Measurement Print Workshop 
PRSay
APRIL 21, 2020
As I put together my materials, made flashcards and printed the APR Study Guide, I quickly discovered that the exam and the entire process was going to change my life for the better — both professionally and personally. I had also just started as an adjunct professor at New Jersey City University (NJCU). A sense of pride.
Cision
JUNE 6, 2017
In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. Her commitment to quality content and reader engagement has attracted a huge global audience…and sponsorship deals, cookbooks, and workshops.
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wiredPRworks
FEBRUARY 11, 2016
On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. Print and Digital Advertising. Measuring social media success with the right tools. CLASS DESCRIPTION.
Waxing UnLyrical
MARCH 14, 2012
I want to measure everything. Your measure of success is not having people complain about your project.” I recently went to a workshop (a pilot program) that trains members how to evaluate IABC award entries consistently. I want tactics to make sense. I want to see the needle move. All good things. It was eye-opening.
Waxing UnLyrical
JULY 12, 2011
In addition to the Wall Street Journal blog post and print piece , smart measurement guy and previous #MeasurePR guest Don Bartholomew of Fleishman-Hillard wrote a terrific piece challenging AVEs. That led to a discussion about what the obstacles are for putting outcomes-based measurement in place. Should be fun.
Communications Conversations
DECEMBER 16, 2014
How did you measure success for an event like this? We usually have three or four free wireless workshops every day at the counter area behind the chairs. The wall is interactive, if you ever stood in the foot prints and waved your hands, and we were not able to turn it off. But, that’s really nit-picking. And, it was fun!
Waxing UnLyrical
DECEMBER 20, 2011
For centuries Santa’s Workshop has been a leader in the secular celebrations industry as a result of successfully meeting the needs of its stakeholders – children. However, recent data from the Workshop’s global Awe and Wonder meter shows there has been a steady decline in enthusiasm for the holidays. Need/Opportunity.
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