Stephen Waddington

MAY 4, 2021

The crisis has accelerated many of the changes already underway in media, public engagement, and organisational communication, such as the role of communication as a strategic management function and a more human approach to communication by CEOs and management teams.

Publicity 197

Publicity Government Corporate Financial 197

Onclusive

APRIL 4, 2023

Let’s dive into the key ways CEO reputation directly impacts corporate brands, and what measurements you should have in your locker to take full advantage of and protect your CEO’s personal brand. Measuring a CEO’s personal brand requires a multifaceted approach that combines quantitative and qualitative data.

Corporate 195

Corporate Reputation Branding Brand 195

Cision

SEPTEMBER 14, 2016

Communicators today must measure the results of their efforts in an integrated manner, incorporating paid, earned, shared and owned media. The International Association for the Measurement & Evaluation of Communications (AMEC) has a new Integrated Evaluation Framework that offers a clear, focused process to help you quantify impact.

Communications 0

Communications Banking Measurement Public Affairs 0

Stuart Bruce

MARCH 8, 2017

This makes no sense as it impossible for a senior PR practitioner to be truly ‘strategic’ if they don’t understand the role that measurement, evaluation and data analysis plays in shaping strategy. Also on the up by six points is public affairs and lobbying.

Publicity 134

Publicity Analysis Public Affairs Measurement 134

Stephen Waddington

JUNE 20, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. A developing profession Anyone can decide to work in public relations practice and call themselves a practitioner.

Publicity 190

Publicity Study Public Affairs System 190

PRSay

APRIL 3, 2017

My teaching colleague and PR mentor, John Luecke, said that while getting a master’s degree may be a requirement to teach at the undergraduate level, earning the Accreditation in Public Relations (APR) credential would be the game-changer in how I educate. John was right. However, Accreditation wasn’t easy.

Public Affairs 115

Public Affairs Education Nonprofit Study 115

Deirdre Breakenridge

MARCH 23, 2016

Earned (publications like The New York Times). Measurement. Gerry Tschopp, Senior Vice President of Public Affairs at Experian said it well, “I want to know enough about PR ‘wins’ so I can speak to business leaders in key data points or success stories that drive business and reputation. Newswires (press releases).

Communications 150

Communications How To Analytics Public Affairs 150

Prowly

MARCH 12, 2025

B2B companies care about mentions in trade publications. NGOs and public affairs keep print opinion magazines in their tier 1 lists. Luckily, you don't have to take these measurements yourself ; creating a readership estimate comparison would take you a few afternoons. And you can help them get there.

Print 104

Print Strategy How To Newspapers 104

Cision

APRIL 26, 2016

It made sense that I should be in the nation’s capital to study public affairs and obtain more real-world experience, so I moved to D.C. The most important lesson I’ve learned in PR to date is being able to explain and show how public relations can be measured in more than just press hits.

Telecommunications 120

Telecommunications Public Affairs Newspapers Transportation 120

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. PR measurement. Some 72% of professionals believe the political landscape has made their jobs harder.

Survey 144

Survey Measurement Public Affairs Storytelling 144

Katie Paine's Measurement Blog

FEBRUARY 20, 2023

The Integrated Communications Measurement Dashboard The Integrated Communications Measurement Dashboard eBook is designed for communications professionals who want to see all their metrics in one place. The Guide includes: A checklist Vendor guide Detailed how-to instructions Quick-start guid e

Measurement 52

Measurement Communications Public Affairs B2C 52

Cision

JUNE 20, 2016

public affairs campaign strategist Mike Panetta of Beekeeper Group and Mark Reilly, vice president of Cision Government Relations, discussed how to motivate your supporters through an integrated strategic communication strategy. Measure, analyze, send and repeat.

Mobile 159

Mobile Public Affairs Infographics Social Media 159

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Stuart Bruce

MARCH 14, 2018

As someone who is ‘known’ for digital and social media for corporate affairs, corporate communications and public affairs, you’d expect me to give a great whoop of joy as The View contains lots of evidence why in-house corporate communications teams should work with me to improve how they use digital and social media.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Wadds Inc.

FEBRUARY 8, 2023

The role of public relations in strategic planning - Dr Jon White The role of public relations in stakeholder mapping and engagement - Professor Anne Gregory The role of public relations in risk assessment, crisis preparedness and management - Kate Hartley The role of public relations in internal communications - Ann Marie-Blake The role of public (..)

Report 105

Report Publicity Public Affairs Crisis 105

Presspage

MAY 22, 2024

Steps Towards Real Change Despite some progress, with 79% of workplaces now having policies aimed at improving mental well-being, only 55% of people feel these measures are taken seriously. By prioritizing mental well-being, we can help PR and public affairs professionals manage their mental health effectively.

Public Affairs 78

Public Affairs Policies Employee Survey 78

Presspage

MAY 22, 2024

Steps Towards Real Change Despite some progress, with 79% of workplaces now having policies aimed at improving mental well-being, only 55% of people feel these measures are taken seriously. By prioritizing mental well-being, we can help PR and public affairs professionals manage their mental health effectively.

Public Affairs 78

Public Affairs Policies Employee Survey 78

Landis PR

JANUARY 22, 2024

Note: This is a reposted blog by our Public Relations Global Network Partner, Anni Kosunen, Ellun Kanat. Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Effective communication measurement should be all about using tools that make sense and feel relevant.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Sword and the Script

JUNE 25, 2020

If you haven’t signed up for Ned’s Job of the Week Newsletter — please do — it’s free for both employers and job seekers and it’s filled with jobs across PR, public affairs, communications and marketing.

