ImPRessions - Crenshaw Communications

APRIL 20, 2020

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. But I couldn’t help but think – for the price of the video ads and promotion, why not simply offer extra pay to those on the front retail lines? It’s not about the logo.

Branding 284

Branding Brand Small Business Retail 284

Agility PR Solutions

OCTOBER 22, 2018

So why are so many retailers focused on measuring total sales and comparative sales, while customer loyalty […]. The post Customer loyalty is critical—but only 40% of retailers currently measure customer retention appeared first on Agility PR Solutions.

Retail 66

Retail Measurement Consumer Publicity 66

Sword and the Script

MARCH 18, 2025

Today, in 2025, its on pace to surpass Walmart in sales , which would make it the largest retailer by that measure, according to The Wall Street Journal. It famously took Bezos and Amazon close to a decade before it turned into a profit. Success often looks like it comes overnight, however, thats rarely the case.

Film 93

Film Retail Course Pitching 93

Onclusive

FEBRUARY 12, 2018

We also work on PR for both the retail side of the company as well as the non-retail portions of Overstock services. People generally know Overstock.com as one of the leading online home retailers, but are often surprised to know that we also offer: Financial Services (lending, investments, credit cards, and insurance).

Interviews 223

Interviews Retail Data Insurance 223

5W PR

MARCH 13, 2025

The company temporarily closed affected locations, implemented new food safety protocols, and launched a comprehensive communication campaign. While sales took two years to recover, the company’s commitment to transparency helped rebuild customer trust.

Crisis 78

Crisis Examples Industry Crisis Management 78

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. Yet, uncertainty is the new normal.

Retail 170

Retail Branding Brand Advertising 170

5W PR

MARCH 17, 2025

Leading companies now dedicate 40% of their security budgets to preventive measures – a strategic shift that’s proving far more cost-effective than cleaning up after an attack. One major retailer’s analytics system processes 3 trillion security events annually, using AI to reduce false positives by 90%.

Crisis 78

Crisis System Analytics Analysis 78

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Paid Content (what can I measure and how granularly can I target audiences?).

Social Media 233

Social Media How To Insurance Insurance 233

Agility PR Solutions

JULY 11, 2021

As the COVID cloud begins to clear, retail stores are poised for a quick return of foot traffic. New research from CX solutions company Mood Media, shoppers are beginning to return to physical stores in significant numbers as pandemic measures lift around the world.

Retail 157

Retail Measurement Report Company 157

5W PR

FEBRUARY 16, 2025

Measuring Partnership Success Traditional metrics like reach and engagement matter, but long-term partnerships require broader success measures. The beauty retailer holds monthly virtual meetups with its partner community, sharing upcoming launches, gathering feedback, and fostering collaboration between influencers.

Branding 78

Branding Brand Marketing Guidelines 78

Onclusive

JANUARY 20, 2020

Additionally, they may have expertise in measuring the effectiveness of digital media and, perhaps, access to internal or external performance benchmarks. They are also likely to have budgets and measurement systems just like their brethren in the digital media or advertising teams. Lastly, measure your earned media amplification.

Marketing 195

Marketing How To Measurement Advertising 195

Contently - Strategy

OCTOBER 29, 2024

For instance, the fast-growing piercing retailer Studs has made piercing feel more accessible for a wider audience thanks to their low-fi organic videos of users giving an educational overview of their piercing experiences. Luckily, that unpolished appeal of UGC is still something content marketers can lean into on owned channels.

B2B 99

B2B Branding Brand Case Study 99

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Prohibition

AUGUST 25, 2023

The retail industry has undergone a significant transformation. Understanding digital marketing and its role in the retail industry is crucial for businesses looking to thrive in this new landscape. The importance of digital marketing in retail success Digital marketing plays a vital role in the success of retail businesses.

Retail 62

Retail Marketing Analytics Social Media 62

Prohibition

AUGUST 23, 2023

For online retailers, cutting through the noise and engaging with their target audiences is becoming increasingly challenging. The Role of Influencer Marketing in the Online Retail Industry Influencer marketing has gained immense popularity in the online retail industry due to its ability to create authentic connections with consumers.

Retail 62

Retail Marketing Advertising Advertising 62

Prowly

FEBRUARY 3, 2025

Today, we'll explain what brand recognition is, how it differs from brand awareness, and give you actionable advice on building, measuring and leveraging brand recognition. Power up your brand recognition strategy by pitching to the right media and measuring key metrics. In measuring PR campaign reach and impressions.

Branding 104

Branding Brand How To Measurement 104

Cision

JANUARY 6, 2017

It is the culmination of thirty years of building and re-energizing world-class brands in entertainment, retail, food and beverage and sports. How do you measure that success? We start every project asking the question, “If we owned this restaurant, retail store, or product line, what would we actually do?”

Retail 225

Retail Consumer Branding Brand 225

Cision

MAY 6, 2015

Advertising Value Equivalency (AVE) (the measurement equivalent of the self-esteem movement), justifies what you have by what it would have cost if you’d bought it. There are plenty of different software packages that offer unique ways to capture and measure PR data, but there is still an unsatisfying aspect to these.

Engineering 120

Engineering How To Measurement Analytics 120

Shift Communications

DECEMBER 18, 2014

Traditional measures such as audience reach, impressions, and share of voice aren’t enough by themselves, but in aggregate can help to paint an overall picture of where your company stands in the marketplace. Systems you may be asked about: audience research tools you own such as Cision/Vocus*, media lists, brand measurement tools.

