Onclusive

OCTOBER 27, 2020

Edmunds is not just a category-leading brand in the automotive industry; it is also a top media publication that caters to both consumers and businesses. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition. Download this case study to learn how Edmunds: .

Measurement 370

Measurement Case Study Automotive Media 370

Remote PR Jobs

MARCH 11, 2025

Whether you're tracking press mentions, measuring brand awareness, or analyzing competitor activity, a well-structured report provides valuable insights that help shape future strategies. A media coverage report serves multiple strategic purposes: Event Coverage: Summarizing media mentions and public sentiment after a company event.

Writing 230

Writing Report How To Analysis 230

Onclusive

SEPTEMBER 25, 2020

Understanding critical public conversations is key to building purpose-driven communication programs. How Coursera has used data to measure the impact of their stories and pivot when needed. The post Advancing Public Discourse Through Insights and Purpose-Driven Programs appeared first on Onclusive. Speaker Info. Arunav Sinha.

Publicity 370

Publicity Measurement Data Employee 370

ImPRessions - Crenshaw Communications

FEBRUARY 13, 2024

There are three simple ways to measure the value of PR this year. This means evaluating whether brand mentions in the media and in social chatter are positive, negative, or neutral, and how this affects public perception. One of the biggest trends we’re seeing in PR is a focus on the innate value of PR – and not just in meeting KPIs.

Measurement 334

Measurement How To Retail Analysis 334

Business Wire

APRIL 1, 2022

Here are the top three ways that agencies can measure their employees' success in 2022. From the top down, all team members, work processes, and departments begin to work like a well-oiled machine to achieve the one thing all agencies want: a satisfied and grateful client. But how do you gauge an employee’s success?

Employee 394

Employee Measurement Agency Blogging 394

PRSay

MARCH 5, 2025

Those high-profile placements still have merit, but mentions in trade publications or on podcasts can also bring powerful results for brands. Trade publications, many now online, might reach fewer readers, but they reach the right readers for your story.

Media Relations 97

Media Relations Measurement Media Tools 97

Onclusive

MAY 12, 2022

“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?

Consumer 370

Consumer Publicity Media Analysis 370

Business Wire

MARCH 7, 2024

What metrics are important for measuring your results? How to measure the success and ROI of your press releases: Set clear objectives for your press release Identify key metrics to measure press release success Use the right tools and technology Analyze and interpret your results Utilize Business Wire's Press Release Analytics

Measurement 297

Measurement Blogging Analytics Tools 297

Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

Measurement 104

Measurement Branding Brand Analytics 104

5W PR

JANUARY 27, 2025

Public relations measurement has evolved significantly with the rise of digital media and advanced analytics tools. Modern measurement goes far beyond simple press clip counting, allowing teams to track everything from social media engagement to lead generation.

Measurement 78

Measurement Tools Analysis Analytics 78

5W PR

MARCH 23, 2025

Public relations plays a vital role in helping dietary supplement companies maintain FDA compliance while building consumer trust. Measuring PR Success in Compliance Evaluating PR effectiveness requires metrics that go beyond traditional marketing measures.

Publicity 78

Publicity Guidelines Education Consumer 78

Prowly

FEBRUARY 13, 2025

Because actually measuring it isnt as obvious as it seems. START MEASURING THE RIGHT METRICS Simple and smart ways to measure brand awareness Track manually If you want to start tracking manually before trying dedicated tools, heres how: You can begin with following brand mentions on social media platforms.

Measurement 104

Measurement Tools Branding Brand 104

Institute for Public Relations

NOVEMBER 3, 2024

This blog is provided by the IPR Measurement Commission. Accurate and timely media analysis is crucial to shaping public relations strategies and measuring audience impact.

Measurement 71

Measurement Analysis Trends Blogging 71

Wadds Inc.

MARCH 9, 2025

Two-thirds of practitioners working in public relations in England and Wales below the level of director are female and a third are male. It impacts not just individual careers but also shapes the entire industry's approach to leadership, value and measures of success. The situation is reversed in senior roles.

Publicity 94

Publicity Leadership LinkedIn Report 94

5W PR

NOVEMBER 28, 2024

However, to truly harness the potential of influencer collaborations, strategic alignment with public relations is crucial. These objectives need to be measurable and attainable. PR can position the brand as an industry thought leader by securing speaking opportunities, contributing to industry publications, and organizing events.

Publicity 78

Publicity Reputation Measurement Analysis 78

Agility PR Solutions

JANUARY 8, 2025

If you have a backup plan, that does not have to […] The post Crafting crisis management plans for accounting firms: Proactive measures, actionable strategies and support systems first appeared on Agility PR Solutions.

Crisis Management 100

Crisis Management System Measurement Crisis 100

PRSay

JANUARY 3, 2025

To capitalize on this opportunity, PR teams should work closely with client leadership to define PR strategies that align with their broader business objectives, developing measurable KPIs to showcase how PR efforts increase customer retention, enhance brand awareness, or drive sales growth.

