5W PR

JANUARY 20, 2025

These technologies now form the backbone of successful PR campaigns, offering unprecedented abilities to understand audience behavior, predict trends, and measure impact. Understanding AI-Powered PR Analytics and Measurement PR measurement has traditionally relied on manual tracking and basic metrics.

Analytics 146

Analytics Strategy System Ethics 146

5W PR

APRIL 3, 2025

When organizations face public scrutiny, their response makes the difference between maintaining stakeholder confidence and suffering permanent reputation damage. These principles should shape policies, training programs, and daily operations. This “reputation capital” provides a buffer during difficult times.

Ethics 78

Ethics Leadership Crisis Training 78

ImPRessions - Crenshaw Communications

OCTOBER 11, 2023

This successful newsjacking effort elevated Lotame’s brand visibility and bolstered their reputation as knowledgeable about the changing CTV landscape, benefiting both their stature and business. NCA’s commentary stressed that even robust cybersecurity measures can falter without well-trained employees.

Brand 323

Brand Branding eBook Advertising 323

5W PR

APRIL 5, 2025

Crisis PR involves managing communications during challenging situations that threaten an organization’s reputation, operations, or relationships with stakeholders. Understanding Crisis PR Crisis public relations focuses on protecting and defending an organization’s reputation during situations that pose significant threats.

Crisis 78

Crisis Communications Crisis Communications Crisis Management 78

5W PR

APRIL 10, 2025

Legal teams can provide training on red flags and sensitive areas, while PR teams can educate lawyers on messaging strategies and stakeholder needs. A 2022 report by Deloitte found that companies with comprehensive compliance training programs had 65% fewer export violations than those without structured education efforts.

Technology 78

Technology Communications Training Education 78

5W PR

APRIL 16, 2025

The integration of these disciplines creates powerful opportunities for Martech companies to build credibility, manage their reputation, and connect with audiences through authentic storytelling. Crisis Management and Reputation Protection When working with influencers, PR teams need strong crisis management protocols.

Guidelines 78

Guidelines Brand Branding Marketing 78

5W PR

OCTOBER 21, 2024

Public relations remains a cornerstone of the hospitality industry, crucial in shaping a hotel or resort’s reputation, fostering guest satisfaction, and driving brand loyalty. Building a Strong Brand Foundation Trust, credibility, and a positive reputation form the bedrock of a successful hospitality brand.

Hotels 88

Hotels Brand Branding Crisis Management 88

5W PR

MARCH 31, 2025

According to recent data from the FDA, medical device companies face increasing scrutiny over their marketing communications, with compliance violations resulting in significant financial penalties and reputation damage. This includes regular training, clear policies, and recognition of compliance achievements.

Guidelines 78

Guidelines Crisis Communications Policies Healthcare 78

5W PR

FEBRUARY 18, 2025

When threat actors breach systems and demand payment, companies face intense pressure to maintain operations while protecting their reputation and stakeholder relationships. Designate trained spokespeople who can effectively communicate technical details to non-technical audiences.

Communications 78

Communications Crisis Communications Crisis System 78

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

If true, it bodes very well for PR, which specialized in the powerful but maddeningly hard-to-measure mentions. The explosion of digital and social media has made every aspect of corporate reputation―from customer service to CEO behavior―relevant to brand image, and therefore to PR. Everything is measurable and measured.

Trends 124

Trends SEO Leadership Print 124

5W PR

FEBRUARY 11, 2025

company leaders report misinformation directly impacting their corporate reputation, with financial consequences following close behind. Their digital reputation management team uses AI-powered monitoring to detect emerging narratives, allowing them to address concerns within hours rather than days. Recent data shows that 63% of U.S.

Brand 78

Brand Branding Viral Training 78

5W PR

APRIL 21, 2025

This guide examines proven strategies for crisis management , media relations, and reputation recovery specifically tailored for health tech executives. Recent data shows that 76% of healthcare organizations experienced a significant PR crisis in the past three years, with AI-related incidents accounting for 40% of these events.

