities. Focus on the content. Set the agenda.

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Sword and the Script

OCTOBER 22, 2019

Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. If you summarize white papers or webinars and link to the gate in a blog post, then you have got the best of both worlds. 3) Audio and podcasts. How this is done really matters.

Marketing 72

Marketing Survey Study B2B 72

Bad Pitch Blog

AUGUST 18, 2011

Normally, I dislike cross-posting between Bad Pitch and "my other blog." A professional association in the online industry sent me a white paper -- via postal mail. What was the white paper about? In this case, a rather academic looking white paper. White Noise Paper. They’re valuable.

Print 42

Print Marketing Guidelines Wikipedia 42

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. The combination of outdoor and a local online presence is quite powerful.

Communications 79

Communications Pinterest Reddit Radio 79

Waxing UnLyrical

APRIL 3, 2015

Gini Dietrich : Mass pitching even though a bunny dies every time it happens. Lukas Treu : White papers. My community came up with some good ones. Here they are, all 18 of them. Matt LaCasse : Old School metrics. Emily Stivers : Press releases. Claire Celsi : Fact sheets. Robin Ferrier : Canned Q&As.

Facebook 40

Facebook Community LinkedIn Google 40

Sword and the Script

APRIL 27, 2019

65% of journalists said audience metrics have changed the way they evaluate stories”; additionally, “43% of journalists globally reported their organization’s primary measure of success for their content is readership or viewers.”. A deluge of pitches. “75% How do you measure influencer marketing results? Volume of work.

Survey 116

Survey Journalism Study Pitching 116