Prowly

JANUARY 29, 2025

By systematically measuring key brand health metrics, you can uncover vital insights into consumer awareness and sentiment, allowing your brand to adapt and flourish. Get to know all the key indicators you should follow to measure brand health effectively and (almost) effortlessly. Need help with your brand reputation measurements?

Measurement 104

Measurement Branding Brand Analytics 104

5W PR

DECEMBER 31, 2024

Social media has revolutionized the way alcohol brands connect with consumers. Showcase beautiful settings, social gatherings, and cultural moments that resonate with the target audience. Leverage Visual Storytelling Utilize high-quality images and videos to evoke emotions and create a strong brand identity.

Creativity 78

Creativity Social Media Strategy Branding 78

5W PR

NOVEMBER 6, 2024

The launch of a new video game is an exciting yet demanding endeavor. Developing a successful video game marketing campaign for a new video game requires a strategic approach that combines creativity, data-driven insights, and targeted execution. Consider social media platforms where the target audience is most active.

Video 78

Video How To Marketing Television 78

5W PR

FEBRUARY 23, 2025

Social media stands at the center of modern gaming and gambling PR , offering direct paths to connect with audiences and build lasting brand value. Recent data shows that 84% of adults aged 18-29 actively use social media platforms daily, making these channels perfect for reaching younger demographics in the gaming space.

Social Media 78

Social Media Leadership Strategy Media 78

Cision

JULY 26, 2017

Since the inception of social media platforms, one of the biggest challenges has been how to properly reach your desired audience. I’ll also try to give a sense of what criteria you can target for each of the platforms for paid and organic social. Social Targeting on Facebook / Instagram.

Social Media 233

Social Media How To Insurance Insurance 233

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. This may be the result of taking on a new job or working on the launch of a new campaign or learning the fineries of Social Media. Watch a video summary of this article on the CommunicationsMatch YouTube Channel. Listing & Search are Free.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Sword and the Script

OCTOBER 29, 2024

Measurement. You develop a defined process for promoting it – from publication to measurement – and let the program run. We also did external comms (PR), internal comms, social media and analyst relations. Campaigns require a lot of setup to get to the execution. It’s heavy lifting. Creative briefs. Review and approval.

Marketing 216

Marketing eBook Guidelines B2B 216

Sword and the Script

DECEMBER 3, 2024

Finally, the company has many short product videos online where you can take a look – without registering for a demo or speaking to a salesperson. New media monitoring tool: AlphaMetricx There’s a new kid on the media monitoring block: AlphaMetricx. So far, it’s getting early positive mentions. They also offer a free trial.

Software 176

Software Measurement B2B Training 176

ImPRessions - Crenshaw Communications

MARCH 16, 2021

As the social media landscape becomes more complex, PR pros debate whether Facebook is still an essential platform. For B2B communications, LinkedIn is typically the top social destination, and Twitter may also be useful, but few brands prioritize Facebook. . This is particularly true for B2B PR and marketing teams.

B2B 344

B2B Facebook LinkedIn Small Business 344

5W PR

APRIL 13, 2025

For example, Woodstock Vitamins regularly features detailed customer testimonials that outline specific health concerns, the customized supplement protocol recommended, and the measurable improvements experienced. These stories include concrete details like “reduced joint pain by 80% within 6 weeks” rather than vague claims.

Storytelling 78

Storytelling Case Study Measurement Education 78

Onclusive

AUGUST 22, 2017

Far from just managing a digital Rolodex, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. Owned Media/Content Strategy. Iterative PR Measurement. Social Media & Community Management. Relationship building takes time.

Media Training 397

Media Training Crisis Communications Conference Corporate 397

5W PR

APRIL 12, 2025

Social media integration with AR features has proven particularly effective. Holiday World’s Splashin’ Safari created AR filters specifically for their attractions, resulting in a 35% increase in social media mentions and user-generated content.