Crisis Management 78

Crisis Management Crisis Leadership Healthcare 78

5W PR

OCTOBER 18, 2024

Public relations and digital marketing have emerged as two powerful tools that can work synergistically to enhance brand visibility, credibility, and reputation. PR helps to build relationships with key stakeholders, generate positive media coverage, and manage brand reputation. Rather, they complement each other in various ways.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78

5W PR

FEBRUARY 17, 2025

Whether the issue stems from a product failure, a public relations misstep, or an ethical controversy, the damage to a brands reputation can be significant. This guide outlines key steps to restoring trust and rebuilding a brands reputation through crisis management and PR. Customers want to feel heard and understood.

Crisis 78

Crisis Brand Branding Case Study 78

5W PR

APRIL 16, 2025

Many wellness brands have learned difficult lessons about cultural missteps through public backlash and damaged reputations. In Germany, they added more strength training content to match local fitness priorities. Measuring Cultural Impact Brands must establish metrics to evaluate their cultural sensitivity efforts.

Brand 78

Brand Branding Marketing Local 78

5W PR

FEBRUARY 14, 2025

The ability to respond quickly and effectively to unexpected situations often determines whether a business maintains its reputation or suffers lasting damage. Selecting and Training Your Crisis Team Small businesses can’t afford dedicated crisis specialists, so cross-train existing employees to handle emergency communications.

Small Business 78

Small Business Crisis Communications Crisis Communications 78

5W PR

MARCH 5, 2025

Reputation Management Strategies Building and maintaining trust requires sustained effort across multiple fronts. However, statements must be accurate and consistent across all platforms. Research from the Ponemon Institute shows that 65% of consumers lose trust in organizations that experience data breaches.

Privacy 78

Privacy Crisis Communications Crisis Crisis Management 78

Reputation Us

NOVEMBER 15, 2021

Risk and insurance professionals are putting increasingly less emphasis on physical assets, and more focus on intangible risks such as cyber threats, business interruption and reputational risks. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Recognizing The Big Risk. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

5W PR

JANUARY 22, 2025

What starts as a single negative comment or review can spread across social networks within minutes, potentially damaging a brand’s reputation before teams even know there’s a problem. Organizations need established protocols, trained teams, and clear communication channels ready to activate at a moment’s notice.

Crisis Management 78

Crisis Management Crisis Crisis Communications Training 78

ImPRessions - Crenshaw Communications

MARCH 28, 2017

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Advance legwork can improve the odds of achieving measurable impact. Identify the “core measures.”

Measurement 120

Measurement Study Data Agency 120

Prowly

JANUARY 14, 2025

37% of participants of the PR Trends 2025 survey believe that data-based strategies will yield more measurable outcomes in 2025. TRY OUT PROWLY'S PR FLOW FOR FREE Content on high gear We all know how rigid and awkward AI writing can be; Prowlys AI for PR is trained to draft professional press releases and pitches that sound authentic.

Pitching 104

Pitching Data Analytics Writing 104

Onclusive

NOVEMBER 8, 2023

Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Read up to learn more about measuring internal communications and how internal communications will continue to change in coming years. PR professionals are now responsible for training a growing number of executives.

Training 195

Training Media Training Crisis Communications Corporate 195

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Any PR pro who lacks basic SEO and web analytics knowledge should seek additional training, even if it’s basic free background like Moz’s analytics tutorial. PR today is about SEO.

SEO 204

SEO Analytics B2B Measurement 204

5W PR

NOVEMBER 27, 2024

Train the staff to provide personalized service and go the extra mile to exceed expectations. Utilizing Public Relations Public relations can be a powerful tool for generating buzz and building a casino’s reputation. This not only benefits the casino but also contributes to the overall vibrancy of the destination.

How To 78

How To Marketing Hotels Local 78

5W PR

FEBRUARY 24, 2025

When a crisis hits, organizations must respond swiftly and effectively to protect their reputation, maintain stakeholder trust, and minimize potential damage. Success depends on creating realistic scenarios, maintaining well-trained teams, and utilizing appropriate technology tools.

