Remote PR Jobs

SEPTEMBER 27, 2024

Analytics Platforms: Google Analytics and social media analytics tools measure traffic, shares, and engagement generated by your press release. Coverage Reports: These types of reports compile all the occasions where your press release is mentioned, which can provide a comprehensive view of its impact and reach.

Crisis Management 250

Crisis Management Analytics Radio Analysis 250

Prowly

FEBRUARY 18, 2025

5 Monitor, measure and iterate Track the campaign's performance in real-time using analytics tools, media monitoring platforms, or surveys. Measure against your KPIs to assess effectiveness. With Prowly, you can do just that : monitor your campaigns and report on them in real-time. Post-campaign analysis is equally important.

Examples 104

Examples How To Product Launch Print 104

ImPRessions - Crenshaw Communications

MAY 1, 2019

.” But most PR agencies have become more sophisticated about goal-setting and measurement. Think “increase awareness among prospective customers by 20%” and make sure there’s a mechanism to measure it. It may also play a part in measuring a program’s success or impact, as in the example above.

How To 257

How To Interviews Measurement Storytelling 257

ImPRessions - Crenshaw Communications

JULY 6, 2016

The Holmes Report estimates the global PR industry at $14.2 A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media.

SEO 204

SEO Analytics B2B Measurement 204

Prowly

FEBRUARY 20, 2025

It could be to increase awareness, launch a new product or service, improve internal communication, increase the Net Promoter Score of your existing customers, increase customer engagement, resolve a crisis successfully with a press release, or something entirely different. PR : $5,000 for press release distribution and media outreach.

Writing 104

Writing Communications How To Internal 104

Onclusive

OCTOBER 12, 2021

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. Source: Ragan Communications, Communications Benchmark Report 2021. Think of it as a sales pitch with robust data and justification.

Resources 195

Resources Technology Data Measurement 195

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

Prowly

FEBRUARY 28, 2025

It strengthens employee advocacy as employees who act as brand advocates can amplify internal PR campaigns, such as new product launches or corporate milestones, by sharing them on professional platforms like LinkedIn. Prowly can measure your media mentions across social media and websites.

Brand 104

Brand Branding Employee Case Study 104

Stern + Associates

JULY 3, 2024

In an era when communications practitioners outnumber reporters six-to-one, this is a tactic that just won’t work. Instead, cultivate a handful of key media relationships with the reporters and editors most relevant to your audience, even if it means an overall reduction in volume.

Media Relations 127

Media Relations Media Product Launch Leadership 127

Waxing UnLyrical

OCTOBER 12, 2016

Want to hear something that will truly make you measurement mavens cringe? Before I started out on my own, I never focused hard enough on measuring PR outcomes. I did, of course, produce monthly reports, but they never needed to drive towards any real goal – perhaps because the main goal was “media attention.”. I know, I know.

Product Launch 40

Product Launch Measurement How To Course 40

Business Wire

OCTOBER 30, 2017

The recaps provide companies a second round of visibility for their news, and give reporters an easy-to-follow list of options to write about. If you’re looking to activate reporters to cover your holiday news, NOW is the time to write your holiday stories. Reporters need your multimedia content to create a compelling story.

Infographics 154

Infographics Travel Product Launch Video 154

Prowly

JANUARY 31, 2025

Measure campaign effectiveness? You can track them on dashboards and add them to your brand analysis report. Measuring behaviors like shares, comments, or newsletter openings can tell you how actively people interact with your brand content and communications. Are you looking to: Increase brand awareness? Enhance brand equity?

Analysis 104

Analysis Brand Branding How To 104

ImPRessions - Crenshaw Communications

MARCH 6, 2018

The word is a little misleading, because it sounds like you’re giving the story to only one reporter. Startups and young technology agencies tend to flood the tech media with overly commercial product launches or low-value meetings with founders rather than solid story angles or truly newsworthy announcements.