Trends 78

Trends Strategy Publicity System 78

Deirdre Breakenridge

MAY 1, 2017

After discussing multiple names, taglines and pop culture reference our weekly Facebook Live show, SocialLIVE, was born. What started as a social media experiment has quickly become an integral part of the Socialfly brand, company culture and our favorite part of the week! Highlight Our Company Culture.

Video 283

Video Facebook Social Media Creativity 283

ReimaginePR

JUNE 15, 2020

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing? Think about it: more than 4.5

Social Media 177

Social Media Branding Brand Marketing 177

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

As much as video content has grown in advertising, marketing, and PR , data shows that it continues to expand. WebpageFX predicts that by next year, 90% of online content will be video. Video enhances SEO, has the best ROI, keeps consumers engaged longer, and is more shareable than many other content forms. A public-facing CEO.

Video 149

Video Case Study Agriculture B2B 149

Onclusive

MARCH 21, 2018

Earned media had traditionally been the responsibility of public relations, while paid and owned media had been part of the marketing mandate. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function? The new continuous storytelling cycle.

Storytelling 281

Storytelling Media Infographics Advertising 281

Communications Conversations

APRIL 17, 2020

good) data is carefully measured and collected information based on a range of subject-dependent factors, including, but not limited to, controlled variables, meta-analysis, and randomization. Best Buy shares CEO video message initially aimed at employees on LinkedIn. Let’s look at a few of the more prominent examples.

Social Media 198

Social Media Branding Brand Employee 198

5W PR

MARCH 10, 2025

Videos, blog posts, and social media content should demonstrate both the educational value and entertainment factor of the toys. Short-form videos work well on social media, while longer formats can explore learning journeys in depth.

Strategy 78

Strategy Education Video Storytelling 78

Prowly

APRIL 10, 2025

In recent years, the term "brand visibility" has become associated exclusively with social media presence. Brand visibility is the total public presence of a brand, all across online and offline media, social media platforms, search engine results pages, and any place your (potential) clients are. Let's find out.

Branding 104

Branding Brand How To Measurement 104

Communications Conversations

JANUARY 30, 2020

For the last few years, I’ve been developing a “Social Media Trends” presentation in January that I’ve now given more than 20 times. While I don’t proclaim to be a trend-spotter, I do keep up with social media trends each week–mostly because I have to! For this blog.

Social Media 139

Social Media Trends Media International 139

Onclusive

JUNE 2, 2021

PR campaign planning includes: Setting clear objectives that help drive measurable business impact and organizational success Identifying and understanding the appropriate audiences Developing a strategy to effectively communicate messages that resonate to these audiences Measuring how well these activities achieved the objectives.

Data-Driven PR 369

Data-Driven PR Data Analytics Product Launch 369

Cision

OCTOBER 5, 2016

Livestreaming is Changing How We Consume Video. Livestreaming is simply video that streams for people to watch as it’s being recorded. This simply refers to content (text, photos, videos, whatever) that promotes a brand. Here are three marketing trends you need to be aware of as we head into the final quarter of the year.

Trends 319

Trends Content Marketing Branding Brand 319

Prowly

DECEMBER 10, 2024

Monitoring mentions is tricky, especially on social media platforms like X (Twitter), where conversations happen in real-time. The quickest way to get recognition as an individual, sell out a new line as a brand, or simply to be heard nowadays is to go viral on social media.

Twitter 104

Twitter Software Tools Social Media 104

The Proactive Report

NOVEMBER 14, 2022

Social Media Audit – Gather Insights and Intelligence. Adding data visualizations , infographics, images, and videos to your text not only makes it more interesting and attractive, but it can help your message to be absorbed better too. Each year video usage online continues to grow. 888 243 3470.

Digital PR 264

Digital PR Marketing Infographics Video 264

Cision

SEPTEMBER 18, 2015

In March, live video streaming apps Meerkat and Periscope launched, shifting the PR and marketing world yet again. With Cisco predicting that video will account for 80 percent of Internet traffic by 2019, brands shouldn’t have to think twice about incorporating live video streaming into content marketing strategies. Pre-promote.

