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What The Best PR Strategies Have In Common

ImPRessions - Crenshaw Communications

Think in terms of measurable brand preference, increases in website traffic, lead generation, or even specific deliverables, like speaking opportunities generated for the CEO. Yet that’s meaningless until you have the media pitches, seminar opportunities, or content to support and show off that expertise. They’re measurable.

Strategy 220
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5 Ways Accreditation in Public Relations Can Help With PR Awards

PRSay

no measurable objectives or budget figures). Objectives should be SMART (specific, measurable, attainable, relevant and time-bound). As I prepare award entries, I’m more intentional now about including written descriptions that speak to a more strategic and objectives-focused approach, rather than diving into tactics and results.

Publicity 179
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Behind the Headlines with Yvonne Lorie

Cision

HPRA provides year-round programs, professional development seminars and networking among other services. . PR measurement and Hispanic consumer sentiment models have evolved and can be layered to quantify sales impact.

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7 mostly free professional development ideas that PR and comms pros can start today

Sword and the Script

For a time, I served as treasurer for my HOA, so I paid $100 for an 8-hour seminar that taught me how to be a good board member. I believe every marketing and PR person needs to take a course to understand on-page optimization. These arent the only courses. That experience has professional application too.

Google 157
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Behind the Headlines with Marian Salzman

Cision

This week, I got to speak with Salzman about combining a love for words with a love for impact measurement, a foolproof way to approach strategic communication, and her secrets to media relations success throughout her career. I have never met a seminar I didn’t want to cherry-pick—i.e.,

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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

We need to be able to use social media platforms to reach and engage curated audiences, as well as measure the success of our campaigns. With the right tools and training, any PR person can and should learn to use data to inform strategy, drive decisions and measure the success of campaigns. But there’s no need to fear data!

Analytics 170
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Back to School: 4 Resources to Brush Up on Marketing

Cision

How to Measure Guest Posting ROI. This site has articles, podcasts, seminars, tutorials, guides and reports on every facet of marketing, from customer behavior to mobile marketing. Its videos and tutorials are targeted to every level of technical know-how and are highly specific. How to Get Exposure and Links Using HARO.

Resources 120