Crisis 78

Crisis Crisis Management Technology Exercises 78

Prowly

FEBRUARY 20, 2025

Today, we'll show you what it means to manage a digital presence, which tools to use, and how to become a pro and make your brand's online reputation stellar. For PR professionals, online presence management includes building and establishing media relations, handling reputation management for clients, and client acquisition.

SEO 104

SEO Analytics Tools Google 104

Stuart Bruce

JUNE 24, 2014

It easier however to train people in the individual skills and tactics that are part of the public relations toolkit. Indeed what’s in that toolkit is constantly changing and updating, but the fundamental principles of reputation management, engagement, dialogue and relationship management remain.

Social Media 158

Social Media Media Training Media Training 158

ImPRessions - Crenshaw Communications

MAY 8, 2018

Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. For a deep dive on media training , see our earlier post. Mom knows a bad reputation will follow you wherever you go, whether deserved or not. Sit up straight. “Sit Sit up straight.

Corporate 195

Corporate Training Reputation Sports 195

5W PR

APRIL 5, 2025

Managing organizational crises requires methodical planning, swift action, and strategic thinking to protect both reputation and operations. A well-structured crisis management approach combines preventive measures, response protocols, and recovery strategies to maintain business continuity during challenging times.

Crisis Management 60

Crisis Management Crisis Crisis Communications Resources 60

5W PR

AUGUST 1, 2024

In today’s digital era, the reputation of a healthcare organization holds unprecedented importance. Healthcare PR agencies play a pivotal role in safeguarding and nurturing a positive reputation, fostering trust within the community, and ultimately, attracting and retaining patients.

Healthcare 78

Healthcare Reputation Publicity Media Training 78

5W PR

MARCH 12, 2025

Strong crisis management protects brand reputation. Success comes from maintaining transparency, delivering measurable results, and building lasting client relationships. According to HubSpot, companies that blog receive 97% more links to their websites.

Case Study 78

Case Study Brand Branding Ethics 78

Prowly

JANUARY 29, 2025

Whether you're a one-person PR team or managing global brand reputation, we'll help you: pick the right tool without getting overwhelmed by features you'll never use use the free trials to their fullest understand what to look for in a tool and why PREVENT CRISES & SLEEP TIGHT What is a crisis management tool?

Crisis Management 104

Crisis Management Comparison Software Crisis 104

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Some CEOs and others in leadership positions shun the idea of media training. Inadequate PR outcomes measurement. Today’s PR efforts should include sophisticated – but simple – measurement to determine a plan’s ability to help achieve business goals. Lack of preparation for a media interview.

Skype 170

Skype Interviews Crisis Communications Crisis 170

5W PR

MARCH 18, 2025

Managing a public relations crisis in health technology requires careful planning, swift action, and clear communication to protect both patient safety and organizational reputation. A strategic response helps minimize reputational damage while demonstrating commitment to improvement.

Crisis 60

Crisis Healthcare Crisis Communications Crisis Management 60

5W PR

MARCH 8, 2025

The most successful speakers build their reputations through calculated positioning, consistent messaging, and authentic storytelling across digital channels. Create case studies detailing successful events and measurable audience impact. Join professional speaking organizations that offer training and networking.

Brand 78

Brand Branding LinkedIn Case Study 78

Reputation Us

MAY 15, 2024

The Value of Reputation…A Five Part Series from ReputationUs. Your company’s reputation is not merely a reflection of your public image, but a tangible asset with measurable impact on the most essential aspects of your operations. It’s clear that retaining staff supports your good reputation.

Reputation 78

Reputation Employee Financial Survey 78

Presspage

NOVEMBER 8, 2024

All this is done to protect the brand’s reputation and keep operations from coming to a halt. It also involves all of the behind the scenes activities that PR and corporate communication teams do to protect their company’s reputation. Without the facts, you can’t rectify the situation or begin to undo the damage to your reputation.

Crisis Communications 78

Crisis Communications Crisis Communications Employee 78