Video 120

Video Analytics Customer Service Travel 120

5W PR

MARCH 22, 2025

Social media provides an excellent platform for sharing quick updates and visual content. Photos and videos of adaptive skiing in action help potential participants visualize themselves on the slopes. Many successful programs maintain active social media accounts that mix instructional content with personal success stories.

Strategy 78

Strategy Sports Training Transportation 78

Cision

AUGUST 24, 2015

When it comes to social media ROI, you’ve got to connect the dots, says Gary Vaynerchuk , business builder and owner of VaynerMedia. To understand the value of your social efforts, you need to know the reasons behind what you’re doing and what your results mean. Don’t underestimate social media,” Gary says.

Social Media 120

Social Media Media Analytics Data 120

5W PR

APRIL 11, 2025

These games differ significantly from traditional chance-based gambling by putting control in players’ hands through competitive gameplay, strategic decision-making, and measurable improvement. Social Media Strategy Social media platforms provide excellent opportunities to showcase skill-based gameplay and build community engagement.

Strategy 78

Strategy Marketing System Education 78

Prohibition

FEBRUARY 18, 2021

If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. The latest social media updates to help social media marketers stay up to date.

Social Media 118

Social Media Trends Media YouTube 118

Cision

OCTOBER 4, 2017

From online articles to advertisements to blogs to social media posts — numerous mediums are competing for your audience’s attention. Journalists are no longer measured by the quality of their work; they are measured by the effectiveness of their work. So, our attention spans are extremely short and very diluted.

How To 282

How To Storytelling B2C Measurement 282

5W PR

FEBRUARY 12, 2025

Their hybrid format featured synchronized networking sessions where virtual attendees could join roundtable discussions through video breakout rooms while in-person participants gathered in physical spaces. Social media integration amplifies engagement further.

Conference 78

Conference System Measurement Energy 78

5W PR

MARCH 21, 2025

Social media serves as a primary channel for building anticipation. Their press releases and media coverage consistently emphasized these differentiators, resulting in 100,000+ registered users within three months of launch. Video content proves particularly effective for feature demonstration.

Case Study 78

Case Study Measurement Reputation Study 78

5W PR

JANUARY 29, 2025

This strategy should outline how PR and content teams will collaborate to create, distribute, and measure the impact of their storytelling efforts. Creating a Unified Content Strategy A unified content strategy starts with clear objectives that align with overall business goals.

Content Marketing 78

Content Marketing Marketing Storytelling Analytics 78

Cision

NOVEMBER 12, 2015

Marketers are starting to realize the power of video in today’s noisy landscape and are incorporating video into their content marketing strategies at a steadily increasing rate. Worldwide 52 percent of marketing professionals think video content provides the best ROI and is the best way to reach millennials. What Kind of Video?

Video 120

Video Strategy Marketing YouTube 120

5W PR

FEBRUARY 9, 2025

By focusing on high-impact tactics and leveraging free and low-cost tools, startups can build meaningful media relationships and gain valuable coverage that drives business growth. Setting Clear PR Goals and Strategy The foundation of effective PR starts with defining specific, measurable objectives.

Strategy 78

Strategy Case Study Pitching Measurement 78

5W PR

MARCH 1, 2025

Leading platforms like Betway have demonstrated this through their partnership with Ninjas in Pyjamas, where they’ve integrated betting education into team content and social media presence. Video content proves particularly effective for education. Social media channels offer ideal venues for educational micro-content.

Education 78

Education Analysis Measurement Infographics 78

5W PR

OCTOBER 18, 2024

Consider different formats, such as blog posts, articles, infographics, videos, and podcasts. Another strategy is to utilize social media. Identify the social media platforms most active for the target audience. Use social media analytics to track engagement and optimize strategy.

Strategy 78

Strategy Marketing Crisis Communications Analytics 78