Sword and the Script

JANUARY 9, 2024

In this edition: Cision silently rebrands HARO; Meltwater’s dealmaking continues; PR tech briefs and mentions content picks There have been so many private equity (PE) deals among PR technology companies, that it’s easy to lose track of who owns what. This view was echoed in some of the remarks about the rebranding on Reddit.

Brand 172

Brand Branding Reddit Pitching 172

Sword and the Script

DECEMBER 5, 2023

Last year, Symphony Technology Group acquired four PR tech companies including Onclusive, PRgloo, and, later , Critical Mention. The company says it’s developing a product that uses “large language models” [plural] for PR measurement. LLMs are at the heart of generative AI technology. Startup Handraise raises $6.3

Software 155

Software Technology Reddit B2B 155

Sword and the Script

OCTOBER 1, 2024

Reading list Over half of journalists considered quitting due to burnout this year, per new report As it turns out, PR people are burned out too Should be PR measured with sales metrics? >>> Could you use experience help with B2B marcom – without draining your budget?

Publicity 155

Publicity Software Google Reddit 155

NewsWhip

OCTOBER 19, 2021

This would give him a real-time feed of mentions of Kendall from web publishers and other online sources covering the most important social networks: Facebook, Twitter, Instagram, Reddit, and YouTube. . Greg can display these feeds with the most recent at the top but he can also display them using Spike’s predictive measurement.

Media 145

Media Reddit Crisis YouTube 145

Sword and the Script

OCTOBER 20, 2020

PR Measurement: How is Communications Proving Value? It’s an older technology but I still find it useful. Should the Public Relations Report to the CEO or CMO? What is PR? The second option is to set up an email address just for subscriptions.

Resources 147

Resources Publicity Reddit Interviews 147

Sword and the Script

JUNE 3, 2020

The company also says it has doubled “the amount of content from Reddit” for media monitoring. The company strives to “measure the complete impact and value of the airtime” sponsors earn by sponsoring live events. It many ways, the feature seems to be a way to measure the influence of journalists.

Product Launch 108

Product Launch Survey Banking Pharmaceuticals 108

Sword and the Script

MARCH 15, 2022

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. In terms of social media monitoring, the company checks off the important boxes: Twitter, Facebook, Instagram, Reddit, TikTok, YouTube and forums.

Tools 165

Tools Media Software Analysis 165

NewsWhip

MAY 16, 2024

Here’s a synthesis of the key competences newsrooms should seek in their replacement technology. Our breakdown by reaction data also allows you to get a sense for how a post makes people feel in real time, by measuring Angry reactions against Wows, Hahas, Sads, and more.

Reddit 78

Reddit Instagram Data LinkedIn 78

NewsWhip

MARCH 15, 2024

Can you talk about the role technology has played throughout that journey? At Disney and most other companies, we rely on technologies like NewsWhip Spike to help us access data from the social media platforms and other online sources through queries. The way that we as analysts and researchers use that technology has changed as well.

Data 78

Data Social Media Consumer Trends 78

NewsWhip

OCTOBER 26, 2021

Can you talk about the role technology has played throughout that journey? At Disney and most other companies, we rely on technologies like NewsWhip Spike to help us access data from the social media platforms and other online sources through queries. The way that we as analysts and researchers use that technology has changed as well.

Data 78

Data Social Media Consumer Trends 78

Communications Conversations

FEBRUARY 6, 2019

Here are 7 things I learned from the report: 1: Marketers need to get smarter about measuring success on IG stories. After all, channels like Reddit and Nextdoor didn’t even show up on this list! Almost 9 in 10 companies use some form of third-party tool or technology to manage social media.

Report 76

Report Analysis Video Instagram 76

Sword and the Script

DECEMBER 24, 2019

Here’s how the numbers break down specifically: 83% of reporters said Twitter was most valuable; 40% said Facebook; 26% said LinkedIn; 21% said Instagram; 13% said Reddit; 12% said YouTube; 8% said WhatsApp; 5% said Signal; and 1% said SnapChat. 77% say they have “more” or “much more” responsibility for technology.

