Cision

OCTOBER 3, 2016

If you answered “no” to either question, you may be missing a media monitoring software in your communication strategy, or underutilizing your current platform. How can what was measured last month be used to guide strategy for the following month? Does your media monitoring software do all of this?

Software 0

Software Comparison Media System 0

Sword and the Script

MARCH 1, 2022

The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess. Coverage books help…showcase earned media coverage in customizable, branded digital PR measurement reports,” according to the announcement. iSentia is an all-in-one PR software tool based in Australia. Image credit: Pixabay.

Software 121

Software Case Study Advertising Advertising 121

Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Internal 117

Internal International Measurement Corporate 117

Onclusive

AUGUST 19, 2021

After trying two other platforms which were difficult to navigate, Sophos was looking for more than just media monitoring software; the PR team wanted a partner that could understand their business and how they could increase the use of data for their global PR strategy development.

Case Study 370

Case Study Strategy Analytics Software 370

Cision

OCTOBER 30, 2017

While those of us in marketing or PR are quick to applaud technologies that allow us to do more, reach more, or earn more, we don’t seem to have the same attitude about updating our measurement tools and processes. And yet, that’s not a precise measure when it comes to earned media. Why The Old Ways no Longer Work.

Measurement 215

Measurement Media System Tools 215

Cision

MAY 12, 2017

Christi Eubanks, managing vice president at Gartner , recently shared her organization’s model for total marketing measurement at the Gartner Digital Marketing Conference held in San Diego between May 10 – 12. She believes that the winners of the future will be the marketing teams that measure everything.

Measurement 185

Measurement Data Marketing Analytics 185

Cision

MAY 24, 2016

To ensure you’re making an impact in your industry and gaining authority, there are several factors you should measure. Measuring the value of an award, however, can be difficult. Gauge the success of your media relations program using media monitoring software. Becoming a thought leader takes time and a targeted strategy.

Measurement 222

Measurement Leadership Pitching Software 222

Cision

MAY 23, 2016

Data is essential to successful public relations now and in the future, but 53 percent of professionals still find measurement to be their biggest skills gap. But with a multi-touch attribution model, you’ll set your measurement strategy up for success by better understanding the roles each campaign and touch plays along the sales journey.

Measurement 168

Measurement Data Survey Software 168

Onclusive

MAY 24, 2017

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. Recently, Fletcher gave a presentation about what data science looks like at AirPR so our team could get a greater window into how his expertise makes our PR analytics software possible. Why share it with you?

Measurement 150

Measurement Analytics Data Product Launch 150

Cision

MAY 27, 2016

Yet, many brands don’t know how to measure their social ROI. Is your measurement strategy missing the mark? Is your measurement strategy missing the mark? You aren’t setting measureable goals. The first step in social measurement is determining what your overall goals are. They need to be specific and quantifiable.

Measurement 168

Measurement Software Tools Analytics 168

Onclusive

JANUARY 10, 2018

With the explosion of Artificial Intelligence (AI) technologies, an increased focus from the C-suite on business- and metrics-driven KPIs, and a new trend toward Growth PR , PR & content marketing measurement is changing – radically and rapidly. There is such wide disparity in measurement today.

Content Marketing 150

Content Marketing Measurement Interviews Marketing 150

The Resolution Blog

MAY 24, 2017

The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. Bright HR is a people management software company that enables HR managers and small business owners to effortlessly manage staff absence.

Measurement 136

Measurement B2B Google Financial 136

Cision

JUNE 30, 2015

Everyone’s talking about PR data and measurement. For instance, how are you measuring your PR program? What data is being fed to analytics or other measurement software? When it comes to the laws of supply and demand, the PR measurement beast need never go hungry. Learn About Measurement Models. Not exactly.

Measurement 120

Measurement Software Analytics Data 120

Onclusive

SEPTEMBER 14, 2021

In addition to existing earned and owned media analytics and reporting features, Onclusive’s PR software now includes a human-verified media contact database, integrated journalist relationship management tools, and cross-channel social listening and reporting. If I were building my own PR software, it would look like Onclusive.”.

Media 369

Media Software Pitching YouTube 369

Sword and the Script

JANUARY 31, 2023

“Propel’s PR management, monitoring and measurement tool, PRM3, has capabilities including online, social and broadcast monitoring. It last rebranded as Intrado in 2019 and in 2021 renamed its PR business software unit Notified , which was the namesake of a cool little PR tech startup it acquired. PR measurement. PR measurement.

Software 78

Software Case Study Technology Tools 78

Cision

MAY 17, 2016

In order to properly track the sales journey from start to finish, understand financial outcomes and connect communication to those outcomes, you’ll also need to incorporate an integrated PR software solution and marketing performance management system. Here are three tips to help your brand set itself up for measurement success.

Measurement 168

Measurement Strategy System Enterprise 168

Cision

MAY 16, 2015

While it used to be a running joke that many in the communication industry were there to avoid numbers and math, these days the importance of measuring PR efforts is no longer being ignored. It’s free, and helps communicators form a more strategic measurement program that shows PR’s value in an organization. Tag Management.

Measurement 120

Measurement Tools Analytics Google 120

Onclusive

DECEMBER 6, 2021

Last week, we reviewed the ROI rankings of the top media monitoring and PR analytics software solutions, including Onclusive, Meltwater, Cision and Muck Rack, based on the G2 Crowd 2021 report. When it comes to improving brand perception, surfacing brand mentions that matter and measuring sentiment are essential ingredients.