Pitching 189

Pitching How To Media Interviews 189

Onclusive

NOVEMBER 10, 2021

And our built-it reporting templates simplify generating actionable insights from billions of data points being collected every day. Yext’s press efforts span regions from North America to Asia, and it can be extremely difficult to measure our coverage metrics globally in a reliable way. Michael Dolmatch.

Analysis 195

Analysis Corporate Reputation How To 195

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

If the event or holiday is too big a stretch or unrelated to your client, your pitch might be ignored, and you can even damage your credibility with the reporter for the future. End-of-Year Predictions (December) : As the year winds down, reporters are always working articles looking ahead to the following year.

B2B 156

B2B How To Privacy Retail 156

Sword and the Script

JUNE 3, 2020

That’s a mouthful of buzzwords, but Ryan Reeves, a product manager for the company, added some context on LinkedIn: “Signals uses AI to continually read trillions of articles to detect important company trigger-events (viral articles, product launches, financials, partnerships, headcount changes, etc.)

Product Launch 109

Product Launch Banking Survey Pharmaceuticals 109

Sword and the Script

APRIL 9, 2024

This is relevant to the study because ON24 analyzed the behavioral patterns that occurred in their platform last year, to develop a report. the 2024 edition report is based on 2023 data). This is an annual report that I’ve covered occasionally over the years. The “sample” size for this study is considerable.

B2B 155

B2B Study Report Product Launch 155

Contently - Strategy

APRIL 28, 2022

For example, that new product feature you’re releasing next month might add a new workstream to the calendar as you create a set of content assets to support the launch. For example, the sign-up target number for a new product’s landing page can be one of the metrics tracked for the new product launch.

Product Launch 133

Product Launch Measurement Marketing Meeting 133

Critical Mention

JULY 15, 2020

The product launch is one of the company’s most significant since its founding in 2002 and will allow customers to leverage a powerful Earned Media Suite when combined with Critical Mention’s TV, Radio, Social Media and Online News Monitoring. About Critical Mention.

Media 108

Media Radio Television Engineering 108

ImPRessions - Crenshaw Communications

MARCH 21, 2017

There are other important measures to employ at the first signs of negative press as well. We look to prepare CEOs and others at the outset of an engagement, well before a new product launch or other announcement that could possibly result in less-than-positive press. Have the right spokesperson in place.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Sword and the Script

SEPTEMBER 3, 2019

Analytics – open rates and response rates – which is useful to know if a reporter even saw you pitch. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered. To that end, I’d like to see a tool that analyzes coverage and helps introduce me to reporters I hadn’t considered.

Analytics 82

Analytics Report Technology Pitching 82

PR Fuel

JANUARY 24, 2022

Consider the SMART method (specific, measurable, achievable, realistic, and time-based) as your template. Under the SMART method, determine the desired outcome, metrics for measuring success, and the achievability of the campaign. Use press releases to spread awareness for a product launch or an important business milestone.

Creativity 111

Creativity Data Measurement Product Launch 111

Newsfile

JANUARY 30, 2024

AI Integration in Daily Tasks According to the latest annual McKinsey Global Survey on the State of AI , the most commonly reported uses of generative AI tools are in marketing and sales, product and service development and service operations. 74% of PR pros report an increase in work quality when using AI. Download the report!

Trends 105

Trends YouTube Video Social Media 105

NewsWhip

AUGUST 22, 2024

An FMCG brand could measure its own brand alongside plastic waste and inflation. If your comms measurement doesn’t align with the business side, you’re in danger of creating a disconnect. Of course, changes can also arise unexpectedly, whether from investigative reporting or unforeseen events. Defining what’s relevant is key.

Measurement 78

Measurement Data Privacy Product Launch 78

Remote PR Jobs

SEPTEMBER 25, 2023

Content Performance It takes more than a heartwarming story or innovative product launch to earn a story in 2019. Increasingly, reporters and publications are being asked to deliver metrics such as article views, clicks, social media shares and likes.