Data 157

Data Data-Driven PR System Analytics 157

Cision

JULY 8, 2015

catches up with international card payment security measures, many U.S. consumers are frustrated with the decision to go with chip-and-signature security measures. However, most retailers have yet to install updated terminals for the new EMV cards. Here’s a look at the concerns that are top-of-mind for consumers: 1. As the U.S.

Retail 120

Retail Travel Mobile Technology 120

PRSay

NOVEMBER 19, 2020

But they still measure success according to hard metrics such as user acquisition and retention — and of course, by almighty sales. Amazon was named most often, by 6 percent of respondents, followed by a number of retailers such as Walmart and Target, and tech companies such as Zoom and Netflix. In our survey, we asked U.S.

Communications 171

Communications Survey Enterprise Radio 171

ImPRessions - Crenshaw Communications

AUGUST 16, 2023

Back to School (August-September) : Retail-focused brands can also take advantage of this period to build long-term customer loyalty with bundled offers, personalized shopping experiences, useful tips for parents and students and more.

B2B 156

B2B How To Privacy Retail 156

PRSay

JULY 10, 2020

Some crises pass quickly, and also have short post-crisis phases that are measured in days or weeks. Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience.

Crisis 179

Crisis Crisis Management Employee Retail 179

NewsWhip

APRIL 7, 2022

We’re here to show you how this is possible for your brand, by using the example of home improvement retailer, Home Depot, using NewsWhip Spike. Measure conversations in real time. This is why a real-time media monitoring platform is key for brands.

Analysis 158

Analysis How To Media Retail 158

Cision

JUNE 3, 2016

In order to gain that knowledge and shape future campaigns, measurement is key. Make your goals as specific as possible, but also expect to make changes to them once you start measuring and understanding your ROI. Ready to start measuring your social ROI? Check out the full 9-step guide today!

How To 120

How To Retail Measurement Tools 120

The Resolution Blog

JULY 9, 2018

It has a big impact in the retailers decisions. Have you ever wondered how retailers choose how prominent to place each product? Being armed with the latest press featuring your brand gives the sales team more leverage when talking to retailers about how prominently to feature your brand. It’s a snowball effect?

Retail 169

Retail Internal International Twitter 169

Cision

SEPTEMBER 22, 2016

In this interview, Peter discusses how brands can better engage audiences, improve their measurement practices and quantify their communication efforts. Why is measurement and analytics such a difficult area for marketers? Measurement and analytics are evolving every day and it is tricky to keep up with. How can they improve?

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Shift Communications

OCTOBER 9, 2014

For one thing, you need to re-measure its effectiveness frequently, if you don’t already automate the process of measurement. Recently we had the opportunity to do some advanced analysis of Facebook’s impact on retail sales for a client, and the chart looked like a hockey stick in the wrong direction – just fell off a cliff.

Content Marketing 158

Content Marketing Marketing Facebook Creativity 158

Deirdre Breakenridge

NOVEMBER 11, 2019

Don’t forget that engagement can also be measured. Clothing retailer Rebecca Minkoff hosts a popular podcast called Superwomen. Businesses can get too caught up in using podcasting solely for promotion, without looking closely at building engagement and loyalty.

Community 206

Community Nonprofit Conference Social Media 206

5W PR

JUNE 15, 2020

Once the brand has proactively taken a leadership role in the mitigation of the crisis, decision makers should determine what measures could be taken to prevent similar crises in the future. Depending on the severity of the PR crisis, it could take some significant action to woo customers and fans back into the proverbial trust circle.

Crisis 113

Crisis Digital PR Retail Reputation 113

Agility PR Solutions

MARCH 16, 2023

An uncertain economic environment and changing consumer behavior is causing a major shift in the retail industry, now underpinned more by customer experience and engagement than more traditional measures such as quality and price (although those features remain key)—one in three shoppers will switch to a new brand after one bad experience, affirms (..)

Customer Service 86

Customer Service Retail Measurement Consumer 86

5W PR

NOVEMBER 9, 2023

The traditional TV advertising landscape is undergoing transformation, and the transition to new currency measurement methods isn’t as simple as flipping a switch. The ability to gather real-time data on viewership, engagement, and conversion is changing the way campaigns are measured and optimized.

Trends 78

Trends Retail Advertising Advertising 78

Stephen Waddington

MAY 17, 2020

End of the nine to five week - flexible working schedules will help address physical spacing and act as a counter measure to overcrowded commutes. Retail Supermarkets and hyper markets - a seldom mentioned reason for empty shelves is that people are eating three meals a day at home. Resilience will also become a performance indicator.

Tourism 118

Tourism Fashion Retail Travel 118

PRSay

DECEMBER 28, 2021

Know how to measure the success of your campaign. An online ticket retailer might ask users to input their favorite sports team before sending email alerts about specific event tickets. The bottom line: If you and your team are unfamiliar with the data your company collects and how to access it, be prepared to set aside some time.

Marketing 210

Marketing Apparel Data Software 210

The Proactive Report

FEBRUARY 7, 2016

I asked Rebecca questions based on her recent research report for Altimeter Group about content, measurement and KPIs: Q1: Why are marketers finding measurement to be the single most formidable content marketing challenge? What is it about measurement that seems to stump them? Sales staff in retail outlets.

Measurement 100

Measurement Digital PR Tools Content Marketing 100

NewsWhip

APRIL 28, 2021

How has the consumer changed the news cycle and impacted PR measurement? Communications methods & measurement standards. The consumer-driven news cycle & PR measurement. And it’s no longer about that measurement piece at the end. APRIL 22, 2021 4pm Singapore / 12pm UAE / 9am Ireland. Watch webinar.

Consumer 78

Consumer Measurement Local Data 78