Media 370

Media Comparison Software Enterprise 370

Cision

MAY 16, 2016

So what should your brand include in its measurement strategy ? With social monitoring software , you can track how many times your brand is mentioned by media outlets, influencers, prospects, bloggers and more. If your answer is “I don’t know,” you’re missing out on major opportunities to earn new followers and gain more coverage.

Measurement 159

Measurement Brand Branding Pitching 159

Onclusive

DECEMBER 10, 2020

There are several metrics that can be used to measure the cost-benefit analysis of any technology platform. It’s particularly important for communications professionals to measure ROI so that they can continue to get a seat at the table, get the credit they deserve, and secure a budget for future initiatives.

Media 195

Media Software Analytics Measurement 195

Agility PR Solutions

JUNE 8, 2020

Providing a great customer experience is hard enough, but quantifying and measuring the results is another challenge altogether. The post Companies still struggling with measuring CX ROI—which leading brands are doing it right? appeared first on Agility PR Solutions.

Measurement 78

Measurement Company Brand Branding 78

Sword and the Script

JANUARY 28, 2020

Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics. Notice in this example, its place is above the blog posts you might have published earlier: 6) Measure: dashboards and visualization. The vast majority of which, if not all, are outside the US.

Software 117

Software Tools Publicity System 117

Katie Paine's Measurement Blog

NOVEMBER 17, 2022

Displayed on the laptop above are the presenters at the recent Summit on the Future of Communications Measurement. The Paine of Measurement, November 2022 Hello Measurement Fans, Welcome to the November issue of The Measurement Advisor , in which we review the presentations at the recent Summit on the Future of Communications Measurement.

Measurement 40

Measurement Airlines Case Study Data 40

Sword and the Script

MARCH 26, 2019

Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. Those questions were aimed at finding answers to these questions: Are PR pros trying to measure the effects of their work?

Measurement 119

Measurement Communications Survey Web 119

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Click here!

Measurement 120

Measurement Software Nonprofit Analytics 120

Sword and the Script

APRIL 2, 2024

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. It was among the first cloud software companies, and almost certainly the first ever SaaS model for PR technology or comms tech. Agility is the only major PR software provider that has developed a native LLM of its own creation.

Reddit 178

Reddit Software B2B Technology 178

Onclusive

NOVEMBER 16, 2017

Many PR software companies claim to be able to measure the impact of Earned Media. Unfortunately, understanding what technologies can truly measure the ROI of your efforts can be confusing. Increasingly, CMOs and CEOs are looking for integrated marketing communications measurement. Interested in an AirPR demo ?

Media 186

Media Measurement Software Storytelling 186

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Solo PR Pro

MAY 14, 2019

Measuring results begins with the discovery process where you identify the problems they are trying to solve and agree on how you will track the solutions you propose. What you measure and report on will vary depending on the client, but there are guidelines that will apply to all. This is a key element of PR measurement.

Measurement 52

Measurement Analytics Google Guidelines 52

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Agility PR Solutions

DECEMBER 22, 2021

In the business world, particularly when it comes to data software, a company’s observability is defined as the ability to collect data about program execution, internal states of modules, and the effectivity of communication between components.

Company 144

Company Software System Internal 144

Frederik Vincx

FEBRUARY 16, 2016

It’s known as the build, measure, learn loop. This concept has been fundamental to software development for years. Success is measured in how much teams improve collaboration and optimize their speed. The team measures which ideas resonate with the target audience and present the results to the client.

Software 60

Software Measurement Infographics Meeting 60

Onclusive

APRIL 5, 2018

When shopping for software, there are a few elements that stick out to a communications or marketing professional. I always had the following questions: Does this software give me what I’m looking for? “ AirPR allows you to track more in-depth metrics than the other PR monitoring platforms. ”. Is it easy to use? How much does it cost?

Software 199

Software Analytics Customer Service Comparison 199

Onclusive

MAY 1, 2018

Three essentials of measuring your financial earnings news and developing the right message. Utilizing AI and insights-driven technologies can now aid in determining the right messages, measure the audience of their earnings news and build reports to advise on future messaging. appeared first on AirPR.

Software 150

Software Financial Measurement Report 150

Sword and the Script

JANUARY 9, 2024

Yet, it’s important to pay attention to this stuff if your business buys PR software. You wind up seeing the products you used to love get watered down, stripped and mashed into other software in weird ways. PR measurement evangelist Mark Weiner passed in December. PR measurement evangelist Mark Weiner passed in December.

Brand 151

Brand Branding Reddit Pitching 151

Shift Communications

DECEMBER 9, 2014

There are any number of tools that can allow you to download the biographical data of your Twitter following, such as tools from Moz, Sysomos, Simply Measured, and even Twitter’s own API. The post How to measure the quality of your audience appeared first on SHIFT Communications PR Agency | Boston | New York | San Francisco.

Measurement 161

Measurement Data-Driven PR How To Exercises 161

Sword and the Script

AUGUST 8, 2017

This is where NewsAI , an emerging PR software platform, solves a big problem in the media relations process. This is important because it begins to show you what pitches are working and what aren’t – and measure it at scale. NewsAI PR Software Pricing. NewsAI will tell you if your email was opened and if any links were clicked.

Software 70

Software Tools Pitching Media Relations 70