Media 100

Media Print Radio Consumer 100

5W PR

JANUARY 15, 2024

This synergy between communications and marketing amplifies the impact of advertising campaigns, product launches, and other promotional activities. Measuring impact and adjusting strategies One of the distinctive features of strategic communications is the emphasis on measurement and evaluation.

Communications 78

Communications Policies Product Launch Reputation 78

NewsWhip

AUGUST 17, 2023

Put simply — if 100 websites write about your product launch or latest crisis, but nobody reads it or shares it on social media, does that matter as much as one article that gets shared 100k times? Which is why you need to be able to measure how impactful articles are rather than relying on article volume alone. Probably not.

Product Launch 78

Product Launch Print Measurement Consumer 78

Shift Communications

JULY 22, 2015

Anyone who’s worked on a product launch or re-branding project knows the time and effort that goes into the big reveal, but the work doesn’t stop there. After the news hits is when the fun begins…REPORTING! What else is a must-include in your post-event reporting? Tori Sabourin. Marketing Analyst. Photo Credit.

Product Launch 60

Product Launch Report Resources Analysis 60

Mindful Marketing

JULY 11, 2016

September kicks off a very busy PR season – conferences, events, product launches and deadlines galore all take place between September and December. Be sure you are aware of the latest in measurement technologies, and implement an automated tool that can provide benchmarks for you to measure against for the remainder of the year.

Analytics 50

Analytics Measurement Training Software 50

Waxing UnLyrical

JULY 22, 2016

But always – always – because their boss, or boss’s boss, or whoever it is reporting to the CMO and/or CEO wants to know the “ROI” of their efforts, and AVE/EMV/whatevershityouwanttocallit at least slap a dollar number on at least part of those efforts. For example, say you have a product launch coming up.

Measurement 40

Measurement Google Analytics System 40

Presspage

JANUARY 21, 2025

Its purpose is to announce something newsworthysuch as a product launch, event, or major milestonein a clear and concise format. Whether launching a new product or managing a crisis, heres how to adapt your press release format for different scenariosplus free templates to help you get started.

Writing 78

Writing How To Product Launch Crisis 78

PR in High Definition

AUGUST 28, 2024

Have a look through your comms reports to ultimately identify what worked, what didn’t and where there may have been missed opportunities for engagement with your audience. Set Clear Objectives Setting clear, measurable objectives is the cornerstone of successful PR planning. Be prepared to adjust your strategy as needed.

Strategy 62

Strategy Crisis Management Measurement Product Launch 62

Beyond PR

JULY 6, 2016

Research and planning, commitment from your entire department and thorough, actionable reporting are all required. Furthermore, so that you can accurately measure and attribute success, every channel’s promotion must be accounted for in your automation software with its own trackable link and landing page.

Marketing 66

Marketing Product Launch Data Software 66

Communications Conversations

APRIL 21, 2015

So, all those posts and media reports you’ve read the last couple days talking about the big “hit” Target’s taking for this supposedly failed product launch? Tough to measure success here without seeing Target’s analytics. And you know what, Target didn’t really suffer.

Social Media 60

Social Media Product Launch Instagram Media 60

Solo PR Pro

NOVEMBER 6, 2018

You want to use the onboarding process to set expectations, establish rapport, and mutually agree on how you will work together and measure success. This includes staffing changes, product launches, expansions, partnerships and more. Metrics and reporting. Establish how often you will report on progress towards goals.

How To 49

How To Trade Shows Meeting Product Launch 49

Communications Conversations

APRIL 8, 2015

The stats: * When measured against Paid Posts created by third-party advertisers, T Brand Studio-produced content was found to generate 361 percent more unique visitors and 526 percent more time spent with the post. You have a big product launch coming up. So let me get this straight. ” Think about it from the brand side.

Advertising 60

Advertising Advertising Trends Storytelling 60

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. How is public relations measured? Public relations (PR) practitioners use a variety of methods to measure the effectiveness of their campaigns.

Interviews 113

Interviews Publicity Technology Social Media 113