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The surprising 10 ‘decisions drivers’ that factor into B2B software deals

Sword and the Script

The good news is the study says businesses can shorten the sales cycle by as much as 27% by delivering a better overall experience: “Our research shows a strong correlation between a better buying experience – measured by strong performance on the top decision drivers for B2B buyers – and commercial impact.” Don’t skimp here.

B2B 179
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How CEOs Should Use Data In A PR Crisis

Onclusive

Crisis preparedness and internal education can aid you before a crisis hits, and having the right monitoring and measurement tools in place can provide you the insights you need throughout a crisis. AirPR Software shows that media coverage and Facebook social media activity significantly slowed after Johnson’s apology.

Crisis 191
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. 5 tech PR trends.

Trends 157
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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sits on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software.

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Enterprise Design Tips and Resources, via NYETM

Flack's Revenge

“Business software” does not summon images of elegance or beauty. Vast sums are spent on software each year, and many licenses sit on a shelf, often due to poor UX. Plus, the rise of Apple and consumerization of IT have led to a growing appreciation for great design, in both hardware and software.

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Ad Blocking & PR: Trends & Opportunities

Cision

While ad blocking software has been around for years, concern about ad blocking has become one of the hottest topics in advertising and marketing this year, especially for mobile advertising. Some software providers and consumers declare that ad blocking is a right, or at least close enough that it shouldn’t be stopped.

Trends 120
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Information Security is no longer a choice, but a must

Presspage

As a software solutions provider, protecting our customers’ data and information is of utmost priority for us. Here are some examples of how we’ve implemented this in our work to best support communication professionals: from development and maintenance to software and services.

Software 135