Trends 97

Trends Branding Brand Publicity 97

Agility PR Solutions

NOVEMBER 4, 2024

As cybersecurity threats continue to evolve, organizations must adopt innovative strategies to enhance their public relations efforts. Social media analytics has emerged as a vital tool for measuring the effectiveness of cybersecurity communications, understanding audience sentiment, and refining messaging strategies.

Analytics 168

Analytics Social Media Strategy Media 168

Onclusive

SEPTEMBER 16, 2021

Welcome back to our blog series about earned media strategy and measurement! This week, we’re concluding the series with an overview of how to measure earned media success and optimize your strategy using these data and insights. The shift toward qualitative vs. quantitative metrics.

Strategy 397

Strategy Measurement Data Analysis 397

Sword and the Script

OCTOBER 29, 2024

The trade publications often focus their reporting on them. Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. Campaigns do have a rightful place in the mix, but we tend to over-invest in campaigns. Award programs usually center on campaigns too.

Marketing 215

Marketing eBook Guidelines B2B 215

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

5W PR

FEBRUARY 22, 2025

Defense Public Relations plays a vital role in connecting defense technology companies with the general public. PR professionals work to translate complex technical concepts into accessible information while addressing legitimate public concerns about privacy, security, and ethical implications.

Publicity 78

Publicity Privacy Technology Ethics 78

Ronn Torossian

FEBRUARY 6, 2025

Discover how European legal systems embrace transparency and tech with new digital platforms, data protection measures and open justice initiatives for public access The post Legal Publicity Trends in Europe: A Shift Toward Transparency, Technology, and Accountability appeared first on.

Technology 195

Technology Trends Publicity System 195

5W PR

JANUARY 20, 2025

Public relations has entered a new era where artificial intelligence, automation tools, and data analytics shape how organizations communicate with their audiences. These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact.

Analytics 146

Analytics Strategy System Ethics 146

Agility PR Solutions

FEBRUARY 13, 2024

In the world of PR, people often measure success by the impact it creates, the brand awareness it generates, and the relationships it cultivates. As a PR professional, it’s essential to align your efforts with overarching business goals and objectives.

Measurement 193

Measurement Branding Brand Publicity 193

Onclusive

AUGUST 16, 2020

We have all heard the phrase, “quality over quantity”, but what does this mean about measuring earned media? Other than monitoring the media coverage that your brand and competitors are receiving, how should communications and PR professionals think about tracking and presenting the output and its outcomes? Speaker Info. Talia James Armand.

Media 370

Media Measurement Reputation Examples 370

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

Now that you’ve received the “green light” from your executive team on the new PR measurement system, it’s time to think about your implementation plan. By taking an inventory of the tools available to you today, you can kickstart your new measurement system rollout and provide consistent reporting with other teams.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Sword and the Script

DECEMBER 3, 2024

The congruence metric aims “to measure the true impact of PR narratives and their potential to connect on a deeper level with the target audience.” The holy grail of PR measurement is still linking outputs to a desired behavior, which for most businesses means sales.

Software 176

Software Measurement B2B Training 176

5W PR

JANUARY 26, 2025

Public relations has entered a new era where artificial intelligence shapes how we monitor, analyze, and distribute content. At 5WPR, we’ve seen firsthand how AI tools transform traditional PR practices into data-driven, real-time operations that deliver measurable results.

Publicity 78

Publicity System Crisis Management Analysis 78

Onclusive

DECEMBER 1, 2021

They use the data provided by our integrated media measurement software to develop more effective communications strategies, focus on the right stories, authors and media outlets, and optimize their messaging across earned, owned and social media. Getting to ROI through business impact measurement. Extending the ROI to other teams.

How To 397

How To Media Software Analytics 397

Agility PR Solutions

JUNE 30, 2024

A new measurement method on the rise appeared first on Agility PR Solutions. In a recent journalist and communicator survey commissioned by my agency, MediaSource, 60 percent of communicators surveyed said that reporting the right metrics in a meaningful way to leadership is a current challenge for their organization.

Media Relations 190

Media Relations Measurement Survey Marketing 190

5W PR

NOVEMBER 22, 2024

Public relations remains a cornerstone of corporate communication, playing an essential role in shaping a company’s reputation and fostering positive relationships with key stakeholders. Media relations remains a powerful tool for driving business success and shaping public perception. Monitoring media coverage is also important.

Corporate 130

Corporate Communications Crisis Communications Crisis 130

Onclusive

JANUARY 22, 2020

PR teams can no longer measure their effectiveness or the overall nature of company coverage simply based on the volume of articles they have secured within their target publications. We invented Power of Voice to measure the quality of communications content, and invented PR Attribution to measure its actual bottom-line impact.

Analysis 376

Analysis Measurement Engineering Analytics 376

The Proactive Report

DECEMBER 11, 2024

The public relations landscape is transforming rapidly, driven by technological advancements, changing audience expectations, and innovative communication strategies. Measurement and Analytics-Driven PR Data has become the cornerstone of PR effectiveness. Modern communication strategies are defined by their measurability.

Trends 130

Trends Communications Storytelling Analytics 130