Survey 78

Survey Communications Public Affairs Ethics 78

Wadds Inc.

JANUARY 12, 2023

A perfect time then for the latest book from public affairs and economics expert Stuart Thomson - Reputation in Business: Lessons for Leaders. She holds the CIPR Diploma in Internal Communications, the AMEC International Certificate in Measurement and Evaluation. Reputation in Business by Stuart Thomson.

Reputation 98

Reputation Public Affairs Case Study International 98

Cision

OCTOBER 20, 2016

Their public affairs agency was at the center of so much that was happening to rebuild trust in public institutions after Hurricane Katrina. Either we are great writers or story pitchers or we excel in maximizing the distribution of stories and measuring their impact. What are the biggest pitching mistakes brands make?

Television 120

Television Public Affairs Pitching Healthcare 120

Beyond PR

SEPTEMBER 26, 2016

More than 53 percent of public relations professionals state that measurement is their biggest skills gap. The International Association for the Measurement & Evaluation of Communications (AMEC) developed a new interactive framework for understanding the impact of your communications.

Measurement 40

Measurement Banking Public Affairs Strategy 40

Sword and the Script

FEBRUARY 23, 2020

How do you measure PR results? Each week he lists upwards of 60 jobs from across the communications profession – public relations, public affairs, marketing communications and more. PR Measurement: A Pulse Check on How Communicators Show Value. What tactics would do you think are more important this year?

Survey 88

Survey Public Affairs Corporate Trends 88

Reputation Us

JULY 26, 2019

Until there is someone qualified and designated to take on the CRO position, RepUs will oversee your reputation, public relations, public affairs, as well as take an integrated management approach to efficiently and consistently communicate to all targeted audiences.

Reputation 68

Reputation Public Affairs Policies Corporate 68

Wadds Inc.

JUNE 20, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. A developing profession Anyone can decide to work in public relations practice and call themselves a practitioner.

Publicity 96

Publicity Study Public Affairs System 96

Reputation Us

NOVEMBER 3, 2019

Managing your reputation crosses over communications, public affairs and public relations. Score and measure your organization’s reputation year-over-year, as well as how you’re doing vs. your competition’s reputation (see our Reputation Audit ). The CRO’s Role .

Reputation 79

Reputation Public Affairs Survey Financial 79

Waxing UnLyrical

MAY 27, 2016

Each year we measure our success on whether YESS achieves its fundraising goal. However, this past year we wanted to go beyond simply looking at money raised, but also increase the public’s understanding of the Duck Derby’s purpose. The motto for the Duck Derby is “Adopt a Duck. Help a Child.”

Media Relations 51

Media Relations Social Media Media Real Estate 51

Sword and the Script

OCTOBER 25, 2022

Clients now expect PR people to also be search experts, content experts, working knowledge of Google Analytics, knowledge of all sorts of tracking tools to measure effectiveness, while filming, producing, and editing video and managing multiple social media accounts.”. Pressure on measurement. Additional duties. More channels.

Communications 149

Communications Crisis International Internal 149

Stuart Bruce

NOVEMBER 27, 2015

Growth will therefore come from PR strategy, reputation management, crisis communications, CSR, stakeholder relations, corporate communications, public affairs, digital and social media, corporate governance, PR measurement and evaluation, international media relations and mobile.

Mobile 60

Mobile Public Affairs Government Conference 60

Stephen Waddington

OCTOBER 20, 2017

The pitches received so far range from milestones in the CIPR’s history to the career journey for practitioners; and from modern two way engagement in areas such as media relations, public affairs and the third sector to planning and measurement.

Public Affairs 68

Public Affairs Pitching Community Guidelines 68

Stephen Waddington

JULY 16, 2022

Public relations practiced in a professional context is used to describe a range of activities including publicity, stakeholder management, internal communications, and public affairs. A young profession Anyone can decide to work in public relations practice and call themselves a practitioner.

Publicity 78

Publicity Study Public Affairs Government 78

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. Other ways to measure brand recognition is through share of voice in media or on social media. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you.

Leadership 105

Leadership SEO Measurement Reputation 105

Stephen Waddington

NOVEMBER 30, 2017

Strategic planning, photo and video creation and public affairs saw last year’s biggest rises. #3 3 How would you characterise the UK public relations profession? We’ve also included new questions to identify skills shortages so we can measure up what the industry needs versus what practitioners are offering.

Survey 63

Survey Public Affairs Data Trends 63

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. How is public relations measured? The 10 Most Common Ways Comms Pros are Measuring PR.

Interviews 113

Interviews Publicity Technology Social Media 113

Stuart Bruce

AUGUST 5, 2020

was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Report 208

Report Communications Marketing Publicity 208

Doctor Spin

FEBRUARY 14, 2024

Measurement of Success Public Relations: Success in PR is measured by the extent of third-party media coverage, the quality and quantity of interactions with the target audience, and improvements in public perception, attitudes, and reputation. While advertising can support such endeavours, it’s all about PR.

Publicity 52

Publicity Marketing eBook Public Affairs 52

PR Conversations

OCTOBER 27, 2023

public affairs, community relations, lobbying, sustainability, among others) together with the communication functions (e.g. media relations, employee communications, digital communications, advertising and media planning, etc) under “bundled” Public Relations inspired organizations.

Exercises 70

Exercises Interviews Public Affairs Financial 70