Marketing 79

Marketing Publicity Survey Study 79

Sword and the Script

SEPTEMBER 19, 2022

Most respondents say Twitter (64%) and LinkedIn (59%) are effective channels in the world of investor and financial communications; many are on the fence about Reddit 42% say it’s effective and 37% say it’s ineffective. How will that be measured? Value comes from more coverage and measurable results. Email open rates course.

Survey 82

Survey Corporate Communications Financial 82

Contently - Strategy

SEPTEMBER 27, 2023

In a digital age where audience behaviors shift with each new trend and technological advance, it’s paramount for marketers to introduce their content campaigns directly into the spaces where their target audiences are most engaged. As unsuspecting commuters waited, AR technology transformed the mundane into the extraordinary.

Content Marketing 52

Content Marketing Storytelling Technology Fashion 52

Buzzstream

SEPTEMBER 18, 2024

Climate writers talking about the emissions that are being produced or pollution as a result of the technology, as well as finance writers, because they’re writing about, it’s going to make X billion over two years or whatever the projection is. Reddit is for me, it’s like a, I personally read it.

Creativity 117

Creativity Digital PR Data Pitching 117

Sword and the Script

APRIL 3, 2018

The system provides measures for the routine items you’d expect: mentions, impressions, likes, comments, and sentiment. I haven’t seen a monitoring system that does this well yet and many monitoring systems OEM this technology, so some of these are using the same engine anyway under a white label. Day-to-Day Monitoring with Brand24.

Media 71

Media System Tools Google 71

Sword and the Script

APRIL 13, 2021

NLP is used in a variety or PR technologies for media monitoring. The goal is to teach computers to ‘understand’ statements in human languages well enough for specific tasks such as a voice assistant, a search engine, or measuring the sentiment of a conversation. Meltwater has been working on adding context.

Analysis 78

Analysis Marketing Engineering Data 78

Buzzstream

MARCH 21, 2024

Reddit users echo this in the space as well: MuckRack found in its State of Journalism 2024 that an irrelevant pitch to a journalist is the top reason they won’t cover a post. You can see this also echoed on Reddit. You can use Ahref’s Site Explorer or Moz’s Link Explorer to measure either metric. It does depend on the industry.

Construction 62

Construction How To Media Google 62

ZudePR

JUNE 6, 2016

You get distracted by a tweet or email, and the next thing you know you’re knee-deep in Reddit, Pinterest, Medium or YouTube with only a hazy recollection of what you were doing before you went down the rabbit hole. One critical experience I had was the entire time I spent working at Phoenix Technologies , which was 10 years in duration.

Writing 114

Writing Social Media SEO Blogging 114

PRSay

APRIL 19, 2016

A successful integrated marketing communications (IMC) practice incorporates concepts like core strategy statements, cross-platform strategies, and iterative measurement practices. But the real heart of IMC is not in the planning or measurement stages. Prior to founding Wax Marketing, Inc.,

Communications 79

Communications Pinterest Reddit Radio 79

Buzzstream

DECEMBER 11, 2024

Ross emphasizes being “relentless” (yet thoughtful): use LinkedIn DMs, Reddit, Slack communities, and even Facebook groups. Use tools like Reddit, SparkToro, and social platforms to find where your target audience spends time and what content resonates with them. Sometimes it might be submissions in Reddit.

Reddit 77

Reddit How To LinkedIn Digital PR 77

Sword and the Script

DECEMBER 10, 2024

I expect lawmakers to double down on regulating this technology and the few, truly useful tools will rise to the top begging the question: is there enough AI for all of us to still be authentic and unique marketers and communicators? They are extraordinarily busy: A Reddit thread disclosed that journalists file two to six stories daily.

Marketing 216

Marketing Content Marketing Data Pitching 216